Buying traffic is one of the most popular ways to increase website visitors and for good reason: It’s easy, inexpensive, and—when done right—is highly effective. However, it’s important to note that there are some guidelines that come with buying traffic, and it’s best to stick to them to ensure that you don’t raise any red flags with users.
Here are a few examples of those guidelines:
Choose the right ad network
Avoiding red flags when buying traffic starts with choosing the right ad network. Align yourself with the right company and you’ll increase the success of your campaigns.
The best way to do this is to do your research. Look into an ad network before signing up and make sure everything’s in order. One of the first things you should do is find the company’s contact information. The ad network should have adequate contact details so you can easily reach out.
For example, at FullTraffic, we display our phone...
We want you to get your money’s worth when you buy traffic from us. That’s why at FullTraffic, we’re constantly finding ways to improve our network and we’re working round the clock to ensure that you’re able to buy quality traffic.
One of the primary ways we accomplish this is through our publisher screening process. Whenever you buy traffic from us, you can be sure that your ads will be displayed on appropriate websites. Each FullTraffic publisher goes through a screening procedure to ensure that they meet our content, security, and privacy standards. Moreover, we run routine checks on publishers who are already part of our network to see to it that you’re getting high quality traffic.
So what exactly do we screen for? Basically, we’re watching out for content that can greatly offend users or websites that don’t give visitors a good experience. In short, we want to keep our network clean and we only entertain high-quality...
Which online advertising solution is best if you want to make a big splash and get in front of as many people as possible? That would be our Global Traffic product.
When you buy Global Traffic, you’ll be able to reach real people from all over the world and drive traffic at a massive scale. Best used for branding purposes, Global Traffic is one of the fastest and cheapest ways to boost brand familiarity.
How it Works
When you sign up for FullTraffic’s Global Traffic solution, you are able to tap into our ad network that draws more than 20 million impressions every day. This product puts that spotlight on your brand, thus enabling you to get thousands of daily visitors.
Getting started is extremely simple. Just follow the steps below:
1.Head to the Global Traffic section and select a package that’s right for you. FullTraffic’s prices start at $15 for 10,000 visitors, so you’ll be able to get started even if you have a limited budget.
Want to get started buying traffic? Great. Below is a step-by-step guide that details the actions you need to take when creating your IP Unique Campaign. But before we get to that, let’s do a quick recap of the features and benefits of this type of campaign:
About IP Unique Traffic
As its name clearly indicates, when you’re buying IP Unique Traffic, you are purchasing unique visitors. Our system will take note of the users who have already landed on your site and we’ll make sure not show your ads to them again.
IP Unique Campaigns have three targeting capabilities: Geo Targeting, Channel, and Keywords. Let’s take a closer look at what these terms mean:
1. Geo Targeting - With this feature, you will be able to select the countries that you want to display your ads to. So if you’re running a US-only campaign for example, you can choose this option to only target users from the United States. This targeting capability...
Let’s get real here. Paid advertising and buying traffic isn’t always cheap, which is why as an online advertiser, you need to get creative with how you use your resources. Always find ways to stretch your ad spend and keep optimizing your campaign and budget so that you can get the most bang for your buck.
Fortunately for you, there isn’t of shortage of resources that you can use to maximize your online advertising budget. There are plenty of sites that offer tips on how to do this. And if you need more help, know that the ad network where you buy traffic from is also on your side. Remember, the more traffic and conversions you get, the better it is for them, so don’t be afraid to reach out for discounts or any help with lowering your costs.
Here are a few ideas on how you can do just that:
Ask for special rates from your online ad network
Are you a long-time customer? Do you buy traffic in bulk? If so, then you may qualify for special rates or...
So in an effort to widen your reach and get more website visitors, you’ve decided to search for guest posting opportunities. You contact the owner of a reputable website with a guest post pitch, send your email, and then watch your inbox like a hawk for a response. Only, the highly-anticipated reply never comes.
Now, there are plenty of reasons why bloggers don’t respond to guest post pitches. Sometimes, they’re just really busy and fail to reply (which is why it’s important to follow-up), other times, the blogger simply doesn’t respond to people they don’t know (if this is the case, you need to build a relationship with them before pitching), but the most common reason for failed pitches is the quality of the email.
If you’ve been repeatedly sending guest post pitches but aren’t seeing the results that you want, you probably need to change your approach.
To help you accomplish this, below is an example of an actual guest...
In the online advertising game, going viral and getting a colossal increase in website traffic and conversions is like hitting the jackpot: tons of people try to do it, but only a select few hit it big.
But unlike hitting the jackpot, online advertising isn’t just about luck. Sure, some campaigns are fortunate enough to get noticed by the right people at the right time; but for the most part, creating a winning campaign is about delivering the perfect message to the right audience, at the best time, using the appropriate channels.
For this blog post, we are going to focus on the messaging part of your campaign. More and more companies are realizing the playing it safe when it comes to the messages and content they put out here is not the way to go viral. In order for an ad or marketing campaign to get noticed and shared, it needs to have a strong, hard-hitting message.
That being said, while you certainly want to be bold in your campaigns, you also have to recognize...
In part 1, we discussed banner ad tactics you can implement to increase site visitors. We talked about what you need to incorporate in your ads to really make them pop. In this second installment, we’re going to go a bit deeper. Instead of just suggesting what you should show users, this post will offer recommendations on what you need to do and say to fully grab their attention--and clicks.
Make users laugh
Every other advertiser out there is putting out “buy now” messages, and users have learned to ignore ads of that nature. Consider going against the grain in your display ad campaign. Instead of the usual promotional messages, try comedy.
Humor is often injected in commercials and video ads, but we don’t see enough of it in banner ads. Which is a shame, because if you can manage to make users laugh, you can pretty much guarantee that they’ll pay attention to what you have to say.
Consider what Pringles did. In 2009, the popular snack...
Banner ads are a staple in the online advertising industry and for good reason: not only are they effective in building brand recognition, but they can also increase website traffic at relatively lower prices.
But as great as they are, companies using banner ads need to adopt a more competitive and imaginative mindset when creating and launching their campaigns. In this day and age, you need to go beyond simply creating an ad and putting it on a publisher’s website. If you really want your target audience to notice you, you need to make your banners pop.
Here are a few ways to help you do just that:
Use psychology tactics
Find out what’s going on inside the minds of your target audience and apply what you learned in your ads.
For instance, when it comes to colors, studies have shown that people often associate the color blue with stability, which is why most banks use that color in their materials. Black on the other hand, denotes class and luxury and...
Getting more website visitors is important, but also remember that keeping them is just as--if not more--essential. You can buy traffic as much as you want, but if your site is sending users packing, all the money and hard work that you’ve put into your campaigns will be for nothing. To avoid that, implement the following traffic retention strategies on your website:
Publish irresistible content
Spammy or filler posts don’t just hurt you SEO-wise, they pretty much guarantee that visitors won’t come back to your site. Avoid posting them at all costs. Instead, strive to publish high-quality and educational content. Write articles that your audience cares about and can learn from.
Yes, it will take time and commitment but the payoff is certainly worth it. When users get a load of your high-value content, they’ll not only share it, but they’ll come back for more.
Now, we can go on and on about how to produce kick-ass content, but we’ve...