Are you keen to learn about some of the best tools that can help in streamlining your social listening?
A social media dashboard is a powerful platform that can help in monitoring your social conversations and sharing useful content with your readers.
It’s definitely a challenging task to track social mentions, find interesting content and keep pace with the industry news and competition. However, by using the right social tools and methods, you can get some incredible results in your branding efforts.
Why is social listening so important today?
Social listening is essential for building new relationships, engaging your customers, boosting your productivity levels and improving your brand identity among existing competitors.
The process of social listening involves tracking social mentions, finding the latest events and developments in your related niche. At the same time, it’s important to establish the right channels of communication with...
Do you know that a well-designed landing page has tremendous potential to boost your website conversion rates?
The main goal of having good landing pages is to provide a quality experience to your visitors, using a targeted message that closely matches their needs.
The essential steps you need to follow
Before building a landing page for your website, it’s important to define the goals that you wish to achieve from it.
Are you trying to share some important information with your visitors? Do you want to convince people to buy your products?
Secondly, you need to know who are your competitors are what are they trying to do to achieve success in their marketing efforts? Do a good research to get some great ideas that you can apply to make your landing page more convincing.
Next, try to find out who is your target audience and what are their needs, goals and aspirations. Are they looking for solutions to any problems? How can you solve them effectively using...
Are you interested in building a Twitter community to communicate your messages more effectively and actively engage your followers?
For those who have been using Twitter for quite sometime, may be well aware of the fact that it’s a powerful platform to reach out to a large target audience. It’s easy to build relationships using Twitter that can help your business grow and boost your client base.
Here are some interesting ways that can help you in taking your Twitter engagement to the next level:
-Spruce up your profile
What is the first thing that you would notice about a brand on Twitter? Obviously, it’s the profile that gets the maximum attention on Twitter and entices readers to seek out more information about the company.
If you want to attract more followers, the easiest way is to make your Twitter profile more compelling and attractive to the users. Find out, if your brand message is clear and makes sense to your audience. Does it have an...
Did you know how important is on-page SEO for improving your search engine ranking and providing more visibility to your website?
Most of us tend to attach more importance to off-page SEO, but fail to realize that a balance of both on-page SEO and off-page SEO methods is needed to score high rankings for any website.
What are the main elements of a good on-page SEO?
For starters, on-page SEO comprises of proper URL structures, titles and descriptions that are optimized, text and image formatting, good quality external links, user-friendly navigation through sitemaps.
They may also include Google Authorship verification for all the pages and not to forget fresh and high quality content. On the other hand, off-page SEO relies more on link building methods, social media and social bookmarking, which is necessary for promotion of your website.
Here’s your checklist for using on-page SEO to get the best results for your website:
-Create relevant and top-quality...
Did you know that there are over 3 million companies who have LinkedIn company pages with over 1,275,000 products and services displayed along these pages?
As a smart marketer, it certainly makes sense to use this incredible social platform to reap the best rewards for your business. There are many benefits of having a good LinkedIn company page that can represent your brand in the market and provide excellent exposure to your products.
Here are some smart ideas that you can use for creating some stunning LinkedIn company pages:
-Share rich and valuable content pages
Most companies are not sure of what type of content to include in their company pages and end up making it more confusing for their potential customers.
Showcase what your business has to offer by providing a brief overview of all the products and services by giving a proper description.
To make it more lively and interesting, you can include white papers, blogs, how-to’s, short case studies etc....
Have you ever thought if it’s a good idea to encourage comments on your blog and if it can really be helpful in driving targeted traffic to your website?
It’s quite a debatable issue as some companies prefer to shut down comments as they feel it’s tough to handle numerous comments that keep coming from the readers. Sometimes, lack of time and resources to handle them can make it rather cumbersome for companies to manage blog comments effectively.
It may be a good idea to have a look at both the pros and cons and then decide what works best for your business.
Blog comments can be valuable for your company
-Build vital business contacts
One of the main reasons for having blog comments is to establish contacts with leaders in the industry that can lead to collaboration with big companies and vendors. There is tremendous opportunity for building influence in the community and developing authority as a brand leader through blog comments.
Have you ever thought that as a marketer how important is building engagement with your customers to ensure success for your business?
By just increasing social media presence on Twitter, Facebook or LinkenIn will only get you more number of followers or fans. If you want to be more competitive and create a strong brand presence, focus on creating “quality” engagement with your audience.
We look at how a paradigm shift from traditional thinking can provide us with a new insight to engage our target audience through some effective ways discussed below:
-Interact with your customers directly
Do you know what are the unique needs and preferences of your target audience?
Can you understand some of their most common behavior patterns that can have an influence on your marketing efforts?
-Use strategies that allow you to directly communicate with them and build your brand presence.
-Provide valuable ideas and insights to your customers by sharing...
Have you realized as an online marketer- the biggest challenge that lies in front of you is to get your content noticed, read and shared by maximum number of people?
Creating a perfect piece of content requires lot of planning and good marketing techniques with having a right balance of all the vital elements that make up the best quality content.
Social media sites have a vital role to play in boosting the popularity of your content and driving quality traffic to your websites, thereby improving your ability to build a trustworthy brand.
Try some of these SMART ways to get maximum coverage for your content:
-Define your target audience
Are you planning to target a specific age group of people-young professionals, housewives, students, males or females?
Can you create something useful and informative for your target visitors?
Is your audience looking for any specific information or just searching for casual information?
How do they browse and access...
Most of the online companies today are more focused on getting things right and in their exuberance tend to neglect the most important issues affecting the incoming traffic to their website.
With Google penalizing websites that do not stick to the ground rules, it’s critical that business owners are aware of the possible loopholes in SEO and take the right measures to correct them.
For having a successful SEO campaign, it’s vital to have sound knowledge about the current SEO trends and practices followed in the industry.
Let’s have a look at some of the most common SEO goof-ups:
- Poor quality content with narrow focus
If your website has low quality content, which is copied from elsewhere, be prepared to face penalties from Google right away. The reason is very simple-such content does not provide any value to the user and is a duplicate content found elsewhere on the web.
The key is to have unique, original and high quality content...
Have you noticed lately how the humble hashtag symbol has taken over the social media scene all of a sudden and become immensely popular?
Today sites such as Twitter, Facebook, Google+, Instagram, Pinterest and Tumblr are using the hashtag symbol to improve their social conversations. It’s interesting to have a look at how the system of hashtags evolved and understand their significance in the current context.
What is the purpose of #Hashtags?
Hashtags are very useful marketing tools and can be an amazing way to bring visibility to your brand. Unlike, what most people believe that hashtags originated from Twitter, the fact is hashtags were first used in IRC (Internet Relay Chat) system.
Isn’t it really fantastic that these hashtags can pack so much of information and add a punch to any social conversation? They can be used to convey different moods and express emotions or even provide answers to rhetorical questions. The overall effect can be informative,...