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Facebook Graph Search Offers Some Interesting Marketing Insights

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Facebook Graph Search Offers Some Interesting Marketing Insights

With the launch of Facebook Graph Search earlier this year, there has been a lot of enthusiasm among marketers to capitalize on this great marketing opportunity for improving their company’s brand engagement efforts. How Does Facebook Graph Search Work ? Facebook Search Graph allows personalized search results for the end user based on their connections or contacts. Thus, the search graph examines your connections to determine the content that is liked by your connections (including friends or professional contacts) to match with your search term. Now, this can do wonders to local businesses in their business promotional campaigns. Most of the search terms may be more relevant for finding information about local pubs, bars, restaurants, coffee shops etc. This can open up wide opportunities for small time retailers in attracting a larger target audience and help improve their sales volume. Based on the search queries generated through the natural process, the Facebook Graph...



Make The Most of Google Hangout Features For Your Business!

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Make The Most of Google Hangout Features For Your Business!

Are you looking for some lovely and creative ideas to boost your marketing efforts using Google hangouts? Then, keep reading to know how your business can benefit vastly using some of the improved features of this social communication tool! Discover How Google+ Hangouts Can Be Useful To You? Google + offers some amazing features to collaborate with different people using its video chatting facility and allows them to have business meetings, informal chat sessions, host webinars or conferences and much more….. Now that a lot of companies have to communicate regularly with their clients, the hangout feature allows them to have more engaging and meaningful conversations, breaking across geographical boundaries. Especially with the new Hangouts on Air feature, Google+ enables you to connect to millions of online customers, through a live webcast to deliver your marketing message even more effectively than ever before! Besides, you can always stay connected on the go with...



Analyzing Penguin 2.0 (4.0) and Its Impact to Date

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Analyzing Penguin 2.0 (4.0) and Its Impact to Date

Matt Cutts, Google’s master of search spam, made the rare move of announcing the search engine giant’s release of the latest version of Penguin last week. The move, as expected, has sent webmasters and SEOs heart rates through the roof wondering if their sites will be impacted and how badly. New blog post:Penguin 2.0 rolled out today goo.gl/fb/U7llH— Matt Cutts (@mattcutts) May 23, 2013 The move from Cutts to announce that Penguin 2.0 was rolled out on 22 May was rare as Google tends to keep its lips shut when it comes to announcing the specific release of Penguin and Panda updates. After discussing the updates frequently over the past month, it seemed only natural that Cutts would break with trend and immediately inform webmasters of Penguin’s release. Why Penguin 2.0? While the latest release of Penguin algorithms is technically the fourth release of such software programs at Google, it is officially referred to as Penguin 2.0 because of the nature of this...



PRESS RELEASE: FullTraffic Blog Now Accepting Applications for Contributors

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Leading website traffic provider FullTraffic is now accepting applications for guest authors who wish to contribute unique, informative and actionable content to the company’s blog. Philadelphia, PA (PRWEB) June 03, 2013 FullTraffic, an ad network that provides global and targeted website traffic for businesses today announced that it is actively searching for writers to contribute to its blog. Individuals who wish to apply can submit their information at http://www.fulltraffic.net/blog/contributor. Aside from offering the opportunity to be part of a talented and esteemed pool of authors, contributors will also get a chance to showcase their work in front of FullTraffic’s wide audience. Additionally, guest bloggers who perform exceptionally well may be eligible to receive competitive compensation down the line. “We’re very excited to be offering this opportunity to industry members who wish to share their knowledge and experiences with...



Craft Your YouTube Channel Page To Receive Maximum Brand Coverage

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Craft Your YouTube Channel Page To Receive Maximum Brand Coverage

YouTube landing pages have turned smarter and more user-friendly with the new channel design look! This has opened up a world of brand new opportunities for marketers to completely re-furbish the look of their marketing campaigns and get some promising results. Top 5 Reasons For Using YouTube For Building Your Business #Improve Interaction Opportunities With Your Customers # Create Global Brand Awareness For Your Products # Drive High Volume And Targeted Traffic To Your Website # Provide Rich Viewing Experience To The Users # Customize Content To Attract More Number Of Viewers How Can YouTube Channel Page Determine Business Success? Your channel page has the unique ability to engage your audience, bring more business leads by providing visibility to your brand. Create a unique personality as a brand leader by optimizing your videos with compelling content and motivate viewers to come back to you for more every time! Making your channel page...



Top Social Networks That Can Boost Online Marketing In 2013

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Have you ever given a thought as to which of the social networks can provide the best results in your online marketing efforts? With the presence of so many social networks, which one holds the key to the success of your company? Amidst so much of competition, every company is trying to figure out the best ways of attracting their customers using different social media channels. The success of any enterprise depends on its ability to generate leads, effective brand positioning, building credibility around its products through its customers. Keep Your Marketing Strategies Ready You may have exciting products and services to offer to your customers but they will not be interested in buying them, unless you have a solid marketing strategy in place. It also helps to align your company’s values, mission and objectives with the social media plan for targeting the audience using the right marketing channels. Some of the important factors that may need to taken...



What You Need To Know About Rich Pins In Pinterest

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What You Need To Know About Rich Pins In Pinterest? Pinterest is a “dynamic” marketing tool to learn more about some of the popular and upcoming brands in the market and access lot of vital information about different products. Recently, Pinterest has introduced some new pins called as “rich pins” that aims to share high quality and relevant content to improve its user experience. If you are searching for anything interesting on Pinterest and want to learn more about something right from movies to your favorite recipes, then look out for these rich pins. For ex: Use some of the cool “product pins” to get all the shopping information including the price and availability of the items OR Try some fascinating recipes from your favorite blogging sites to know all the ingredients, preparation time required to make your own recipes. Added Value For E-Commerce Sites And Marketers Lot of big online retailers including Walmart, Etsy,...



Running Advertorials on Your Site? Google Could Exclude You from Search Results

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Running Advertorials on Your Site? Google Could Exclude You from Search Results

If you’re running advertorials, paid content, or native advertising on your site make sure the ads and content associated with your sponsors are properly disclosed, or else you might find your entire website excluded from search results. That’s basically the gist of Matt Cutt’s latest GoogleWebmasterHelp video (see below). In the video, Cutts reminded users of Google’s long-time policy regarding paid links and content. The policy states that paid links should not pass page rank, and should therefore be labeled as nofollow. In addition, webmasters must see to it that all advertorials, paid content, and native ads on their site are clearly and conspicuously labeled accordingly (i.e. use words like “sponsored” or “advertisement”). Fair enough. However, according to Cutts, Google’s webspam team has been seeing problems regarding advertorials, native advertising content, or paid content that aren’t being disclosed...



The Changing Face Of Business With The Emergence Of Social Intelligence

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How Social Intelligence Can Change the Face Of Every Business? With the ever increasing use of social media networks and mobile technologies, there is a dramatic change witnessed in the way companies and their customers interact with other today. The use of blogs, forums, communities, groups, tweets via Twitter or sharing messages or posts through Facebook has become increasingly popular than ever before. As a result, marketers are able to gather relevant data and get a more accurate picture of changing lifestyles, brand perception including changing buying preferences of their customers. Why Social Intelligence Is So Relevant Today? Today, companies can tap the best social resources combined with the digital medium to get a better insight into their customer’s social behavior. As a result, they provides them with a great opportunity to better understand the needs of their customers and provide them a higher level of service. Social Intelligence...



10 Practical Ways to Get More Twitter Followers

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Twitter is one of the biggest social media of this generation. For marketers and online business owners, it’s a great way to reach a lot of people very quickly. Having a huge number of Twitter followers is extremely beneficial in this regard. One of the biggest advantages of marketing through Twitter is that every tweet of every person that a user follows appears in his or her streams. This is unlike Facebook or similar sites, where all posts are filtered, and you can’t be sure whether your post will appear on a user’s timeline or not. In this article, you can learn some legitimate techniques which you can apply to increase the number of your Twitter followers. With time and patience, you should be able to double or even triple your devoted following of Twitter fans. Keep in mind, though, that you should never fall into the trap of using an illegitimate technique or ‘quick’ method to increase your Twitter following. Many of these proposed methods...



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