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Category: Marketing & Advertising

Marketing Prediction for 2013: Balance Short-Term and Long-Term Goals

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Marketing Prediction for 2013: Balance Short-Term and Long-Term Goals
Gone are the days when you could write an ebook, design a landing page, sign on with ClickBank and wake up the next morning with thousands of dollars in your bank account. Perhaps those days never existed, except for a few lucky marketers who leveraged sudden success into an ebook revealing how they did it. If you want to make a real, sustainable income from online marketing, you'll need to figure out a real, sustainable marketing plan in 2013. Competition is fierce. Most markets are completely saturated. Marketing channels have changed forever. Potential customers are tired of seeing the same old thing. So, you must pay attention to both short-term and long-term goals. Give yourself regular cash infusions and keep your eyes on the future, too. It's hard to give specific advice about how to design cash infusion marketing. Each business has its own marketing methods and audience response. For the new year, shed old marketing advice and try...

How To Generate Website Traffic On A Budget

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How To Generate Website Traffic On A Budget
Generating traffic to a website is the million-dollar question. If it were easy, everyone would be doing it. In fact, an entire industry has sprung to life over the last 10 years promising to do just that: get you an unlimited stream of traffic to your website. Most of the SEO firms out there are promising inflated results. The reality is that neither you, nor a marketing company, can guarantee you any kind of organic ranking. Even the best reverse engineered plan is subject to change tomorrow. The elephant in the room is this: SEO firms tell you it takes a long time to get rankings, yet they simultaneously say they can adapt to any changes in the search engines' algorithms. Presumably, the reason it takes so long to get the initial ranking in the SERPs is because you have to figure out what makes the search engine tick (i.e. its algorithm), comply with the rules to get indexed, and then spend a lot of time following the best practices that will earn you...

How To Get More Website Traffic by Paying For It

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How To Get More Website Traffic by Paying For It
New research shows that paid listings beat out organic SEO. That's good news for traffic brokers and companies specializing in selling web traffic. Apparently, the best way to get more website traffic is to skip all of the convoluted "SEO" and just buy your way onto users' screens. One of the coolest things about buying traffic for your blog is that you control the visitor flow. If you're familiar with old-school direct marketing, you know that you can just tweak your offer (really important) or your headline (also, pretty darned important) to try to get a higher response rate from your ad. Because you don't have to do back-flips with your keywords, you can pretty much write headlines that with grab users by the eyeballs without worrying about how it will be seen by search engines. The result? You get more website traffic. It's ironic, isn't it? Ignore search engines and simultaneously get more website traffic. You...

How To Get More Web Site Traffic To Your Mobile Site

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How To Get More Web Site Traffic To Your Mobile Site
Desktop traffic isn't dead, but there's a brave new world being developed called mobile search. This "new" platform plays by different rules and has a very different user-base than desktop search users. While we might not be talking about physically different users (desktop users are often also mobile users at some point), the search intent is very different between desktop and mobile users. Understanding this will get more web site traffic to your mobile site. Make It Simple One of the biggest mistakes that businesses make is they make their mobile site way too complicated. Instead of having a mobile version of the site, they just use the desktop version and serve that to mobile users. Huge mistake. Huge. Why? Think about it. When you're on your mobile device, searching the web, you might be casually surfing but you're probably looking for something specific. Smartphone screens are, well, small. At least, compared to laptop or...

Get Website Traffic From Traffic Brokers, Not Search Engines

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Get Website Traffic From Traffic Brokers, Not Search Engines
You've worked really hard building links, submitting articles, and participating in some pretty sophisticated optimization techniques. Where does it get you? Maybe nowhere. One of the best, and most well-known, Adsense advertisers recently got a sudden wake up call when his website traffic took a nosedive. His primary source of traffic? Organic search from Google. The Fall of Tim Carter Tim Carter's Askthebuilder.com used to be Google's golden child. He was the model of everything Google could be to webmasters. He had a firehose of traffic turned on his site, he was making an incredible amount of money from Google's Adsense program, and he was providing really cool how-to articles and videos for free. Even if you weren't interested in home improvement, Carter's videos were pretty entertaining. After Panda and Penguin, however, Carter's reported income fell from $1,400 per day to about $70, and his traffic numbers went...

Should You Buy Web Site Traffic?

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Should You Buy Web Site Traffic?
You spend a lot of time setting up your website, making tweaks to the code, and refining your offer. Now what? You need traffic. What do you do? You have two choices: optimize your site to rank well in Google (or other search engines) or buy web site traffic from a broker. You hesitate to buy traffic because you've heard everyone talk about how awesome free traffic is, so you go that route. You quickly realize that free traffic isn't really all that free. You end up dumping a lot of money into "SEO," only to find out you probably could have gotten traffic for a lot less had you just purchased it. How's SEO Working Out For You? One of the major problems with SEO is that it's totally unreliable. You could spend years and years on chasing backlinks only to be wiped out in one fell swoop by the major search engines. Aside from that, you can't control what descriptions get shown to users in the search results. Yes, Google allows...

5 Proven Social Marketing Strategies

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You don't have a good social networking strategy. It's difficult. You post, comment, like, and tweet, and yet nothing happens. What should you do? One thing that might help is to take a look at your marketing strategy. Don't get pulled in too many different directions at once. Instead, focus on these five proven marketing strategies that have always worked and will probably always work. 1) Good Content Good content always wins the day. People love interesting stories, funny pictures, and shocking videos. The more good content you post up to your social media account, the better. Don't worry too much about content creation itself. Even curated content can win the day on sites like Facebook and Twitter. Because content moves so quickly on social networking sites, you can repurpose the content you previously posted and keep user engagement up. How do you repurpose content? Simple. Have someone rewrite it for you or rewrite it yourself. 2)...

How to Make it Big On YouTube

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How to Make it Big On YouTube
YouTube may not be the hottest or most talked about social network on the web right now, but it remains to be a powerful website and platform that can help you gain a wider audience, boost your social media presence, and rank higher on Google (the search engine does include videos in SERPs). Not only is YouTube the second largest search engine next to Google, it’s also the third most visited website on the Internet. In fact, it gets over 800 million unique monthly visitors, and over 4 billion hours of YouTube videos are watched each month. Furthermore, according to the site, about 72 hours of video are uploaded by users every minute. Still need convincing? In 2011, the site had over 1 trillion views from users—that’s about 140 views for every person on earth. So by now you’re probably thinking, “Those big numbers are great and all, but what does it mean for my business?” The short answer is: Plenty. No matter what industry...

10 Effective Ways to Get People to Visit Your Blog

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10 Effective Ways to Get People to Visit Your Blog
It’s no question that blogging can do wonders for your site’s ranking and traffic. Having a blog allows you to gain more SEO juice and more importantly, it serves a way to engage and communicate with your visitors. However, a lot of people get frustrated with blogging mainly because they’re not seeing enough results, traffic-wise. If you’re having the same issue, check out the following tips below and see how you can get more people to visit and spread the word about your blog. Be consistent – This is probably the most crucial blogging tip that you can get. Blog often, and do it consistently. Don’t be the type of blogger that publishes a great post, then disappears from the blogosphere for several months. If you really want to sustain a steady level of traffic to your website, then you must steadily produce content as well. Create an editorial calendar and plan your posts in advance. This will not only keep you on...

5 Checkpoints for Effective Home Page Conversion

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5 Checkpoints for Effective Home Page Conversion
“Never judge a book by its cover” is a familiar English expression. Don't prejudge the value of something based solely on its appearance. Unfortunately, on the internet nothing could be further from the truth. First impressions decide whether visitors will stick around on your website or if they will quickly click on to something else. Because your home page is the first port of call for many visitors, it is important that the page draws them in. Here is how to check if your home page does just that. 1. The Attention Puller A good home page is a page where the designer has thought about the main tasks that visitors might want to do after first landing on that page. Which element on your home page attracts your gaze almost instantly? It should be the area where visitors can perform those main tasks. With this simple check you can quickly find out if the focus or attention puller on your home page is the right one. If not, then the attention...

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