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Category: Advertising

Top Content Ideas That Can Guarantee Maximum Links To Your Website

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Do you want to attract more visitors to your website and create more hype about your brand in the market? No doubt marketing and promotion is all about creating sustained interest of your customers in your products by boosting your online sales and increasing your revenue. But the difference lies in how do you use different types of content to generate more leads for your business. Here we look at some of the most popular content types that can be used to ensure that you always get more links to your website: Hold contests to spark curiosity among people One of the best ways to build a huge fan following for your brand is by organizing contests via social media channels. You could use Facebook, Twitter and also create an email list to promote your contests on different websites that can be valuable in getting links back to your website. Of course, most people would be enticed to enter the challenge to win prizes while giving you a great opportunity to connect...

4 Winning Strategies To Engage Your Target Audience

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4 Winning Strategies To Engage Your Target Audience
Have you ever thought that as a marketer how important is building engagement with your customers to ensure success for your business? By just increasing social media presence on Twitter, Facebook or LinkenIn will only get you more number of followers or fans. If you want to be more competitive and create a strong brand presence, focus on creating “quality” engagement with your audience. We look at how a paradigm shift from traditional thinking can provide us with a new insight to engage our target audience through some effective ways discussed below: -Interact with your customers directly Do you know what are the unique needs and preferences of your target audience? Can you understand some of their most common behavior patterns that can have an influence on your marketing efforts? -Use strategies that allow you to directly communicate with them and build your brand presence. -Provide valuable ideas and insights to your customers by sharing...

Going Too Far: A Look at 3 Controversial Campaigns Gone Wrong

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Going Too Far: A Look at 3 Controversial Campaigns Gone Wrong
In the online advertising game, going viral and getting a colossal increase in website traffic and conversions is like hitting the jackpot: tons of people try to do it, but only a select few hit it big. But unlike hitting the jackpot, online advertising isn’t just about luck. Sure, some campaigns are fortunate enough to get noticed by the right people at the right time; but for the most part, creating a winning campaign is about delivering the perfect message to the right audience, at the best time, using the appropriate channels. For this blog post, we are going to focus on the messaging part of your campaign. More and more companies are realizing the playing it safe when it comes to the messages and content they put out here is not the way to go viral. In order for an ad or marketing campaign to get noticed and shared, it needs to have a strong, hard-hitting message. That being said, while you certainly want to be bold in your campaigns, you also have to recognize...

3 Questions to Ask When Buying Web Traffic

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3 Questions to Ask When Buying Web Traffic
Buying traffic is a great way to quickly get more visitors and increase your ComScore rankings. It also generates exposure for your site and helps put your company on the map. Another great thing about purchasing traffic online is that doing so is both affordable and convenient. Whether you’re an advertiser looking to build your brand or a publisher who wants to drive more visitors to your site, you can start getting those much-needed website hits in just a few minutes, thanks to the self-serve platforms that ad networks offer. Here’s the thing though. While it really is easy and inexpensive to buy traffic from online companies, it’s important to note that not all of them are created equal. Before whipping out your credit card, be sure to ask yourself the following questions first: How much traffic will I get? Size matters, when it comes to ad networks, so be sure to look into how big the ad network is before choosing to sign up. How many...

4 Practical Tips on Making Full-Page Ads Work for You

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4 Practical Tips on Making Full-Page Ads Work for You
Full-page ads are a popular format for companies that truly want to make a huge impression on customers. Unlike regular banner ads, Full Page banners can’t be ignored that easily. And if they’re designed and executed in a tasteful way, they can be highly effective in getting traffic back to your site. Of course the key word here is “tasteful.” See, the main reason why some advertisers aren’t seeing their desired results out of their campaigns is because they’re serving up their ads in annoying and obtrusive ways. The fact is, you can certainly make full-page ads work for you if you implement them in a way that doesn’t kill people’s browsing experience. The next time you’re running a full-page ad campaign with FullTraffic, be sure to keep these tips in mind: Remember that just because you get a lot of space doesn’t mean you have to use it all One of the best things about full-page ads is that they give you a...

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