It’s been about a year and a half since the launch of Google+ and it looks like things are going well for the search giant’s social network. So well in fact, that according to a recent report by UK market research firm Trendstream, Google+ “is now the second largest social network in terms of active users.”
Forbes cites that the above-mentioned report “estimates Facebook‘s active users in December 2012 at 693 million, compared to 343 million for Google+.” Of course, the term “active users” is still pretty ambiguous, as Google hasn’t confirmed the real definition of “active” (i.e. are these users really logging into the Google+ website or are they merely using Google products?). Still though, 343 million cannot—and should not—be ignored. Especially if you’re trying to increase your web presence.
Nonetheless, it isn’t just about huge numbers. The fact is there are a number of sound...
Buying traffic is probably the easiest way to get traffic to your site. You don't have to mess around with SEO, you don't have to pay agency fees and hope for the best. All you have to do is worry about the marketing message. There's just one problem. Most paid campaigns shut off the spigot when your campaign is over. Yes, you can turn it back on but, if you're running a massive campaign, that can be a big pain in the butt.
Auto-Renew: Making Traffic Generation Even Easier
Now you can opt to auto-renew your traffic campaigns once they are fully delivered. Every time a campaign is renewed, you pay the lowest possible price for that campaign and your credit card on file is charged automatically for you. But, we don't want to push you into anything. That's why all campaigns come with "auto-renew" turned off by default. That way, you control how much traffic is sent to your site.
To activate the service, just go to "Live Stats" (a...
Email marketing is getting harder and harder. With spam filters getting better, users are finding it easier to just mark your stuff as junk - even when they signed up for it in the first place. To combat this trend, and get your emails opened, here are five tips to make your emails pop:
Use Outrageous Headlines
Sometimes, outrageous headlines are a good thing. For example, "You're going to be really pissed when you read this," and "This picture is worth 10,000 words," are great examples of email headlines that get read. Why? Because it's enticing, audacious, and a bit outrageous. People are bombarded with emails every day. You have to stand out from the noise. This is how.
Keep It Simple
400 to 500 words at most. Users will not be bored reading email. It's too easy to click the "x" and close the email. Worse, they can mark you as spam if you're sending them 2,000 word emails. Bad. Stick to short emails, keep your prospect's...
Most Wordpress users love the platform, and it's got some great advantages over other platforms. It's also got some built-in flaws that are probably making your life harder, your blog look more cluttered, and confusing your users. Knowing what to get rid of and what to keep is not always intuitive. Here's the key to getting this right: think like your users.
Cut Down On Page Bloat
There is no end to page bloat on many Wordpress sites out there. It's actually surprising that more sites haven't picked up on this yet. Dedicated category pages, tag pages, and other miscellaneous pages make your site bigger than it needs to be, forces users to click through more pages than they need to, and it can create some nasty duplicate content issues for you.
Most everyone will beat you over the head with how important it is to have categories. There's a caveat to that "rule" though. Does it serve your user's interest? If not, ditch the...
Google is known for a lot of things. Not only is it home to the most utilized search engine on the web, but it also provides an array of services that a lot of people heavily use. The most well-known of which include Gmail, Google Docs, Drive, and Calendar. Want to watch your favorite cat videos? Check YouTube. Need to know the stats of your website? There’s Google Analytics for that. Then there’s also Android, the companies’ foray into the mobile arena, and Apple’s greatest nemesis.
Yes, Google’s tools and services have certainly made life in the digital world much more convenient. And the fact that the company keeps it all under one roof makes things even easier. All you need is one login (your Google account) and you’ll be able access its complete toolbox.
The question is though, are you taking advantage of all the tools in that box? Answer: probably not. And that’s mainly because Google is offering so many services, it’s...
Blogs can be powerful ways for companies to keep in touch with their customer base. While social media allows some connection, a blog provides freedom for companies to show in-depth views of what goes on behind the scenes in the company. This kind of intimate view of a company’s goings-on can work to increase brand loyalty, leading to more repeat business.
That being said, not all blogging is equally as effective at creating or strengthening a customer base. Implementing these simple tips will help you use your blogging efforts wisely, producing benefits both immediately and in the long-run.
Set a blog schedule and stick to it. Too many people want to blog when they feel inspired. The problem is most people feel inspired only once in a while. Honestly, nobody is going to visit your blog on a regular basis if they cannot expect to find at least one new post to read at each visit. This means you need to set a schedule of when you post on your blog and then stick to it....
There is no writing a headline for this news story that wouldn’t result in most readers thinking “duh.” Telling the world that Bill Gates believes Microsoft’s search engine Bing is a better product than rival Google, is like telling the world Steve Jobs felt the iPhone is a better product than a Samsung Galaxy S III. Gates, the richest man in America, founded Microsoft along with Paul Allen and served as the executive chairman of a company that went on to become the largest personal computer software company in the world.
Gates no longer serves as the executive chairman for Microsoft, though he does retain a position as a non-executive chairman, but that hasn’t stopped him from promoting the company’s Bing search engine. Although he now devotes his full attention to the Bill & Melinda Gates Foundation, that didn’t stop him from boasting about Bing’s superiority in a recent “Ask Me Anything” conversation on...
You don't need to pitch your products and services to sell them. That might sound incredible, but it's a strategy that some businesses employ and they're cleaning up, big time. For example, while investment research firm Casey Research does have sales pages for its newsletters, much of the "selling" is actually done through editorial pieces. e-Commerce sites can take a tip from this, and other, companies that employ a similar strategy. It will increase traffic to your site, boost sales, and earn the trust of your visitors more than an outright sales message.
Tell a Story
One of the best ways to sell is to tell a story. Get away from telling users how great your product is. Instead, earn their trust by telling a story. The story should incorporate a problem that you know for a fact that your readers are having. Then, the story should illuminate a solution - a generic solution - to the problem. Finally, the story should demonstrate how...
Online advertising is probably more important than ever. With the rise of Facebook marketing (nope, it's not going away), and some clever marketing moves by other social networking sites like LinkedIn, you don't need to rely on Google. In fact, small networks, traffic brokers, and even individuals who sell redirected traffic are all seeing a surge in business. Free organic traffic is, well, not really free. In fact, it's often more expensive than just buying ad space.But just because buying ads is usually better, doesn't mean that you can throw something up on Google's Adword's network and hope for the best. You have to optimize your online advertising so you don't blow your cash on worthless leads. Here's how to do that.
Make a Plan
This should be obvious, but most people are too lazy to do it. Figure out what you need to be profitable. If you need to make $3,000 per month, or $7,000 per month, it doesn't matter. What does matter is...
A recently released report from Marin Software has found that searches conducted on mobile devices are gaining more and more ground against their desktop and laptop competitors. The report was released this week and included data from 2012; data which suggests that by the end of 2013 mobile searches will account for one-third of paid-search clicks online. The study collected data from 13 regions of the globe, including the U.S., UK, Europe, Australia, and China.The report from Marin Software was entitled “The State of Mobile Search Advertising in the World,” and looked at paid-click, Cost-per-Click (CPC), and conversion trend data from around the globe with a particular emphasis on the mobile sector. What Marin found was a steadily increasing trend, in the U.S. in particular, toward mobile devices in online search clicks and spending.From January to December of last year, Marin found a 9.2% increase in the share of clicks from mobile devices from 14.2% up to 23.4%. The...