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Category: Marketing & Advertising

The Importance of a Well Thought Out Advertising Plan

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It's one thing to say you are going to promote your website, and it is another thing to actually follow through with it. Many times people have good intentions and actually do plan on advertising their website but sometimes they just don't have the time to accomplish everything they desire. Life can get pretty rough at times and the main thing to focus on is the amount of effort you can put in. If you find yourself constantly stress out, and having no time to have to yourself, than there is a clear and present problem in the way you manage your time. This relates to websites in the same way that if you have bad time management then you will never reach your highest potential. Without a clear goal in mind you are not going to accomplish anywhere near what you could possibly do. This is where a well thought out advertising plan can assist you and your business. Investing in other workers to help you out, should not be thought of as a business expense but instead a form of...

How to Design Effective E-Mail Campaigns?

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How to Design Effective E-Mail Campaigns?
E-mail marketing campaigns are a more affordable and effective method of advertising your company's products and services on the Internet. Lot of start-ups and even medium sized companies use this marketing tool to save their company's valuable time and resources. One of the major goals of any online business is to get higher traffic to their websites and reach maximum number of customers. In comparison with the direct selling method, e-mail campaigns are much faster and easily accessible by a large number of people with just a few clicks. It is easy to send personalized messages to the potential customers who may be interested in your company's products and services. Besides, you can benefit a lot by using these e-mail campaigns to target the right audience using a focused approach to marketing. In addition, market segmentation becomes much easier through these mail campaigns based on demographics, age, and specific interests of the audience. This...

5 Smart tips to Ensure Success in Internet Marketing

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Innovation is the key to the success of any business and this applies to Internet marketing as well. As an Internet marketer, one need to constantly develop strategies - reinvent new ways of establishing market presence. With so many changes taking place in the global environment, it certainly pays to keep pace with the others to stay ahead in the competition. Driving targeted traffic to the websites can help in improving sales volume and also generate higher conversion rates. Now all this requires is a smart and sensible marketing approach. Here are a few ways in which you can get better results in your Internet marketing efforts: -Increase your market awareness The first step to create a rewarding business is to read a lot of marketing news so that you are aware of the current industry trends. It is important to do a good deal of research to know, if there is any scope of improvement for your business. Assess your strengths and weaknesses and work out new strategies to get...

Viral Marketing and Why More Companies are Trying to Force it With No Gains

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Viral Marketing and Why More Companies are Trying to Force it With No Gains
One of the newest forms of promotion for a "brick and mortar" store is through online resources. One of these resources happens to be completely free, to utilize, and yet many business' put it off as child's play or focused on the wrong traffic. Whenever a company attempts to control their market, or to sell the most products/services, the same goal which one hundred percent of business' are centered around, the main way to do so is through traffic. The only way to make money is to sell your service, and to sell your service you need clients, and the only way to ever get a client is through some form of advertising or promotion. Even word of mouth counts as a, albeit free, form of advertising it is also one of the strongest. The reason word of mouth counts so much for everyday people is that they take their trust in the person who advises them, or reviews, a product and then they make their purchasing decision off of that. This is enormously...

How Does RSS And Social Bookmarks Help for Increasing Your Website Traffic?

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How Does RSS And Social Bookmarks Help for Increasing Your Website Traffic?
Web traffic: The existence and operation of any website have one main simple aim or objective, and that objective is that people should be aware of the web page, or in other words, to gain popularity on the internet. Hence what web pages are actually looking for is web traffic. Web traffic is simple words can be defined as the number of visitors whom a web page has. It is the amount of information that is sent to it and received by it from people that have visited the site. It is determined from the number of people browsing through that site and how many pages they have browsed through. The greater the figure for both these determinants, the higher the amount of web traffic for any web page. Thus when a web page owner has to see how popular, its site is or how well its advertisement strategies are working. He will look at the amount of web traffic on his web page. Importance of Web Traffic: Web traffic is perhaps the most important element for the...

Why Bother Taking the Time to Research a Niche?

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Why Bother Taking the Time to Research a Niche?
Have you ever thought about entering the lucrative world of online marketing; do you want something more than the same-old boring job making you significantly less money than you are worth? Lots of people are stuck into this fixed mindset which entails working all day and night for little profit, and then just expecting and accepting this horrible punishment because you did not want to put in the effort to try your hardest and see if you could succeed on your own. Many people have the first thought of starting up a blog, or really any type of website, and then they put in tons of effort by creating funny entertaining and just all around great content. They will even spend money on what they think is the most important part of a website, the front-end. People love to make their website "shiny," metaphorically speaking, instead of investing in the most important section, getting the viewers. It pains me to constantly see website that had huge potential, give...

Email Continues to Deliver a Robust Return on Investment

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Email Continues to Deliver a Robust Return on Investment
If companies are in any doubt about where to target their marketing budget, the Direct Marketing Association's recently-released report "The Power of Direct Marketing" holds the answer. In 2011, direct marketing sales will grow by 7.1 percent, outstripping overall U.S. sales which will grow at 5.1 percent. Email marketing continues to surpass every other channel, with a return on investment of $40.56 for every dollar spent on it. In comparison, the DMA reports that the ROI from search is $22.24, internet display advertising is $19.72, mobile is $10.51, and catalogs is a paltry $7.30. The DMA estimates that commercial email will drive $63.1 billion in sales in 2011, an increase of $5.3 billion over 2010. By 2012, sales driven by commercial email are expected to reach $67.8 billion, with growth to $82.2 billion predicted by 2016. Sales generated by non-email internet marketing continue to rise. In 2011, sales driven by search, social...

How to Grow Your Business Outside its Geographical Boundaries

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How to Grow Your Business Outside its Geographical Boundaries
Ecommerce began a little over a decade ago when the Internet became available for commercial use in 1991. It took a few years to develop different security protocols like HTTP and DSL, but when finally developed, these methods provided quick access and connections to the Internet. Around 2000 businesses in America and in Western Europe began to showcase their products over the Internet, and since then the amount of businesses using the Internet has steadily grown, although only 10% or less of all businesses are using the Internet to its full potential or using it at all for marketing and actual sales. As of 2007 the estimated retail ecommerce sales were less than 3.5% of all retail sales in the United States. People use the Internet for different reasons like finding information about a particular subject, looking for entertainment and some use it for research but the main reason people use the Internet is for shopping. The reason people are using the...

How to: Optimize Your Website for Mobile Traffic

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4 billion. That's is the number of people who currently use smart phones to access the Internet. That is also the number of people who will neglect your website at the first sign of bad optimization. Lets face it, people do not want to squint at the tiny screen on their iPhone or any smart phone for that matter, just to see your site. Similarly if the buttons on your website are impossible to click on a touch screen phone or even if they are too cluttered then people will have an overall terrible experience on what should have been your first, and a positive, interaction with a customer. Now you may be wondering how this affects you, or why you should even spend the time on making a mobile compatible version of your website, but the revenue increase will speak for itself. Put plainly, if you aren't taking advantage of a mobile format for your website then you are not only losing potential customers but you are losing potential sales. Some of the largest misconceptions...

Information Marketing: A Fool-Proof, Automatic Traffic Campaign

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Information Marketing: A Fool-Proof, Automatic Traffic Campaign
Information marketing puts a whole new spin on advertising that changes the way marketing works. No matter what type of marketing methods your business uses, whether it is print advertising, radio, mail-outs, telemarketing or one of many other types of marketing campaigns, most marketing is considered out-bound. This is where the marketing is distributed to as many people as possible that are not actively looking for your business' products and services. It is like stabbing in the dark, looking for anyone that receives the marketing that may be interested. Marketing like this to what is called "cold prospects" is not very effective and costly when the advertising costs are divided between the prospects that actually respond. Marketing to what is called a "warm prospect" lowers the cost per prospect because this type of prospect is more receptive to your businesses products and services. Finding these warm prospects has puzzled marketers...

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