According to Rand Fishkin, anchor text isn't dying. It's getting a makeover. For years, the way to "get ranked" was to use backlinks to a particular page. The king of links was the anchor text. The site with the most backlinks won. Then, Google got a little smarter. It started looking more closely at websites that linked to each other, and where sites were being linked from. It was eventually able to reverse-engineer sophisticated link farms. Clearly, enough people had figured out how to game the system that Google had to do something.
What it eventually did back in 2011 seems to have gone somewhat unnoticed by a lot of folks. Namely, Google started shifting emphasis away from anchor text. Where, then, would new focus be placed. Google needs to use some kind of information to rank websites doesn't it? Of course. This is where Fishkin's prediction makes a lot of sense.
He believes that Google will start placing more and more emphasis on...
You'd think that when Google comes up with another way to rank well in its search engines that news companies would be all over it. Sadly, that's not the case. About three months ago, Google launched the news keywords meta tag. It's supposed to allow news publishers to have a better chance of ranking for words they otherwise might not have included in headlines. Less than 5 percent of publishers have taken the bait, so to speak, and we've already rolled into a new year. Don't publishers need revenue like anyone else?
Of course they do. For some reason, they're really missing the boat on this one though. Search engine Blekko has released a report that shows just how many pages and sites use the new meta tag. What did Blekko find?
The report, posted on Dec 21st of 2012, shows that there were 2,465 domains on the Internet that used the news keyword tag and even then only on some pages. Google released stats saying that there...
It's a commonly-held belief in SEO circles that there is this "Google algorithm" out there somewhere that monitors and ranks websites. If only you can reverse-engineer it, you can grab the number one spot in your niche and have a fire hose of traffic directed at your website. It's a nice thought, but there are a few problems with it.
There Is No Google Algorithm
The top reason you can't beat Google's algorithm is because it doesn't have one. That's right. There is no algorithm, as in singular. There are algorithms, as in plural. In fact, Google uses between 50 and 200 different algos to determine what gets indexed in its search engine and where websites rank for any given keyword. The algorithms might change depending on the industry you happen to be in, and the types of searches people use to find you. What's more, Google can add, subtract, or selectively use any of its algorithms depending on what it thinks will...
According to Pew Internet and American Life Project, e-book reading is growing. Over the past year, the number of people who read e-books has gone up from 16 percent to 23 percent. These figures reflect all Americans age 16 and over. Printed books are, likewise, taking a hit. People reading physical books over the last 12 months has declined from 72 percent of the population to 67 percent.
Overall, the number of book readers in 2012 accounted for 75 percent of the population aged 16 and over. This represents a marked shift in the way people consume content. That's good news for you if you're into self-publishing.
Most people are willing to pay money to get website traffic. What about making other people pay you? Sure, you have to pay to promote an e-book, but those people purchase your book, and the margins can be quite high on something like that. Even if you're paying $2 per lead, a book costing $10 or even $15 can easily make up for any costs associated...
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Life would be so much easier if people just published good-quality content, that was insightful, strongly opinionated, and that provided accurate - useful - information on the given topic. Sure, there are probably thousands of websites on dogs, and many opinions about how to feed and raise them. That's to be expected. What about the obviously thin and phony sites though? You know the ones. Those sites that have scraped content from Wikipedia, have a really difficult to follow navigation menu, and that don't really provide you with any insightful or useful content about the dog you happen to be researching. There are a lot of those kinds of sites out there.
Of course, crappy sites are limited to just dog sites. Just about every niche has its share of trashy websites. Where do we find these sites? In our favorite search engine, of course: Google. We look to big G to filter these sites out so we can just find what we're looking...
You've paid through the nose for website traffic. You've purchased from reputable PPV and CPM companies. You've written killer ads, and even paid for pop-up and pop-under ads. None of it mattered because you couldn't convert any of it. You sit and watch your Google Analytics all day. Nothing. No sales. No affiliate checks this month. What's wrong? In a word: conversion.
Conversion: What's That?
Most websites focus on getting more traffic. If the site has 1,000 visits, the company wants 2,000. Once that goal has been hit, the company wants 3,000. What about conversion? If you're selling 10 percent of the people that land on your page, you're doing well, but why not go for 20 percent? Actually, why not shoot for 100 percent conversion? Then you wouldn't need 5,000 every month to make 500 sales. You'd need 500 visitors. Of course, 100 percent conversion is a bit unrealistic, but the idea is not. You should shoot for...
Google has just released Google Maps for IOS. Apple vowed to recreate maps on the iPhone and push its competitor out the digital door. Apple's release of Maps, however, was less than stellar. Google has been capitalizing (at least in theory) on the failure for a while now by promising a new maps program for IOS. Today, another blow was dealt as the theory became practical. Google's new maps program has had more than 10 million downloads in less than 48 hours.
Jeff Huber, SVP of Commerce and Local at Google announced that, "We're excited for the positive reception of Google Maps for iPhone around the world. Congratulations to the Maps Team on the recognition for the passion and hard work they poured into it, for this release and over the last 7+ years."
That's no consolation to Apple, who has been the target of backlash, even from faithful Apple users. To make matters worse, Google Maps holds the #1 spot in the App store....
Many webmasters believe that the company's website will only be viewed (or primarily viewed) by desktop or laptop devices. It's understandable. In the history of the Internet, users have primarily been confined to large screens. However, in recent years, the shift has been towards mobile users.
A recent YP (yes, Yellow Pages - they're still around) report revealed that there were 350,000 more local searches every day across the YPSM local ad network compared to the prior year. What's more, 30 percent of all searches were made by mobile users. It's a growth of 25 percent. The sector that saw the greatest increase was industrial manufacturing. An unlikely candidate, but it is what it is.
Party planning, medical services, maintenance and cleaning services, dentists, building contractors, physicians and surgeons, legal services, and moving and storage were all categories that grew in 2012. YP runs the largest local ad network in the...
Tired of seeing lame spammy content all over the Internet? Buying website traffic can clean a lot of this garbage up, ironically. Most of the time, spam is out there because some company wants to game the search engines into ranking the company's site at the top for its chosen keywords. The company in question uses thin content or content that's clearly promotional in nature with links pointing back to the company's flagship website. If you're one of those companies, consider adopting a different approach.
There's nothing wrong with overt promotional content, but there is something wrong with posing as non-commercial content when you are - in fact - commercial in nature. There's something wrong with providing misleading, fake, or otherwise false information to users. It's bad business practice to violate Google's TOS. You're essentially lying about your motives and what you have to offer users and to the search engines....
Aside from engaging users and coming up with great content for the community, a big part of every social media marketer’s job description is keeping tabs on what the social networks themselves are up to.
Yes, it’s important to gain more fans and followers and research new tools, but it’s equally as important to follow each social platform’s blogs and updates to ensure that you don’t miss any new features or policies. Make it a point to read the official blogs of Facebook, Google+, Twitter, YouTube, and other social networks that you might be a part of. Add them into your RSS feeds or Like / follow their official accounts on the social media space so you never miss an update.
With that said, every major social network announced big changes over the last few days, so if you haven’t been keeping an eye your social media updates lately, read on below to see what you’ve missed:
Facebook is Replacing “Subscribe”...