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Category: Marketing & Advertising

Marketing to Men & Women: Differences in Internet Usage

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Marketing on the web has long since been highly focused toward men because of their early adoption of Internet use. Also, the overall idea that women would not be entirely interested spending hours in front of a computer. However, times have changed and marketers have found that marketing to men and women has been equally important in generating sales and brand awareness. This article explores the differences in Internet use between men and women and how marketing has changed to reach each gender. How Men & Women Use the Internet To understand how marketing has changed, it's important to understand how each gender uses the web in their daily lives. For example, men are more likely to read news, find travel services, examine sports, purchase through online auctions, create content, download music and build online businesses. Women, on the other hand, generally focus on learning health information, browse through spiritual and religious documents and seek...

Advertising Considerations for Small Business Owners

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Advertising Considerations for Small Business Owners
In a small business, you should use advertising to create awareness in the minds of consumers. Because there are different ways to advertise goods and services, it's important to pick the most efficient ways to deliver your advertising messages. If you're studying the impact of your advertising messages, consider the target audiences, or segments of society, that are most likely to buy what your company sells. Four aspects of advertising that can influence the success of your advertising campaign are brand competition, market research, consumer appeal, and selling advantages. Brand Competition Advertising efforts of large companies make it harder for smaller companies to compete in the same advertising markets. For example, if you want to launch your own touch-screen computer like an iPad, your small business must compete with the existing feelings and perceptions in the same market, such as the emotional attachment that loyal customers feel for the iPad brand....

Interstitial Ads Provide Superior Visitor Experience

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Interstitial Ads Provide Superior Visitor Experience
Advertisers constantly struggle with the need to attract the attention of visitors, designing bigger and better ways to put their ads front and center. Those visitors are busy designing new and more ingenious ways to avoid seeing those ads. To feature your advertising prominently and avoid user filtering - or browsers blocking your ads - use interstitial ads. Interstitial Ads Guarantee Display Pop-up (and pop-under) windows detract from the experience of web browsing, and many people choose to close these windows without even looking at what's being advertised. Pop-ups will keep your visitors from seeing the content they're trying to see, leading to lost sales, frustrated customers, and fewer visits. Pop-unders may not cause the same immediate decay in the quantity of visitors, but pop-unders are frequently only noticed when your potential customer feels their internet session is at an end. Web browsers have noticed this, and every web browser now has an...

Email Marketing: Growing Your List without Search Traffic

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Although thought to be old fashioned and ineffective, e-mail marketing can be profitable for any business. But the strategy's success depends on the e-mail list of subscribers. Building a list of subscribers with high response rates depend on the list's quality and size. Developing a list can be challenging, even for experienced marketers, whether just beginning the list or managing a list with millions of contacts. Maintaining a list through regular management can reap huge returns in efficiency and repeat business from loyal customers. Ask your current subscribers to forward the newsletter to friends. Current subscribers are already familiar with the products or services you provide and may be willing to endorse a familiar company to other friends or colleagues. Add a link for them to forward the newsletter to other prospective clients. Forwarded recommendations from a trusted source could increase sales. An incentive for current subscribers may encourage them to do...

Why you Shouldn't Rely on Daily Deals Marketing

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Why you Shouldn't Rely on Daily Deals Marketing
Thanks to sites like Groupon, a different type of marketing strategy was made available to business marketers not too long ago. It's called daily deals marketing, and many companies have taken advantage of it recently. Business owners could team up with Groupon, Yelp and Facebook deals to advertise special promotions and coupons for their company, which helped to bring in many new customers. However, some unfortunate news about Facebook deals and Groupon is making many business owners regret the time and investment they put in to their daily deals marketing strategy. After only four months of operation, Facebook abandoned its daily deals feature. It wasn't appealing to Facebook users, and the developers did not want to invest too much time into a feature that wasn’t going to help connect customers with business owners. Additionally, Yelp dropped its daily deals feature after a year of it being in operation. Instead, the site has returned its focus...

What are Some Functions That Advertising Achieves for a Business?

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Advertising accomplishes many functions for a business. One key function of advertising concerns the process - producing ads brings messages about products and services to the attention of consumers. Although a business might use market research to gauge if advertising messages are effectively connecting with consumers, the effects of those messages might not match the company's goals. Here are four functions that effective advertising can achieve for your business: Connecting With the Right Audience It's important for advertising to connect with the right audience. A cereal company advertises during Saturday morning cartoons when parents and kids are likely watching TV. This careful match between advertiser and target audience is effective, and it has a positive effect on parents. Through some commercials, for example, parents learn nutritional facts about breakfast cereal that will inform their cereal purchases when they visit the supermarket. Persuading the...

How to Drive Traffic to Your Website

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Generating traffic to your website is one of the most important things you can do to ensure success on the internet. Whether the purpose of your site is to promote a brand or to provide useful content, the amount of traffic it yields is proportionate to the amount of revenue you can expect. Unfortunately, getting people to visit your site is not a straightforward or easy task, but there are proven techniques that every new website owner should follow. One of the most overlooked yet fundamental aspects of maintaining a successful site is ensuring that the content is of high value. If your site is primarily informative, make sure that the information offered is unique and not just recycled from other sites. The site should be updated frequently and if you're not able to add new content every day, set up forums or leave a comments section. This will keep your site from getting stale. Also, consider adding a blog to your site. Blogs are a quick way to keep the content on your...

Online Marketing ABCs: Attract Leads, Boost Conversions, Copy Success

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Are you looking to increase online sales revenue for your ecommerce site? Follow these online marketing ABCs to improve your marketing strategy and create a balanced approach to long-term sales and revenue. Attract More Qualified Leads The more visitors you get, the more sales, right? Not exactly. You get more sales as long as you are attracting the right leads. Viral marketing often fails when it attracts a large volume of visitors who have no interest in buying your product. Focus on leads most likely to respond to your offerings if you want to increase online sales. On page SEO - When you include keywords that qualified leads use to search for your products and services; you attract readers more likely to make a purchase. Far from keyword stuffing, this content marketing strategy presents useful information visitors need when considering a purchase. On-page SEO also tags the content pieces (titles, subheadings, descriptions) properly for the search engines, so...

Increase Sales Revenue by Sharpening Your Marketing Focus

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Are you looking for ways to increase your online sales revenue? Make sure you have a solid marketing strategy in place that connects you with your ideal customers. Reviewing your strategy may reveal places you can strengthen your focus and increase sales revenue. Identify Your Ideal Customer You can't please all the people, all the time, and your marketing efforts will be most successful when you know exactly which customer fits your company's profile. While this may feel constricting at first, you will find that your branding actually appeals to more people in general once your message is specific to your target customer. Without a clear picture of your ideal customer, you will struggle with questions like: Which social media platforms will reach my target customers? What branding will best appeal to this audience? Who influences these customers and how can I leverage this influence? What is the best use of my resources to increase...

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