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The Most Critical Question You Need to Ask Before Launching a Campaign

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The Most Critical Question You Need to Ask Before Launching a Campaign

Question: What’s the one thing you should decide on before starting an ad campaign or buying website traffic? Answer: Your purpose for doing it. Sure, you can fuss about the types of ads to put out there, how much traffic you should get, or which sites to advertise on, but if you can’t answer the question, of WHY you’re doing it in the first place, then your campaign is doomed from the start. 2 Main Purposes for Advertising Generally speaking, companies advertise or buy traffic for two reasons: lead generation and branding. In the following paragraphs below, we’ll explain the differences between the two and how you can use your web traffic and advertising tools more effectively. Lead Generation When you’re advertising for lead generation purposes, your ad campaigns should be targeted and they must have a corresponding call to action. This means that lead generation ad should direct users to a landing page that tells them to complete...



11 Kick-Ass Market Research Tactics to Really Get Inside Your Customers' Heads

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11 Kick-Ass Market Research Tactics to Really Get Inside Your Customers' Heads

Market research is the first and one of the most important steps in launching an ad campaign, selling a product or marketing a blog. Getting to know your audience is crucial to the success of whatever it is that you’re selling, so be sure to complete this step before anything else. The success of your product, blog, or ad campaign depends on it. The good news is, market research isn’t that difficult and there are a lot of ways to go about it, so you can just stick to the strategies that you and your audience are comfortable with. (Of course, the more market research approaches you try, the more data you’ll collect. That’s why you are encouraged to look into as many tactics as you can.) Below are a few things that you can try to really get to know your audience and what they have to say: Conduct surveys - Known as one of the most traditional, not to mention direct forms of market research, surveys allow you to collect information and...



Black Hat Still Winning after Penguin 2.0

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Black Hat Still Winning after Penguin 2.0

When Matt Cutts announced the unveiling of the latest Penguin update, you probably thought as many other webmasters thought-- it’ll finally clean up the leftover garbage that slipped through the loopholes of the previous Panda and Penguin updates. As Google guru Matt Cutts stated in a Webcast shortly after the release of Penguin 2.0, the latest update is going to “have a pretty big impact on web spam. It’s a brand new generation of algorithms. The previous generation of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.” It’s pretty clear the update had a big impact on web spam-- it ranked higher while quality sites plummeted. Not to mention, users are reporting their search experience has dramatically declined since the update. Wait a minute… aren’t the updates meant to promote the search experience? As SEOWizz puts it, ...



Smart And Effective Marketing Strategies That Works For Small Business

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Are you keen to know as an entrepreneur as to what it takes to achieve the best possible results for growing your business? Then, it definitely helps to have an in-depth knowledge about the various marketing channels that you can target using the latest promotional tools and techniques! Successful marketers must be able to provide maximum exposure to their company’s products and services through consistent branding efforts and create greater awareness among their target audience. Often, it is observed that small businesses have to face maximum challenges for establishing their presence in the market due to severe budget constraints. With little patience, perseverance and due diligence, it is still possible to generate higher sales leads by winning more number of customers. One of the simplest and cost effective techniques available for every growing online businesses is to have constant interaction with their target customers. Sharing useful information and having...



PRESS RELEASE: FullTraffic Discontinues Global Traffic So Customers Can Stick to Buying Targeted Traffic Alone

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PRESS RELEASE: FullTraffic Discontinues Global Traffic So Customers Can Stick to Buying Targeted Traffic Alone

FullTraffic, the go-to company of advertisers who need to buy traffic , today announced that it will stop offering Global Traffic on July 1, 2013. The move will enable the company to deliver better and higher converting traffic to its customers. Current Global Traffic campaigns will continue to run until completed, and customers with Global campaigns can turn on their auto-renew feature if they want to keep them running on their accounts. However, new Global Traffic orders will no longer be taken after the month of June. A Move to Improve Traffic Quality for Users The decision to discontinue Global Traffic has been on the table for the past several months. FullTraffic has been taking steps to improve the quality of its products as well as the experience of advertisers and publishers in its network. “We’ve been working hard to take FullTraffic to the next level, and our Global Traffic product just doesn’t meet the new high standards that we’ve set for the...



Facebook Graph Search Offers Some Interesting Marketing Insights

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Facebook Graph Search Offers Some Interesting Marketing Insights

With the launch of Facebook Graph Search earlier this year, there has been a lot of enthusiasm among marketers to capitalize on this great marketing opportunity for improving their company’s brand engagement efforts. How Does Facebook Graph Search Work ? Facebook Search Graph allows personalized search results for the end user based on their connections or contacts. Thus, the search graph examines your connections to determine the content that is liked by your connections (including friends or professional contacts) to match with your search term. Now, this can do wonders to local businesses in their business promotional campaigns. Most of the search terms may be more relevant for finding information about local pubs, bars, restaurants, coffee shops etc. This can open up wide opportunities for small time retailers in attracting a larger target audience and help improve their sales volume. Based on the search queries generated through the natural process, the Facebook Graph...



Make The Most of Google Hangout Features For Your Business!

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Make The Most of Google Hangout Features For Your Business!

Are you looking for some lovely and creative ideas to boost your marketing efforts using Google hangouts? Then, keep reading to know how your business can benefit vastly using some of the improved features of this social communication tool! Discover How Google+ Hangouts Can Be Useful To You? Google + offers some amazing features to collaborate with different people using its video chatting facility and allows them to have business meetings, informal chat sessions, host webinars or conferences and much more….. Now that a lot of companies have to communicate regularly with their clients, the hangout feature allows them to have more engaging and meaningful conversations, breaking across geographical boundaries. Especially with the new Hangouts on Air feature, Google+ enables you to connect to millions of online customers, through a live webcast to deliver your marketing message even more effectively than ever before! Besides, you can always stay connected on the go with...



Analyzing Penguin 2.0 (4.0) and Its Impact to Date

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Analyzing Penguin 2.0 (4.0) and Its Impact to Date

Matt Cutts, Google’s master of search spam, made the rare move of announcing the search engine giant’s release of the latest version of Penguin last week. The move, as expected, has sent webmasters and SEOs heart rates through the roof wondering if their sites will be impacted and how badly. New blog post:Penguin 2.0 rolled out today goo.gl/fb/U7llH— Matt Cutts (@mattcutts) May 23, 2013 The move from Cutts to announce that Penguin 2.0 was rolled out on 22 May was rare as Google tends to keep its lips shut when it comes to announcing the specific release of Penguin and Panda updates. After discussing the updates frequently over the past month, it seemed only natural that Cutts would break with trend and immediately inform webmasters of Penguin’s release. Why Penguin 2.0? While the latest release of Penguin algorithms is technically the fourth release of such software programs at Google, it is officially referred to as Penguin 2.0 because of the nature of this...



PRESS RELEASE: FullTraffic Blog Now Accepting Applications for Contributors

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Leading website traffic provider FullTraffic is now accepting applications for guest authors who wish to contribute unique, informative and actionable content to the company’s blog. Philadelphia, PA (PRWEB) June 03, 2013 FullTraffic, an ad network that provides global and targeted website traffic for businesses today announced that it is actively searching for writers to contribute to its blog. Individuals who wish to apply can submit their information at http://www.fulltraffic.net/blog/contributor. Aside from offering the opportunity to be part of a talented and esteemed pool of authors, contributors will also get a chance to showcase their work in front of FullTraffic’s wide audience. Additionally, guest bloggers who perform exceptionally well may be eligible to receive competitive compensation down the line. “We’re very excited to be offering this opportunity to industry members who wish to share their knowledge and experiences with...



Craft Your YouTube Channel Page To Receive Maximum Brand Coverage

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Craft Your YouTube Channel Page To Receive Maximum Brand Coverage

YouTube landing pages have turned smarter and more user-friendly with the new channel design look! This has opened up a world of brand new opportunities for marketers to completely re-furbish the look of their marketing campaigns and get some promising results. Top 5 Reasons For Using YouTube For Building Your Business #Improve Interaction Opportunities With Your Customers # Create Global Brand Awareness For Your Products # Drive High Volume And Targeted Traffic To Your Website # Provide Rich Viewing Experience To The Users # Customize Content To Attract More Number Of Viewers How Can YouTube Channel Page Determine Business Success? Your channel page has the unique ability to engage your audience, bring more business leads by providing visibility to your brand. Create a unique personality as a brand leader by optimizing your videos with compelling content and motivate viewers to come back to you for more every time! Making your channel page...



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