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Top Social Networks That Can Boost Online Marketing In 2013

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Have you ever given a thought as to which of the social networks can provide the best results in your online marketing efforts? With the presence of so many social networks, which one holds the key to the success of your company? Amidst so much of competition, every company is trying to figure out the best ways of attracting their customers using different social media channels. The success of any enterprise depends on its ability to generate leads, effective brand positioning, building credibility around its products through its customers. Keep Your Marketing Strategies Ready You may have exciting products and services to offer to your customers but they will not be interested in buying them, unless you have a solid marketing strategy in place. It also helps to align your company’s values, mission and objectives with the social media plan for targeting the audience using the right marketing channels. Some of the important factors that may need to taken...



What You Need To Know About Rich Pins In Pinterest

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What You Need To Know About Rich Pins In Pinterest? Pinterest is a “dynamic” marketing tool to learn more about some of the popular and upcoming brands in the market and access lot of vital information about different products. Recently, Pinterest has introduced some new pins called as “rich pins” that aims to share high quality and relevant content to improve its user experience. If you are searching for anything interesting on Pinterest and want to learn more about something right from movies to your favorite recipes, then look out for these rich pins. For ex: Use some of the cool “product pins” to get all the shopping information including the price and availability of the items OR Try some fascinating recipes from your favorite blogging sites to know all the ingredients, preparation time required to make your own recipes. Added Value For E-Commerce Sites And Marketers Lot of big online retailers including Walmart, Etsy,...



Running Advertorials on Your Site? Google Could Exclude You from Search Results

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Running Advertorials on Your Site? Google Could Exclude You from Search Results

If you’re running advertorials, paid content, or native advertising on your site make sure the ads and content associated with your sponsors are properly disclosed, or else you might find your entire website excluded from search results. That’s basically the gist of Matt Cutt’s latest GoogleWebmasterHelp video (see below). In the video, Cutts reminded users of Google’s long-time policy regarding paid links and content. The policy states that paid links should not pass page rank, and should therefore be labeled as nofollow. In addition, webmasters must see to it that all advertorials, paid content, and native ads on their site are clearly and conspicuously labeled accordingly (i.e. use words like “sponsored” or “advertisement”). Fair enough. However, according to Cutts, Google’s webspam team has been seeing problems regarding advertorials, native advertising content, or paid content that aren’t being disclosed...



The Changing Face Of Business With The Emergence Of Social Intelligence

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How Social Intelligence Can Change the Face Of Every Business? With the ever increasing use of social media networks and mobile technologies, there is a dramatic change witnessed in the way companies and their customers interact with other today. The use of blogs, forums, communities, groups, tweets via Twitter or sharing messages or posts through Facebook has become increasingly popular than ever before. As a result, marketers are able to gather relevant data and get a more accurate picture of changing lifestyles, brand perception including changing buying preferences of their customers. Why Social Intelligence Is So Relevant Today? Today, companies can tap the best social resources combined with the digital medium to get a better insight into their customer’s social behavior. As a result, they provides them with a great opportunity to better understand the needs of their customers and provide them a higher level of service. Social Intelligence...



10 Practical Ways to Get More Twitter Followers

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Twitter is one of the biggest social media of this generation. For marketers and online business owners, it’s a great way to reach a lot of people very quickly. Having a huge number of Twitter followers is extremely beneficial in this regard. One of the biggest advantages of marketing through Twitter is that every tweet of every person that a user follows appears in his or her streams. This is unlike Facebook or similar sites, where all posts are filtered, and you can’t be sure whether your post will appear on a user’s timeline or not. In this article, you can learn some legitimate techniques which you can apply to increase the number of your Twitter followers. With time and patience, you should be able to double or even triple your devoted following of Twitter fans. Keep in mind, though, that you should never fall into the trap of using an illegitimate technique or ‘quick’ method to increase your Twitter following. Many of these proposed methods...



Can Crowdsourcing Bring The Ultimate Benefits For Your Business?

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Can Crowdsourcing Bring The Ultimate Benefits For Your Business?

Today, online crowdsourcing techniques have gained immense popularity among the marketers for boosting their company’s branding efforts. Crowdsourcing can help in churning out fresh, interesting and engaging content for companies by tapping the creativity of individuals from a vast online community. For advertisers, it is very common to gather new ideas through crowdsourcing for planning their marketing campaigns and getting the best results. With the rise of social media platforms, it has become even easier to reach out to targeted customers and gather relevant and valuable content that may be useful to the readers. Some Core Benefits Of Using Crowdsourcing For Companies From small enterprises to large businesses, crowdsourcing ads are used to generate greater hype about their company’s products and services. Social media networks have made crowdsourcing even more popular than ever before by providing the best advertising solutions to growing...



Successful Online Marketing Strategies

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Successful Online Marketing Strategies

Introduction Online retail sales for 2012 were $225 billion and it is estimated that e-commerce revenues will grow 15% per annum for the foreseeable future. It is very important for businesses to have an online presence and a marketing strategy that will capture the attention of the audience and keep them interested. With the advent of tablet computing, the cloud and the smart phone it is becoming easier for the consumer to view and buy products online thus making the marketing strategy and the visibility of online content very important. To put it simply, if content is not seen then it will not sell. While costly advertising campaigns do well in the off-line world, there are several creative ways to market a business online without breaking the bank: Interact with niche blogs It would great to be on the front page of a major news or magazine website but this is very difficult and costly to achieve. A better strategy is to reach out to several top niche...



Simple Rules Of Mobile Marketing That Can Get You Greater Success!

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Have you heard about the latest mobile marketing practices that are often used by companies to target their niche customers? If you haven’t used them earlier, then surely you may be tempted to know more about how it can do wonders for your business? With the astounding number of smart phone devices introduced in the market, there is a drastic increase in the percentage of users who access information through mobile websites. Hence, companies have started using this new tool to connect to their customers and communicate directly with their target customers. Discover How Mobile Marketing is Changing the World Today, executives and top business associates prefer sharing information through their mobile and smartphone devices. Some of the most common ways of their daily communication, including e-mail exchange or attending business meetings through conference calls involve this mobile platform. With the changing customer preferences of shopping online, there...



Improve Your Blog Readership By Boosting Traffic To Your Business Blogs

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Do you often use blogs to promote your business? Are you happy and satisfied with the results it is bringing to boost your company’s image? If your answer is “no” to any of these questions, then you certainly need to get a bit more creative and find out interesting ways to drive high volume of traffic to your blogs. Business Blogs Have A Definite Advantage As A Powerful Marketing Tool Often, blogs that are well-written using high quality and relevant content have the ability to attract lot of visitors to any website. They can provide greater exposure to your brand and boost your online sales to target a niche audience. Companies that do not have huge marketing budgets can rely on business blogs to establish solid rapport with their customers. Most of the business blogs can be shared across social media networks such as Twitter or Facebook to bring popularity to your company’s products and services. You can interact with your readers and...



A Closer Look at Scroogled, Microsoft's Anti-Google Campaign

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A Closer Look at Scroogled, Microsoft's Anti-Google Campaign

If you’ve been trolling tech and online advertising blogs lately then you’ve most likely caught wind of Microsoft’s Scroogled Campaign against Google. The campaign, which first launched in November, was created mainly to bash Google and promote Microsoft products such as Bing, Windows Phone, Outlook and more. It’s as anti-Google as can be and so far it has attacked the search giant’s paid inclusion in shopping search results, Gmail, Google Play, and most recently, Chrome. In case you aren’t up to speed with Scroogled, below is a timeline that details how Scroogled made its way into the interwebs and what it’s saying about the almighty Google: November 28, 2012 – Scroogled Launched Microsoft first launched Scroogled.com in late November where it attacked Google’s Product Listing Ads . According to the site: In the beginning, Google preached “Don’t be evil” – but that changed on May 31, 2012....



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