Blogs can be powerful ways for companies to keep in touch with their customer base. While social media allows some connection, a blog provides freedom for companies to show in-depth views of what goes on behind the scenes in the company. This kind of intimate view of a company’s goings-on can work to increase brand loyalty, leading to more repeat business.
That being said, not all blogging is equally as effective at creating or strengthening a customer base. Implementing these simple tips will help you use your blogging efforts wisely, producing benefits both immediately and in the long-run.
Set a blog schedule and stick to it. Too many people want to blog when they feel inspired. The problem is most people feel inspired only once in a while. Honestly, nobody is going to visit your blog on a regular basis if they cannot expect to find at least one new post to read at each visit. This means you need to set a schedule of when you post on your blog and then stick to it....
There is no writing a headline for this news story that wouldn’t result in most readers thinking “duh.” Telling the world that Bill Gates believes Microsoft’s search engine Bing is a better product than rival Google, is like telling the world Steve Jobs felt the iPhone is a better product than a Samsung Galaxy S III. Gates, the richest man in America, founded Microsoft along with Paul Allen and served as the executive chairman of a company that went on to become the largest personal computer software company in the world.
Gates no longer serves as the executive chairman for Microsoft, though he does retain a position as a non-executive chairman, but that hasn’t stopped him from promoting the company’s Bing search engine. Although he now devotes his full attention to the Bill & Melinda Gates Foundation, that didn’t stop him from boasting about Bing’s superiority in a recent “Ask Me Anything” conversation on...
You don't need to pitch your products and services to sell them. That might sound incredible, but it's a strategy that some businesses employ and they're cleaning up, big time. For example, while investment research firm Casey Research does have sales pages for its newsletters, much of the "selling" is actually done through editorial pieces. e-Commerce sites can take a tip from this, and other, companies that employ a similar strategy. It will increase traffic to your site, boost sales, and earn the trust of your visitors more than an outright sales message.
Tell a Story
One of the best ways to sell is to tell a story. Get away from telling users how great your product is. Instead, earn their trust by telling a story. The story should incorporate a problem that you know for a fact that your readers are having. Then, the story should illuminate a solution - a generic solution - to the problem. Finally, the story should demonstrate how...
Online advertising is probably more important than ever. With the rise of Facebook marketing (nope, it's not going away), and some clever marketing moves by other social networking sites like LinkedIn, you don't need to rely on Google. In fact, small networks, traffic brokers, and even individuals who sell redirected traffic are all seeing a surge in business. Free organic traffic is, well, not really free. In fact, it's often more expensive than just buying ad space.But just because buying ads is usually better, doesn't mean that you can throw something up on Google's Adword's network and hope for the best. You have to optimize your online advertising so you don't blow your cash on worthless leads. Here's how to do that.
Make a Plan
This should be obvious, but most people are too lazy to do it. Figure out what you need to be profitable. If you need to make $3,000 per month, or $7,000 per month, it doesn't matter. What does matter is...
A recently released report from Marin Software has found that searches conducted on mobile devices are gaining more and more ground against their desktop and laptop competitors. The report was released this week and included data from 2012; data which suggests that by the end of 2013 mobile searches will account for one-third of paid-search clicks online. The study collected data from 13 regions of the globe, including the U.S., UK, Europe, Australia, and China.The report from Marin Software was entitled “The State of Mobile Search Advertising in the World,” and looked at paid-click, Cost-per-Click (CPC), and conversion trend data from around the globe with a particular emphasis on the mobile sector. What Marin found was a steadily increasing trend, in the U.S. in particular, toward mobile devices in online search clicks and spending.From January to December of last year, Marin found a 9.2% increase in the share of clicks from mobile devices from 14.2% up to 23.4%. The...
Traffic. SEO. Money. You want all of it. Problem is: it's not as simple as going to the money store and picking out your income off the shelf. Traffic is something that most companies struggle with, and t's the first link in the chain of a successful online business. SEO firms charge a lot of money. However, they can never guarantee you results. Methods are often shielded behind a permanent virtual wall of trust. Now, Clearspike is changing all of that.
What Clearspike Does
Clearspike takes a lot of the expensive agency stuff and simplifies it. For example, your typical agency goes out and submits articles, video, and even podcasts to various places. They submit articles to article directories, your website to search engines, and help you optimize on-page factors so that you'll rank better for your chosen keywords.
Clearspike's sophisticated algorithm automates the on-page optimization and submits all of your stuff automatically - no...
If you want to make money online then you probably know just how important it is to be able to increase web traffic to your online properties. Whether you're directing traffic to a website, sales page, social media page, or an ebook in an online store, it pays to understand the most effective and efficient ways to drive traffic. Since time is a factor for most entrepreneurs, especially ones just getting started, this guide will show you the absolute best ways you can increase your traffic in just 3 months.
Pinterest is an up and coming social media site where you build your own image galleries. This can be a great opportunity to create a traffic funnel to various web properties that you own. Just keep in mind that Pinterest is frequented by mostly women and what that means for how you decide to do your demographic targeting. In other words, make sure your images are rich, high-res, and something that will appeal to a largely female audience within your...
When working on link building for your website, don’t just look at it from a technical perspective. While the technical details of link building matter a LOT, another refreshing way too look at it is by seeing it through the eyes of a social butterfly.
A social butterfly is by definition, a “people person”. Social butterflies are the types of individuals that are always connecting with others and aren’t afraid to put themselves out there. And while it’s tempting to associate them with social media alone, the fact is, being a social media butterfly can also have tremendous advantages to your SEO strategies.
Consider the following traits and see how they can be relevant to your link building efforts:
They focus on others (Feature other businesses on your site) – One of the reasons why the world loves social butterflies is the fact that they are not self-absorbed. They fly off from one person to the next with interest, and...
Optimistic SEOs all believe that Google's message is consistent: meritorious links win the day. Content is king. Play by the rules, and you will be rewarded. Blackhat SEOs believe the opposite - that Google is pragmatic in allowing some paid links to influence search results while punishing other companies who use them. Officially, Google tells us that paid links are a one-way road to nowheresville in the search engine. However, there is evidence that Google allows spam to make it through - despite its much-touted Panda and Penguin solutions.
Proof That Google Allows SERP Manipulation
Our site specializes in sending traffic to other sites - a service that, arguably, a lot of webmasters need. Last month, we noticed a significant drop in traffic:
While this could happen for any number of reasons, we decided to look into the problem a bit further. What we discovered shocked us. Another site had taken our spot in the SERPs for one of our keywords using less...
Google PageRank is an algorithm developed and used by Google to determine the popularity of a website based upon the incoming links, as compared to other similar pages. It is assigned in the number from 0 to 10 with 0 being the lowest and 10 being the highest PR. It shows how reputable a webpage is as per Google’s quality guidelines. The quality, quantity of incoming links for the website, number of outgoing links per page, the visibility of links and their position on the linking page are a few factors which determine the site’s PR according to Google PageRank.
However, due to the ever-changing search engine algorithms, it has become harder than ever to know what works and what doesn’t. There has been no “one size fits all” SEO or internet marketing strategy that actually works. There is a heated debate going online regarding the importance of Google PR. Many consider it to be important whereas others don’t consider it to be important for...