The idea that brevity and constraint spurs creativity has birthed a new service that could be the next big thing in the social networking and content marketing world. This week Twitter introduced Vine, an app that lets users capture and share very short looping videos, each limited to only six seconds or less. Twitter itself, being a type of microblogging site, has been known for years for inspiring originality through brevity. Its limit of 140 characters on tweets has led both private and corporate users to be quite creative in how they express themselves.
At the moment the Vine app is only available for the iPhone and iPod Touch; it can be downloaded for free from the Apple App Store. Functionality for Androids and other mobile platforms is expected to be added soon, although no official date for this addition has yet been released. Other social media sites seem to be taking the development seriously; most noticeably, Facebook quickly removed the ability to...
Exact match domains (EMD) manipulation should be officially dead, according to Google. It used to be that you could give yourself an edge in the search engines if you purchased a domain that was an exact match of your desired keyword. So, for instance, if you wanted a site all about bandogs, your target keyword would be "bandogs." Your URL would be "bandog.com." It used to be that having this type of website would push you higher in the search engines just because your domain name was an "exact match." No more.
Google has fixed this issue and promises that EMDs are no longer given the weight that they once were. However, what about keywords in the URL. For example, let's assume you have a site about dogs. One of the pages on your site is about bandogs. So, you might have a URL structure that goes something like this: www.mydomain.com/?p=123 or mydomain.com/the_date/bandogs. The first URL structure is common on default Wordpress installations....
If you are like most business owners, the quest for leads is unending. After all, if people who are interested in possibly becoming customers do not learn about your business, they will never spend money with you – making it hard for your business to thrive, to say the least. Fortunately, there are a wide variety of available means by which you can collect leads. This ebook discusses several of the options that can potentially have the most impact on your long-term success.
Using Mobile Marketing to Capture Leads
Mobile marketing campaigns enable marketers to reach their target audience with a tremendous level of precision, maximizing the return from the money they invest in ads. They accomplish this by selecting consumers based on specific requirements, such as their mobile phone carrier, their device manufacturer and their location.
Mobile advertising is an easily accessible strategy for even small businesses; however, that does not mean it...
Social media kingpin Facebook announced on January 15, 2013 the release of a massively upgraded and expanded new search tool: Graph Search. Unlike the relatively weak search functionality found on Facebook previously, the new Graph Search is expected to potentially make Facebook a major player in the search engine arena – an arena that is ruled, of course, by Google. This could have a major impact on companies that rely heavily on search engine optimization as a promotional tool since Graph Search will theoretically provide a new, different and very powerful way for individuals to research businesses online.
However, Facebook executives made it clear during the announcement of this product that it was not designed to function as a broad internet search engine; instead, it is designed to focus on the details of information and content already found on Facebook. Nonetheless, since most major search engines have been attempting to include a more social...
Your readers don't like to wade through research papers. Who can blame them? Research papers are boring to read, contain a lot of technical jargon, and don't always reveal groundbreaking new knowledge. Here's where you come in. Those boring research reports, and studies, all over the Internet can be cultivated into an interesting blog post that speaks to your audience in layman's terms without making their eyes glaze over and without you having to just make stuff up to keep visitors interested.
PubMed + Life Extension Foundation
These two sources alone can be an endless source for very interesting blog posts. PubMed publishes some of the coolest medical information you'll ever read, and Life Extension Magazine is mostly a print publication (though they do offer an online edition) that discusses radical scientific breakthroughs - specifically in the area of life extension and longevity.
However, a lot of the stuff that both Life...
SEO professionals and webmasters often pay a great deal of attention to Google in their SEO efforts, so other search engines such as Bing or Yahoo get left by the wayside. However, if you truly want to maximize opportunities to increase traffic and website conversions, it’s important to take into account all guidelines set by each search engine.
Recently Bing launched its own webmaster guidelines, which offers a basic roadmap to follow if you want your content to index or rank high in their search engine. Some of the highlights include:
Rich, engaging content - There’s that big “C” word again, which has and always will always rule the internet. If you’re not producing unique content that provides visitors with what they’re searching for, you may as well not have a website. Bing says that websites that are thin on content, contain mostly ads, or redirect visitors to other websites too quickly will not rank high. This is...
Years ago it was pretty simple to understand what keywords received the most traffic. You could log into Google Analytics, see where all of your visitors came from, and then you could "target" keywords in your blog posts and guest post articles. That's getting more and more difficult to do, and Google is giving you a heads up to exit stage left on traditional SEO.
Keyword Research Doesn't Really Work Anymore
Keyword research is getting to be a nightmare. Yes, you can still go to Google's free keyword tool. That tool, however, only tells you competition for Adwords ads and approximate search volume for the keyword. It doesn't tell you how hard it would be to rank for the given keyword. Even the keyword data isn't all that precise and could give you an incomplete picture of the potential for your keywords.
Rand Fishkin explains this phenomenon on his site, SEOMoz. It's nice to believe that, like Fishkin, you would get more traffic...
More than a few companies have tried to take market share away from Google but, so far, Google is still "king of the hill." That's not stopping Blekko from trying yet again to innovate where it thinks Google is getting stale. The target? Mobile search. Yes, Google has a mobile search platform, but it mostly just resembles the desktop version. What is Blekko doing differently?
It's Not PC Search
First things first, Izik isn't PC search. When you hop onto Google with your mobile device, the first thing you'll notice is that it's basically just like searching on your desktop. The only difference is that the text feels cramped - it can be excruciating. Especially when you're trying to scroll and tap your way to a fun Saturday evening.
A mobile-friendly search function might provide a cleaner interface with a faster loading time but, so far, there's no indication that Google's rushing anything to market...
It is very well-known that Google classifies sites based on their page ranks (PR). Higher the page rank of a site, higher is the authority of that site in the eyes of the search engines. A high PR site gets a high crawl rate and consequently a higher ranking. For a long time now, Google has been fighting against blackhat SEO strategies and sites with low-quality content. It is for the same reason that Google updates its algorithm more than 500 times a year. Next in their line of attack, Google is bringing in a new parameter to change the SEO game altogether – the Google Author Rank.
What Is Google Author Rank?
Google Author Rank is simply a measure of authority of the content source of a blog. The Google Author Rank is supposed to be the next monumental change that Google will be making to improve its algorithm. The concept of incorporating Author Rank into Google's algorithm was finalized shortly after the rollout of Google+. By...