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Category: Campaigns and ROI

The Most Critical Question You Need to Ask Before Launching a Campaign

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The Most Critical Question You Need to Ask Before Launching a Campaign
Question: What’s the one thing you should decide on before starting an ad campaign or buying website traffic? Answer: Your purpose for doing it. Sure, you can fuss about the types of ads to put out there, how much traffic you should get, or which sites to advertise on, but if you can’t answer the question, of WHY you’re doing it in the first place, then your campaign is doomed from the start. 2 Main Purposes for Advertising Generally speaking, companies advertise or buy traffic for two reasons: lead generation and branding. In the following paragraphs below, we’ll explain the differences between the two and how you can use your web traffic and advertising tools more effectively. Lead Generation When you’re advertising for lead generation purposes, your ad campaigns should be targeted and they must have a corresponding call to action. This means that lead generation ad should direct users to a landing page that tells them to complete...

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