Internet marketers everywhere are scrambling to make sense of Google's many algorithm changes. While Google's changes only affect a subset of all searches, some marketers have nevertheless suffered significant losses to their bottom line in the form of traffic loss. If you fall under this category, it is crucial to understand why Google makes these changes and what these changes imply. Google's trajectory for its algorithm is predictable, and if you get ahead of the curve, you can insulate yourself from future damage.
The Recent Changes
Over the past five years, Google has rolled out four major changes to its algorithm. They are, in order of appearance: Caffeine, Panda, Penguin and Hummingbird. Caffeine was an update to Google's index, the part of the search engine responsible for locating and ranking websites. Introduced in 2009, Caffeine provided 50% faster searches. The update was an unprecedented upgrade to the search engine's architecture, and it closed a...
Since yesterday afternoon, approximately at 2 PM, we began to see signs of an attack called "Distributed Brute Force" trying to gain access to any of out user's accounts.
Since we work with CloudFlare to prevent such attacks that could allow access to private information, we immediately turned on a strong barrier that completely blocks access to the site when it detects that the hit is not from a real user. During that period some users may have seen a page telling them to hold a few seconds to access FullTraffic while performing some extra checks. After that first check no extra filtering was needed (no extra delay).
A "Brute Force" attack attempts to guess user passwords using any possible combination. However, we found that the attacker was testing various email addresses and not one specifically nor even those used by our users, so that makes success in this type of attack almost impossible.
A few minutes after having detected the attack, we...
On September 23, 2013, the Internet was made privy to Google's master plan to encrypt 100% of organic search activity. Marketers were outraged, as Google's own Matt Cutts had formerly stated that keyword encryption would impact less than 10% of searches overall.
SSL Encryption and Google: A Brief History
Google initially launched an encrypted search option back in May 2010. Since October 2011, the search engine has been automatically redirecting users to its encrypted URL as long as they were signed in to Google. It was around this time that the "(not provided)" element in Google Analytics and other web metrics programs began to appear.
Since then, encryption has been adopted through various other browsers including the Chrome omnibox as well as Mozilla Firefox and Apple Safari iOS6, steadily increasing the total percentage of obscured keyword data. Very soon, this encryption will apply across the board.
Webmasters and SEOs have been able to...
Google officially announced the launch of its new algorithm, Hummingbird, at a media event in Silicon Valley on September 26, 2013 in celebration of the search engine giant's 15th anniversary. In fact, Google states that the algorithm was actually released quietly and gradually over the past month.
This new upgrade marks the biggest change to the Google algorithm since the Caffeine rollout announced in June 2010, which primarily amended Google’s indexing system to provide searchers with fresher results. Hummingbird affects 90% of global search results, and will impact many parameters contributing to organic rankings. Google has yet remained reticent about the technical details of this new beast, but here's what we do know.
What Does Hummingbird Mean for Google?
So what's the big fuss? After all, search algorithms are updated several hundred times a year, and are sometimes even given names, such as the infamous...
Internet content which is highly sharable, and ends up becoming extremely popular as a result, is often said to go viral. The type of content which most often goes viral is video content. A perfect example is the South Korean single Gangnam Style by Psy. Released in July, 2012, the music video's amusing and original style helped it to become the most watched clip on YouTube, with a stunning 1.75 billion views within the first year. With the combined power of things like social media sharing and video marketing, businesses can make viral content themselves in order to greatly increase brand awareness and exposure. The following takes a look at seven of the key elements of viral content marketing.
1 – Don't Try to Please Everyone
In order to create viral content, whether in the form of video or any other kind of media, you will need to stop being neutral. Viral content marketing is all about evoking emotions in people, and this inevitably means inspiring a degree...
Not so many years ago, most people accessed the Internet from either a desktop or laptop computer, and the most popular screen resolution by far was 1024x768. Nowadays, the way we use computers and the Web has changed immeasurably partly due to the fact that there are a multitude of completely different devices used for browsing the Web. During 2014, mobile Internet users will outnumber those using desktop and laptop computers. In the last couple of years, and particularly since the introduction of Windows 8, tablet computer sales have seen an unprecedented rise as well. Even desktop and laptop computers, which will always remain popular as well thanks to their larger screens and greater power and features, are more diverse than ever. With so many different screen resolutions in use today, Web designers need to start paying attention to responsive Web design so that their content is easily viewable and looks great on any device.
The beauty of responsive Web design is that you...
It’s apparent Google plays by their own set of rules as they are frequently found to be violating their own requirements and failing to fill in loopholes. Google claims they’ve eliminated many loathsome SEO techniques, yet honest webmasters are still feeling the sting of each new update. Black hat tactics are still prevailing, despite Google’s “manual efforts” to clean up low quality websites.
In our case, we are still ranking significantly lower than our competitors. Weeks after Penguin 2.0, buybulkvisitor.com continues to rank above our site; although, their ranking has dropped slightly from our previous report. But, take a look at their link report. Still ranking with Sape links.
Our battle to rank above spammy sites doesn’t end there. With a diversity of keywords, we consistently rank below sites that should have been penalized and eliminated. Take “buy visitors” for example. Once again, we are beat by poor competition,...
For any PPC (pay-per-click) ad campaign to be successful, you need great ads that include powerful keywords. But how do you find these keywords?
Unless you're a psychic and can guess which keywords are relevant for your business and have the highest volume of searches, you need to use keyword research tools so you can get some insights into what your potential customers are looking for and which keywords you should be using to optimize your ads.
There are so many keyword research tools on the web and even more are popping up constantly, but not all of them are worth your time.
To make the process of keyword research easier, here are the top five most effective tools to use for your PPC keyword research:
1. Google Keyword Planner - Find out search volumes for keywords (Free)
Your PPC keyword research must start with Google's Keyword Planner tool.
Google is the number one search engine with billions of users around the world, which makes its free keyword...
The FullTraffic team is feeling extra generous today, which is why we just cooked up a new giveaway that’s bound to get your creative juices flowing!
To participate, all you need to do is answer this: Why do you love FullTraffic and why would you like to win these prizes?
What you’ll get
We’re giving away a bunch of exclusive FullTraffic items, including T-shirts, mouse pads, and tumblers! You’ll get ALL THREE items in a nice package so if you win, so there’s no need to fight over who gets what.
Additionally, we’re giving away not one, not two, but 10 of these prize packages which means that entrants really have significant chances of winning!
How to join… and win
To enter, simply leave a comment below this post telling us why you love FullTraffic and why you want to win our prize packages.
Readers can then vote for their favorite answers by simply clicking the Vote up button...
Can you believe we’re more than half-way through 2013? The year has had its share of its ups and downs so far, and the FullTraffic team is just happy be able to roll with it.
To top off the end of another quarter, we’ve decided to look back at the past three months to see what happened on the FullTraffic blog. We’ve published a number of hot posts during the last quarter so we’re going to do you the favor of rounding up some of our most socially shared articles in case you missed them.
Below is a list of FullTraffic’s top blog posts for the second quarter of 2013:
1. Analyzing Penguin 2.0 (4.0) and Its Impact to Date - In this post, we tackled Google’s most recent Penguin update at the time. We talked about which sites were likely to be most affected, and showed a ranking of the top 25 websites to be hit by the Penguin update.
The post generated a lot of social buzz, sending over 300 Facebook likes and dozens of tweets.