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Is Negative SEO Becoming a Mainstream Tactic? [infographic]

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Is Negative SEO Becoming a Mainstream Tactic? [infographic]

Negative SEO was thought of as a very rare thing in the past, and there was doubt about its effectiveness. However, since Penguin and its changes hit the Web there has been a great deal of talk about negative SEO. Now it seems everyone has been hit by it, or at least everyone who has experienced the slightest drop in traffic. This is the usual hysteria settling in whenever a change occurs and, there is little doubt that almost all of these complaints are unfounded. However, I do wonder if attacking other websites might become a common tactic in the future. One group of SEO experts have recently done something to help answer that question. This group made use of one of their own websites that was highly ranked and typical of a small business site. They posted thousands of paid links around the Web with all of them pointing to the site, then tracked the SERP position of the website to see what happened. Test Begins: Website ranks number three for the keyword pool cleaning...



4 Practical Tips on Making Full-Page Ads Work for You

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4 Practical Tips on Making Full-Page Ads Work for You

Full-page ads are a popular format for companies that truly want to make a huge impression on customers. Unlike regular banner ads, Full Page banners can’t be ignored that easily. And if they’re designed and executed in a tasteful way, they can be highly effective in getting traffic back to your site. Of course the key word here is “tasteful.” See, the main reason why some advertisers aren’t seeing their desired results out of their campaigns is because they’re serving up their ads in annoying and obtrusive ways. The fact is, you can certainly make full-page ads work for you if you implement them in a way that doesn’t kill people’s browsing experience. The next time you’re running a full-page ad campaign with FullTraffic, be sure to keep these tips in mind: Remember that just because you get a lot of space doesn’t mean you have to use it all One of the best things about full-page ads is that they give you a...



The Anti-Google Search Engine DuckDuckGo Gets a Traffic Boost after Prism Scandal

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The Anti-Google Search Engine DuckDuckGo Gets a Traffic Boost after Prism Scandal

The US-based search engine DuckDuckGo may be giving Google a run for their money as their searches jumped after the US Prism surveillance scandal. Those worried about their privacy are turning to DuckDuckGo as the search engine doesn’t monitor your activity, filters out the spam and promotes an overall better search experience, according to the search engine’s users. DuckDuckGo states, “We believe in better search and real privacy.” So far, they are living up to their claim. DuckDuckGo is said to be the anonymous search engine, and for good reason. The search engine filters spam sites aggressively, which Google often allows for advertising revenue. DuckDuckGo also doesn’t track your searches or create the “filter bubble” Google uses to create individualized results. The search engine doesn’t save your search history, including the date and time of search, IP address or log-in data, which is very appealing to internet users after the...



The Most Critical Question You Need to Ask Before Launching a Campaign

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The Most Critical Question You Need to Ask Before Launching a Campaign

Question: What’s the one thing you should decide on before starting an ad campaign or buying website traffic? Answer: Your purpose for doing it. Sure, you can fuss about the types of ads to put out there, how much traffic you should get, or which sites to advertise on, but if you can’t answer the question, of WHY you’re doing it in the first place, then your campaign is doomed from the start. 2 Main Purposes for Advertising Generally speaking, companies advertise or buy traffic for two reasons: lead generation and branding. In the following paragraphs below, we’ll explain the differences between the two and how you can use your web traffic and advertising tools more effectively. Lead Generation When you’re advertising for lead generation purposes, your ad campaigns should be targeted and they must have a corresponding call to action. This means that lead generation ad should direct users to a landing page that tells them to complete...



11 Kick-Ass Market Research Tactics to Really Get Inside Your Customers' Heads

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11 Kick-Ass Market Research Tactics to Really Get Inside Your Customers' Heads

Market research is the first and one of the most important steps in launching an ad campaign, selling a product or marketing a blog. Getting to know your audience is crucial to the success of whatever it is that you’re selling, so be sure to complete this step before anything else. The success of your product, blog, or ad campaign depends on it. The good news is, market research isn’t that difficult and there are a lot of ways to go about it, so you can just stick to the strategies that you and your audience are comfortable with. (Of course, the more market research approaches you try, the more data you’ll collect. That’s why you are encouraged to look into as many tactics as you can.) Below are a few things that you can try to really get to know your audience and what they have to say: Conduct surveys - Known as one of the most traditional, not to mention direct forms of market research, surveys allow you to collect information and...



Black Hat Still Winning after Penguin 2.0

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Black Hat Still Winning after Penguin 2.0

When Matt Cutts announced the unveiling of the latest Penguin update, you probably thought as many other webmasters thought-- it’ll finally clean up the leftover garbage that slipped through the loopholes of the previous Panda and Penguin updates. As Google guru Matt Cutts stated in a Webcast shortly after the release of Penguin 2.0, the latest update is going to “have a pretty big impact on web spam. It’s a brand new generation of algorithms. The previous generation of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.” It’s pretty clear the update had a big impact on web spam-- it ranked higher while quality sites plummeted. Not to mention, users are reporting their search experience has dramatically declined since the update. Wait a minute… aren’t the updates meant to promote the search experience? As SEOWizz puts it, ...



Smart And Effective Marketing Strategies That Works For Small Business

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Are you keen to know as an entrepreneur as to what it takes to achieve the best possible results for growing your business? Then, it definitely helps to have an in-depth knowledge about the various marketing channels that you can target using the latest promotional tools and techniques! Successful marketers must be able to provide maximum exposure to their company’s products and services through consistent branding efforts and create greater awareness among their target audience. Often, it is observed that small businesses have to face maximum challenges for establishing their presence in the market due to severe budget constraints. With little patience, perseverance and due diligence, it is still possible to generate higher sales leads by winning more number of customers. One of the simplest and cost effective techniques available for every growing online businesses is to have constant interaction with their target customers. Sharing useful information and having...



PRESS RELEASE: FullTraffic Discontinues Global Traffic So Customers Can Stick to Buying Targeted Traffic Alone

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PRESS RELEASE: FullTraffic Discontinues Global Traffic So Customers Can Stick to Buying Targeted Traffic Alone

FullTraffic, the go-to company of advertisers who need to buy traffic , today announced that it will stop offering Global Traffic on July 1, 2013. The move will enable the company to deliver better and higher converting traffic to its customers. Current Global Traffic campaigns will continue to run until completed, and customers with Global campaigns can turn on their auto-renew feature if they want to keep them running on their accounts. However, new Global Traffic orders will no longer be taken after the month of June. A Move to Improve Traffic Quality for Users The decision to discontinue Global Traffic has been on the table for the past several months. FullTraffic has been taking steps to improve the quality of its products as well as the experience of advertisers and publishers in its network. “We’ve been working hard to take FullTraffic to the next level, and our Global Traffic product just doesn’t meet the new high standards that we’ve set for the...



Facebook Graph Search Offers Some Interesting Marketing Insights

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Facebook Graph Search Offers Some Interesting Marketing Insights

With the launch of Facebook Graph Search earlier this year, there has been a lot of enthusiasm among marketers to capitalize on this great marketing opportunity for improving their company’s brand engagement efforts. How Does Facebook Graph Search Work ? Facebook Search Graph allows personalized search results for the end user based on their connections or contacts. Thus, the search graph examines your connections to determine the content that is liked by your connections (including friends or professional contacts) to match with your search term. Now, this can do wonders to local businesses in their business promotional campaigns. Most of the search terms may be more relevant for finding information about local pubs, bars, restaurants, coffee shops etc. This can open up wide opportunities for small time retailers in attracting a larger target audience and help improve their sales volume. Based on the search queries generated through the natural process, the Facebook Graph...



Make The Most of Google Hangout Features For Your Business!

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Make The Most of Google Hangout Features For Your Business!

Are you looking for some lovely and creative ideas to boost your marketing efforts using Google hangouts? Then, keep reading to know how your business can benefit vastly using some of the improved features of this social communication tool! Discover How Google+ Hangouts Can Be Useful To You? Google + offers some amazing features to collaborate with different people using its video chatting facility and allows them to have business meetings, informal chat sessions, host webinars or conferences and much more….. Now that a lot of companies have to communicate regularly with their clients, the hangout feature allows them to have more engaging and meaningful conversations, breaking across geographical boundaries. Especially with the new Hangouts on Air feature, Google+ enables you to connect to millions of online customers, through a live webcast to deliver your marketing message even more effectively than ever before! Besides, you can always stay connected on the go with...



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