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Category: Marketing & Advertising

The Ins and Outs of Forum Marketing

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The Ins and Outs of Forum Marketing
Forum marketing is effective because of the nature of the buying process. People buy from emotion and justify through logic. That is why for many years, word of mouth marketing worked so well. An online forum is a place where people go to chat and have conversations about things that they have in common. Someone will ask a question or make a statement and other people will give answers or comments. This is called a thread, and it works a lot like an e-mail. When someone sends an e-mail and replies, they can continue to e-mail back and forth and all of these e-mails are hooked together into one long conversation. The forum thread is a lot like this long chain of e-mails. Normally you have to be a member of the forum to post or leave comments in a thread. Forums are a lot like social media websites because you will have to set up a profile with some information and a picture. Then every time you make a post or comment in a thread, your picture and name from...

What Can a Business Strategist Learn About Marketing From a Spider?

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What Can a Business Strategist Learn About Marketing From a Spider?
The path to creating an outstanding online business presence today is far from being a cut-and-dried procedure. While there are certain basics to be considered and a few guidelines to follow, the online marketing game really is one of continuous change and upkeep. Creating an online presence in order to market your business should include more than relying on one great website to augment your in-person traffic and sales team. A business today needs to be creative about building multiple channels of communication with would-be customers. The creation of an online marketing platform today, you might say, is akin to weaving together a number of well-developed touch points that result in a highly-impactful network of customer communication and conversion opportunities. The art of creating this online tapestry might be likened to the web-building skills of the Darwin's bark spider (Caerostris darwini). Picture yourself walking through a forest when suddenly you meet up...

Full Page Advertising: The Tried and True Method to Increasing Revenue

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When it comes to internet advertising, and marketing to your specific niche, there is nothing that comes close to the business potential of a full page advertisement. Due to the nature of people, conventional advertising is taking a hit, as people lower the volume during T.V. commercials or just hit the large X on the annoying banner as it floats and flashes violently across their computer screen. Regardless of the content and quality of your advertisement, people are reluctant to open up and view an ad through the standard methods. There is an effective way that a business can combat this, and actually cause your advertising campaign to grow exponentially. It just so happens that this exact campaign is provided through our services. Full page advertisements can lead to hugely increase click through rates and therefore have a much higher value to a company, than standard advertising through the overused methods that have a very low profit scale. One of the main advantages...

The Strongest Way To Boost Your Site's Rankings and Increase Sales

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Have you ever wondered why your beautifully planed websites of any kind these days, are all centered around one main goal, which is to make a profit. There are many ways which site owners go about trying to reach this goal, yet only a few actually create a booming business out of their site with income they can live on. Sometimes a website has a great design and yet it never hits that vital stage needed, to turn a small time website into a thriving source of income. In today's market one of the best ways to pump up your site's rankings, which can also lead to increased sales, is to invest in targeted traffic. There are many sources of traffic available for websites these days, though there are only a few effective ways, which will lead to boosting your website. This is where targeted traffic services come into action, you can choose the location and therefore the people who are your potential clients, and then decisively communicate with them through your website....

7 Bootstrap Marketing Strategies for Online Startups

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Go back half a century and you would be quick to find marketing budgets on an entirely different level compared to today, especially when they are focused on only a few mediums during that time. Today however, businesses can be launched entirely out of a bedroom on a miniscule budget because of the flexibility and innovation of the Internet. It is only after the business is launched that the hard part begins: marketing. Marketing for online startups is just as important today as it had been half a century ago. The difference in the way marketing works today is the ability to bootstrap and reach new levels of impact that can lead to incredible success. This article will explore several of those bootstrap techniques for online startups. Method 1: Influence through Blogging The first stop in bootstrapping the marketing efforts of an online startup should be on the startup's blog. The startup's blog is an excellent medium for educating others about...

How to Create Viral Content for the Web

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How to Create Viral Content for the Web
Viral content is the idea of creating online content that has the ability to spread throughout the web, via social media channels and websites, to further raise awareness to a brand. The results of this viral content could cause a great increase in sales. However, creation of viral content is a difficult task because it isn't a definitive science and not all great content has the ability to reach the masses. This article will attempt to share how to create viral content for the web using techniques and strategies that have been effective in previous content that has taken over the web. Before Starting: The Main Topic As noted, not all greatly written content has the ability to spread like wildfire across the web. It truly comes down to the topic and how it plays into the interest of the large, online social communities. Topics should be chosen based loosely on elements such as whether it's a topic that is not relatively known, trending or...

Ecommerce Success: Avoid These 10 Common Marketing Mistakes

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Ecommerce Success: Avoid These 10 Common Marketing Mistakes
Many ecommerce startups make the mistake of following traditional marketing techniques, which could be disastrous in the long run. Ecommerce today requires a different approach. If you want to avoid being another online business startup that fails in its first two years, steer clear of the following common mistakes. Spending Too Much on Website Development The look and functionality of a website are obviously important, but many businesses spend an unnecessary amount of time and money tweaking every aspect of a website until it’s “perfect.” Instead of aiming for perfection, commit to spending more money on marketing and optimization after launching the site. After all, a beautiful and slick website is pointless if nobody visits it. Homepage Worship While your homepage needs to look good and promote your key marketing messages, it’s not necessarily the most important page of your site. Some ecommerce sites have reported that...

Buying Web Traffic: And The Many Advantages It Creates

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These days when it comes to online business and Internet marketing, the competition is not only fierce but also cutthroat. Make one incorrect choice, and that could mark the end of your success. But wait! You do have options, and the best way to secure your victory over your opposition, would be to invest in a service that can not only promote your website, but bring in tons of sales. One of the most important and yet, hardest to achieve, aspects of getting your website to bring in tons of revenue, is just getting the ball rolling. For example, you could have the most amazing content and the best service, though if you do not get possible clients to visit your site, you will never begin the fantastic journey to building connections and getting large scale recognition. This is exactly why you should invest in generating traffic, but more importantly potential leads, to your website. There are many advantages to buying web traffic, though these are some of more prominent...

Monitoring Your Online Reputation: Google Alerts

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Monitoring Your Online Reputation: Google Alerts
Monitoring your online reputation has become an important element of branding and tracking for marketing campaigns and online businesses. There are dozens of high-end products that monitor online reputations, but a free and easy-to-use program that anyone can manage is Google Alerts. What is Google Alerts? Google Alerts is a very simple tool that reports when others share information online based around a keyword. Reports are sent directly to your e-mail inbox. Depending on the specific timing of your choice, reports can be sent as they happen, daily or weekly. The new version of Google Alerts has expanded its features to categorize and filter results. The following are a few elements of Google Alerts: Type: Set the source of information such as news, blogs, video websites and discussions; How often: Set how often you are alerted; Volume: Set filtered results or broad matches; Deliver to: Set the e-mail to deliver the Google Alerts...

Marketing to Men & Women: Differences in Internet Usage

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Marketing on the web has long since been highly focused toward men because of their early adoption of Internet use. Also, the overall idea that women would not be entirely interested spending hours in front of a computer. However, times have changed and marketers have found that marketing to men and women has been equally important in generating sales and brand awareness. This article explores the differences in Internet use between men and women and how marketing has changed to reach each gender. How Men & Women Use the Internet To understand how marketing has changed, it's important to understand how each gender uses the web in their daily lives. For example, men are more likely to read news, find travel services, examine sports, purchase through online auctions, create content, download music and build online businesses. Women, on the other hand, generally focus on learning health information, browse through spiritual and religious documents and seek...

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