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Going Too Far: A Look at 3 Controversial Campaigns Gone Wrong

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Going Too Far: A Look at 3 Controversial Campaigns Gone Wrong

In the online advertising game, going viral and getting a colossal increase in website traffic and conversions is like hitting the jackpot: tons of people try to do it, but only a select few hit it big. But unlike hitting the jackpot, online advertising isn’t just about luck. Sure, some campaigns are fortunate enough to get noticed by the right people at the right time; but for the most part, creating a winning campaign is about delivering the perfect message to the right audience, at the best time, using the appropriate channels. For this blog post, we are going to focus on the messaging part of your campaign. More and more companies are realizing the playing it safe when it comes to the messages and content they put out here is not the way to go viral. In order for an ad or marketing campaign to get noticed and shared, it needs to have a strong, hard-hitting message. That being said, while you certainly want to be bold in your campaigns, you also have to recognize...



How to Make Your Banner Ads Perform Exponentially Better (Part 2)

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How to Make Your Banner Ads Perform Exponentially Better (Part 2)

In part 1, we discussed banner ad tactics you can implement to increase site visitors. We talked about what you need to incorporate in your ads to really make them pop. In this second installment, we’re going to go a bit deeper. Instead of just suggesting what you should show users, this post will offer recommendations on what you need to do and say to fully grab their attention--and clicks. Make users laugh Every other advertiser out there is putting out “buy now” messages, and users have learned to ignore ads of that nature. Consider going against the grain in your display ad campaign. Instead of the usual promotional messages, try comedy. Humor is often injected in commercials and video ads, but we don’t see enough of it in banner ads. Which is a shame, because if you can manage to make users laugh, you can pretty much guarantee that they’ll pay attention to what you have to say. Consider what Pringles did. In 2009, the popular snack...



How to Make Your Banner Ads Perform Exponentially Better (Part 1)

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How to Make Your Banner Ads Perform Exponentially Better (Part 1)

Banner ads are a staple in the online advertising industry and for good reason: not only are they effective in building brand recognition, but they can also increase website traffic at relatively lower prices. But as great as they are, companies using banner ads need to adopt a more competitive and imaginative mindset when creating and launching their campaigns. In this day and age, you need to go beyond simply creating an ad and putting it on a publisher’s website. If you really want your target audience to notice you, you need to make your banners pop. Here are a few ways to help you do just that: Use psychology tactics Find out what’s going on inside the minds of your target audience and apply what you learned in your ads. For instance, when it comes to colors, studies have shown that people often associate the color blue with stability, which is why most banks use that color in their materials. Black on the other hand, denotes class and luxury and...



How to Get Visitors to Stay On Your Website

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Getting more website visitors is important, but also remember that keeping them is just as--if not more--essential. You can buy traffic as much as you want, but if your site is sending users packing, all the money and hard work that you’ve put into your campaigns will be for nothing. To avoid that, implement the following traffic retention strategies on your website: Publish irresistible content Spammy or filler posts don’t just hurt you SEO-wise, they pretty much guarantee that visitors won’t come back to your site. Avoid posting them at all costs. Instead, strive to publish high-quality and educational content. Write articles that your audience cares about and can learn from. Yes, it will take time and commitment but the payoff is certainly worth it. When users get a load of your high-value content, they’ll not only share it, but they’ll come back for more. Now, we can go on and on about how to produce kick-ass content, but we’ve...



7 MORE Action Steps You Can Take to Increase Website Visitors in 2014

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In our last blog post, we offered up 7 action steps that can get you more website traffic. In case you couldn’t get enough of them, below are seven more juicy tips to take your site strategy to next level in 2014: 1. Publish a guest post on at least one major blog Make a list of high-trafficked websites in your niche and resolve to get on at least one of them. Regularly visit these websites, reach out to their audience, and build a relationship with the blog owners. Once you’ve accomplished that, really put some thought and effort in coming up with a worthy topic and writing a post that kicks butt. 2. Find more sites to like, follow, and comment on Make new friends (and reel in more visitors) this 2014. Widen your online social circle and network by reaching out to more businesses, colleagues, and potential customers. By doing so, you’ll not only draw more attention to your website, but you might also discover great new people to partner up with. 3....



7 Action Steps to Get More Traffic in 2014

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7 Action Steps to Get More Traffic in 2014

Ready to make 2014 *your* year? The FullTraffic team’s got your back. Below are 7 action steps to help you increase your website visitors and customers. Execute at least one of these tips correctly, and you’re bound to improve your traffic stats in 2014: 1. Target millennials With around 80 million millennials (aka Gen Y) in the US alone, they represent the largest and most coveted market segment in existence. Don’t miss your chance to get in front of them. Take steps to make your site more millennial-friendly. Examples of things you can do include promoting user-generated content, making your business mobile-compatible, speeding up your customer service, and more. 2. Align yourself with top influencers Influencers are your industry’s thought leaders that have massive amounts of authority, followers, and traffic. In the coming months, resolve to get closer with at least one major influencer in your field. You don’t have to be all...



How to Use Social Media to Find Blogs to Guest Post On

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How to Use Social Media to Find Blogs to Guest Post On

Social sites like Facebook, Twitter, and LinkedIn are highly effective for building relationships, discovering content, and searching for people, but when used correctly, you can also utilize them to find blogs to guest post on in order to increase website traffic to your site. If you’ve already exhausted traditional site discovery services such as Google and Alexa, or special blogging tools such as Alltop, Technorati, and Buzzstream, then consider using social media to find even more blogs to write for. Here’s how: Facebook Start by liking company pages in your industry. For instance, if your niche is in graphic design, find other designers or design firms on Facebook and like their pages. You should then spend some time on each page and take note of the people and pages participating in the discussions. Are there any other pages liking or commenting on posts? Check them out and see if you can guest post for them. Also be sure to check out each...



4 Tools for Finding Blogs to Guest Post On

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Guest blogging is one of the most popular ways to build links, get more website traffic, and build thought leadership. That being said though, it’s important to remember that not all blogs are created equal, and you need to pick ones that are both high-trafficked and relevant in order to reap the full benefits of guest posting. Typically, bloggers use sites such as Google or Alexa to find blogs to write for. But beyond those services, here are a few more tools you may want to check out as well: Alltop.com Think of Alltop.com as an online magazine stand that surfaces the top sites and stories in any given topic. It collects headlines from the best sites and it aims to supplement people’s reading and learning experiences on the web. In addition, Alltop allows you do discover blogs in a variety of industries. Topics are arranged in alphabetical order, so you can browse sites by letter. You can also do a search by entering a keyword into Alltop’s...



Freebies You Can Use to Increase Website Traffic (Part 2)

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Freebies You Can Use to Increase Website Traffic (Part 2)

In part one we gave you some freebie ideas that you can use to drive website traffic, and we also offered insights on why providing valuable content is essential to your freebie. This post will provide even more freebie ideas you can implement in your business (in case you couldn’t get enough of them in part 1) and you’ll also learn how to ethically use your freebies in order to stay on the good side of your users. More freebie ideas: Coaching If you’re a coach, consider giving away a free session or two to prospective customers. This will allow you to show people what you’ve got, while eliminating risks on their part. It enables you to get people through your doors so you can give them a glimpse of what you have to offer. Providing free coaching sessions gives you a chance to show people how awesome your services are. And chance are, when people see that, you’ll get some paying customers out of your offer. Courses Got a packed schedule...



How to Distribute Your Free Offers to Gain Traction and Traffic

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How to Distribute Your Free Offers to Gain Traction and Traffic

So you’ve created your freebie and can’t wait to reel in more website visitors with it. How can you ensure that you’ll get the most traction out of your offer? Here are a few tips and best practices. Avoid the “build it and they will come” mentality The first step is to have the right mindset. Most people create their free ebook, course, survey, etc., then just leave it at that. Big mistake. Getting your offer live on your site is just the beginning. Recognize that you need market your butt off and you need to promote your freebie to get it in the hands of as many people as possible. Advertise your offer One of the best ways to get the word out about your offer is to buy traffic and get people clicking. Design an enticing ad that promotes the offer. Make sure you put the word “free” in your copy to entice people to check it out. Also see to it that the look and feel of your ads are consistent with your promotion. For...



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