Category: Marketing & Advertising
Thanks to the various research, analytics, and insight tools that we have at our fingertips, tracking and measuring data is easier than ever. Want to see how many people visited your site last week? Click. Need to know the percentage of people that abandoned their shopping carts? No problem—all those numbers can easily be crunched by a standard analytics program.
Another convenient feature of these metric programs is their ability to generate reports at a drop of a hat. Tables, graphs, and charts can be pulled up in seconds, allowing people to easily make sense out of the data.
Yes, everything is great and swell in the realm of data and analytics… right? Not exactly. Unfortunately, while a lot of site owners may be tracking their data, a good number of them are tracking the wrong things. These things are what the tech world refers to as “vanity metrics.”
Coined by Eric Ries in his book The Lean Startup, vanity metrics are...
YouTube executives indicated this week that the company plans to add paid subscriptions to certain premium channels on the company’s streaming video site in the near future. These subscriptions could become available as early as this spring, according to the New York Times.
YouTube has for some time now been the most popular video sharing website on the internet. It allows people to upload videos directly to the site on almost any topic that they can then share with millions of users for free. Many well-known companies and celebrities now produce high quality content for YouTube. Until now, however, they only way for creative individuals to earn money from their content on YouTube was from advertising revenue.
Over the past few months, individuals who have watched content from YouTube providers with large followings and regular uploads may have notice a new “H+” icon on the video. This means it is a high-end provider and offers...
If you are like most business owners, the quest for leads is unending. After all, if people who are interested in possibly becoming customers do not learn about your business, they will never spend money with you – making it hard for your business to thrive, to say the least. Fortunately, there are a wide variety of available means by which you can collect leads. This ebook discusses several of the options that can potentially have the most impact on your long-term success.
Using Mobile Marketing to Capture Leads
Mobile marketing campaigns enable marketers to reach their target audience with a tremendous level of precision, maximizing the return from the money they invest in ads. They accomplish this by selecting consumers based on specific requirements, such as their mobile phone carrier, their device manufacturer and their location.
Mobile advertising is an easily accessible strategy for even small businesses; however, that does not mean it...
Years ago it was pretty simple to understand what keywords received the most traffic. You could log into Google Analytics, see where all of your visitors came from, and then you could "target" keywords in your blog posts and guest post articles. That's getting more and more difficult to do, and Google is giving you a heads up to exit stage left on traditional SEO.
Keyword Research Doesn't Really Work Anymore
Keyword research is getting to be a nightmare. Yes, you can still go to Google's free keyword tool. That tool, however, only tells you competition for Adwords ads and approximate search volume for the keyword. It doesn't tell you how hard it would be to rank for the given keyword. Even the keyword data isn't all that precise and could give you an incomplete picture of the potential for your keywords.
Rand Fishkin explains this phenomenon on his site, SEOMoz. It's nice to believe that, like Fishkin, you would get more traffic...
According to Pew Internet and American Life Project, e-book reading is growing. Over the past year, the number of people who read e-books has gone up from 16 percent to 23 percent. These figures reflect all Americans age 16 and over. Printed books are, likewise, taking a hit. People reading physical books over the last 12 months has declined from 72 percent of the population to 67 percent.
Overall, the number of book readers in 2012 accounted for 75 percent of the population aged 16 and over. This represents a marked shift in the way people consume content. That's good news for you if you're into self-publishing.
Most people are willing to pay money to get website traffic. What about making other people pay you? Sure, you have to pay to promote an e-book, but those people purchase your book, and the margins can be quite high on something like that. Even if you're paying $2 per lead, a book costing $10 or even $15 can easily make up for any costs associated...
You've paid through the nose for website traffic. You've purchased from reputable PPV and CPM companies. You've written killer ads, and even paid for pop-up and pop-under ads. None of it mattered because you couldn't convert any of it. You sit and watch your Google Analytics all day. Nothing. No sales. No affiliate checks this month. What's wrong? In a word: conversion.
Conversion: What's That?
Most websites focus on getting more traffic. If the site has 1,000 visits, the company wants 2,000. Once that goal has been hit, the company wants 3,000. What about conversion? If you're selling 10 percent of the people that land on your page, you're doing well, but why not go for 20 percent? Actually, why not shoot for 100 percent conversion? Then you wouldn't need 5,000 every month to make 500 sales. You'd need 500 visitors. Of course, 100 percent conversion is a bit unrealistic, but the idea is not. You should shoot for...
Tired of seeing lame spammy content all over the Internet? Buying website traffic can clean a lot of this garbage up, ironically. Most of the time, spam is out there because some company wants to game the search engines into ranking the company's site at the top for its chosen keywords. The company in question uses thin content or content that's clearly promotional in nature with links pointing back to the company's flagship website. If you're one of those companies, consider adopting a different approach.
There's nothing wrong with overt promotional content, but there is something wrong with posing as non-commercial content when you are - in fact - commercial in nature. There's something wrong with providing misleading, fake, or otherwise false information to users. It's bad business practice to violate Google's TOS. You're essentially lying about your motives and what you have to offer users and to the search engines....
You've heard it over and over and over: When you're marketing a product, focus on benefits. Features mean little to customers; they're more concerned with what's in it for them—the benefits.
That's still good advice. However, innovative marketing professionals realize that product benefits are no longer enough, either. When faced with an array of almost-equal products at almost identical price points, customers choose to buy stories.
Whether you create your own products or focus on affiliate promotions, build a story to set yourself apart from competitors.
Talk to your audience about yourself: how your business started, where it's going, your dreams and goals and inspirations.
Solicit true testimonials from your customers, and polish their words to tell the story of your product or service.
Write client case studies. Incorporate details of customer challenges and customer triumphs. Get a little poetic—use...
The reason you buy website traffic is because you want to make money with it, right? What good are visitors if they come to your site and bounce away? Tweaking your landing page to optimize for maximum conversions is a good first step. Unfortunately, most people get this step wrong - and it's all downhill from there.
Make It Simple
Simplicity is underrated. No one ever comes to your web page and says "gee, this is too simple. I'm leaving." But most companies make it way too difficult to figure out what the heck you're supposed to do with their site. They put banners, videos, a Las Vegas strip of links, and two different sign-ups on the homepage. Yuck. It's too much clutter. What the heck are you supposed to do with all of that information. Users get overloaded and bounce off the page.
Instead, make your landing page simple. Have one obvious point of focus on the page. If you need more than one area of focus, make it obvious...
Gone are the days when you could write an ebook, design a landing page, sign on with ClickBank and wake up the next morning with thousands of dollars in your bank account. Perhaps those days never existed, except for a few lucky marketers who leveraged sudden success into an ebook revealing how they did it.
If you want to make a real, sustainable income from online marketing, you'll need to figure out a real, sustainable marketing plan in 2013. Competition is fierce. Most markets are completely saturated. Marketing channels have changed forever. Potential customers are tired of seeing the same old thing.
So, you must pay attention to both short-term and long-term goals. Give yourself regular cash infusions and keep your eyes on the future, too.
It's hard to give specific advice about how to design cash infusion marketing. Each business has its own marketing methods and audience response. For the new year, shed old marketing advice and try...