Your readers don't like to wade through research papers. Who can blame them? Research papers are boring to read, contain a lot of technical jargon, and don't always reveal groundbreaking new knowledge. Here's where you come in. Those boring research reports, and studies, all over the Internet can be cultivated into an interesting blog post that speaks to your audience in layman's terms without making their eyes glaze over and without you having to just make stuff up to keep visitors interested.
PubMed + Life Extension Foundation
These two sources alone can be an endless source for very interesting blog posts. PubMed publishes some of the coolest medical information you'll ever read, and Life Extension Magazine is mostly a print publication (though they do offer an online edition) that discusses radical scientific breakthroughs - specifically in the area of life extension and longevity.
However, a lot of the stuff that both Life...
SEO professionals and webmasters often pay a great deal of attention to Google in their SEO efforts, so other search engines such as Bing or Yahoo get left by the wayside. However, if you truly want to maximize opportunities to increase traffic and website conversions, it’s important to take into account all guidelines set by each search engine.
Recently Bing launched its own webmaster guidelines, which offers a basic roadmap to follow if you want your content to index or rank high in their search engine. Some of the highlights include:
Rich, engaging content - There’s that big “C” word again, which has and always will always rule the internet. If you’re not producing unique content that provides visitors with what they’re searching for, you may as well not have a website. Bing says that websites that are thin on content, contain mostly ads, or redirect visitors to other websites too quickly will not rank high. This is...
Years ago it was pretty simple to understand what keywords received the most traffic. You could log into Google Analytics, see where all of your visitors came from, and then you could "target" keywords in your blog posts and guest post articles. That's getting more and more difficult to do, and Google is giving you a heads up to exit stage left on traditional SEO.
Keyword Research Doesn't Really Work Anymore
Keyword research is getting to be a nightmare. Yes, you can still go to Google's free keyword tool. That tool, however, only tells you competition for Adwords ads and approximate search volume for the keyword. It doesn't tell you how hard it would be to rank for the given keyword. Even the keyword data isn't all that precise and could give you an incomplete picture of the potential for your keywords.
Rand Fishkin explains this phenomenon on his site, SEOMoz. It's nice to believe that, like Fishkin, you would get more traffic...
More than a few companies have tried to take market share away from Google but, so far, Google is still "king of the hill." That's not stopping Blekko from trying yet again to innovate where it thinks Google is getting stale. The target? Mobile search. Yes, Google has a mobile search platform, but it mostly just resembles the desktop version. What is Blekko doing differently?
It's Not PC Search
First things first, Izik isn't PC search. When you hop onto Google with your mobile device, the first thing you'll notice is that it's basically just like searching on your desktop. The only difference is that the text feels cramped - it can be excruciating. Especially when you're trying to scroll and tap your way to a fun Saturday evening.
A mobile-friendly search function might provide a cleaner interface with a faster loading time but, so far, there's no indication that Google's rushing anything to market...
It is very well-known that Google classifies sites based on their page ranks (PR). Higher the page rank of a site, higher is the authority of that site in the eyes of the search engines. A high PR site gets a high crawl rate and consequently a higher ranking. For a long time now, Google has been fighting against blackhat SEO strategies and sites with low-quality content. It is for the same reason that Google updates its algorithm more than 500 times a year. Next in their line of attack, Google is bringing in a new parameter to change the SEO game altogether – the Google Author Rank.
What Is Google Author Rank?
Google Author Rank is simply a measure of authority of the content source of a blog. The Google Author Rank is supposed to be the next monumental change that Google will be making to improve its algorithm. The concept of incorporating Author Rank into Google's algorithm was finalized shortly after the rollout of Google+. By...
© Sergey Nivens
Google search seems pretty intuitive, right? For many, it is. But for many it's also simplistic. Good if you want to find a bar on Friday night, but not so good if you want detailed information about something. Let's say you want to compose a blog post about "10 Interesting and Unusual Dances From Around The World." You want unusual information, and you want the blog post to come off as though you did a lot of research on the topic. Actually, doing a lot of research would be a great idea. Now Google teaches you how.
Google just announced that it is opening registration for its "Advanced Power Searching" course. This course will teach you how to become a better searcher. Odd as that might sound, it could be just the thing you need to improve your online marketing. It's no secret that Google wants to serve up the most relevant and useful information to users. The kind of advanced research you will be able to...
Bloggers, techies, webmasters, and writers alike are all familiar with the world of Search Engine Optimization (SEO). The SEO world has been in a state of transition through much of 2011 and 2012 as SEO professionals adjust to changing algorithms and tactics. There is a new shift on the horizon for SEO professionals in 2013 and it doesn’t involve any of the changes to Google’s ranking algorithms.
No, this shift offers SEO professionals a chance to flex their brains and test their knowledge in the field of mobile technology. More specifically, there is an increasing demand for SEO-style talents in the emerging field of App Store Optimization. ASO, as it is known, refers to the method of developers optimizing their apps for the mobile stores on iOS and Android.
Just as writers and web developers will optimize a website with particular keywords to ensure a higher ranking and placement on search engines like Google, Bing, and others; app developers are struggling...
Are you using press releases to get backlinks to your website? That technique may not work anymore says Matt Cutts of Google. On a post in the Google Webmaster Help forums, Matt says:
“I wouldn't expect links from press release web sites to benefit your rankings, however.”
The use of embedded links in press releases has been used for many years to help a website rank high in the search engines. Because press release directories tend to have high pagerank and they are considered "trusted" sites by search engines, a link from a press release can send a great deal of link juice to a website.
In the world of SEO, there are people who are going to ruin it for the rest of us. The internet is filled with junk press releases that are used solely for backlinks and now we're left to filter out the junk from real news. It’s surprising the number of online marketing agencies out there who solely use press releases to build...
Investment firm Piper Jaffray might butt heads with Android lovers out there. In its study conducted earlier this year, it found that Siri, Apple's voice recognition software turned personal assistant, is wrong about 1/3rd of the time. However, the study revealed something interesting when compared to Google's version.
© ryanking999 - Fotolia.com
Most people are now familiar with Google's voice assistant. Piper Jaffray compared the two and found that while Siri only correctly answered the users' queries 62 percent of the time on a busy street and 68 percent in a quiet room, it understood 89 percent of the questions being asked while in a quiet room. Even on a busy street, it understood the user 83 percent of the time.
Google's accuracy was much higher - 86 percent - when asked the same questions as Siri. Why the discrepancy? Well, for a while now, Siri has relied on Google for many quieries. Yep, even as Apple vowed...