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PRESS RELEASE: FullTraffic Unveils New and Improved Site Design

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PRESS RELEASE: FullTraffic Unveils New and Improved Site Design

Web traffic provider FullTraffic today announced the redesign of its homepage. Following the announcement that it would be discontinuing its Global Traffic feature, the ad network modified the look of the site to reflect its new product changes. On top of that, the site now sports a better, more engaging design and layout. Users have noted that the site revamp makes use of space more effectively. The layout looks less cluttered and crowded, and it is now easier to read. “The new design gives users a better and cleaner browsing experience,” said FullTraffic CEO Federico Einhorn . He mentioned that a lot of work was put into the recent site overhaul. According to the CEO, the company factored in the latest web design trends along with user feedback to come up with the changes. “A lot of research and countless revisions took place, but it was all worth it, since we’ve been getting great comments about the new design,” he said. Putting...



3 Questions to Ask When Buying Web Traffic

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3 Questions to Ask When Buying Web Traffic

Buying traffic is a great way to quickly get more visitors and increase your ComScore rankings. It also generates exposure for your site and helps put your company on the map. Another great thing about purchasing traffic online is that doing so is both affordable and convenient. Whether you’re an advertiser looking to build your brand or a publisher who wants to drive more visitors to your site, you can start getting those much-needed website hits in just a few minutes, thanks to the self-serve platforms that ad networks offer. Here’s the thing though. While it really is easy and inexpensive to buy traffic from online companies, it’s important to note that not all of them are created equal. Before whipping out your credit card, be sure to ask yourself the following questions first: How much traffic will I get? Size matters, when it comes to ad networks, so be sure to look into how big the ad network is before choosing to sign up. How many...



Is Negative SEO Becoming a Mainstream Tactic? [infographic]

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Is Negative SEO Becoming a Mainstream Tactic? [infographic]

Negative SEO was thought of as a very rare thing in the past, and there was doubt about its effectiveness. However, since Penguin and its changes hit the Web there has been a great deal of talk about negative SEO. Now it seems everyone has been hit by it, or at least everyone who has experienced the slightest drop in traffic. This is the usual hysteria settling in whenever a change occurs and, there is little doubt that almost all of these complaints are unfounded. However, I do wonder if attacking other websites might become a common tactic in the future. One group of SEO experts have recently done something to help answer that question. This group made use of one of their own websites that was highly ranked and typical of a small business site. They posted thousands of paid links around the Web with all of them pointing to the site, then tracked the SERP position of the website to see what happened. Test Begins: Website ranks number three for the keyword pool cleaning...



4 Practical Tips on Making Full-Page Ads Work for You

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4 Practical Tips on Making Full-Page Ads Work for You

Full-page ads are a popular format for companies that truly want to make a huge impression on customers. Unlike regular banner ads, Full Page banners can’t be ignored that easily. And if they’re designed and executed in a tasteful way, they can be highly effective in getting traffic back to your site. Of course the key word here is “tasteful.” See, the main reason why some advertisers aren’t seeing their desired results out of their campaigns is because they’re serving up their ads in annoying and obtrusive ways. The fact is, you can certainly make full-page ads work for you if you implement them in a way that doesn’t kill people’s browsing experience. The next time you’re running a full-page ad campaign with FullTraffic, be sure to keep these tips in mind: Remember that just because you get a lot of space doesn’t mean you have to use it all One of the best things about full-page ads is that they give you a...



The Anti-Google Search Engine DuckDuckGo Gets a Traffic Boost after Prism Scandal

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The Anti-Google Search Engine DuckDuckGo Gets a Traffic Boost after Prism Scandal

The US-based search engine DuckDuckGo may be giving Google a run for their money as their searches jumped after the US Prism surveillance scandal. Those worried about their privacy are turning to DuckDuckGo as the search engine doesn’t monitor your activity, filters out the spam and promotes an overall better search experience, according to the search engine’s users. DuckDuckGo states, “We believe in better search and real privacy.” So far, they are living up to their claim. DuckDuckGo is said to be the anonymous search engine, and for good reason. The search engine filters spam sites aggressively, which Google often allows for advertising revenue. DuckDuckGo also doesn’t track your searches or create the “filter bubble” Google uses to create individualized results. The search engine doesn’t save your search history, including the date and time of search, IP address or log-in data, which is very appealing to internet users after the...



The Most Critical Question You Need to Ask Before Launching a Campaign

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The Most Critical Question You Need to Ask Before Launching a Campaign

Question: What’s the one thing you should decide on before starting an ad campaign or buying website traffic? Answer: Your purpose for doing it. Sure, you can fuss about the types of ads to put out there, how much traffic you should get, or which sites to advertise on, but if you can’t answer the question, of WHY you’re doing it in the first place, then your campaign is doomed from the start. 2 Main Purposes for Advertising Generally speaking, companies advertise or buy traffic for two reasons: lead generation and branding. In the following paragraphs below, we’ll explain the differences between the two and how you can use your web traffic and advertising tools more effectively. Lead Generation When you’re advertising for lead generation purposes, your ad campaigns should be targeted and they must have a corresponding call to action. This means that lead generation ad should direct users to a landing page that tells them to complete...



11 Kick-Ass Market Research Tactics to Really Get Inside Your Customers' Heads

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11 Kick-Ass Market Research Tactics to Really Get Inside Your Customers' Heads

Market research is the first and one of the most important steps in launching an ad campaign, selling a product or marketing a blog. Getting to know your audience is crucial to the success of whatever it is that you’re selling, so be sure to complete this step before anything else. The success of your product, blog, or ad campaign depends on it. The good news is, market research isn’t that difficult and there are a lot of ways to go about it, so you can just stick to the strategies that you and your audience are comfortable with. (Of course, the more market research approaches you try, the more data you’ll collect. That’s why you are encouraged to look into as many tactics as you can.) Below are a few things that you can try to really get to know your audience and what they have to say: Conduct surveys - Known as one of the most traditional, not to mention direct forms of market research, surveys allow you to collect information and...



Black Hat Still Winning after Penguin 2.0

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Black Hat Still Winning after Penguin 2.0

When Matt Cutts announced the unveiling of the latest Penguin update, you probably thought as many other webmasters thought-- it’ll finally clean up the leftover garbage that slipped through the loopholes of the previous Panda and Penguin updates. As Google guru Matt Cutts stated in a Webcast shortly after the release of Penguin 2.0, the latest update is going to “have a pretty big impact on web spam. It’s a brand new generation of algorithms. The previous generation of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.” It’s pretty clear the update had a big impact on web spam-- it ranked higher while quality sites plummeted. Not to mention, users are reporting their search experience has dramatically declined since the update. Wait a minute… aren’t the updates meant to promote the search experience? As SEOWizz puts it, ...



Smart And Effective Marketing Strategies That Works For Small Business

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Are you keen to know as an entrepreneur as to what it takes to achieve the best possible results for growing your business? Then, it definitely helps to have an in-depth knowledge about the various marketing channels that you can target using the latest promotional tools and techniques! Successful marketers must be able to provide maximum exposure to their company’s products and services through consistent branding efforts and create greater awareness among their target audience. Often, it is observed that small businesses have to face maximum challenges for establishing their presence in the market due to severe budget constraints. With little patience, perseverance and due diligence, it is still possible to generate higher sales leads by winning more number of customers. One of the simplest and cost effective techniques available for every growing online businesses is to have constant interaction with their target customers. Sharing useful information and having...



PRESS RELEASE: FullTraffic Discontinues Global Traffic So Customers Can Stick to Buying Targeted Traffic Alone

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PRESS RELEASE: FullTraffic Discontinues Global Traffic So Customers Can Stick to Buying Targeted Traffic Alone

FullTraffic, the go-to company of advertisers who need to buy traffic , today announced that it will stop offering Global Traffic on July 1, 2013. The move will enable the company to deliver better and higher converting traffic to its customers. Current Global Traffic campaigns will continue to run until completed, and customers with Global campaigns can turn on their auto-renew feature if they want to keep them running on their accounts. However, new Global Traffic orders will no longer be taken after the month of June. A Move to Improve Traffic Quality for Users The decision to discontinue Global Traffic has been on the table for the past several months. FullTraffic has been taking steps to improve the quality of its products as well as the experience of advertisers and publishers in its network. “We’ve been working hard to take FullTraffic to the next level, and our Global Traffic product just doesn’t meet the new high standards that we’ve set for the...



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