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Category: Marketing & Advertising

Can Blog Comments Be Useful For Your Business?

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Have you ever thought if it’s a good idea to encourage comments on your blog and if it can really be helpful in driving targeted traffic to your website? It’s quite a debatable issue as some companies prefer to shut down comments as they feel it’s tough to handle numerous comments that keep coming from the readers. Sometimes, lack of time and resources to handle them can make it rather cumbersome for companies to manage blog comments effectively. It may be a good idea to have a look at both the pros and cons and then decide what works best for your business. Blog comments can be valuable for your company -Build vital business contacts One of the main reasons for having blog comments is to establish contacts with leaders in the industry that can lead to collaboration with big companies and vendors. There is tremendous opportunity for building influence in the community and developing authority as a brand leader through blog comments. -...

How To Increase Your Chances Of Getting More Website Traffic?

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If you’re worried about your site’s traffic declining steadily of late, then it’s time to take a quick action to get your website on track for better performance. Especially, with all the recent changes and updates made by Google, there are high chances that your website could be experiencing many serious traffic issues. Believe it or not-it’s a huge challenge to get sustained and increased organic traffic for any website, without investing your time, money and resources carefully. Start doing the right things now and see the drastic difference it makes in bringing an increasing amount of traffic for your website. -Focus on providing remarkable content Always make sure that your content is of top quality and when featured on the website, it must be able to create a lasting impression on the minds of your readers. There are high chances that your website might be penalized by Google for having low quality posts, which can bring down your...

Top 3 Reasons For Using Explainer Videos for Marketing

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Do you want to leave a lasting impression on the minds of your customers and boost your conversion rates? Here’s a handy tip-try promoting your products using explainer videos, which can be a fun and interesting way to engage your customers. This new trend of using explainer videos is catching up quickly with many companies. Explainer videos can be excellent marketing tools for providing all the necessary information about your products to your customers and assist them in making sound and informed buying decisions. What exactly are Explainer Videos? “Explainer videos” are generally short videos or infomercials that can provide some effective solutions to customers’ problems. In short, you can show how your product/service may be useful to your customers and provide practical solutions to common issues. Companies find this marketing strategy to be more affordable and effective as compared to other forms of promotional...

How To Create Powerful Infographics To Boost Marketing?

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Are you keen to boost your brand presence and create more visibility for your online business? Then, why not consider using infographics as an effective marketing tool to attract more customers? The term “Infographics” is often described in simple terms as visual storytelling that combines text, data, graphics and images to share complex data and information in an easy and effective manner with your target audience. These days, they have become a vital component of social media marketing and companies use charts, diagrams, pictures in a visually appealing manner that catches the attention of their customers. 5 fascinating ways of using Infographics #Set Clear Objectives The number one question that you need to be asking yourself is-Why on earth would you like to create infographics for your company? Do you want to improve your website rankings? Are you planning to add new customers or gain more social followers? Once you’ve decided the...

How to Encourage Loyalty From Your Website Visitors

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How to Encourage Loyalty From Your Website Visitors
After paying for traffic, you don't want that traffic to show up only once. You want them to visit your site often and bring their friends along, too. That sort of online behavior doesn't just happen; you have to make sure to provide incentives to encourage people to be loyal. Reward your online website traffic with specials or free offers when they do something that demonstrates their loyalty. The types of actions that can be targeted include: repeat buys, referrals, and promoting your brand on social networking sites. Get Repeat Sales Whether you are a restaurant that has a website online or an e-commerce Internet shop, you want to instigate the repeat sale. Research shows that it is far easier to sell to existing customers than it is to find a new customer. Thus, it's important to give them every opportunity to make a repeat sale. This can be done as quickly as the minute after the first sale is made. You can send them confirmation and a thank you email or...

Convert Your Website Audience Into a Thriving Online Community

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That feeling of belonging isn't just good for us; it's also good for our businesses. You can buy traffic and even segment that traffic into channels, but ultimately, it won't provide you the type of insights you get from your audience when they willingly become a member of your online community. Once you get traffic to your site, you want to keep them there and learn as much as possible from them. This way, they provide valuable feedback on their buying preferences and how to more effectively market them. The more involved and invested they become in your community, the more likely they will end up buying something from you and telling their friends, too. Blogs, Forums, and Member Areas It's not that hard to add a member area to your website these days. Even if you only have a video or text blog, this can turn into a community of subscribers who interact with each other and you. The more that join, the more others will notice. The fact that others trust you...

What You Need to Know About Buying Global Traffic

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Which online advertising solution is best if you want to make a big splash and get in front of as many people as possible? That would be our Global Traffic product. When you buy Global Traffic, you’ll be able to reach real people from all over the world and drive traffic at a massive scale. Best used for branding purposes, Global Traffic is one of the fastest and cheapest ways to boost brand familiarity. How it Works When you sign up for FullTraffic’s Global Traffic solution, you are able to tap into our ad network that draws more than 20 million impressions every day. This product puts that spotlight on your brand, thus enabling you to get thousands of daily visitors. Getting started is extremely simple. Just follow the steps below: 1.Head to the Global Traffic section and select a package that’s right for you. FullTraffic’s prices start at $15 for 10,000 visitors, so you’ll be able to get started even if you have a limited budget. 2....

How to Make Your Banner Ads Perform Exponentially Better (Part 2)

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How to Make Your Banner Ads Perform Exponentially Better (Part 2)
In part 1, we discussed banner ad tactics you can implement to increase site visitors. We talked about what you need to incorporate in your ads to really make them pop. In this second installment, we’re going to go a bit deeper. Instead of just suggesting what you should show users, this post will offer recommendations on what you need to do and say to fully grab their attention--and clicks. Make users laugh Every other advertiser out there is putting out “buy now” messages, and users have learned to ignore ads of that nature. Consider going against the grain in your display ad campaign. Instead of the usual promotional messages, try comedy. Humor is often injected in commercials and video ads, but we don’t see enough of it in banner ads. Which is a shame, because if you can manage to make users laugh, you can pretty much guarantee that they’ll pay attention to what you have to say. Consider what Pringles did. In 2009, the popular snack...

How to Make Your Banner Ads Perform Exponentially Better (Part 1)

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How to Make Your Banner Ads Perform Exponentially Better (Part 1)
Banner ads are a staple in the online advertising industry and for good reason: not only are they effective in building brand recognition, but they can also increase website traffic at relatively lower prices. But as great as they are, companies using banner ads need to adopt a more competitive and imaginative mindset when creating and launching their campaigns. In this day and age, you need to go beyond simply creating an ad and putting it on a publisher’s website. If you really want your target audience to notice you, you need to make your banners pop. Here are a few ways to help you do just that: Use psychology tactics Find out what’s going on inside the minds of your target audience and apply what you learned in your ads. For instance, when it comes to colors, studies have shown that people often associate the color blue with stability, which is why most banks use that color in their materials. Black on the other hand, denotes class and luxury and...

How to Get Visitors to Stay On Your Website

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Getting more website visitors is important, but also remember that keeping them is just as--if not more--essential. You can buy traffic as much as you want, but if your site is sending users packing, all the money and hard work that you’ve put into your campaigns will be for nothing. To avoid that, implement the following traffic retention strategies on your website: Publish irresistible content Spammy or filler posts don’t just hurt you SEO-wise, they pretty much guarantee that visitors won’t come back to your site. Avoid posting them at all costs. Instead, strive to publish high-quality and educational content. Write articles that your audience cares about and can learn from. Yes, it will take time and commitment but the payoff is certainly worth it. When users get a load of your high-value content, they’ll not only share it, but they’ll come back for more. Now, we can go on and on about how to produce kick-ass content, but we’ve...

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