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Category: Marketing & Advertising

How Advertising is a Tricky Game

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How Advertising is a Tricky Game
Take a look at some of the best advertisers in the world: Budweiser, Apple, even Geico. They all play the advertising game; a game where the goal is to get people to fall in love with your brand and give you loyalty based solely upon seeing a television commercial or some form of advertising. Imagine that, if you are able to gain a customer through an advertisement that doesn't even directly explain what you are selling or inform you're soon to be customer of pricing or any type of useful information. One advertiser that falls directly into this category is GoDaddy... if you have ever seen their advertisements on TV it looks like they are basically just selling videos of good looking women, they absolutely never mention that they are just a domain name selling website that doesn't even have that great of a service. Essentially they guarantee thousands to millions of viewers just based upon the fact that these people like their commercials and then once...

Alexa Ranking and How they Affect Webmasters

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How far would you go to boost your website's rankings? Would you pay exurbanite amounts of money? Would you sell-out your websites, would you even go as far as compromising the quality of content on your pages for SEO happy content? Ask any webmaster these days and the answers would surely be surprising... There are not a lot of things that are more important to a website than getting higher on the different ranking systems. The normal ranking system which most web developers look at is the SEO on each page of their website that Google can view and then index into its search parameters. That is an entirely different discussion though, SEO refers to getting organic traffic to your website through the means of Google, which actually works remarkably well if you can rank fairly high for your set of keywords. This is where the Alexa ranking comes in, while all of your competitors fight over a widely known keyword that is barely even related to your specific field of work,...

How to Market Your Services with Innovation

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After setting up a website, possibly buying a domain name and hosting, people often wonder what the next step should be. Normally there is not a specific check list that a website owner can take to make sure their site is on the way to becoming one of the greatest websites of all time. Of course the time and effort put into the site, along with expertise and money invested can have a large effect on a website but there are always other hidden tricks which people often leave out of the equation for too long. There are many online resources which can help to direct even the newest member of an online niche towards website building tips, but the actual events which will shape the life of your website and make the difference between a site that makes millions and a website that is just barely making enough money to stay afloat is the innovation. This word is often seen when dealing with marketers or companies who know how to create a need for the product they are selling. If you...

Full Page Advertisements vs. Banners

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These days with computer users hitting an all time high of knowing how to resist advertising in any way, promotional sources need to step up their game the same amount to always stay one step ahead. The best way to guarantee not only the view of your targeted traffic but to also have a fighting chance at securing your potential visitor and turning it into a full-paying customer will be to utilize a full page ad. When you step into the world of a full-page advertisement you will immediately see and understand just how much of a difference an advertisement of this sort can make. Essentially you are entirely changing the advertising game and putting yourself in the lead as it should be, by allowing an entirely new range of emotions to be seen by your visitors. Full-page ads benefit the client trying to gain not only website traffic but potential customers in many ways. The first way that a full-page ad helps an advertiser is through the use of all the new real estate space you...

Common Misconceptions of Advertising and Targeted Traffic

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Since the beginning of time there have always been people interested in the online marketing niche, and yet there is a seemingly endless stream of people who get entangled in the web of lies that people produce, and spend days, weeks, or months of their lives wasted by trying to follow the words of someone just looking to take advantage of them. The unfortunate truth of this story is that people understand, for the most part, that in order to make money you need to have some to spend. Investment capital for large businesses is one of the most profitable niche's to be included in. The basic idea is you spend some of your money and follow a contract with the person who needs money, and then just feed off of their good work and production. It's a truly intelligent and lucrative process where you just take a cut off the top of other people's work, purely based upon money. People need money to grow their business in any way. Assuming there is no way for the small business...

Online Marketing - An Introduction to Article Marketing

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Online Marketing - An Introduction to Article Marketing
Article marketing is a valuable element of online advertising and one that you should always try to incorporate into your online marketing strategy. Article marketing refers to generating large numbers of keyword-targeted articles containing links to your website. These articles are then posted on various online magazines and article directories. This is an important element of search engine optimization as well, since it provides you with more backlinks to your website. In theory, article marketing is also free, although, you'll ideally want to have hundreds of articles posted on dozens of different sites to succeed. With the amount of work involved in making article marketing effective, you'll probably want to hire a professional article marketing and submission company to do the job for you. One particularly effective search engine optimization technique is to turn one instance of the keyword phrase in your article into a link to your website. This...

Possible Methods to Compliment Targeted Traffic

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Do you ever wonder how to follow-up on your website promotion after starting a new advertising campaign? Many people have the know how to start off their website ads and then start getting traffic but do not know what to do with this new traffic once it begins. The difference between a novice and wise web developer starts to show at this stage which will then decide the fate of the website. There are a few strongly needed methods which you can take to grab the reigns on your traffic and turn these first time viewers into consistent page views; take into account that getting tons of traffic to your site once or twice is not exactly hard, the difficult part is keeping the people coming back on their own. Social Media Easily the most effective way to control your visitors is to get them attached to you on a social network. These days everyone is not only on the go, but does not have the time or desire to bookmark your page and check back in their free time to see if you have...

Targeted Traffic and You

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Are you the founder of a new internet start-up that is looking for the best way to jump start your website viewer count? One of the most effective ways to reach long and short term goals for viewers, is through promoting your website with targeted traffic. The reason behind this is a proven method that relies on the idea that if you produce quality content then people will be more than happy to come back for more, they just need a taste of it to give out their loyalty. Think about this, one of your favorite websites that you view on a daily basis, which more than likely has a few million unique visitors every day, has to have started from somewhere. Every website starts in the exact same place as their competitors, at ground zero, or effectively in the first starting position where not one person other than the creators has ever laid eyes on the front page. Imagine facebook at this time, when there was not even one true member of the website so there was effectively no reason to...

Role of Blogging for Optimizing Profits in Business

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Role of Blogging for Optimizing Profits in Business
Blogging offers tremendous opportunities for boosting online business with improved revenue and greater recognition to the company. It is one of the best ways to promote your company's goods and services online in a cost effective manner. Some of the popular blogs boast of hundreds of visitors every day and using such blogs can do wonders for your online business. Blogs can be a great way to start a new business and provide more information to the potential customers about your products or services. It is also a great platform for building new business contacts and provides a new perspective for conducting online business. Many companies find blogging to be very useful as it helps in establishing a direct link with their customers. It is a fascinating way to share interesting information with the readers and can include anything right from videos and graphic images. In this way, marketers can even promote their products by offering a catalog of the items...

How Specific Age Demographics Affect Advertisement

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How old were you when you started having financial freedom? Ten for some... sixteen is more likely, maybe twenty years old? Well this becomes a large factor when choosing a specific demographic to target your ads towards. For example you might be able to get a much higher click through rate on a younger age group in your consumer market but that will not necessarily turn into an increased profit. There are two ways that a change of age group can affect your revenue one of which is positive and the other that will negatively change your profit over time. To further examine this potential change of pace for your website promotion techniques we will examine two possible outcomes. Going with the assumption that you are normally targeting a product which has a specific age group targeted, lets say a younger child for the sake of this argument, there are two ways which you could go with your advertisements. Due to the recent increase in technology and promotion techniques at the...

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