Category: Marketing & Advertising
Ready to make 2014 *your* year? The FullTraffic team’s got your back.
Below are 7 action steps to help you increase your website visitors and customers. Execute at least one of these tips correctly, and you’re bound to improve your traffic stats in 2014:
1. Target millennials
With around 80 million millennials (aka Gen Y) in the US alone, they represent the largest and most coveted market segment in existence. Don’t miss your chance to get in front of them.
Take steps to make your site more millennial-friendly. Examples of things you can do include promoting user-generated content, making your business mobile-compatible, speeding up your customer service, and more.
2. Align yourself with top influencers
Influencers are your industry’s thought leaders that have massive amounts of authority, followers, and traffic. In the coming months, resolve to get closer with at least one major influencer in your field.
You don’t have to be all...
When talking about increasing website traffic, people often bring up techie methods such as implementing retargeting features, using social media, appealing to mobile users, and more.
All that is well and good, but for this blog post, we’d like to veer away from online strategies and instead focus on what offline businesses are doing to attract foot traffic.
A term that’s usually reserved brick-and-mortar retailers, foot traffic pertains to people in the physical world walking into a store to buy something.
Believe it or not, the strategies used by brick-and-mortar stores to attract foot traffic can also be applied to driving website visitors. Here are a few examples:
1. Position yourself near a great anchor store – In retail lingo, an anchor store is usually the biggest, most well-known shop in a mall or shopping center. These stores generate a lot of foot traffic on their own because of their reputation, so brick-and-mortar retailers love having anchor...
Looking to buy traffic for your website? Opting for the online advertising route can be a great step. But before signing up with an ad network, it’s best to grill them with some questions to properly determine if they have the right products and services for you.
Remember that there isn’t a one-size-fits-all solution for all advertisers, so you should choose your online partners wisely. Asking the right questions is the first step to doing that.
To help you with this process, below is a list of must-ask things that you should bring up when screening ad networks:
What types of advertising solutions do you offer?
This may seem obvious and you’ll likely find a general overview on the company’s website, but it wouldn’t hurt to get into more detail when talking about the ad network’s products.
For instance, if they’re offering display ads, ask them where the ads will be placed. Also consider inquiring if they offer design...
Internet content which is highly sharable, and ends up becoming extremely popular as a result, is often said to go viral. The type of content which most often goes viral is video content. A perfect example is the South Korean single Gangnam Style by Psy. Released in July, 2012, the music video's amusing and original style helped it to become the most watched clip on YouTube, with a stunning 1.75 billion views within the first year. With the combined power of things like social media sharing and video marketing, businesses can make viral content themselves in order to greatly increase brand awareness and exposure. The following takes a look at seven of the key elements of viral content marketing.
1 – Don't Try to Please Everyone
In order to create viral content, whether in the form of video or any other kind of media, you will need to stop being neutral. Viral content marketing is all about evoking emotions in people, and this inevitably means inspiring a degree...
Not so many years ago, most people accessed the Internet from either a desktop or laptop computer, and the most popular screen resolution by far was 1024x768. Nowadays, the way we use computers and the Web has changed immeasurably partly due to the fact that there are a multitude of completely different devices used for browsing the Web. During 2014, mobile Internet users will outnumber those using desktop and laptop computers. In the last couple of years, and particularly since the introduction of Windows 8, tablet computer sales have seen an unprecedented rise as well. Even desktop and laptop computers, which will always remain popular as well thanks to their larger screens and greater power and features, are more diverse than ever. With so many different screen resolutions in use today, Web designers need to start paying attention to responsive Web design so that their content is easily viewable and looks great on any device.
The beauty of responsive Web design is that you...
For any PPC (pay-per-click) ad campaign to be successful, you need great ads that include powerful keywords. But how do you find these keywords?
Unless you're a psychic and can guess which keywords are relevant for your business and have the highest volume of searches, you need to use keyword research tools so you can get some insights into what your potential customers are looking for and which keywords you should be using to optimize your ads.
There are so many keyword research tools on the web and even more are popping up constantly, but not all of them are worth your time.
To make the process of keyword research easier, here are the top five most effective tools to use for your PPC keyword research:
1. Google Keyword Planner - Find out search volumes for keywords (Free)
Your PPC keyword research must start with Google's Keyword Planner tool.
Google is the number one search engine with billions of users around the world, which makes its free keyword...
Market research is the first and one of the most important steps in launching an ad campaign, selling a product or marketing a blog. Getting to know your audience is crucial to the success of whatever it is that you’re selling, so be sure to complete this step before anything else. The success of your product, blog, or ad campaign depends on it.
The good news is, market research isn’t that difficult and there are a lot of ways to go about it, so you can just stick to the strategies that you and your audience are comfortable with. (Of course, the more market research approaches you try, the more data you’ll collect. That’s why you are encouraged to look into as many tactics as you can.)
Below are a few things that you can try to really get to know your audience and what they have to say:
Conduct surveys - Known as one of the most traditional, not to mention direct forms of market research, surveys allow you to collect information and...
YouTube landing pages have turned smarter and more user-friendly with the new channel design look! This has opened up a world of brand new opportunities for marketers to completely re-furbish the look of their marketing campaigns and get some promising results.
Top 5 Reasons For Using YouTube For Building Your Business
#Improve Interaction Opportunities With Your Customers
# Create Global Brand Awareness For Your Products
# Drive High Volume And Targeted Traffic To Your Website
# Provide Rich Viewing Experience To The Users
# Customize Content To Attract More Number Of Viewers
How Can YouTube Channel Page Determine Business Success?
Your channel page has the unique ability to engage your audience, bring more business leads by providing visibility to your brand.
Create a unique personality as a brand leader by optimizing your videos with compelling content and motivate viewers to come back to you for more every time!
Making your channel page...
Today, online crowdsourcing techniques have gained immense popularity among the marketers for boosting their company’s branding efforts. Crowdsourcing can help in churning out fresh, interesting and engaging content for companies by tapping the creativity of individuals from a vast online community.
For advertisers, it is very common to gather new ideas through crowdsourcing for planning their marketing campaigns and getting the best results. With the rise of social media platforms, it has become even easier to reach out to targeted customers and gather relevant and valuable content that may be useful to the readers.
Some Core Benefits Of Using Crowdsourcing For Companies
From small enterprises to large businesses, crowdsourcing ads are used to generate greater hype about their company’s products and services. Social media networks have made crowdsourcing even more popular than ever before by providing the best advertising solutions to growing...
Online retail sales for 2012 were $225 billion and it is estimated that e-commerce revenues will grow 15% per annum for the foreseeable future. It is very important for businesses to have an online presence and a marketing strategy that will capture the attention of the audience and keep them interested.
With the advent of tablet computing, the cloud and the smart phone it is becoming easier for the consumer to view and buy products online thus making the marketing strategy and the visibility of online content very important. To put it simply, if content is not seen then it will not sell.
While costly advertising campaigns do well in the off-line world, there are several creative ways to market a business online without breaking the bank:
Interact with niche blogs
It would great to be on the front page of a major news or magazine website but this is very difficult and costly to achieve. A better strategy is to reach out to several top niche...