Yahoo and Google have rarely seemed to have a particularly friendly relationship, especially in regards to the ad business for their respective search engines. However, the two companies announced yesterday that Google would be providing relevant display ads for Yahoo sites worldwide. This agreement is not exclusive, and Google will not be the only company providing ads for Yahoo. The fact that it is one of them, though, is a major development in the relationship between the two companies.
Yahoo and Google created significant waves in the SEO community in the middle of 2012, when the two companies discussed forming a more close-knit advertising relationship. In fact, one possibility that was discussed was that of Google essentially handling all of Yahoo’s advertising duties for them. A deal this extensive never materialized, but the somewhat more scaled-back agreement the companies just announced indicates that the lines of communication are still open...
It was only a matter of time before the mobile marketplace started to dictate the terms of online ideology. Gone are the days when desktops and laptops where king and everything was tailored to those platforms first. On February 6, 2013 Google announced sweeping changes to its AdWords program designed to make it much easier for advertisers to target their campaigns to various search platforms.
The increasing prevalence of tablets and smartphones is resulting in more and more searches being conducted by individuals who are on the go. The number of people connecting to the Internet from a mobile device is starting to surpass the number connecting at home on a desktop or laptop. The statistics are there to prove it as well. Consider the following statistics as of 2012:
75% of emails opened, 60% of Facebook posts, and 90% of Tweets originate from mobile devices
75% of consumers prefer mobile-friendly sites
1 in 8 page views originate from mobile...
If there’s one thing that new bloggers struggle with when starting a blog, it’s gaining more readers. With millions of blogs on the web, how in the world can you get people to notice your existence? And more importantly, how do get them to actually come back?
If you’re asking yourself these same questions (and if you’re a blogger, then you probably are) take note of the pointers below. These are some tried and tested ways that have proven to increase readership and engagement in blogs. They’ll even include real website examples that you can visit and check out for yourself:
1. Provide real value – This is the most effective way to gain loyal readers that would spread the word about your site without any bribes or motivation other than the fact that you provide excellent stuff. And no, there’s really no way around this one.
Whatever your niche is, chance are there’s already a blog in the same space...
Google has announced via a major Google Groups post that it has significantly updated its approach to the reviews that appear on Local pages. In addition to ramping up its relevant spam detection algorithms, Google also provided a list of guidelines for entrepreneurs and SEO professionals to ensure that their businesses are not penalized on Google+ Local.
The most important of these guidelines, as far as Google is concerned, appeared to be a recommendation that business owners steer clear of SEO companies that promise positive reviews. The release stated, “Be wary of an SEO or reputation management service that promises to generate reviews for your business. We’ve seen companies make up fake glowing testimonies – and we’ll take them down.”
However, many of the other changes announced in the update could impact businesses that had no idea they were doing anything Google would not like. For example, according to the new guidelines, Google will...
The heart of any good online advertising is a solid understanding of the target market. It can be difficult early on to identify the target market and tailor future campaigns toward this group, but with the right tools it is becomes easier to identify who is interested in your site and who isn’t. Google is helping webmaster by enhancing the reporting metrics offered through its AdWords for video system.
What is AdWords?
AdWords is the flagship marketing and revenue source for Google. Webmasters can use Google’s AdWords service to gain advertising exposure for their website, services, and/or products. Google then places ads for relevant content within a site based upon the audience visiting the site or related products and services.
The service works on a pay-per-click basis and provides site owners with a revenue stream based upon the exposure of their site. Webmasters get the help of Google in enhancing the exposure of their site, while...
Don’t know the answer to a question, just “Google it!” Google has certainly made a name for themselves as one of the top ranking search engines in the modern world. Providing millions of people all over the globe with the ability to navigate the internet effectively to gather any tidbit of information one could possibly think of, Google has it all covered. But when you type in your keyword and hit “google search,” what guarantee do you really have that the websites you’re being directed to do indeed feature the latest and most accurate information? Well, that’s where Google Panda steps into the spotlight.
Google Panda, named after Google engineer Navneet Panda, was launched on February 24th of 2011. Using a type of artificial intelligence in algorithm form, Google Panda’s targeted purpose was to reconfigure the ranking of websites, boosting high quality and purposeful content sites up the list while demoting low quality ones....
Facebook has blocking certain apps because it says that it is just protecting its assets. Facebook declares that an app which does not add value to Facebook should not be able to access the social network's data. Of all their data sets, Facebook’s social graph is the one thing that’s truly distinctive. Facebook has spent several years getting you to validate who you know, and it sounds as if it does not want to hand over your friend list to competitors any more. This week it discontinued both Twitter’s new photo app Vine and messaging app Voxer from Find Friends, that lets you connect with Facebook friends on other apps.
Facebook has explained the Voxer issue in its own way. Users have an option to post an audio message they have put over Voxer on to Facebook. But this option is mostly buried and you would not be able to find unless you have searched Voxer’s help documents. If you slide a previously sent message, you can see a share button by which...
The art of responsive web design, commonly known as RWD, has been dominating conversations globally since Ethan Marcotte formulated the name in 2011. This fairly new concept of creating websites which provide an easy to use and view navigational site layout that can be utilized across various devices is taking the marketing world by storm. Whether you are on your laptop, your desktop, your iPad, or your smart phone, sites with exceptional responsive web design can provide users with a truly unique and engaging experience no matter which device they choose to use.
So, why the incredible push for mass implementation of responsive web design? Experts estimate that between 90 to 100 million consumers will purchase tablets in the year 2013. Right in line with the steeply increasing trend of tablet sales is the rising boom of smart phone usage.
Consumers want to have technology and the world wide web at the tip of their fingers at every moment. However, if consumers spend 40%...
The fact that SEO experts were caught off guard by radical changes to Google's search engine suggests that the experts aren't that good at predicting Google's moves. Yet, predicting algorithm changes is implicitly why clients hire SEO firms - to make sure that rankings don't tank, traffic keeps flowing in, and visibility is consistent. To be fair, no SEO firm owns Google. No one really could predict the devastation of the Panda and Penguin tweaks, so how much blame can website owners really place on SEO firms? A little, but not a lot.
Why a little? Consider Google's constant updates to Panda. It was just last month that 'G' updated its algorithm for the 23rd time. Did any SEO expert call it in advance with preparations for clients? It's unlikely, and here's where SEOs can take the blame. They know that predicting algorithm changes is shaky, at best. In fact, the better firms disclose this and focus heavily on providing quality.
Thanks to the various research, analytics, and insight tools that we have at our fingertips, tracking and measuring data is easier than ever. Want to see how many people visited your site last week? Click. Need to know the percentage of people that abandoned their shopping carts? No problem—all those numbers can easily be crunched by a standard analytics program.
Another convenient feature of these metric programs is their ability to generate reports at a drop of a hat. Tables, graphs, and charts can be pulled up in seconds, allowing people to easily make sense out of the data.
Yes, everything is great and swell in the realm of data and analytics… right? Not exactly. Unfortunately, while a lot of site owners may be tracking their data, a good number of them are tracking the wrong things. These things are what the tech world refers to as “vanity metrics.”
Coined by Eric Ries in his book The Lean Startup, vanity metrics are...