You've paid through the nose for website traffic. You've purchased from reputable PPV and CPM companies. You've written killer ads, and even paid for pop-up and pop-under ads. None of it mattered because you couldn't convert any of it. You sit and watch your Google Analytics all day. Nothing. No sales. No affiliate checks this month. What's wrong? In a word: conversion.
Conversion: What's That?
Most websites focus on getting more traffic. If the site has 1,000 visits, the company wants 2,000. Once that goal has been hit, the company wants 3,000. What about conversion? If you're selling 10 percent of the people that land on your page, you're doing well, but why not go for 20 percent? Actually, why not shoot for 100 percent conversion? Then you wouldn't need 5,000 every month to make 500 sales. You'd need 500 visitors. Of course, 100 percent conversion is a bit unrealistic, but the idea is not. You should shoot for...
Google has just released Google Maps for IOS. Apple vowed to recreate maps on the iPhone and push its competitor out the digital door. Apple's release of Maps, however, was less than stellar. Google has been capitalizing (at least in theory) on the failure for a while now by promising a new maps program for IOS. Today, another blow was dealt as the theory became practical. Google's new maps program has had more than 10 million downloads in less than 48 hours.
Jeff Huber, SVP of Commerce and Local at Google announced that, "We're excited for the positive reception of Google Maps for iPhone around the world. Congratulations to the Maps Team on the recognition for the passion and hard work they poured into it, for this release and over the last 7+ years."
That's no consolation to Apple, who has been the target of backlash, even from faithful Apple users. To make matters worse, Google Maps holds the #1 spot in the App store....
Many webmasters believe that the company's website will only be viewed (or primarily viewed) by desktop or laptop devices. It's understandable. In the history of the Internet, users have primarily been confined to large screens. However, in recent years, the shift has been towards mobile users.
A recent YP (yes, Yellow Pages - they're still around) report revealed that there were 350,000 more local searches every day across the YPSM local ad network compared to the prior year. What's more, 30 percent of all searches were made by mobile users. It's a growth of 25 percent. The sector that saw the greatest increase was industrial manufacturing. An unlikely candidate, but it is what it is.
Party planning, medical services, maintenance and cleaning services, dentists, building contractors, physicians and surgeons, legal services, and moving and storage were all categories that grew in 2012. YP runs the largest local ad network in the...
Tired of seeing lame spammy content all over the Internet? Buying website traffic can clean a lot of this garbage up, ironically. Most of the time, spam is out there because some company wants to game the search engines into ranking the company's site at the top for its chosen keywords. The company in question uses thin content or content that's clearly promotional in nature with links pointing back to the company's flagship website. If you're one of those companies, consider adopting a different approach.
There's nothing wrong with overt promotional content, but there is something wrong with posing as non-commercial content when you are - in fact - commercial in nature. There's something wrong with providing misleading, fake, or otherwise false information to users. It's bad business practice to violate Google's TOS. You're essentially lying about your motives and what you have to offer users and to the search engines....
Aside from engaging users and coming up with great content for the community, a big part of every social media marketer’s job description is keeping tabs on what the social networks themselves are up to.
Yes, it’s important to gain more fans and followers and research new tools, but it’s equally as important to follow each social platform’s blogs and updates to ensure that you don’t miss any new features or policies. Make it a point to read the official blogs of Facebook, Google+, Twitter, YouTube, and other social networks that you might be a part of. Add them into your RSS feeds or Like / follow their official accounts on the social media space so you never miss an update.
With that said, every major social network announced big changes over the last few days, so if you haven’t been keeping an eye your social media updates lately, read on below to see what you’ve missed:
Facebook is Replacing “Subscribe”...
Link building is a very important SEO activity. If you have thousands of authority websites pointing back to your website, you are more likely to improve your position in the SERPs (Search Engine Results Pages). As a result, most people attempting to improve their SEO will spend a lot of time building links. Here are five things that you should always have in mind when you start building links back to your website.
1. Build Links from a Variety of Sources
Many people simply focus on the number of links that they build back to their websites. However, you should also be thinking about the diversity of your link portfolio. There is growing evidence that websites are more likely to enjoy better rankings in search engines like Google if their links come from a wide range of sources.
This means that you should attempt to build links from blogs, websites, directories, press releases, video sharing sites, articles, and social media sources rather than just...
You've heard it over and over and over: When you're marketing a product, focus on benefits. Features mean little to customers; they're more concerned with what's in it for them—the benefits.
That's still good advice. However, innovative marketing professionals realize that product benefits are no longer enough, either. When faced with an array of almost-equal products at almost identical price points, customers choose to buy stories.
Whether you create your own products or focus on affiliate promotions, build a story to set yourself apart from competitors.
Talk to your audience about yourself: how your business started, where it's going, your dreams and goals and inspirations.
Solicit true testimonials from your customers, and polish their words to tell the story of your product or service.
Write client case studies. Incorporate details of customer challenges and customer triumphs. Get a little poetic—use...
The reason you buy website traffic is because you want to make money with it, right? What good are visitors if they come to your site and bounce away? Tweaking your landing page to optimize for maximum conversions is a good first step. Unfortunately, most people get this step wrong - and it's all downhill from there.
Make It Simple
Simplicity is underrated. No one ever comes to your web page and says "gee, this is too simple. I'm leaving." But most companies make it way too difficult to figure out what the heck you're supposed to do with their site. They put banners, videos, a Las Vegas strip of links, and two different sign-ups on the homepage. Yuck. It's too much clutter. What the heck are you supposed to do with all of that information. Users get overloaded and bounce off the page.
Instead, make your landing page simple. Have one obvious point of focus on the page. If you need more than one area of focus, make it obvious...
Gone are the days when you could write an ebook, design a landing page, sign on with ClickBank and wake up the next morning with thousands of dollars in your bank account. Perhaps those days never existed, except for a few lucky marketers who leveraged sudden success into an ebook revealing how they did it.
If you want to make a real, sustainable income from online marketing, you'll need to figure out a real, sustainable marketing plan in 2013. Competition is fierce. Most markets are completely saturated. Marketing channels have changed forever. Potential customers are tired of seeing the same old thing.
So, you must pay attention to both short-term and long-term goals. Give yourself regular cash infusions and keep your eyes on the future, too.
It's hard to give specific advice about how to design cash infusion marketing. Each business has its own marketing methods and audience response. For the new year, shed old marketing advice and try...
Is SEO dead? No, but it's dying. Google signaled, in a roundabout way, that buying website traffic might be the way to go. A recent interview with Matt Cutts illustrates the point beautifully though the message might be lost on a lot of folks:
Matt Cutts is telling you that most of Google's recent emails via Webmaster Tools concerned black hat tactics. That's pretty incredible. While debunking a myth about "unnatural links," Cutts might have unwittingly admitted that Google is going after black hat SEO and has a lot of work to do to clean up its search engine.
Apparently, Google is full of spam - 600,000 out of the 700,000 emails sent, were related to black hat stuff. Ouch. That's a lot of spammy websites. According to Google, it was about 90 percent of the emails the company sent out.
While not every webmaster out there engages in black hat techniques to manipulate the search engines, a fair number of them do. If they...