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Category: Marketing & Advertising

Getting Started With Local Search Marketing

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Getting Started With Local Search Marketing
Businesses today cannot afford to ignore the increasing popularity of local search. According to research by Nielsen, the use of local search has increased by over 88% in the past two years, and continued growth is expected. Discover how to get started with local search marketing for your business. The rise in mobile phone use is helping spur the growth of local search. When a user searches online for goods or services, local businesses and their information are displayed. Search engines now include additional information, such as maps and operating hours. Local search results are also displayed on business directories. Yelp and Citysearch, for example, are two popular directories that present local results. In addition to providing business information, these sites also display customer reviews. Most local search marketing relies on securing organic listings in Google, Yahoo!, and Bing. However, paid business directory inclusion is also becoming...

Top 5 Trends in Viral Marketing for your Business

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Top 5 Trends in Viral Marketing for your Business
Viral marketing techniques can help your company promote its products and services using social networking resources. It is one of the best ways to build credibility for your business and generate a large amount of customers at the same time. Most of the promotional campaigns through viral marketing involve the use of blogs, articles, newsletters, video sharing including commercials that are viewed by thousands of website visitors. In turn, these people pass on the message to others who may not be surfing the web on a regular basis. The main purpose of viral marketing is to create strong and compelling ideas and information that can be easily disseminated across a large audience. Obviously, companies find viral marketing to be a powerful tool as it has the ability to influence many people and turn them into potential customers. In addition, it is cost effective and economical as compared to other forms of advertising that works out well within the...

The Traffic Demographics System And Why It's Important

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Spending all of your time analyzing and then computing the different statistics from your website can be boring and drive you insane. Many different programs have an "analytics" system these days, which are basically graphs and data that are trying to prove a point. They are showing the demographics of your user distribution and the different portals from which your site is viewed. For instance, the statistics from a website these days can get everything down to the operating system, the browser, and the IP address of the user which decided to post a comment. I am not insinuating in any way that there is a harmful desire backing these statistics, merely that there is an overabundance of information that can clutter and slow down the lives of the average business man. There is no point in reading so far into a company's website as to say that Firefox users for example are for some reason for profitable than internet explorer users. Even though you might be thinking...

Challenges that Online Marketers will Face in 2012

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Challenges that Online Marketers will Face in 2012
With every New Year, new challenges await online marketers. Though many online marketers understand this, 2011 seemed to bring in thousands of brand-new online marketers, and they may not fully understand the challenges that await them in 2012. By understanding these challenges now, new online marketers will be better equipped to handle the New Year. Moreover, it gives them an advantage over their competition. Here are a few challenges they should expect to face. 1. Competition. Competition is healthy, but it is also dangerous to your own business. With more people moving their business online, the competition will be great. Therefore, online marketers need to refine their strategy to account for the competition they will face. Even if you believe that you are in an unpopulated niche, you can expect to have competition in 2012. One thing you can do to prepare for your competition is to get a head start on your various campaigns, such as your...

Why Should You Buy Web Traffic?

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Why Should You Buy Web Traffic?
People often ask the merits of purchasing web traffic. They may ask what the benefits are, or if the rate of interest is worth it so that they will be able to make more money than they are spending. While this always varies from person to person when it comes to the specific money increments and trade-offs, there are some main factors that you should take into account when determining how much traffic to purchase for your website. The main reason behind purchasing web traffic is clearly to boost page views, though this process is much more complicated than that by itself. In the end we are really trying to increase revenue through a specific path that will usually lead into a linear profit or loss. To put it more clearly, think of a website as a business, they have a clear goal in mind: to make money, but they might also have a side-goal or a niche idea they are trying to represent and promote while they make money. There are a few different ways that a...

The Never-ending Traffic Battle

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The Never-ending Traffic Battle
Just like a sword-fought battle you would have seen in Ancient Greece, the Internet is filled with fierce competition every way you look. All it takes is one Google search to find out that your competition has already invested in the latest tech to put his website one step ahead of yours. This is unacceptable, absolutely unacceptable. What can you do about it? You are not an endless money pit, you have to draw the line somewhere and you might have to quit if your competitors keep throwing their money at site boosting techniques. Wrong, you don't have to worry if your competitor has beaten you at one leg of the race because that is all that has happened. You may have started out badly and fallen slightly behind but in the ever-changing and possibly never ending Internet there will always be a new method and a new technique to boost your website ahead of his and stay there. The number one way to guarantee your website's success is to promote yourself through...

Increase Your Revenue with One Easy Traffic Method

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Ever wonder why your website is always the last one in the group to get indexed? Do you feel like Google is taking a bribe from your competitors to the point where they rank, index, and all around perform better than you. There are some definite reasons behind this but they can usually be summed up into one method. As we all know by know, or at least all of the experienced web marketers, the path to success lies behind a huge amount of page views and conversions. Now as it may seem daunting at this point, I would recommend breaking your work down into sections. Sometimes people like to look at the big picture, and notice the hours of work ahead of them and that just makes people break down. It is a constant human condition that when we actually realize the amount of work ahead of us we usually attempt to either cram it into one bite-size piece, or just blow up from stress. Now this is not only a bad but un-healthy way to deal with a workload, and there are some other leading...

Video Advertising for Improving your Company's Brand Value

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Video Advertising for Improving your Company's Brand Value
Video advertising on the Internet is gaining lot of popularity in the recent times and it is one of the most preferred ways for online advertising. The rising demand for video advertising is due to its low cost and also its ability to reach a large number of people at the same time. Moreover, the ability to create high quality videos and connect in real time with your customers can be of great advantage to your business. In terms of visibility, video advertising can boost your company's image and provide high recognition to your products and services while increasing sales revenue. In addition, this method of advertising can be great for launching a new business or a product in the market. A good way is to create small presentations that well defines your company's goals, mission and long term vision and the products that are offered. The main aim of video advertising is to provide valuable and interesting information in a concise manner to the audience. It is...

Online Marketing - Choosing Your Keywords

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Online Marketing - Choosing Your Keywords
A good deal of online marketing is all about the keywords you choose. Choosing optimal keywords will help to ensure that your website enjoys maximum exposure with minimal competition. Using optimal keywords is the most important element of successful search engine optimization (SEO) since it will make your website more visible to the search engines. Considering that the vast majority of visitors arrive at a new site from Google or another search engine, it shouldn't be hard to see just how important this is. When you are thinking about which keywords to choose for your website's content, you should immediately put yourself in the shoes of your expected visitors. Which words and phrases do you think they would be searching for in Google to get to your website? If you were looking for websites similar to your own, what would you type into Google? Write down a list of all of the key words and phrases that you can think of. This is the first step in...

How Advertising is a Tricky Game

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How Advertising is a Tricky Game
Take a look at some of the best advertisers in the world: Budweiser, Apple, even Geico. They all play the advertising game; a game where the goal is to get people to fall in love with your brand and give you loyalty based solely upon seeing a television commercial or some form of advertising. Imagine that, if you are able to gain a customer through an advertisement that doesn't even directly explain what you are selling or inform you're soon to be customer of pricing or any type of useful information. One advertiser that falls directly into this category is GoDaddy... if you have ever seen their advertisements on TV it looks like they are basically just selling videos of good looking women, they absolutely never mention that they are just a domain name selling website that doesn't even have that great of a service. Essentially they guarantee thousands to millions of viewers just based upon the fact that these people like their commercials and then once...

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