When it comes to search engine optimization, many people make the mistake of focusing largely or exclusively on a site's text content. As long as articles and blog posts are well written and the right keywords have been deployed in the right places, some site owners and even SEOs assume that there's little else to be improved as regards a site's front end.
Changes to the way that search engines evaluate pages mean this is an outdated attitude. Today's search algorithms, especially Google's, place much more emphasis on multimedia content than in the past. Good image content, properly tagged and titled, can really boost a site's profile. The value of image searches in driving traffic can't be overstated — especially since Google serves a block of image results at the top of its regular search results page. These naturally draw the eye and encourage searchers to click on the associated links.
The vital role of social media in determining a page...
Google Analytics is a free, but incredibly powerful tool that can provide you with a wealth of detailed data about your website or sites that you can then use for marketing and search engine optimization (SEO) purposes. Analytics is available to anyone with a Google account. The program includes quite a few innovative features – some that were included from the first Analytics release, and others that have been added more recently. Understanding these features, their use and their purposes can help you take better advantage of Google Analytics’ power.
Many companies that maintain an online presence use Google’s Adwords program to generate traffic to their sites by posting ads next to relevant search results pages. Analytics can help you determine exactly which keywords or search phrases are generating the most traffic – as well as which generate traffic that converts the best into actual paying customers.
Wondering why your blog isn’t reaching your target readership? Fretting about your site’s non-existent comments and low social shares? You could be committing the following mistakes:
Your posts are full of typos and grammatical errors - Clean up your articles and make sure the text is free from typos and grammar mistakes. This may sound obvious and basic, but so many bloggers remain careless with their writing and publish posts that are full of glaring typographical and grammatical errors. Don’t be one of those bloggers.
Always run spell check on your articles. Type them up in a word processor first before pasting them online.
Do note that spell checkers are far from perfect though, so always read and re-read your articles prior to submission. The best spell checkers are your eyes and brain. Use them. You can also let other people check for spelling and grammar mistakes. It never hurts to get another set of eyes to read through a post.
Thanks to the emergence of big data, page tags, and analytics tools, brands and online publishers really have a lot of things going for them in data department. It’s never been this easy to gather visitor intelligence, and website owners nowadays recognize the value of analytics so they’re more than happy to track their site metrics, test components, and generate reports.
That’s the good news. The not-so-good news is that while site owners are certainly looking at their analytics, they’re not always paying attention to the right numbers. The fact is not all metrics are created equal. While it may be easier to look at the numbers on the surface (i.e. page views, total number of users, etc.), these aren't necessarily the data points that would give you the pulse of your website or company. These aren't the numbers that will tell you how your users are doing and what action steps you need to take to keep them happy.
Tracking surface metrics...
Need an additional revenue stream that puts more money in your pocket? Want to spread the word about great products and services to your audience? Then check out the FullTraffic affiliate program. Open to the vast majority of site owners, this program will enable you to earn generous commissions just by promoting FullTraffic’s products and services.
What you get
Affiliates are entitled to 20% commission for each successful referral. Payments are issued within the first 10 days of every month.
There are no minimum payout thresholds, which is great news for you because it means that you’ll be able to receive your earnings no matter how much you have in your account. Unlike other affiliate programs, we won’t let you wait or jump through hoops just to get the money that YOU rightfully earned.
What’s more, there are no limits to the number of referrals that you can bring in so there’s virtually no cap to how much you can...
Article marketing has long been a popular way to generate backlinks to your website and, in doing so, increase your search engine ranking and the amount of traffic that your site receives. In the last few years, however, Google has introduced various updates to its algorithms which have changed the way in which it delivers results. The Google Penguin update made by far the biggest impact on many aspects of SEO, including article marketing.
Many of the article directories, used primarily by article marketers for posting their content, suffered considerably from Google's latest updates. Once popular sites such as ezinearticles.com, articlesbase.com and numerous others were hit hard by the Google Penguin update and, as a result, rarely appear much in search results. For this reason, many Internet entrepreneurs are asking themselves if article marketing it still a viable way of generating traffic.
How Article Marketing Works
Article marketing is a simple enough...
What should have been a day of jubilance and celebration suddenly turned tragic when 2 bombs went off on Monday right at the finish line of the Boston Marathon. The blast claimed at least 3 lives, including one of an 8-year old boy, and left over 150 people injured.
At the time of writing this, the authorities are still trying to get to the bottom of this terrible incident, and are calling out to the public for any information that would lead them to those responsible.
What happened in Boston was catastrophic and there are no words that can fully describe the terror that took place. Our hearts go out to everyone affected by this tragedy, and all of us here at FullTraffic are offering our prayers and support to all the victims.
We would also like to take this opportunity to reach out to our fellow Internet brands to send a gentle reminder to exercise mindfulness and sensitivity in the online world. Social media is a powerful tool and it’s during times like these that...
You've heard of AuthorRank, and you want to capitalize on it, but how? SEO changes so fast. It used to be that you could stuff your meta-keywords tag and rocket yourself to the top of the SERPs. A wellspring of anonymous authors got a lot of traffic, and a lot of spam sites presumably made a lot of money. Now, apparently, Google wants more quality and less anonymity. Meta-keywords have been out for a long time, but authorship hasn't been a big deal - until now.
Come Out, Come Out, Wherever You Are
Google is encouraging you to stop being anonymous. It's going to start following you all over the web. That's probably a good thing for a couple of reasons. First, the web is becoming more social with Facebook and Google+. It's not that the web wasn't social before though, it's just that people are wandering away from blogs and going to social networking sites. Yeah, they end up back on blogs in the comments section too, but bloggers and businesses...
It’s a given fact that publishing a steady stream of content is crucial to gaining links and increasing user engagement. Unfortunately, producing awesome and sharable content time and time again isn’t easy for everyone--especially if they’re not big on writing.
Fortunately though, writing articles isn’t the only way to create content. Just because your CMS gives you a big white box with a blinking cursor in it doesn’t mean you have to fill it with words every single time.
There are a number of other ways in which you can produce content. Explore these options. Use them well, experiment with them, and see what works.
Not sure where to start? The following are just some of the things that you can try:
Create presentations and upload them to Slideshare - Struggling to find the words to express what you need to say? Then put them in a PowerPoint presentation instead. It’s easier for most people to present their thoughts in...
Matt Cutts (@mattcutts), the head of Google’s Webspam Team, is on record as a believer in SEO’s ability to make the internet a better place. Search engine optimization (SEO) is integral to effective online marketing; without it, getting your message out to a wide audience is extremely difficult, at best. SEO will have a place in internet marketing for the foreseeable future, but do it wrong and there is a price to pay. Google will penalize your website for perceived attempts to manipulate rankings with grey or black hat techniques. The old-school is out, and the new-school is focusing more and more on visitors, less and less on search engines.
There are many different ways to implement SEO strategies. Analyzing and optimizing speed, navigability, ad designs and placements, and of course keywords, will improve page rank and increase revenue. Each of these factors can be assessed, and usually improved with a good SEO strategy. However, Google is developing something...