Thanks to the various research, analytics, and insight tools that we have at our fingertips, tracking and measuring data is easier than ever. Want to see how many people visited your site last week? Click. Need to know the percentage of people that abandoned their shopping carts? No problem—all those numbers can easily be crunched by a standard analytics program.
Another convenient feature of these metric programs is their ability to generate reports at a drop of a hat. Tables, graphs, and charts can be pulled up in seconds, allowing people to easily make sense out of the data.
Yes, everything is great and swell in the realm of data and analytics… right? Not exactly. Unfortunately, while a lot of site owners may be tracking their data, a good number of them are tracking the wrong things. These things are what the tech world refers to as “vanity metrics.”
Coined by Eric Ries in his book The Lean Startup, vanity metrics are...
YouTube executives indicated this week that the company plans to add paid subscriptions to certain premium channels on the company’s streaming video site in the near future. These subscriptions could become available as early as this spring, according to the New York Times.
YouTube has for some time now been the most popular video sharing website on the internet. It allows people to upload videos directly to the site on almost any topic that they can then share with millions of users for free. Many well-known companies and celebrities now produce high quality content for YouTube. Until now, however, they only way for creative individuals to earn money from their content on YouTube was from advertising revenue.
Over the past few months, individuals who have watched content from YouTube providers with large followings and regular uploads may have notice a new “H+” icon on the video. This means it is a high-end provider and offers...
But first what is evergreen content? Honestly, it has nothing to do with the color or even trees for that matter. SEO content that stays fresh and relevant throughout the test of time is called evergeen content. Regardless of the up and coming trends and developments in the world, evergreen content still provides something of value to a lot of audiences. So if you are content writer then ensure that the web content that you write never grows brown.
An example of evergreen content in an SEO blog would be the frequently asked question, “What is the definition of SEO”. The relevance of the definition of SEO would never change over time. It would always be helpful to the newcomers in the industry. On the other hand the topic, “What are the current SEO best practices” would not be an example of evergreen content because every Google algorithm change necessiates a change in SEO strategy. That is in a nutshell the definitioin of evergreen...
For those who thought the mobile market would never dictate terms for desktop Internet usage, Google has just proven the mobile market can do just that. As tablets become more and more prevalent in homes and businesses, consumers can expect to see the best of a tablet experience set the terms for desktop interactions in the future. Google, the king of Internet search engines, has just rolled out a new and improved look for its Image Search that borrows from the look and feel tablet users already experience.
The Old Process
Google’s desktop Image Search has been the same for years now. The old process required users to go through multiple steps in order to view the images yielded in the results of its Image Search program. After entering a search term, users were presented with results in a scrollable list. At this point users could hover over any image they wished to see in order to get a bigger “preview” image.
As users scrolled...
Blog Much? Anyone who owns a blog knows that creativity and consistency are keys to captivating readers and keeping subscribers yearning for more. But is there a process that can come to the rescue when you hit your creativity wall and still need to boost your affiliate marketing numbers? Of course! Here are 5 easy steps that will help you skillfully write riveting blogs that will appeal to your reading audience and increase the marketability of your site.
Hook, Grab, and Reel
See! You wanted to keep reading just to find out what in the world this paragraph was about. That means it worked. Grabbing your reader’s attention with a catchy and enticing title is your first step. If you don’t get them interested in the first three to five seconds of reading your blog, you run the risk of them clicking right onto another site. Using action verbs and familiar sayings often interests readers and heightens curiosity. Remember, grab them from the...
Do you own a blog? For anyone who does, we all know the headache of finding, gaining, and maintaining more RSS subscribers on a consistent basis. RSS allows you to get updates from multiple websites in an easy to access manner so you don’t miss a thing. In the same manner, it gives you an opportunity to get your posts in front of readers that enjoy your blogging. So, what can you do to retain subscribers using RSS? The simple solution is to get them to subscribe to your RSS feed. Read on to find out the ten simple ways to gain RSS subscriber.
Focus on a Single Topic
Choose a great topic that you’re familiar with, and stick with it! Consistency is the key. Those that already read your blogs are potential subscribers, as they find the blog content for your particular niche interesting. Sticking to one topic shows your readers that you are serious and knowledgeable. Shooting off on random tangents may annoy and cause readers to lose interest or...
The idea that brevity and constraint spurs creativity has birthed a new service that could be the next big thing in the social networking and content marketing world. This week Twitter introduced Vine, an app that lets users capture and share very short looping videos, each limited to only six seconds or less. Twitter itself, being a type of microblogging site, has been known for years for inspiring originality through brevity. Its limit of 140 characters on tweets has led both private and corporate users to be quite creative in how they express themselves.
At the moment the Vine app is only available for the iPhone and iPod Touch; it can be downloaded for free from the Apple App Store. Functionality for Androids and other mobile platforms is expected to be added soon, although no official date for this addition has yet been released. Other social media sites seem to be taking the development seriously; most noticeably, Facebook quickly removed the ability to...
Exact match domains (EMD) manipulation should be officially dead, according to Google. It used to be that you could give yourself an edge in the search engines if you purchased a domain that was an exact match of your desired keyword. So, for instance, if you wanted a site all about bandogs, your target keyword would be "bandogs." Your URL would be "bandog.com." It used to be that having this type of website would push you higher in the search engines just because your domain name was an "exact match." No more.
Google has fixed this issue and promises that EMDs are no longer given the weight that they once were. However, what about keywords in the URL. For example, let's assume you have a site about dogs. One of the pages on your site is about bandogs. So, you might have a URL structure that goes something like this: www.mydomain.com/?p=123 or mydomain.com/the_date/bandogs. The first URL structure is common on default Wordpress installations....
If you are like most business owners, the quest for leads is unending. After all, if people who are interested in possibly becoming customers do not learn about your business, they will never spend money with you – making it hard for your business to thrive, to say the least. Fortunately, there are a wide variety of available means by which you can collect leads. This ebook discusses several of the options that can potentially have the most impact on your long-term success.
Using Mobile Marketing to Capture Leads
Mobile marketing campaigns enable marketers to reach their target audience with a tremendous level of precision, maximizing the return from the money they invest in ads. They accomplish this by selecting consumers based on specific requirements, such as their mobile phone carrier, their device manufacturer and their location.
Mobile advertising is an easily accessible strategy for even small businesses; however, that does not mean it...
Social media kingpin Facebook announced on January 15, 2013 the release of a massively upgraded and expanded new search tool: Graph Search. Unlike the relatively weak search functionality found on Facebook previously, the new Graph Search is expected to potentially make Facebook a major player in the search engine arena – an arena that is ruled, of course, by Google. This could have a major impact on companies that rely heavily on search engine optimization as a promotional tool since Graph Search will theoretically provide a new, different and very powerful way for individuals to research businesses online.
However, Facebook executives made it clear during the announcement of this product that it was not designed to function as a broad internet search engine; instead, it is designed to focus on the details of information and content already found on Facebook. Nonetheless, since most major search engines have been attempting to include a more social...