Aside from engaging users and coming up with great content for the community, a big part of every social media marketer’s job description is keeping tabs on what the social networks themselves are up to.
Yes, it’s important to gain more fans and followers and research new tools, but it’s equally as important to follow each social platform’s blogs and updates to ensure that you don’t miss any new features or policies. Make it a point to read the official blogs of Facebook, Google+, Twitter, YouTube, and other social networks that you might be a part of. Add them into your RSS feeds or Like / follow their official accounts on the social media space so you never miss an update.
With that said, every major social network announced big changes over the last few days, so if you haven’t been keeping an eye your social media updates lately, read on below to see what you’ve missed:
Facebook is Replacing “Subscribe”...
Link building is a very important SEO activity. If you have thousands of authority websites pointing back to your website, you are more likely to improve your position in the SERPs (Search Engine Results Pages). As a result, most people attempting to improve their SEO will spend a lot of time building links. Here are five things that you should always have in mind when you start building links back to your website.
1. Build Links from a Variety of Sources
Many people simply focus on the number of links that they build back to their websites. However, you should also be thinking about the diversity of your link portfolio. There is growing evidence that websites are more likely to enjoy better rankings in search engines like Google if their links come from a wide range of sources.
This means that you should attempt to build links from blogs, websites, directories, press releases, video sharing sites, articles, and social media sources rather than just...
You've heard it over and over and over: When you're marketing a product, focus on benefits. Features mean little to customers; they're more concerned with what's in it for them—the benefits.
That's still good advice. However, innovative marketing professionals realize that product benefits are no longer enough, either. When faced with an array of almost-equal products at almost identical price points, customers choose to buy stories.
Whether you create your own products or focus on affiliate promotions, build a story to set yourself apart from competitors.
Talk to your audience about yourself: how your business started, where it's going, your dreams and goals and inspirations.
Solicit true testimonials from your customers, and polish their words to tell the story of your product or service.
Write client case studies. Incorporate details of customer challenges and customer triumphs. Get a little poetic—use...
The reason you buy website traffic is because you want to make money with it, right? What good are visitors if they come to your site and bounce away? Tweaking your landing page to optimize for maximum conversions is a good first step. Unfortunately, most people get this step wrong - and it's all downhill from there.
Make It Simple
Simplicity is underrated. No one ever comes to your web page and says "gee, this is too simple. I'm leaving." But most companies make it way too difficult to figure out what the heck you're supposed to do with their site. They put banners, videos, a Las Vegas strip of links, and two different sign-ups on the homepage. Yuck. It's too much clutter. What the heck are you supposed to do with all of that information. Users get overloaded and bounce off the page.
Instead, make your landing page simple. Have one obvious point of focus on the page. If you need more than one area of focus, make it obvious...
Gone are the days when you could write an ebook, design a landing page, sign on with ClickBank and wake up the next morning with thousands of dollars in your bank account. Perhaps those days never existed, except for a few lucky marketers who leveraged sudden success into an ebook revealing how they did it.
If you want to make a real, sustainable income from online marketing, you'll need to figure out a real, sustainable marketing plan in 2013. Competition is fierce. Most markets are completely saturated. Marketing channels have changed forever. Potential customers are tired of seeing the same old thing.
So, you must pay attention to both short-term and long-term goals. Give yourself regular cash infusions and keep your eyes on the future, too.
It's hard to give specific advice about how to design cash infusion marketing. Each business has its own marketing methods and audience response. For the new year, shed old marketing advice and try...
Is SEO dead? No, but it's dying. Google signaled, in a roundabout way, that buying website traffic might be the way to go. A recent interview with Matt Cutts illustrates the point beautifully though the message might be lost on a lot of folks:
Matt Cutts is telling you that most of Google's recent emails via Webmaster Tools concerned black hat tactics. That's pretty incredible. While debunking a myth about "unnatural links," Cutts might have unwittingly admitted that Google is going after black hat SEO and has a lot of work to do to clean up its search engine.
Apparently, Google is full of spam - 600,000 out of the 700,000 emails sent, were related to black hat stuff. Ouch. That's a lot of spammy websites. According to Google, it was about 90 percent of the emails the company sent out.
While not every webmaster out there engages in black hat techniques to manipulate the search engines, a fair number of them do. If they...
Often times it is the smallest errors on our websites that have the biggest impact on our sales and search engine rankings. They are rarely something complex but are most likely very easily solved. Therefore it would be foolish not to pay attention to those errors and make sure that our online business is not ruined by a stupid typo and a slow page speed.
Make sure that you do not have those crawl errors where links on your site is leading nowhere. By login in to your Webmaster Tools, you will be able to see those errors, which makes it much easier to find the problem and fix it.
Slow Page Speed
A slow loading page can cause visitors to leave your site as quickly as they came. Don’t lose potential sales on a slow page speed. Optimize your site and make sure that it loads fast and effortless, which will create a much better user-experience.
If your website is reachable on more than just one URL such as the www...
Good news, Internet entrepreneurs and online marketers, it looks like you are going to have a lot of opportunities to hit it big this holiday season. Recent data shows that digital shopping is on the rise and more consumers are turning to their computers or mobile devices to shop for Christmas presents.
In a post aptly entitled “Holiday trends Marketers Can’t Ignore”, MDG Advertising created an infographic detailing the emerging digital shopping trends during the holiday season. Apparently this year, “Christmas came early… as more than 30% of retailers started advertising their Black Friday deals earlier in 2012 than they did in 2011.” In addition, 42% of merchants released Christmas ads as early as October.
So how will this season affect sales? The jury’s still out for 2012 numbers, but in 2011, “online sales increased by 74% the week before Christmas.” That number may be huge, but expect it to go up even more this...
Generating traffic to a website is the million-dollar question. If it were easy, everyone would be doing it. In fact, an entire industry has sprung to life over the last 10 years promising to do just that: get you an unlimited stream of traffic to your website. Most of the SEO firms out there are promising inflated results. The reality is that neither you, nor a marketing company, can guarantee you any kind of organic ranking. Even the best reverse engineered plan is subject to change tomorrow. The elephant in the room is this: SEO firms tell you it takes a long time to get rankings, yet they simultaneously say they can adapt to any changes in the search engines' algorithms.
Presumably, the reason it takes so long to get the initial ranking in the SERPs is because you have to figure out what makes the search engine tick (i.e. its algorithm), comply with the rules to get indexed, and then spend a lot of time following the best practices that will earn you...
New research shows that paid listings beat out organic SEO. That's good news for traffic brokers and companies specializing in selling web traffic. Apparently, the best way to get more website traffic is to skip all of the convoluted "SEO" and just buy your way onto users' screens.
One of the coolest things about buying traffic for your blog is that you control the visitor flow. If you're familiar with old-school direct marketing, you know that you can just tweak your offer (really important) or your headline (also, pretty darned important) to try to get a higher response rate from your ad.
Because you don't have to do back-flips with your keywords, you can pretty much write headlines that with grab users by the eyeballs without worrying about how it will be seen by search engines. The result? You get more website traffic. It's ironic, isn't it? Ignore search engines and simultaneously get more website traffic.