More than a few companies have tried to take market share away from Google but, so far, Google is still "king of the hill." That's not stopping Blekko from trying yet again to innovate where it thinks Google is getting stale. The target? Mobile search. Yes, Google has a mobile search platform, but it mostly just resembles the desktop version. What is Blekko doing differently?
It's Not PC Search
First things first, Izik isn't PC search. When you hop onto Google with your mobile device, the first thing you'll notice is that it's basically just like searching on your desktop. The only difference is that the text feels cramped - it can be excruciating. Especially when you're trying to scroll and tap your way to a fun Saturday evening.
A mobile-friendly search function might provide a cleaner interface with a faster loading time but, so far, there's no indication that Google's rushing anything to market...
It is very well-known that Google classifies sites based on their page ranks (PR). Higher the page rank of a site, higher is the authority of that site in the eyes of the search engines. A high PR site gets a high crawl rate and consequently a higher ranking. For a long time now, Google has been fighting against blackhat SEO strategies and sites with low-quality content. It is for the same reason that Google updates its algorithm more than 500 times a year. Next in their line of attack, Google is bringing in a new parameter to change the SEO game altogether – the Google Author Rank.
What Is Google Author Rank?
Google Author Rank is simply a measure of authority of the content source of a blog. The Google Author Rank is supposed to be the next monumental change that Google will be making to improve its algorithm. The concept of incorporating Author Rank into Google's algorithm was finalized shortly after the rollout of Google+. By...
© Sergey Nivens
Google search seems pretty intuitive, right? For many, it is. But for many it's also simplistic. Good if you want to find a bar on Friday night, but not so good if you want detailed information about something. Let's say you want to compose a blog post about "10 Interesting and Unusual Dances From Around The World." You want unusual information, and you want the blog post to come off as though you did a lot of research on the topic. Actually, doing a lot of research would be a great idea. Now Google teaches you how.
Google just announced that it is opening registration for its "Advanced Power Searching" course. This course will teach you how to become a better searcher. Odd as that might sound, it could be just the thing you need to improve your online marketing. It's no secret that Google wants to serve up the most relevant and useful information to users. The kind of advanced research you will be able to...
Bloggers, techies, webmasters, and writers alike are all familiar with the world of Search Engine Optimization (SEO). The SEO world has been in a state of transition through much of 2011 and 2012 as SEO professionals adjust to changing algorithms and tactics. There is a new shift on the horizon for SEO professionals in 2013 and it doesn’t involve any of the changes to Google’s ranking algorithms.
No, this shift offers SEO professionals a chance to flex their brains and test their knowledge in the field of mobile technology. More specifically, there is an increasing demand for SEO-style talents in the emerging field of App Store Optimization. ASO, as it is known, refers to the method of developers optimizing their apps for the mobile stores on iOS and Android.
Just as writers and web developers will optimize a website with particular keywords to ensure a higher ranking and placement on search engines like Google, Bing, and others; app developers are struggling...
Are you using press releases to get backlinks to your website? That technique may not work anymore says Matt Cutts of Google. On a post in the Google Webmaster Help forums, Matt says:
“I wouldn't expect links from press release web sites to benefit your rankings, however.”
The use of embedded links in press releases has been used for many years to help a website rank high in the search engines. Because press release directories tend to have high pagerank and they are considered "trusted" sites by search engines, a link from a press release can send a great deal of link juice to a website.
In the world of SEO, there are people who are going to ruin it for the rest of us. The internet is filled with junk press releases that are used solely for backlinks and now we're left to filter out the junk from real news. It’s surprising the number of online marketing agencies out there who solely use press releases to build...
Investment firm Piper Jaffray might butt heads with Android lovers out there. In its study conducted earlier this year, it found that Siri, Apple's voice recognition software turned personal assistant, is wrong about 1/3rd of the time. However, the study revealed something interesting when compared to Google's version.
© ryanking999 - Fotolia.com
Most people are now familiar with Google's voice assistant. Piper Jaffray compared the two and found that while Siri only correctly answered the users' queries 62 percent of the time on a busy street and 68 percent in a quiet room, it understood 89 percent of the questions being asked while in a quiet room. Even on a busy street, it understood the user 83 percent of the time.
Google's accuracy was much higher - 86 percent - when asked the same questions as Siri. Why the discrepancy? Well, for a while now, Siri has relied on Google for many quieries. Yep, even as Apple vowed...
Google has beat the drum for years that keyword stuffing absolutely won't game its search engines. That's difficult to take seriously sometimes, since anomalies still pop up here and there. Take Apple stock. Late last month, Apple was showing up in Google Finance when users typed the word "sell" into the search engine. Google said it wasn't deliberate but that there was an explanation - keywords.
Wait, keywords aren't supposed to game the search results. Yet, Apple's problem, according to Google was that, "our algorithms seem to be keying off of the words “sell” and “sells” in the description of this very popular stock symbol. We’re working on how to adjust things so it doesn’t happen anymore." Here is what Apple's description looked like prior to the fix:
and here is what it looks like now:
Notice the keyword changes? What's...
According to Rand Fishkin, anchor text isn't dying. It's getting a makeover. For years, the way to "get ranked" was to use backlinks to a particular page. The king of links was the anchor text. The site with the most backlinks won. Then, Google got a little smarter. It started looking more closely at websites that linked to each other, and where sites were being linked from. It was eventually able to reverse-engineer sophisticated link farms. Clearly, enough people had figured out how to game the system that Google had to do something.
What it eventually did back in 2011 seems to have gone somewhat unnoticed by a lot of folks. Namely, Google started shifting emphasis away from anchor text. Where, then, would new focus be placed. Google needs to use some kind of information to rank websites doesn't it? Of course. This is where Fishkin's prediction makes a lot of sense.
He believes that Google will start placing more and more emphasis on...
You'd think that when Google comes up with another way to rank well in its search engines that news companies would be all over it. Sadly, that's not the case. About three months ago, Google launched the news keywords meta tag. It's supposed to allow news publishers to have a better chance of ranking for words they otherwise might not have included in headlines. Less than 5 percent of publishers have taken the bait, so to speak, and we've already rolled into a new year. Don't publishers need revenue like anyone else?
Of course they do. For some reason, they're really missing the boat on this one though. Search engine Blekko has released a report that shows just how many pages and sites use the new meta tag. What did Blekko find?
The report, posted on Dec 21st of 2012, shows that there were 2,465 domains on the Internet that used the news keyword tag and even then only on some pages. Google released stats saying that there...
It's a commonly-held belief in SEO circles that there is this "Google algorithm" out there somewhere that monitors and ranks websites. If only you can reverse-engineer it, you can grab the number one spot in your niche and have a fire hose of traffic directed at your website. It's a nice thought, but there are a few problems with it.
There Is No Google Algorithm
The top reason you can't beat Google's algorithm is because it doesn't have one. That's right. There is no algorithm, as in singular. There are algorithms, as in plural. In fact, Google uses between 50 and 200 different algos to determine what gets indexed in its search engine and where websites rank for any given keyword. The algorithms might change depending on the industry you happen to be in, and the types of searches people use to find you. What's more, Google can add, subtract, or selectively use any of its algorithms depending on what it thinks will...