Do you want to attract more number of followers as part of your business brand promotion efforts?
If you want to engage your customers in meaningful conversations, then it may a great idea to set up Google+ communities and attract a large target audience.
As a marketer, your ultimate goal must be to communicate and collaborate with the right people within the industry to gain valuable business contacts and brand exposure.
How To Create A Powerful Google+ Community Using Few Simple Steps?
-Set up your own Google+ community
You can build your Google+ community by creating an account to represent your company and business. Choose either private or public community and it’s important to find out which one suits your needs the best. Once, you have chosen a community, it’s not possible to change it.
If you’ve a large number of followers already, then public may be a good option else private communities are ideal for starting conversations...
Are you keen to learn some interesting ways to increase more traffic to your blog posts and attract more number of customers?
Read along this article to find out some SMART techniques that you can use to get some incredible results in boosting quality traffic to your blogs.
Is great content enough to drive traffic?
Most blog marketers tend to believe that the key to success of marketing their content is by sharing high quality content with their target audience.
No doubt, it’s very important for engaging your readers and driving more number of visitors to your website. This single factor alone cannot guarantee quality traffic from search engines.
You need to remember that there are some core elements of SEO that need to taken into consideration, before marketing any content. Remember, Google will not automatically rank your content, simply because it contains some great stuff.
The most important thing is that your blogs must be noticed by the...
Have you ever thought how you can effectively tap the best resources to reach your large number of mobile audience?
It comes as a little surprise that smart phones and mobile phones have a greater appeal among the target audience than the humble desktop computers. Today, what customers need is easy access to browse their favorite social media sites using their mobile devices.
Definitely, it’s the best time for companies to look at new methods to deliver a seamless transition to their target mobile phone users and improve their social media experience.
Here is a list of some of the top strategies that you can try to get the best results:
-Reach out to local customers
Smartphones can be a fascinating way to share information and connect with target users based upon their location. For ex: you can tailor information according to the location of your target customers.
Especially, Foursquare allows you to display ads to customers who have been looking for...
Do you want to get your website noticed by maximum number of visitors and boost your brand visibility?
Try some of the interesting techniques, which we have shared below to get more number of customer enquiries online and increase your sales prospects.
Why Social Engagement is important?
If you own a thriving local business, it’s necessary to reach out to as many people as possible to survive long term, amidst increasing competition. With different companies trying to employ new marketing strategies, it becomes important to quickly adapt to the changes taking place rapidly in any business environment.
By boosting online visibility and engaging in social conversations, you can open up new channels of communication with potential customers. As you publish and share great content, there are more number of people who are likely to share them with others and boost the popularity of your website.
How to bring greater social recognition to your...
Are you looking at sharing valuable and interesting content with your readers but wondering how and where to look for it?
Content curation may be the perfect solution to meet all your marketing and promotional needs. Most of the successful marketers rely on some of the best content curation tools to share informative content created with a sense of purpose to satisfy the needs of their readers.
How can content curation be useful to you?
Gone are the good old days, when content marketing was solely for the purpose of publicizing your business. Today, the customers have become smarter and want high quality, relevant and useful content that can meet their specific needs.
Through content curation, you can share relevant and useful articles and blog posts with your readers that come from the most relevant sources. It is an excellent way to assist them in making informed decisions by associating more closely with what the customers really want.
Today, customers are looking at...
Are you keen to learn about some of the best tools that can help in streamlining your social listening?
A social media dashboard is a powerful platform that can help in monitoring your social conversations and sharing useful content with your readers.
It’s definitely a challenging task to track social mentions, find interesting content and keep pace with the industry news and competition. However, by using the right social tools and methods, you can get some incredible results in your branding efforts.
Why is social listening so important today?
Social listening is essential for building new relationships, engaging your customers, boosting your productivity levels and improving your brand identity among existing competitors.
The process of social listening involves tracking social mentions, finding the latest events and developments in your related niche. At the same time, it’s important to establish the right channels of communication with...
Do you know that a well-designed landing page has tremendous potential to boost your website conversion rates?
The main goal of having good landing pages is to provide a quality experience to your visitors, using a targeted message that closely matches their needs.
The essential steps you need to follow
Before building a landing page for your website, it’s important to define the goals that you wish to achieve from it.
Are you trying to share some important information with your visitors? Do you want to convince people to buy your products?
Secondly, you need to know who are your competitors are what are they trying to do to achieve success in their marketing efforts? Do a good research to get some great ideas that you can apply to make your landing page more convincing.
Next, try to find out who is your target audience and what are their needs, goals and aspirations. Are they looking for solutions to any problems? How can you solve them effectively using...
Are you interested in building a Twitter community to communicate your messages more effectively and actively engage your followers?
For those who have been using Twitter for quite sometime, may be well aware of the fact that it’s a powerful platform to reach out to a large target audience. It’s easy to build relationships using Twitter that can help your business grow and boost your client base.
Here are some interesting ways that can help you in taking your Twitter engagement to the next level:
-Spruce up your profile
What is the first thing that you would notice about a brand on Twitter? Obviously, it’s the profile that gets the maximum attention on Twitter and entices readers to seek out more information about the company.
If you want to attract more followers, the easiest way is to make your Twitter profile more compelling and attractive to the users. Find out, if your brand message is clear and makes sense to your audience. Does it have an...
Did you know how important is on-page SEO for improving your search engine ranking and providing more visibility to your website?
Most of us tend to attach more importance to off-page SEO, but fail to realize that a balance of both on-page SEO and off-page SEO methods is needed to score high rankings for any website.
What are the main elements of a good on-page SEO?
For starters, on-page SEO comprises of proper URL structures, titles and descriptions that are optimized, text and image formatting, good quality external links, user-friendly navigation through sitemaps.
They may also include Google Authorship verification for all the pages and not to forget fresh and high quality content. On the other hand, off-page SEO relies more on link building methods, social media and social bookmarking, which is necessary for promotion of your website.
Here’s your checklist for using on-page SEO to get the best results for your website:
-Create relevant and top-quality...
Did you know that there are over 3 million companies who have LinkedIn company pages with over 1,275,000 products and services displayed along these pages?
As a smart marketer, it certainly makes sense to use this incredible social platform to reap the best rewards for your business. There are many benefits of having a good LinkedIn company page that can represent your brand in the market and provide excellent exposure to your products.
Here are some smart ideas that you can use for creating some stunning LinkedIn company pages:
-Share rich and valuable content pages
Most companies are not sure of what type of content to include in their company pages and end up making it more confusing for their potential customers.
Showcase what your business has to offer by providing a brief overview of all the products and services by giving a proper description.
To make it more lively and interesting, you can include white papers, blogs, how-to’s, short case studies etc....