Category: Campaigns and ROI
Let’s assume you own an e-commerce website and want to increase your conversion rates on website visits, in addition to improving your click-through rates (CTR) on your email marketing newsletters and pay-per-click (PPC) advertising plans. So, what method would you use to increase the performance of your website and all of your digital advertising strategies? Well, when it comes to increasing CTR, the best possible strategy involves using an A/B split test.
Understanding the Methodical A/B Split Test
The A/B split test is a simple and easily-understood way of optimizing a given website, email marketing newsletter or PPC advertisement. The process involves making individual changes to a website’s design or advertising campaign and then tracking the impact of that single change on CTR. Here is a simple step-by-step process to using the A/B split test followed by a summary table about how the A/B split test would unfold.
1. Establish a Reference...
Do you know that a well-designed landing page has tremendous potential to boost your website conversion rates?
The main goal of having good landing pages is to provide a quality experience to your visitors, using a targeted message that closely matches their needs.
The essential steps you need to follow
Before building a landing page for your website, it’s important to define the goals that you wish to achieve from it.
Are you trying to share some important information with your visitors? Do you want to convince people to buy your products?
Secondly, you need to know who are your competitors are what are they trying to do to achieve success in their marketing efforts? Do a good research to get some great ideas that you can apply to make your landing page more convincing.
Next, try to find out who is your target audience and what are their needs, goals and aspirations. Are they looking for solutions to any problems? How can you solve them effectively using...
When you buy traffic from us, we want to make sure that you get the best results possible. It’s important to note though, that success doesn’t just hinge on the stuff that you do, it also depends on the things that you don’t.
Here are 3 examples of things that you must avoid when buying traffic using our system:
Don’t buy traffic without setting your goals
Before even thinking about setting up a campaign, you first have to determine why you’re doing it. Are you buying traffic for branding purposes or do you want to zero in on a target group of people? Do you want to reach people at a global scale or would you rather connect with users from a specific country? These are just some of the questions that you should think about when you’re buying traffic, so make sure you get the answers out of the way before signing up with a network.
Here at FullTraffic, we give you two options when buying traffic. You can either opt for our Global Traffic...
It’s important to note that when you’re buying website traffic, the success of your campaign doesn’t just depend on your ads, your budget, or the technical capabilities of the network. While all those aspects matter a lot, you shouldn’t overlook the fact that your relationship with your ad network can also impact the performance of your campaigns.
At FullTraffic, we believe that we can achieve advertiser and publisher success by communicating and collaborating with our users. That’s why we always welcome feedback from those who buy and sell traffic through our system. Because the more we know about you and your traffic goals, the better we can help.
So don’t hesitate to get in touch with us regarding any questions or concerns about buying traffic. We welcome all types of feedback. Not sure what to talk to us about? Here are a few topics to get you started:
Your previous experience
If you bought traffic from another ad...
We want you to get your money’s worth when you buy traffic from us. That’s why at FullTraffic, we’re constantly finding ways to improve our network and we’re working round the clock to ensure that you’re able to buy quality traffic.
One of the primary ways we accomplish this is through our publisher screening process. Whenever you buy traffic from us, you can be sure that your ads will be displayed on appropriate websites. Each FullTraffic publisher goes through a screening procedure to ensure that they meet our content, security, and privacy standards. Moreover, we run routine checks on publishers who are already part of our network to see to it that you’re getting high quality traffic.
So what exactly do we screen for? Basically, we’re watching out for content that can greatly offend users or websites that don’t give visitors a good experience. In short, we want to keep our network clean and we only entertain high-quality...
Want to get started buying traffic? Great. Below is a step-by-step guide that details the actions you need to take when creating your IP Unique Campaign. But before we get to that, let’s do a quick recap of the features and benefits of this type of campaign:
About IP Unique Traffic
As its name clearly indicates, when you’re buying IP Unique Traffic, you are purchasing unique visitors. Our system will take note of the users who have already landed on your site and we’ll make sure not show your ads to them again.
IP Unique Campaigns have three targeting capabilities: Geo Targeting, Channel, and Keywords. Let’s take a closer look at what these terms mean:
1. Geo Targeting - With this feature, you will be able to select the countries that you want to display your ads to. So if you’re running a US-only campaign for example, you can choose this option to only target users from the United States. This targeting capability...
Let’s get real here. Paid advertising and buying traffic isn’t always cheap, which is why as an online advertiser, you need to get creative with how you use your resources. Always find ways to stretch your ad spend and keep optimizing your campaign and budget so that you can get the most bang for your buck.
Fortunately for you, there isn’t of shortage of resources that you can use to maximize your online advertising budget. There are plenty of sites that offer tips on how to do this. And if you need more help, know that the ad network where you buy traffic from is also on your side. Remember, the more traffic and conversions you get, the better it is for them, so don’t be afraid to reach out for discounts or any help with lowering your costs.
Here are a few ideas on how you can do just that:
Ask for special rates from your online ad network
Are you a long-time customer? Do you buy traffic in bulk? If so, then you may qualify for special rates or...
Trying to boost the performance of your ad campaigns? While it may by tempting—and sometimes recommended—to look “out there” and see what your competitors are doing, resist the urge to do so, and instead analyze what’s happening on your own website first. (Save spying on your competition for later.)
When buying traffic, it’s best to take a look at the visitors that you already have so you can determine the most ideal targeting options and messaging to implement in your campaign.
Pay attention to the following website traffic metrics in particular:
1. Geographical location – Where are your visitors coming from? Are your customers mainly from the US or other parts of the world? Take note either way and target your campaigns accordingly.
In addition, be sure to tailor the content and wording of your ads to the location of your visitors. For example, if you’re targeting people in the UK, make sure your ads are adopting UK...
Grabbing users’ attention can be especially tough for advertisers and publishers during the holiday season. Between Christmas parties, office potlucks, and exchange gifts, consumers are very distracted and are likely not paying attention to anything that’s not holiday-related.
That’s why you need to make your campaigns more compelling by making sure they’re in line with holiday and year-end themes. Doing so increases your chances of getting noticed and can bring in more visitors even at the busiest time of the year.
Whatever your means of driving visitors may be--whether it’s buying traffic through ad networks or creating viral marketing content, below are timely themes that you can incorporate in your campaigns:
High spirits and anticipation run especially high during the holidays. Why not take advantage of all that excitement by counting down the days until Christmas or the New Year? You could do a daily blog post or even launch a...
Conversions are the true measure of Ecommerce success. You're either selling a product or you're not. While other metrics are important in terms of determining how well your site is doing, your conversion rate is the only one that can really tell you if the success of your site is making you money.
1. Ask Your Customers for What They Need and No More
Customers are understandably protective of their personal information and their privacy. It was not so long ago when Sony had their servers hacked and their customers' privacy threatened. People are more and more aware now that just like real-life, they need to make sure that their personal information needs to stay protected.
A good workaround to make sure that your customers never feel like they're being pumped for information is to remove fields that you don't really need. If you do need information, explain why it is mandatory or optional. Transparency works in your favor in this case. Telling them...