Search engines like Google, Bing, and Yahoo collect information about your website through the use of programscalled"crawlers". Crawlers scan through the content of your website looking for terms and words thatbest match what users search for. A search engine's goal is to match the search results to the user's requests as closely and as accurately as possible. That means that these crawlers are looking through your content for the words that your ideal customers use to find content that most interests them. How do you make sure your website get identified as a good match for your potential customers, and how do you make sure that your website appears higher in search results than other similar websites? A great way to ensure that you arerecognized by search engines and rank high in results is to create a website that has unique keyword rich content.
A good place to start when making sure your website has keyword rich content, is...
Let’s assume you own an e-commerce website and want to increase your conversion rates on website visits, in addition to improving your click-through rates (CTR) on your email marketing newsletters and pay-per-click (PPC) advertising plans. So, what method would you use to increase the performance of your website and all of your digital advertising strategies? Well, when it comes to increasing CTR, the best possible strategy involves using an A/B split test.
Understanding the Methodical A/B Split Test
The A/B split test is a simple and easily-understood way of optimizing a given website, email marketing newsletter or PPC advertisement. The process involves making individual changes to a website’s design or advertising campaign and then tracking the impact of that single change on CTR. Here is a simple step-by-step process to using the A/B split test followed by a summary table about how the A/B split test would unfold.
1. Establish a Reference...
Do you want to get top rankings on the search engine results page and boost your brand presence in the market?
With the tremendous competition among advertisers, it’s a tough call for companies to establish their presence among the top market influencers. It’s no more possible to tweak your organic rankings with Google penalizing such websites that fail to follow the set rules laid down by this most popular search engine.
Establish good link building practices
There are numerous websites that use aggressive link building tactics to get to the top of the search engine results page. But unfortunately, this no longer works and as a result they lose valuable traffic for their website along with their online reputation.
Make sure that you do not buy any links or use keyword based anchor text. It’s important that you do not link your website to article directories or low quality websites or social book marking sites. Guest blogging on high authority...
Are you worried about your social media account being misused by hackers and require some quick and effective solution?
If you are an online marketer with a social media account, chances are that sometimes some member may share something inappropriate just to harm your business reputation.
Isn’t it a good idea to have a plan in place to deal with such dicey situations, before you are unaware and caught up in the mess?
In this article, you’ll learn some simple and easy tips to recover from such stressful issues:
-Assess the situation before it gets worse
The first thing that you need to do, when you find out a suspicious post on your social media account is to carefully analyze the issue.
Obviously your instant reaction would be to delete the post straightaway, which might not be of much help. Especially, if you are using your account to run your social media campaigns, it may look really bad.
However, if there is some content which is...
Running a business with innumerable tasks and meeting different challenges to build a stable and successful organization is not easy. In this competitive world, it’s important for every marketer to establish their brand presence in the industry and carve a niche in the online space.
If you are looking at improving SEO of your business, then you need to be focused and have a customer-centric approach. Besides, having a high quality and useful content always has a greater chance of getting high quality traffic from your key audience.
Knowing what your audience wants helps
You need to know about your target market and audience who would be interested in buying your products and services. This can help in driving traffic to your website and generating highly qualified leads for your business. It’s a good idea to do some thorough research to map your audience using keywords, topics and phrases which are used in the industry.
You can also target keywords and...
Today, the focus of link building is no more on spammy links with Google penalizing websites that follow such unethical practices.
Brand names have taken precedence as ‘search terms’ over target keywords among users looking for different products and services on the Internet.
Relationship building via social platforms has gained more popularity for improving brand visibility among the customers.
Get clue from competitor analysis
Are you aware of some of the tools that can be useful in knowing what your competitors are doing to attract more customers?
Do you know from where competitors are getting backlinks to gain more online visibility?
Using some popular tools such as Majestic can help in monitoring the activities of your competitors-analyze their social following or their keyword ranking on Google. Based on the size of their industry, you can estimate the number of prospects that you are likely to have for your business.
With good industry...
Are you looking for some innovative marketing tools to promote your online products or services?
There are many interesting ways in which you can use Instagram, if you haven’t given it a thought anytime. This social networking tool is simply awesome, as it lets you share not just photos but vital piece of content with your target audience.
Learn how you can create some fascinating posts on Instagram to boost your sales volume and share valuable and interesting information with your online customers:
# Engage your online visitors
It pays to be as creative as possible while sharing your images across Instagram to get the best response from your potential customers. If you need to showcase your products, choose an interesting angle while taking photos such that you can pair another item with your products. This is one of the secrets of success of good branding which can highlight what you are selling and capture the attention of the...
Are you looking at improving your SEO results and establishing your company’s presence in the local market? Local citations may be the best marketing technique that can assist your business branding efforts and give you some remarkable results.
Why local citations are so important?
Now, local citations are nothing but online mentions of your company name, address, phone numbers across local directories or classifieds, newsletters, blogs or different websites.
Although they do not have any links, they can enhance the value of your business, if used in the right manner. Studies have shown that local citations can be quite crucial in deciding the SEO ranking of all the online websites. You can add structured local citations to business listing sites, which may include yellow pages, review sites or even among local classifieds.
On the other hand, unstructured local mentions can be added to your websites, blogs or even government sites which can help to improve your...
For every marketer, the first thing that comes to their mind, while selling their online products or services is getting high volume of traffic to their website. But what’s important is to get targeted traffic from your key audience to sell your products.
Here in this article, we take a look at some proven techniques that can help boost traffic to your business website:
-Attract visitors with powerful advertising
There are different ways of advertising your business including paid search, display advertising or by exploring social media advertising to build your brand. Before choosing any specific method of advertising, you need to set clear marketing goals. For ex: Do you want to increase traffic to your website or boost conversion rates as well?
After all using high ranking search terms with more competition may payoff in the long term and boost your company’s sales.
-Target social media networks
Today, powerful and engaging content alone cannot...
Do you want to narrate your brand story and increase engagement with your online visitors to boost your digital marketing efforts?
Over the years, many marketers have been using written content to communicate with their audience. But with the increasing use of rich media and powerful visual content available across various devices today, there are more chances of getting maximum exposure for your brand.
Increase traffic with the right type of content
As per the research made by Forbes, visual content is highly popular among senior corporate executives and almost 59% of them would rather prefer watching a video than skimming through an article.
Companies using more content with images and videos on their website are likely to achieve higher click through rates, than the others offering plain text based content.
With Google stressing the increasing importance of rich media content while ranking websites, it has become one of the most essential factors for the success...