Getting more website visitors is important, but also remember that keeping them is just as--if not more--essential. You can buy traffic as much as you want, but if your site is sending users packing, all the money and hard work that you’ve put into your campaigns will be for nothing. To avoid that, implement the following traffic retention strategies on your website:
Publish irresistible content
Spammy or filler posts don’t just hurt you SEO-wise, they pretty much guarantee that visitors won’t come back to your site. Avoid posting them at all costs. Instead, strive to publish high-quality and educational content. Write articles that your audience cares about and can learn from.
Yes, it will take time and commitment but the payoff is certainly worth it. When users get a load of your high-value content, they’ll not only share it, but they’ll come back for more.
Now, we can go on and on about how to produce kick-ass content, but we’ve...
In our last blog post, we offered up 7 action steps that can get you more website traffic. In case you couldn’t get enough of them, below are seven more juicy tips to take your site strategy to next level in 2014:
1. Publish a guest post on at least one major blog
Make a list of high-trafficked websites in your niche and resolve to get on at least one of them. Regularly visit these websites, reach out to their audience, and build a relationship with the blog owners. Once you’ve accomplished that, really put some thought and effort in coming up with a worthy topic and writing a post that kicks butt.
2. Find more sites to like, follow, and comment on
Make new friends (and reel in more visitors) this 2014. Widen your online social circle and network by reaching out to more businesses, colleagues, and potential customers. By doing so, you’ll not only draw more attention to your website, but you might also discover great new people to partner up with.
Ready to make 2014 *your* year? The FullTraffic team’s got your back.
Below are 7 action steps to help you increase your website visitors and customers. Execute at least one of these tips correctly, and you’re bound to improve your traffic stats in 2014:
1. Target millennials
With around 80 million millennials (aka Gen Y) in the US alone, they represent the largest and most coveted market segment in existence. Don’t miss your chance to get in front of them.
Take steps to make your site more millennial-friendly. Examples of things you can do include promoting user-generated content, making your business mobile-compatible, speeding up your customer service, and more.
2. Align yourself with top influencers
Influencers are your industry’s thought leaders that have massive amounts of authority, followers, and traffic. In the coming months, resolve to get closer with at least one major influencer in your field.
You don’t have to be all...
Social sites like Facebook, Twitter, and LinkedIn are highly effective for building relationships, discovering content, and searching for people, but when used correctly, you can also utilize them to find blogs to guest post on in order to increase website traffic to your site.
If you’ve already exhausted traditional site discovery services such as Google and Alexa, or special blogging tools such as Alltop, Technorati, and Buzzstream, then consider using social media to find even more blogs to write for.
Start by liking company pages in your industry. For instance, if your niche is in graphic design, find other designers or design firms on Facebook and like their pages. You should then spend some time on each page and take note of the people and pages participating in the discussions. Are there any other pages liking or commenting on posts? Check them out and see if you can guest post for them.
Also be sure to check out each...
Guest blogging is one of the most popular ways to build links, get more website traffic, and build thought leadership. That being said though, it’s important to remember that not all blogs are created equal, and you need to pick ones that are both high-trafficked and relevant in order to reap the full benefits of guest posting.
Typically, bloggers use sites such as Google or Alexa to find blogs to write for. But beyond those services, here are a few more tools you may want to check out as well:
Think of Alltop.com as an online magazine stand that surfaces the top sites and stories in any given topic. It collects headlines from the best sites and it aims to supplement people’s reading and learning experiences on the web.
In addition, Alltop allows you do discover blogs in a variety of industries. Topics are arranged in alphabetical order, so you can browse sites by letter. You can also do a search by entering a keyword into Alltop’s...
In part one we gave you some freebie ideas that you can use to drive website traffic, and we also offered insights on why providing valuable content is essential to your freebie. This post will provide even more freebie ideas you can implement in your business (in case you couldn’t get enough of them in part 1) and you’ll also learn how to ethically use your freebies in order to stay on the good side of your users.
More freebie ideas:
If you’re a coach, consider giving away a free session or two to prospective customers. This will allow you to show people what you’ve got, while eliminating risks on their part. It enables you to get people through your doors so you can give them a glimpse of what you have to offer.
Providing free coaching sessions gives you a chance to show people how awesome your services are. And chance are, when people see that, you’ll get some paying customers out of your offer.
Got a packed schedule...
So you’ve created your freebie and can’t wait to reel in more website visitors with it. How can you ensure that you’ll get the most traction out of your offer? Here are a few tips and best practices.
Avoid the “build it and they will come” mentality
The first step is to have the right mindset. Most people create their free ebook, course, survey, etc., then just leave it at that. Big mistake. Getting your offer live on your site is just the beginning. Recognize that you need market your butt off and you need to promote your freebie to get it in the hands of as many people as possible.
Advertise your offer
One of the best ways to get the word out about your offer is to buy traffic and get people clicking. Design an enticing ad that promotes the offer. Make sure you put the word “free” in your copy to entice people to check it out.
Also see to it that the look and feel of your ads are consistent with your promotion. For...
The concept of bribing may have a bad rep in politics, but online, it’s considered as one of the best practices of Internet marketing. As long as you follow privacy laws and adhere to proper “netiquette”, there really isn’t anything wrong with offering a little incentive to increase website traffic and build an audience.
Below are some ideas of what to entice users with. Go through each one, do some research on what would resonate most with your target visitors, and start creating!
Quick tip: Make sure you’re giving away something of value
Before we get into the details of the different types offers that you can give out, we just want to remind you of one important word: VALUE. Don’t just put together an offer for the sake of doing so. (For instance, some companies release “free” ebooks that don’t really provide anything of substance.) Offering a low-value or useless freebie will only turn off users. Sure, it may entice...
When talking about increasing website traffic, people often bring up techie methods such as implementing retargeting features, using social media, appealing to mobile users, and more.
All that is well and good, but for this blog post, we’d like to veer away from online strategies and instead focus on what offline businesses are doing to attract foot traffic.
A term that’s usually reserved brick-and-mortar retailers, foot traffic pertains to people in the physical world walking into a store to buy something.
Believe it or not, the strategies used by brick-and-mortar stores to attract foot traffic can also be applied to driving website visitors. Here are a few examples:
1. Position yourself near a great anchor store – In retail lingo, an anchor store is usually the biggest, most well-known shop in a mall or shopping center. These stores generate a lot of foot traffic on their own because of their reputation, so brick-and-mortar retailers love having anchor...
Trying to boost the performance of your ad campaigns? While it may by tempting—and sometimes recommended—to look “out there” and see what your competitors are doing, resist the urge to do so, and instead analyze what’s happening on your own website first. (Save spying on your competition for later.)
When buying traffic, it’s best to take a look at the visitors that you already have so you can determine the most ideal targeting options and messaging to implement in your campaign.
Pay attention to the following website traffic metrics in particular:
1. Geographical location – Where are your visitors coming from? Are your customers mainly from the US or other parts of the world? Take note either way and target your campaigns accordingly.
In addition, be sure to tailor the content and wording of your ads to the location of your visitors. For example, if you’re targeting people in the UK, make sure your ads are adopting UK...