Do you want to create a strong online presence for your business and need some ideas on using some of the latest SEO strategies?
Today, any business that needs to be successful has to constantly adapt and embrace changes that come along its way. It’s quite obvious that your marketing strategies that worked yesterday may no longer seem relevant in today’s context.
With Google’s tough stand of penalizing low quality websites for having shady links, spam and poor quality content or a bad design, it is vital to re-think your marketing strategies and employ the best industry practices.
How SEO Trends Are Different in 2014?
-Content, links and social media go together
Have you noticed how the relationship between different elements of social media is slowly changing now?
Content is today more targeted towards the needs of the audience with greater emphasis on high quality information, which is useful and valuable to the readers. On the other...
Did you know that guest blogging can guarantee incredible results for gaining enormous traffic for your website?
Recently, there have been some controversies regarding the use of guest blogging for SEO purposes .Butthe truth is it still has a significant role to play in attracting “quality” visitors for your website. It depends on how, where, why and for what purpose you are using this powerful social tool for your business.
Read along to find out some interesting facts about guest blogging and learn some useful tips of using them in the right manner.
Why Guest Blogging is Still The Best?
#Helps build a network
Contrary to what most people believe, guest blogging is one of the best methods for building a solid networking community. Building relationships and promoting your website can be the best way to have a trusted group of followers. When you write for well-known companies and established brands, you can gain traffic for your website and provide...
Do you realize the importance of using title tags to organize your pages and make it more obvious and noticeable to the search engines?
Sometimes, using the best and basic practices in SEO can give far superior results for your website, than going for advanced techniques.
Title tags are the most influential elements that can boost your website ranking efforts and paying a little attention to this aspect can go a long way in building credibility for your business.
How can you make the most of the title tags?
-Earlier, title tags could be anywhere between 65 to 70 characters in length but the recent changes introduced by Google has brought about it down to about 48 to 62 characters. The font size was increased from 16 pixels to 18 pixels, which has made SERP’s more legible and clear to read.
Best SEO practices that you can use:
-While writing articles, you will have to keep the limit of the title tag to fewer than 55 to 60 characters.
-Keep title tags as...
Do you wish to improve your site’s visibility and boost your content marketing efforts to get the best results?
Believe it or not, even today link building has a powerful role to play in this entire process. Links form the core of Google’s search algorithm as they still give vital cues about the importance of our site and content.
Companies that are real and legitimate require safe and long-term link building strategies to gain better website visibility. By using sustained, well-planned and best practices in link building, you have greater chances of achieving success in your marketing campaign.
Top Strategies to Adopt In Link Building Efforts
-Make a definite plan
Your link building activity mainly depends on the type of site that you are working on. Manual link building using directories, link exchanges or link requests may be one option. For larger sites, these tactics may not work and you may have to work with more scalable...
Did you know how powerful social media optimization strategy can be in providing maximum exposure to your brand?
For those who’ve heard about this term before, will definitely know what a huge impact this strategy can have on increasing your social presence. For starters, social media optimization is the equivalent of SEO used for content marketing but related to social media.
The focus here is not just on driving traffic to your websites, but making your content visible and easily shareable across millions of users. For the success of any publicity campaign, it is important that your content is viewed by as many people as possible to gain “unique” brand recognition.
Social Media Optimization Is the Key Today
There is no denying of the fact that most websites are able to witness huge amounts of traffic on account of the growing number of social networks.
Social media optimization has made it possible for your content to be easily accessible...
Did you know that there are currently around 70 million Pinterest users, who are using this powerful platform to gain maximum social coverage?
For many small businesses, Pinterest has become an indispensable marketing tool for creating publicity and increasing their online sales revenue.
Let’s explore a few interesting possibilities of using this fantastic tool for your business:
#Establish a unique brand identity
If you want to become a leader in your field and demonstrate your expertise, Pinterest can be an incredible way to create social presence in the industry.
A clever strategy would be to create several Pinterest boards to share valuable and interesting information with your followers. Provide a rich, unique and educational experience to target the right audience.
Choose interesting pins from industry experts that contain interesting links. Make sure you always provide accurate and reliable information to your customers, who are likely to...
Are you keen to boost your brand presence and create more visibility for your online business?
Then, why not consider using infographics as an effective marketing tool to attract more customers?
The term “Infographics” is often described in simple terms as visual storytelling that combines text, data, graphics and images to share complex data and information in an easy and effective manner with your target audience.
These days, they have become a vital component of social media marketing and companies use charts, diagrams, pictures in a visually appealing manner that catches the attention of their customers.
5 fascinating ways of using Infographics
#Set Clear Objectives
The number one question that you need to be asking yourself is-Why on earth would you like to create infographics for your company?
Do you want to improve your website rankings? Are you planning to add new customers or gain more social followers?
Once you’ve decided the...
Are you starting on a new business venture or want to give a boost to the existing one to get high quality visitors?
If you have tried all possible marketing methods and still not achieved much success, why not try business blogging to yield the best results?
Blogging can be a great information tool and a valuable resource for your followers to gain insight about current business events, new product launches in the market or learn about the new business trends or industry news.
Many people underestimate the power of blogging, and never take it seriously when it comes to adding value to their business.
If you’ve never used blogs for the purpose of sharing information with your potential customers, then you are missing out this great opportunity of attracting the right target audience. It’s never too late to begin your effort with business blogging and see what a huge difference it can make to your company’s bottom line.
Here are some best tips that can...
Are you keen on driving more traffic to your website and attracting maximum number of followers?
Have you ever thought of using Instagram as a key marketing tool for promoting your online business?
Now, the idea behind using Instagram is not just taking a selfie or sharing family photographs with your friends. As a social media marketing tool, it can bring incredible results for your online business with greater publicity. Imagine with almost 75 million Instagram users, there is a huge potential of reaching your vast target audience across the globe.
Let’s explore a few interesting ways to build a captivating Instagram profile for your business:
#Provide a product description
Most people would be interested to buy your products, if they are able to get valuable information about them on your website.
If you can post pictures of the products and give relevant description, it can help your followers to purchase your products easily.
#Create an interesting...
Imagine that you finally hit that sweet spot where your content goes viral and millions of new website visitors end up flooding your website. While the idea of having so much traffic (that could convert into millions of sales) may be an Internet marketer's fantasy, the reality of such an event could essentially bring the entire website down in a dramatic collapse due to technical weaknesses. To attract and manage a large amount of traffic, you need to implement testing to weed out anything that might keep you from scoring big when you do finally get a viral campaign to take off.
How to Test Your Website before the Big Event
Your site's ability to handle large amounts of traffic is dependent on your hosting package as well as the amount of traffic you estimate will come to your door. However, if your site is only currently attracting a trickle of traffic, then how do you know you will be ready when you finally become exceedingly popular? To make sure that your...