Gone are the days when you could write an ebook, design a landing page, sign on with ClickBank and wake up the next morning with thousands of dollars in your bank account. Perhaps those days never existed, except for a few lucky marketers who leveraged sudden success into an ebook revealing how they did it.
If you want to make a real, sustainable income from online marketing, you'll need to figure out a real, sustainable marketing plan in 2013. Competition is fierce. Most markets are completely saturated. Marketing channels have changed forever. Potential customers are tired of seeing the same old thing.
So, you must pay attention to both short-term and long-term goals. Give yourself regular cash infusions and keep your eyes on the future, too.
It's hard to give specific advice about how to design cash infusion marketing. Each business has its own marketing methods and audience response. For the new year, shed old marketing advice and try...
Is SEO dead? No, but it's dying. Google signaled, in a roundabout way, that buying website traffic might be the way to go. A recent interview with Matt Cutts illustrates the point beautifully though the message might be lost on a lot of folks:
Matt Cutts is telling you that most of Google's recent emails via Webmaster Tools concerned black hat tactics. That's pretty incredible. While debunking a myth about "unnatural links," Cutts might have unwittingly admitted that Google is going after black hat SEO and has a lot of work to do to clean up its search engine.
Apparently, Google is full of spam - 600,000 out of the 700,000 emails sent, were related to black hat stuff. Ouch. That's a lot of spammy websites. According to Google, it was about 90 percent of the emails the company sent out.
While not every webmaster out there engages in black hat techniques to manipulate the search engines, a fair number of them do. If they...
Often times it is the smallest errors on our websites that have the biggest impact on our sales and search engine rankings. They are rarely something complex but are most likely very easily solved. Therefore it would be foolish not to pay attention to those errors and make sure that our online business is not ruined by a stupid typo and a slow page speed.
Make sure that you do not have those crawl errors where links on your site is leading nowhere. By login in to your Webmaster Tools, you will be able to see those errors, which makes it much easier to find the problem and fix it.
Slow Page Speed
A slow loading page can cause visitors to leave your site as quickly as they came. Don’t lose potential sales on a slow page speed. Optimize your site and make sure that it loads fast and effortless, which will create a much better user-experience.
If your website is reachable on more than just one URL such as the www...
Good news, Internet entrepreneurs and online marketers, it looks like you are going to have a lot of opportunities to hit it big this holiday season. Recent data shows that digital shopping is on the rise and more consumers are turning to their computers or mobile devices to shop for Christmas presents.
In a post aptly entitled “Holiday trends Marketers Can’t Ignore”, MDG Advertising created an infographic detailing the emerging digital shopping trends during the holiday season. Apparently this year, “Christmas came early… as more than 30% of retailers started advertising their Black Friday deals earlier in 2012 than they did in 2011.” In addition, 42% of merchants released Christmas ads as early as October.
So how will this season affect sales? The jury’s still out for 2012 numbers, but in 2011, “online sales increased by 74% the week before Christmas.” That number may be huge, but expect it to go up even more this...
Generating traffic to a website is the million-dollar question. If it were easy, everyone would be doing it. In fact, an entire industry has sprung to life over the last 10 years promising to do just that: get you an unlimited stream of traffic to your website. Most of the SEO firms out there are promising inflated results. The reality is that neither you, nor a marketing company, can guarantee you any kind of organic ranking. Even the best reverse engineered plan is subject to change tomorrow. The elephant in the room is this: SEO firms tell you it takes a long time to get rankings, yet they simultaneously say they can adapt to any changes in the search engines' algorithms.
Presumably, the reason it takes so long to get the initial ranking in the SERPs is because you have to figure out what makes the search engine tick (i.e. its algorithm), comply with the rules to get indexed, and then spend a lot of time following the best practices that will earn you...
New research shows that paid listings beat out organic SEO. That's good news for traffic brokers and companies specializing in selling web traffic. Apparently, the best way to get more website traffic is to skip all of the convoluted "SEO" and just buy your way onto users' screens.
One of the coolest things about buying traffic for your blog is that you control the visitor flow. If you're familiar with old-school direct marketing, you know that you can just tweak your offer (really important) or your headline (also, pretty darned important) to try to get a higher response rate from your ad.
Because you don't have to do back-flips with your keywords, you can pretty much write headlines that with grab users by the eyeballs without worrying about how it will be seen by search engines. The result? You get more website traffic. It's ironic, isn't it? Ignore search engines and simultaneously get more website traffic.
Desktop traffic isn't dead, but there's a brave new world being developed called mobile search. This "new" platform plays by different rules and has a very different user-base than desktop search users. While we might not be talking about physically different users (desktop users are often also mobile users at some point), the search intent is very different between desktop and mobile users. Understanding this will get more web site traffic to your mobile site.
Make It Simple
One of the biggest mistakes that businesses make is they make their mobile site way too complicated. Instead of having a mobile version of the site, they just use the desktop version and serve that to mobile users. Huge mistake. Huge. Why? Think about it. When you're on your mobile device, searching the web, you might be casually surfing but you're probably looking for something specific. Smartphone screens are, well, small. At least, compared to laptop or...
Thanksgiving in the US may be over and done with, but that doesn’t mean we still can’t count down the many things that people (online entrepreneurs in particular) should be thankful for.
Below are several reasons why people doing business online should be grateful this year. From websites that enable them to easily reach customers, to tools that boost productivity, to services that take companies to the next level, the following things have definitely made life a whole lot easier for Internet entrepreneurs.
1. The rise of several cloud-based services – Dropbox, iCloud, Evernote, Google Drive… clearly there isn’t a shortage of cloud-based services on the web—and this is a huge thing that online entrepreneurs should be thankful for. The above tools and services allow users to work wherever they are and be able to seamlessly link and connect multiple devices.
For example, thanks to tools like Google Drive and...
You've worked really hard building links, submitting articles, and participating in some pretty sophisticated optimization techniques. Where does it get you? Maybe nowhere. One of the best, and most well-known, Adsense advertisers recently got a sudden wake up call when his website traffic took a nosedive. His primary source of traffic? Organic search from Google.
The Fall of Tim Carter
Tim Carter's Askthebuilder.com used to be Google's golden child. He was the model of everything Google could be to webmasters. He had a firehose of traffic turned on his site, he was making an incredible amount of money from Google's Adsense program, and he was providing really cool how-to articles and videos for free. Even if you weren't interested in home improvement, Carter's videos were pretty entertaining.
After Panda and Penguin, however, Carter's reported income fell from $1,400 per day to about $70, and his traffic numbers went...
Is your website tablet-optimized?
If you answered “no”, then take action as soon as possible to avoid being left in the dust.
The biggest players in tech, namely, Apple, Google, Amazon, and most recently Microsoft have all doubled down on tablet development. Apple has its iPad and iPad mini, Google unveiled its the Nexus 7 and Nexus 10, Amazon has the Kindle series, and Microsoft’s Surface just recently hit stores. And those are just the big guys. There are numerous Android tablets in the industry right now, and users will have no trouble getting their hands on the devices that they need.
It’s pretty obvious that the tablet industry is booming right now, and whether you’re a marketer, a blogger, or an entrepreneur (or all of the above), the rise of the tablets is something that you should really take advantage of.
Having a Tablet-Friendly Website is a Must
The numbers pretty much say it all. According to...