Category: Marketing & Advertising
Infographics are undoubtedly one of the most useful tools that we have for simplifying data. They allow people to get important information at a glance without having to do a lot of reading and researching.
Moreover, since they come in image formats, people are more inclined to share infographics and they have a lot of potential to go viral.
However, the convenience and popularity of infographics are also their greatest weaknesses. Since infographics are extremely popular and so easy to share, a lot of marketers are now using them solely for promotional and link building purposes. As a result, most infographics nowadays are low on quality when it comes to design and substance.
What’s more, because of their low caliber, Google might actually lower their SEO value. In a recent interview, Matt Cutts, head of the webspam team at Google, told Eric Enge that he “would not be surprised” if the search giant starts to discount...
The day that online video became more accessible was definitely a happy one for Internet users and marketers alike. Streaming video has given online viewers the luxury of watching video clips, music videos, and even movies anytime they want at little to no costs, while advertisers and marketers have been presented with more opportunities to reach customers and increase brand exposure.
Despite the medium’s popularity though, some businesses are still struggling with getting a high ROI from their marketing or advertising videos. For some, the problem lies in lack of resources; production companies can charge an arm and a leg for a 60-second video, while those that try to do it themselves find that equipment and production costs can really add up.
If it’s not the lack of resources, it’s a lack of education. Some marketers produce unsuccessful video campaigns simply because they don’t know how to do it right. After all, creating an...
Today, it has become mandatory for every online business to have suitable marketing strategies in place to improve traffic for their websites. Besides, search engine optimized websites have a greater chance of gaining online visibility and better exposure with improved search engine rankings. At the same time, it is important to make website navigation a pleasant experience for the visitors and provide them with valuable information about your existing business. Hence, online methods of market promotion can provide a wide coverage for your products and services in the market and help in bringing targeted visitors to your website. One of the key benefits of using online marketing strategies is to control business expenses and manage costs in an effective manner.
Besides, it provides an opportunity for small companies to gain an easy entry into the market and helps them to reach millions of visitors at the same time. Additionally, it can be the best way for them to explore new...
Web traffic will always be the number one way to increase the amount of people that are going to your website while not spending tons of money on expensive promotional campaigns. The fact is that web traffic is just too efficient when it comes to your money to the amount of strong targeted traffic that you gain from the campaigns and there are a few different ways that you can even increase this amount to further create a strong standing between you and your users all the while increasing the amount of people that come to your website. Before we enter into the reasoning behind the fact of web traffic for the promotional main effort for a website we need to understand that web traffic is the strongest and most money-wise efficient program for entering into if you are running a website and you want to rank it higher and higher as time goes on so that you can control the online world by building a brand out of your website and therefore making one website into something much larger...
Creating and maintaining a blog is a lot of work. Rather than letting that work go down the drain, put to work certain practices that will increase the number of visitors going to your blog. Remember, the more visitors your blog receives the more you spread your ideas around the Internet and the world.
Follow and comment on other blogs. You need to seek out other blogs that are interesting to you. It is best if these blogs are at least somewhat related to the subject matter of your blog. Instead of just reading the posts on these blogs, regularly leave comments and engage the blog owner and other visitors in genuine conversations. Your comments cannot revolve around telling everyone about your blog, or you will be ignored or even blocked by the blog owners. List on your user profile the address of your blog, or add it to your signature so it shows up each time you leave a comment.
Use optimized language, while still making it natural to read. SEO or...
If you operate a website or internet business, or plan to in the future, one of the issues probably foremost on your mind is that of how to attract traffic to your site. If it is not uppermost in your mind, it should be. Traffic is the life-blood of your site.
For many site owners, particularly new ventures, the primary means of traffic is through organic search. The term “organic search” is used to describe the search results you get when you enter a search term or phrase into a search engine. It is also referred to as natural search.
One of the key elements of organic search is that it is free. It is traffic which you do not have to pay for, as opposed to that which is created through advertising. Another important aspect of organic search traffic is that, in most cases, it is relevant to the subject matter of your site. In other words, it is “targeted traffic.”
Targeted traffic is visitors that are looking specifically for what...
You've found a great product and you've built or paid for a beautiful online store. You have a quality payment processor, a secure site, and stunning mouth watering product photos that are going to make people hungry to buy. The problem is that there's nobody around to appreciate any of this. You need to get customers. Luckily there are a number of methods that you can use.
The simplest way to get people to your site is to pay for advertising. There are programs set up to allow you to bid on certain keywords that people type into the search engines. When a user types in a phrase that you bid on, and your bid is higher than other people advertising for the same words, they will see an ad of your choosing that will link back to that product.
The administrative interface gives you a lot of tools to help you focus and control your advertising campaign. You can set up different campaigns, and limit your daily budget for each campaign. You can also control the...
Web traffic is the current best way to promote a website and gain users but in the future there are some interesting thoughts that many SEO and website experts have on the subject. People have been theorizing this topic for many years now but the same exact answer always comes back up, web traffic. It is the undisputed best way to make your website gain tons of traffic in a matter of hours or days and then you can take advantage of your investment immediately. This is one the main reasons that web traffic has become so strong over the past few years because it is something that will not be hurt if you do not have constant money and time to take advantage of the efforts of web traffic and the associated promotional efforts. In the end you really always need to learn to take advantage of web traffic because of the different things that it offers over the other competition in this promotional range. Web traffic will almost always come out on top in every possible...
Some small business owners may feel that a Web site isn't worth the money, time or effort. In truth, it would be hard to find a wronger notion. Although a business owner may want to only function locally, a Web site is still essential for the company.
Even if their target audience rarely uses the Web, small businesses still need a Web site. Despite modern society's slow yet steady integration with the World Wide Web, some people — particularly those in the Baby Boomer Generation — want little to do with the Internet. By having a Web site, the business owner at least has a chance to let the visitor become a fan of the company's site. The benefits of having a Web site go beyond just demographic appeal.
A Web Site Outperforms the Yellow Pages
Far more advertising space can be put on a Web site versus a phone book. A Web page can have thousands of client-pulling words, whereas the phone book is limited to at most a few...
It is a huge challenge for marketers to provide original and high quality content on an ongoing basis to promote their online business. In such times, content re-purposing may prove to be an effective strategy in providing maximum exposure to the online business and driving targeted traffic to the website. There are many interesting ways of doing this and achieving fabulous results for your online business. Now, lots of Internet marketers have started using this method to build a strong online presence for their business and also boost popularity of their products. By re-purposing content, you can provide combine lots of new, interesting information and updates to the online readers.
With the growing popularity of social media channels, it is easy to share re-purposed content with the target audience through blogs and articles. Even if you do not have sufficient information on a particular topic, you can do a bit of research to create a new and refreshing...