How Social Intelligence Can Change the Face Of Every Business?
With the ever increasing use of social media networks and mobile technologies, there is a dramatic change witnessed in the way companies and their customers interact with other today.
The use of blogs, forums, communities, groups, tweets via Twitter or sharing messages or posts through Facebook has become increasingly popular than ever before. As a result, marketers are able to gather relevant data and get a more accurate picture of changing lifestyles, brand perception including changing buying preferences of their customers.
Why Social Intelligence Is So Relevant Today?
Today, companies can tap the best social resources combined with the digital medium to get a better insight into their customer’s social behavior. As a result, they provides them with a great opportunity to better understand the needs of their customers and provide them a higher level of service.
Twitter is one of the biggest social media of this generation. For marketers and online business owners, it’s a great way to reach a lot of people very quickly. Having a huge number of Twitter followers is extremely beneficial in this regard. One of the biggest advantages of marketing through Twitter is that every tweet of every person that a user follows appears in his or her streams. This is unlike Facebook or similar sites, where all posts are filtered, and you can’t be sure whether your post will appear on a user’s timeline or not.
In this article, you can learn some legitimate techniques which you can apply to increase the number of your Twitter followers. With time and patience, you should be able to double or even triple your devoted following of Twitter fans.
Keep in mind, though, that you should never fall into the trap of using an illegitimate technique or ‘quick’ method to increase your Twitter following. Many of these proposed methods...
Today, online crowdsourcing techniques have gained immense popularity among the marketers for boosting their company’s branding efforts. Crowdsourcing can help in churning out fresh, interesting and engaging content for companies by tapping the creativity of individuals from a vast online community.
For advertisers, it is very common to gather new ideas through crowdsourcing for planning their marketing campaigns and getting the best results. With the rise of social media platforms, it has become even easier to reach out to targeted customers and gather relevant and valuable content that may be useful to the readers.
Some Core Benefits Of Using Crowdsourcing For Companies
From small enterprises to large businesses, crowdsourcing ads are used to generate greater hype about their company’s products and services. Social media networks have made crowdsourcing even more popular than ever before by providing the best advertising solutions to growing...
Online retail sales for 2012 were $225 billion and it is estimated that e-commerce revenues will grow 15% per annum for the foreseeable future. It is very important for businesses to have an online presence and a marketing strategy that will capture the attention of the audience and keep them interested.
With the advent of tablet computing, the cloud and the smart phone it is becoming easier for the consumer to view and buy products online thus making the marketing strategy and the visibility of online content very important. To put it simply, if content is not seen then it will not sell.
While costly advertising campaigns do well in the off-line world, there are several creative ways to market a business online without breaking the bank:
Interact with niche blogs
It would great to be on the front page of a major news or magazine website but this is very difficult and costly to achieve. A better strategy is to reach out to several top niche...
Have you heard about the latest mobile marketing practices that are often used by companies to target their niche customers? If you haven’t used them earlier, then surely you may be tempted to know more about how it can do wonders for your business?
With the astounding number of smart phone devices introduced in the market, there is a drastic increase in the percentage of users who access information through mobile websites. Hence, companies have started using this new tool to connect to their customers and communicate directly with their target customers.
Discover How Mobile Marketing is Changing the World
Today, executives and top business associates prefer sharing information through their mobile and smartphone devices. Some of the most common ways of their daily communication, including e-mail exchange or attending business meetings through conference calls involve this mobile platform.
With the changing customer preferences of shopping online, there...
Do you often use blogs to promote your business? Are you happy and satisfied with the results it is bringing to boost your company’s image?
If your answer is “no” to any of these questions, then you certainly need to get a bit more creative and find out interesting ways to drive high volume of traffic to your blogs.
Business Blogs Have A Definite Advantage As A Powerful Marketing Tool
Often, blogs that are well-written using high quality and relevant content have the ability to attract lot of visitors to any website. They can provide greater exposure to your brand and boost your online sales to target a niche audience. Companies that do not have huge marketing budgets can rely on business blogs to establish solid rapport with their customers.
Most of the business blogs can be shared across social media networks such as Twitter or Facebook to bring popularity to your company’s products and services. You can interact with your readers and...
If you’ve been trolling tech and online advertising blogs lately then you’ve most likely caught wind of Microsoft’s Scroogled Campaign against Google. The campaign, which first launched in November, was created mainly to bash Google and promote Microsoft products such as Bing, Windows Phone, Outlook and more. It’s as anti-Google as can be and so far it has attacked the search giant’s paid inclusion in shopping search results, Gmail, Google Play, and most recently, Chrome.
In case you aren’t up to speed with Scroogled, below is a timeline that details how Scroogled made its way into the interwebs and what it’s saying about the almighty Google:
November 28, 2012 – Scroogled Launched
Microsoft first launched Scroogled.com in late November where it attacked Google’s Product Listing Ads . According to the site:
In the beginning, Google preached “Don’t be evil” – but that changed on May 31, 2012....
Are you an entrepreneur looking for new ways to promote your brand into the market and create greater hype about your products?
Then it may be worth trying some of the latest social media tools that are widely used by millions of online marketers to entice their worldwide customers. Instagram is one such incredible marketing platform that is easily available now and offers seamless integration of visual content or images to meet all your advertising needs. Believe it or not, it is one of the best ways to expand your social circles and create wider business opportunities through extensive brand promotion.
Why Should You Use Instagram?
Some of the current statistics reveal that everyday nearly 40 million photos are posted by millions of Instagram users that is simply mind-boggling!!
Above all, Instagram offers a unique opportunity to the rising number of companies over the years for creating greater brand awareness and an increasing number of...
As Google continues to strengthen its chokehold on the U.S. search market and keep the competition at bay, the industry's best minds struggle to develop new tools and strategies to cope with Google's dominance and find a way to breakthrough and regain a foothold in an industry that has long been controlled by Google. As Yahoo's Marissa Mayer approaches one year on the job as CEO, she is looking to revamp Yahoo's approach and breathe new life into the competition for number one in the search industry.
It was announced last week that Mayer and Yahoo! are in the process of developing several new tools and strategies to try and revive Yahoo's prospects of regaining market share in the lucrative search ad industry. As of 2012 the industry brought in roughly $19.8 billion in revenue related to search advertising. As of the end of the first quarter of 2013, Google held 67% of the search engine marketplace in the U.S., bringing with it a sizable chunk of that $19.8...