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Can Blog Comments Be Useful For Your Business?

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Have you ever thought if it’s a good idea to encourage comments on your blog and if it can really be helpful in driving targeted traffic to your website? It’s quite a debatable issue as some companies prefer to shut down comments as they feel it’s tough to handle numerous comments that keep coming from the readers. Sometimes, lack of time and resources to handle them can make it rather cumbersome for companies to manage blog comments effectively. It may be a good idea to have a look at both the pros and cons and then decide what works best for your business. Blog comments can be valuable for your company -Build vital business contacts One of the main reasons for having blog comments is to establish contacts with leaders in the industry that can lead to collaboration with big companies and vendors. There is tremendous opportunity for building influence in the community and developing authority as a brand leader through blog comments. -...



4 Winning Strategies To Engage Your Target Audience

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4 Winning Strategies To Engage Your Target Audience

Have you ever thought that as a marketer how important is building engagement with your customers to ensure success for your business? By just increasing social media presence on Twitter, Facebook or LinkenIn will only get you more number of followers or fans. If you want to be more competitive and create a strong brand presence, focus on creating “quality” engagement with your audience. We look at how a paradigm shift from traditional thinking can provide us with a new insight to engage our target audience through some effective ways discussed below: -Interact with your customers directly Do you know what are the unique needs and preferences of your target audience? Can you understand some of their most common behavior patterns that can have an influence on your marketing efforts? -Use strategies that allow you to directly communicate with them and build your brand presence. -Provide valuable ideas and insights to your customers by sharing...



How To Create Awesome Content To Get Maximum Shares?

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Have you realized as an online marketer- the biggest challenge that lies in front of you is to get your content noticed, read and shared by maximum number of people? Creating a perfect piece of content requires lot of planning and good marketing techniques with having a right balance of all the vital elements that make up the best quality content. Social media sites have a vital role to play in boosting the popularity of your content and driving quality traffic to your websites, thereby improving your ability to build a trustworthy brand. Try some of these SMART ways to get maximum coverage for your content: -Define your target audience Are you planning to target a specific age group of people-young professionals, housewives, students, males or females? Can you create something useful and informative for your target visitors? Is your audience looking for any specific information or just searching for casual information? How do they browse and access...



The Biggest SEO Mistakes That You Should Avoid

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Most of the online companies today are more focused on getting things right and in their exuberance tend to neglect the most important issues affecting the incoming traffic to their website. With Google penalizing websites that do not stick to the ground rules, it’s critical that business owners are aware of the possible loopholes in SEO and take the right measures to correct them. For having a successful SEO campaign, it’s vital to have sound knowledge about the current SEO trends and practices followed in the industry. Let’s have a look at some of the most common SEO goof-ups: - Poor quality content with narrow focus If your website has low quality content, which is copied from elsewhere, be prepared to face penalties from Google right away. The reason is very simple-such content does not provide any value to the user and is a duplicate content found elsewhere on the web. The key is to have unique, original and high quality content...



The Power Of Using Hashtags in Marketing

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The Power Of Using Hashtags in Marketing

Have you noticed lately how the humble hashtag symbol has taken over the social media scene all of a sudden and become immensely popular? Today sites such as Twitter, Facebook, Google+, Instagram, Pinterest and Tumblr are using the hashtag symbol to improve their social conversations. It’s interesting to have a look at how the system of hashtags evolved and understand their significance in the current context. What is the purpose of #Hashtags? Hashtags are very useful marketing tools and can be an amazing way to bring visibility to your brand. Unlike, what most people believe that hashtags originated from Twitter, the fact is hashtags were first used in IRC (Internet Relay Chat) system. Isn’t it really fantastic that these hashtags can pack so much of information and add a punch to any social conversation? They can be used to convey different moods and express emotions or even provide answers to rhetorical questions. The overall effect can be informative,...



How To Increase Your Chances Of Getting More Website Traffic?

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If you’re worried about your site’s traffic declining steadily of late, then it’s time to take a quick action to get your website on track for better performance. Especially, with all the recent changes and updates made by Google, there are high chances that your website could be experiencing many serious traffic issues. Believe it or not-it’s a huge challenge to get sustained and increased organic traffic for any website, without investing your time, money and resources carefully. Start doing the right things now and see the drastic difference it makes in bringing an increasing amount of traffic for your website. -Focus on providing remarkable content Always make sure that your content is of top quality and when featured on the website, it must be able to create a lasting impression on the minds of your readers. There are high chances that your website might be penalized by Google for having low quality posts, which can bring down your...



How Can Small Enterprises Make The Most Of SEO Efforts?

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If you’re starting on a new online business venture and have some great product ideas to share with the world, then optimizing your website for SEO can bring some incredible results. No doubt, having a viable business model and a strategic plan is essential for the success of any business today. But creating publicity and advertising your products through the right marketing channels is equally important. Let’s analyze how you can go about creating an awesome SEO plan that can bring some positive results: -Develop a concept plan It’s important to understand the needs of your customers and have a good idea about some of their general behavior patterns. For ex: If you’re starting a real estate firm and offering residential homes to customers, then you can build a strategic list of keywords based on the core concepts and behavior patterns. -Focus on content creation The next step is to build a framework for your editorial plan based...



7 of the Dumbest Google AdSense Mistakes Ever

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7 of the Dumbest Google AdSense Mistakes Ever

If you run AdSense ads on your website, you must already know that clicking your own ads or asking friends to do it for you is a big no-no. (And if not, shame on you!) But there are other, less obvious mistakes to avoid if you want to make money with this program. Mishandling your AdSense affairs can prevent you from realizing your full earning potential, get your account revoked or cause financial upsets in your life. Here are just some of the things you ought NOT to do. 1. Telling friends and family about your AdSense websites. Bragging about your ad-supported website may seem harmless enough, until you stop and think about how you make money with it. As an AdSense publisher, you get paid when visitors click your ads. But Google only wants valid clicks by users who are interested in the ads. If you tell family members and friends about your site and how you make money with it, they might click repeatedly on your ads. They may do this in a...



Top 3 Reasons For Using Explainer Videos for Marketing

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Do you want to leave a lasting impression on the minds of your customers and boost your conversion rates? Here’s a handy tip-try promoting your products using explainer videos, which can be a fun and interesting way to engage your customers. This new trend of using explainer videos is catching up quickly with many companies. Explainer videos can be excellent marketing tools for providing all the necessary information about your products to your customers and assist them in making sound and informed buying decisions. What exactly are Explainer Videos? “Explainer videos” are generally short videos or infomercials that can provide some effective solutions to customers’ problems. In short, you can show how your product/service may be useful to your customers and provide practical solutions to common issues. Companies find this marketing strategy to be more affordable and effective as compared to other forms of promotional...



Killer Tips To Create Powerful and Mobile Friendly Blogs

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Killer Tips To Create Powerful and Mobile Friendly Blogs

Did you know that there are nearly 4 billion mobile users across the world out of which 1.08 billion are smart phone users? As per some of the latest mobile survey 2014 statistics, mobile Internet usage is said to take over desktop based Internet in the coming year. Over one half of the searches are conducted using mobile devices and on an average, Americans spend nearly 2.7 hours daily accessing information through their mobiles. No wonder this new changing trend has given rise to marketing buzzwords often heard today-social marketing, mobile sites, geolocation and mobile tagging. Companies are moving ahead to meet the global challenges and embracing such smart trends that can give a competitive edge to their business. Optimize Your Blog To Get Instantly Noticed #Improve your mobile website If you’re looking at reaching out to your mobile consumers with targeted blogs, then the first thing is to have a good look at your website. Can you...



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