Doing keyword research is part of SEO (if you're doing it yourself, that is). It's hard word. You have to grind it out, sitting at your desk all day, thinking of what your ideal audience is looking for. Sometimes, it's helpful to look at your competition. But, your competition isn't exactly banging down your door and telling you what they're doing. So, you have to do a little research. Here's how:
This search operator allows you to query terms that you specify in the anchor text on links to the page. It's helpful for finding pages with the same anchor text you're targeting. While Google has placed a lot less emphasis on this, it's still helpful to see who's out there - because for many years, anchor text was important. There are a lot of anchor text links still floating around out there, and so this is still one way to spy on your competition.
If you start a search query with the...
There are a lot of SEO plugins out there, but few of them can really match the power of SEO by Yoast. It's powerful, deceptively simple to use, and it has just about everything you need for optimization of posts and pages. You don't have to monkey with a lot of settings, and the optimization is done right under the text editor (which is good, since you don't have to leave your post or page to optimize it). If that weren't enough, it's available for free from the Wordpress plugin directory. But it's surprising to see so few people making full use of it. Here's how to get more out of this great plugin:
Choose Your Focus Keywords
Yoast doesn't choose your keywords for you. You do have to put in the wrench time on that one to figure out what you should be targeting. However, once that's done, Yoast will keep you focused. It does this using an input box aptly named "Focus Keyword" under the "general" tab (which is...
It's the specter of every webmaster: a never-ending fire hose of traffic. Why is this so hard to achieve? Well cupcake, for one, getting traffic to your site is a skill. In fact, it's an entire business. A business that you're trying to do all by yourself - that's why you think it's so hard. You're trying to do two things at once. You're trying to run your own business as well as a "side business." Guess what? Usually, that's a recipe for disaster. Fortunately, there's a solution for that: outsourcing.
You're Hiring Experts
When you outsource your traffic generation to another company, you're basically creating a marketing department for your company. No, they aren't employees as a matter of law, but they "yours" as a practical matter. They will answer to you, provide you with all of the data analysis you'd get from an employee working the same position, and they will also be motivated to help...
There has been a lot of chatter online and within the SEO community over the last week that a major update for Google’s Panda algorithm was going to be released in the very near future. Many SEO professionals took to the web on Friday 15 March declaring that Panda 25 (the latest update) had in fact been released. Other professionals claimed that the release date was set for Monday 18 March; and all the while Google remained hush releasing only the following statement through a spokesperson:
“I don’t expect us to tweet about or confirm current or future Panda updates because they’ll be incorporated into our indexing process and thus be more gradual.”
SEO professionals and Google officials could go back and forth for days about whether or not Panda and Penguin updates have been released, are just rumors, or are still in the works. The best way to get to the bottom of it is to look at a timeline of events from the past week that point to a planned...
Sometimes the simplest SEO tweaks make a huge difference in how you're perceived by the search engines. A finely tuned site can boost traffic and even make conversion easier as visitors find it easier to find what they're looking for. While many webmasters think of SEO as a long-term strategy, here are 5 things that will make an immediate impact.
1. Review Your Robots.txt File
If you have a robots.txt file on your site, check it out. You might be surprised by what you find. Many sites are unknowingly withholding pages, folders, and images that would make for good search engine spider food. Also, run a site scanning tool like "Screaming Frog" to see if you're excluding any pages. Both of these provide a quick fix and have both short and long-term benefits for you.
2. Assess Canonicalization of your Domain
Search engines hate duplicate content. Most sites unwittingly hurt themselves by giving the search engines two copies of their...
The paid traffic scene can seem a bit daunting. First, you have to find a good traffic broker, then you have to test landing pages. Finally, you have to figure out how to scale up your traffic without creating more unnecessary work for yourself - all the while worrying about the extra bandwidth load on your servers. If that weren't enough, you might not even know what kind of traffic you need to buy. Not all webmasters face this problem. Some have done their research, had a friend "on the inside," or have gotten really lucky with traffic brokers. Before you dive into any traffic campaign, here's what you need to know about what you're buying:
Global Traffic for Branding
This type of traffic is more or less for branding. Don't expect sales from it (though don't turn them away if you do get any). Global traffic is basically untargeted traffic. There are no unique IP addresses associated with visitors. Your visitors are served popup ads...
It’s been about a year and a half since the launch of Google+ and it looks like things are going well for the search giant’s social network. So well in fact, that according to a recent report by UK market research firm Trendstream, Google+ “is now the second largest social network in terms of active users.”
Forbes cites that the above-mentioned report “estimates Facebook‘s active users in December 2012 at 693 million, compared to 343 million for Google+.” Of course, the term “active users” is still pretty ambiguous, as Google hasn’t confirmed the real definition of “active” (i.e. are these users really logging into the Google+ website or are they merely using Google products?). Still though, 343 million cannot—and should not—be ignored. Especially if you’re trying to increase your web presence.
Nonetheless, it isn’t just about huge numbers. The fact is there are a number of sound...
Buying traffic is probably the easiest way to get traffic to your site. You don't have to mess around with SEO, you don't have to pay agency fees and hope for the best. All you have to do is worry about the marketing message. There's just one problem. Most paid campaigns shut off the spigot when your campaign is over. Yes, you can turn it back on but, if you're running a massive campaign, that can be a big pain in the butt.
Auto-Renew: Making Traffic Generation Even Easier
Now you can opt to auto-renew your traffic campaigns once they are fully delivered. Every time a campaign is renewed, you pay the lowest possible price for that campaign and your credit card on file is charged automatically for you. But, we don't want to push you into anything. That's why all campaigns come with "auto-renew" turned off by default. That way, you control how much traffic is sent to your site.
To activate the service, just go to "Live Stats" (a...
Email marketing is getting harder and harder. With spam filters getting better, users are finding it easier to just mark your stuff as junk - even when they signed up for it in the first place. To combat this trend, and get your emails opened, here are five tips to make your emails pop:
Use Outrageous Headlines
Sometimes, outrageous headlines are a good thing. For example, "You're going to be really pissed when you read this," and "This picture is worth 10,000 words," are great examples of email headlines that get read. Why? Because it's enticing, audacious, and a bit outrageous. People are bombarded with emails every day. You have to stand out from the noise. This is how.
Keep It Simple
400 to 500 words at most. Users will not be bored reading email. It's too easy to click the "x" and close the email. Worse, they can mark you as spam if you're sending them 2,000 word emails. Bad. Stick to short emails, keep your prospect's...
Most Wordpress users love the platform, and it's got some great advantages over other platforms. It's also got some built-in flaws that are probably making your life harder, your blog look more cluttered, and confusing your users. Knowing what to get rid of and what to keep is not always intuitive. Here's the key to getting this right: think like your users.
Cut Down On Page Bloat
There is no end to page bloat on many Wordpress sites out there. It's actually surprising that more sites haven't picked up on this yet. Dedicated category pages, tag pages, and other miscellaneous pages make your site bigger than it needs to be, forces users to click through more pages than they need to, and it can create some nasty duplicate content issues for you.
Most everyone will beat you over the head with how important it is to have categories. There's a caveat to that "rule" though. Does it serve your user's interest? If not, ditch the...