Want to get started buying traffic? Great. Below is a step-by-step guide that details the actions you need to take when creating your IP Unique Campaign. But before we get to that, let’s do a quick recap of the features and benefits of this type of campaign:
About IP Unique Traffic
As its name clearly indicates, when you’re buying IP Unique Traffic, you are purchasing unique visitors. Our system will take note of the users who have already landed on your site and we’ll make sure not show your ads to them again.
IP Unique Campaigns have three targeting capabilities: Geo Targeting, Channel, and Keywords. Let’s take a closer look at what these terms mean:
1. Geo Targeting - With this feature, you will be able to select the countries that you want to display your ads to. So if you’re running a US-only campaign for example, you can choose this option to only target users from the United States. This targeting capability...
Let’s get real here. Paid advertising and buying traffic isn’t always cheap, which is why as an online advertiser, you need to get creative with how you use your resources. Always find ways to stretch your ad spend and keep optimizing your campaign and budget so that you can get the most bang for your buck.
Fortunately for you, there isn’t of shortage of resources that you can use to maximize your online advertising budget. There are plenty of sites that offer tips on how to do this. And if you need more help, know that the ad network where you buy traffic from is also on your side. Remember, the more traffic and conversions you get, the better it is for them, so don’t be afraid to reach out for discounts or any help with lowering your costs.
Here are a few ideas on how you can do just that:
Ask for special rates from your online ad network
Are you a long-time customer? Do you buy traffic in bulk? If so, then you may qualify for special rates or...
So in an effort to widen your reach and get more website visitors, you’ve decided to search for guest posting opportunities. You contact the owner of a reputable website with a guest post pitch, send your email, and then watch your inbox like a hawk for a response. Only, the highly-anticipated reply never comes.
Now, there are plenty of reasons why bloggers don’t respond to guest post pitches. Sometimes, they’re just really busy and fail to reply (which is why it’s important to follow-up), other times, the blogger simply doesn’t respond to people they don’t know (if this is the case, you need to build a relationship with them before pitching), but the most common reason for failed pitches is the quality of the email.
If you’ve been repeatedly sending guest post pitches but aren’t seeing the results that you want, you probably need to change your approach.
To help you accomplish this, below is an example of an actual guest...
In the online advertising game, going viral and getting a colossal increase in website traffic and conversions is like hitting the jackpot: tons of people try to do it, but only a select few hit it big.
But unlike hitting the jackpot, online advertising isn’t just about luck. Sure, some campaigns are fortunate enough to get noticed by the right people at the right time; but for the most part, creating a winning campaign is about delivering the perfect message to the right audience, at the best time, using the appropriate channels.
For this blog post, we are going to focus on the messaging part of your campaign. More and more companies are realizing the playing it safe when it comes to the messages and content they put out here is not the way to go viral. In order for an ad or marketing campaign to get noticed and shared, it needs to have a strong, hard-hitting message.
That being said, while you certainly want to be bold in your campaigns, you also have to recognize...
In part 1, we discussed banner ad tactics you can implement to increase site visitors. We talked about what you need to incorporate in your ads to really make them pop. In this second installment, we’re going to go a bit deeper. Instead of just suggesting what you should show users, this post will offer recommendations on what you need to do and say to fully grab their attention--and clicks.
Make users laugh
Every other advertiser out there is putting out “buy now” messages, and users have learned to ignore ads of that nature. Consider going against the grain in your display ad campaign. Instead of the usual promotional messages, try comedy.
Humor is often injected in commercials and video ads, but we don’t see enough of it in banner ads. Which is a shame, because if you can manage to make users laugh, you can pretty much guarantee that they’ll pay attention to what you have to say.
Consider what Pringles did. In 2009, the popular snack...
Banner ads are a staple in the online advertising industry and for good reason: not only are they effective in building brand recognition, but they can also increase website traffic at relatively lower prices.
But as great as they are, companies using banner ads need to adopt a more competitive and imaginative mindset when creating and launching their campaigns. In this day and age, you need to go beyond simply creating an ad and putting it on a publisher’s website. If you really want your target audience to notice you, you need to make your banners pop.
Here are a few ways to help you do just that:
Use psychology tactics
Find out what’s going on inside the minds of your target audience and apply what you learned in your ads.
For instance, when it comes to colors, studies have shown that people often associate the color blue with stability, which is why most banks use that color in their materials. Black on the other hand, denotes class and luxury and...
Getting more website visitors is important, but also remember that keeping them is just as--if not more--essential. You can buy traffic as much as you want, but if your site is sending users packing, all the money and hard work that you’ve put into your campaigns will be for nothing. To avoid that, implement the following traffic retention strategies on your website:
Publish irresistible content
Spammy or filler posts don’t just hurt you SEO-wise, they pretty much guarantee that visitors won’t come back to your site. Avoid posting them at all costs. Instead, strive to publish high-quality and educational content. Write articles that your audience cares about and can learn from.
Yes, it will take time and commitment but the payoff is certainly worth it. When users get a load of your high-value content, they’ll not only share it, but they’ll come back for more.
Now, we can go on and on about how to produce kick-ass content, but we’ve...
In our last blog post, we offered up 7 action steps that can get you more website traffic. In case you couldn’t get enough of them, below are seven more juicy tips to take your site strategy to next level in 2014:
1. Publish a guest post on at least one major blog
Make a list of high-trafficked websites in your niche and resolve to get on at least one of them. Regularly visit these websites, reach out to their audience, and build a relationship with the blog owners. Once you’ve accomplished that, really put some thought and effort in coming up with a worthy topic and writing a post that kicks butt.
2. Find more sites to like, follow, and comment on
Make new friends (and reel in more visitors) this 2014. Widen your online social circle and network by reaching out to more businesses, colleagues, and potential customers. By doing so, you’ll not only draw more attention to your website, but you might also discover great new people to partner up with.
Ready to make 2014 *your* year? The FullTraffic team’s got your back.
Below are 7 action steps to help you increase your website visitors and customers. Execute at least one of these tips correctly, and you’re bound to improve your traffic stats in 2014:
1. Target millennials
With around 80 million millennials (aka Gen Y) in the US alone, they represent the largest and most coveted market segment in existence. Don’t miss your chance to get in front of them.
Take steps to make your site more millennial-friendly. Examples of things you can do include promoting user-generated content, making your business mobile-compatible, speeding up your customer service, and more.
2. Align yourself with top influencers
Influencers are your industry’s thought leaders that have massive amounts of authority, followers, and traffic. In the coming months, resolve to get closer with at least one major influencer in your field.
You don’t have to be all...
Social sites like Facebook, Twitter, and LinkedIn are highly effective for building relationships, discovering content, and searching for people, but when used correctly, you can also utilize them to find blogs to guest post on in order to increase website traffic to your site.
If you’ve already exhausted traditional site discovery services such as Google and Alexa, or special blogging tools such as Alltop, Technorati, and Buzzstream, then consider using social media to find even more blogs to write for.
Start by liking company pages in your industry. For instance, if your niche is in graphic design, find other designers or design firms on Facebook and like their pages. You should then spend some time on each page and take note of the people and pages participating in the discussions. Are there any other pages liking or commenting on posts? Check them out and see if you can guest post for them.
Also be sure to check out each...