Most of the online companies today are more focused on getting things right and in their exuberance tend to neglect the most important issues affecting the incoming traffic to their website.
With Google penalizing websites that do not stick to the ground rules, it’s critical that business owners are aware of the possible loopholes in SEO and take the right measures to correct them.
For having a successful SEO campaign, it’s vital to have sound knowledge about the current SEO trends and practices followed in the industry.
Let’s have a look at some of the most common SEO goof-ups:
- Poor quality content with narrow focus
If your website has low quality content, which is copied from elsewhere, be prepared to face penalties from Google right away. The reason is very simple-such content does not provide any value to the user and is a duplicate content found elsewhere on the web.
The key is to have unique, original and high quality content...
Have you noticed lately how the humble hashtag symbol has taken over the social media scene all of a sudden and become immensely popular?
Today sites such as Twitter, Facebook, Google+, Instagram, Pinterest and Tumblr are using the hashtag symbol to improve their social conversations. It’s interesting to have a look at how the system of hashtags evolved and understand their significance in the current context.
What is the purpose of #Hashtags?
Hashtags are very useful marketing tools and can be an amazing way to bring visibility to your brand. Unlike, what most people believe that hashtags originated from Twitter, the fact is hashtags were first used in IRC (Internet Relay Chat) system.
Isn’t it really fantastic that these hashtags can pack so much of information and add a punch to any social conversation? They can be used to convey different moods and express emotions or even provide answers to rhetorical questions. The overall effect can be informative,...
If you’re worried about your site’s traffic declining steadily of late, then it’s time to take a quick action to get your website on track for better performance.
Especially, with all the recent changes and updates made by Google, there are high chances that your website could be experiencing many serious traffic issues.
Believe it or not-it’s a huge challenge to get sustained and increased organic traffic for any website, without investing your time, money and resources carefully.
Start doing the right things now and see the drastic difference it makes in bringing an increasing amount of traffic for your website.
-Focus on providing remarkable content
Always make sure that your content is of top quality and when featured on the website, it must be able to create a lasting impression on the minds of your readers.
There are high chances that your website might be penalized by Google for having low quality posts, which can bring down your...
If you’re starting on a new online business venture and have some great product ideas to share with the world, then optimizing your website for SEO can bring some incredible results.
No doubt, having a viable business model and a strategic plan is essential for the success of any business today. But creating publicity and advertising your products through the right marketing channels is equally important.
Let’s analyze how you can go about creating an awesome SEO plan that can bring some positive results:
-Develop a concept plan
It’s important to understand the needs of your customers and have a good idea about some of their general behavior patterns. For ex: If you’re starting a real estate firm and offering residential homes to customers, then you can build a strategic list of keywords based on the core concepts and behavior patterns.
-Focus on content creation
The next step is to build a framework for your editorial plan based...
If you run AdSense ads on your website, you must already know that clicking your own ads or asking friends to do it for you is a big no-no. (And if not, shame on you!) But there are other, less obvious mistakes to avoid if you want to make money with this program. Mishandling your AdSense affairs can prevent you from realizing your full earning potential, get your account revoked or cause financial upsets in your life. Here are just some of the things you ought NOT to do.
1. Telling friends and family about your AdSense websites.
Bragging about your ad-supported website may seem harmless enough, until you stop and think about how you make money with it. As an AdSense publisher, you get paid when visitors click your ads. But Google only wants valid clicks by users who are interested in the ads. If you tell family members and friends about your site and how you make money with it, they might click repeatedly on your ads. They may do this in a...
Do you want to leave a lasting impression on the minds of your customers and boost your conversion rates?
Here’s a handy tip-try promoting your products using explainer videos, which can be a fun and interesting way to engage your customers. This new trend of using explainer videos is catching up quickly with many companies.
Explainer videos can be excellent marketing tools for providing all the necessary information about your products to your customers and assist them in making sound and informed buying decisions.
What exactly are Explainer Videos?
“Explainer videos” are generally short videos or infomercials that can provide some effective solutions to customers’ problems. In short, you can show how your product/service may be useful to your customers and provide practical solutions to common issues.
Companies find this marketing strategy to be more affordable and effective as compared to other forms of promotional...
Did you know that there are nearly 4 billion mobile users across the world out of which 1.08 billion are smart phone users?
As per some of the latest mobile survey 2014 statistics, mobile Internet usage is said to take over desktop based Internet in the coming year.
Over one half of the searches are conducted using mobile devices and on an average, Americans spend nearly 2.7 hours daily accessing information through their mobiles.
No wonder this new changing trend has given rise to marketing buzzwords often heard today-social marketing, mobile sites, geolocation and mobile tagging.
Companies are moving ahead to meet the global challenges and embracing such smart trends that can give a competitive edge to their business.
Optimize Your Blog To Get Instantly Noticed
#Improve your mobile website
If you’re looking at reaching out to your mobile consumers with targeted blogs, then the first thing is to have a good look at your website.
Are you interested in building a strong brand perception about your company and creating a unique identity among your competitors?
The secret behind most of the successful companies is that they use the right brand management strategies to get the best results for their business.
A good visual design does not have to be complicated and difficult to implement as you might think. By making small improvements in some common design elements, you can still create an awesome brand image for your company.
How do you define your visual brand?
For most business owners, visual brand may include any of the following- logos, websites, business cards, flyers, marketing brochures, product portfolios or even social media profiles.
The main objective behind visual branding is to create a well-designed and professional website, which is attractive and has the ability to leave a lasting impression on the minds of your customers.
Top Strategies To Use For...
Have you evaluated your social media strategies lately to get the best outcome for your business?
As a growing entrepreneur, it’s very essential to be aware of the latest social media marketing tactics to stay ahead of the competition. New technologies that may be evolving rapidly can help in improving your campaign results, attain business goals and provide brilliant exposure to your business.
Read along this article to find out some interesting trends in social media that are popular this year:
-Take active role in social conversations
Today, most brands are becoming more aware and sensitive to the needs of their customers.
“Social listening has become an essential ingredient for most companies, who are engaged in having meaningful interactions with customers. “
The key to successful marketing is to fully understand the needs of your customers and respond to them in the most appropriate manner. By fulfilling their expectations and...
Do you want to impress your online readers with a stunning blog design and a captivating content?
Sure, everyone does but most of them are not aware of the best marketing strategies to build strong awareness for their brand. Imagine, if you could make your online readers stay longer on your website to read and enjoy your content thoroughly?
“The little secret behind leaving a lasting impression on the minds of your online visitors is designing a website that is elegant, attractive, easy to navigate and offering loads of valuable information. “
Top Strategies For Building A User Friendly Website
-Improve User Experience
Think from the perspective of your website visitors. What would be the first thing that could catch their attention?
Obviously, ease of navigation that makes it almost effortless to view the website. Secondly, the way in which the content is organized to find the required information that they need. Of course, websites that...