You want higher conversion rates on your website, but things just aren't happening. You know the problem, or at least you think you do. People land on your page, and then bounce within 30 seconds. What's happening? You're not getting the user's attention, he becomes confused as soon as he sees your page, or your headline (or ad copy) is atrocious. So, you get to work testing and tweaking. You constantly make changes to your headline. Nothing works. What gives? Here's what gives. You might be making one of the following mistakes:
You're Screwing Up The Headline
If you don't grab your reader's attention within 10 seconds, you've lost him. Headlines are one of the most important aspects of a good landing page. It has to be believable, but also a little audacious. That might sounds like a contradiction, but it's not.
If your headline isn't audacious, it's boring and users on the Internet will not be bored....
Are you looking to get on the radar of potential clients, partners, or mentors? If so, then Twitter is a great place to start. The microblogging site doesn’t just let us find and follow relevant people, it also makes it really easy for users to make significant connections with others with just a few clicks.
People have landed jobs, found clients, and gained new customers thanks to the site, and all that was due to a little networking savviness. If you’re trying to improve your networking skills on Twitter, then the following tips should get you started on those connections in no time.
Note that all of these tactics are quite easy to implement. The challenging part is doing them consistently. Perform these tips whenever you can (the more often, the better) and you’ll start to build more meaningful relationships with others.
#1 Mention the Author, Not Just the Blog
This is a great tip to try when you’re sharing a guest post...
What has happened to the old way of doing SEO? When you first started your online business, you were probably taught that backlinks were the most important factor when you had to rank high in Google and other search engines. But then Google went and change the rules and now you have no control over you ranking, at least not in the same way as you had before.
In the old days it was much easier to control your own search engine ranking, as you knew exactly what you had to do to influence the search engines. You knew that if you made sure to increase your number of backlinks you were very likely to reach the first page of Google. You were told that you had to make sure that the anchor text you used in your backlinks was your keyword or keyword phrase to make them count and improve your ranking. This rule no longer exist, as you will be more likely to hurt your own business if you use too many of the same anchor text. This also means that the...
LinkedIn isn't dead. Far from it. A lot of SEO companies have been pooling their best talent and trying to figure out how to take advantage of LinkedIn's new company pages. Everyone is familiar with LinkedIn's standard profile pages, but the social networking giant for professionals has upped the ante by allowing you to set up an awesome company profile page. What you might not know is that LinkedIn has made it somewhat simple to optimize your page for maximum visibility. All you have to do is follow a few simple tips.
Use the Home Tab For Career and Products
You don't have to battle LinkedIn's profile page template for good visibility of your company's products and services. LinkedIn gives you a nice sidebar on the "home" tab that features this information for you. Your company can also list career opportunities in the sidebar making it a very useful space. Your visitors can now quickly find what they want, and you can...
Full-page ads are a simple and highly-effective way to offer your services or products to specific target audiences.
At FullTraffic, we deliver fast and affordable solutions to your business by providing you with one of the world’s largest full-page networks out there.
How does it work?
Display interactive ads which highlight your best benefits, products or services.
Full-page ads take up the whole screen, which enables you to get your message right on the spotlight.
Got a new product? Show it.
Got a new service? Offer it!
Let users see you without clicking; drive them towards your experience without effort and make your investment count.
To top it off, it’s extremely easy to use: Build an engaging page - load up your URL - and let the ad work its magic.
How to use it
What does your business’ campaign need? Reach? Performance? We got it.
Set a reach campaign to amplify your...
Moms are responsible for keeping a lot of industries alive. As Nielsen put it, they “are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well.”
If your business or website caters to families, kids, or women, then there’s a good chance that you have customers who happen to be moms. Do initial research and determine if mothers are a big part of your customer base. If they turn out to be a significant component of your user or client-base, then you may want to consider upping your online advertising and marketing efforts towards this particular demographic, because moms are increasingly becoming more web and social media savvy.
In fact, according to Statista, mothers use social media a lot, with 80% of them using social media services regularly. That statistic right there should be enough to get you to increase your mom-centered social media...
You don't have a good social networking strategy. It's difficult. You post, comment, like, and tweet, and yet nothing happens. What should you do? One thing that might help is to take a look at your marketing strategy. Don't get pulled in too many different directions at once. Instead, focus on these five proven marketing strategies that have always worked and will probably always work.
1) Good Content
Good content always wins the day. People love interesting stories, funny pictures, and shocking videos. The more good content you post up to your social media account, the better. Don't worry too much about content creation itself. Even curated content can win the day on sites like Facebook and Twitter. Because content moves so quickly on social networking sites, you can repurpose the content you previously posted and keep user engagement up. How do you repurpose content? Simple. Have someone rewrite it for you or rewrite it yourself.
Google has been reminding website builders and marketers of the importance of quality link building for years now. Ever since the Google Penguin update came out a couple of years ago, it's become clearer than ever that while most of these people have been hearing Google, they have not really been listening. They haven't understood what exactly Google's admonitions really mean. Apparently, when they hear Google tell them to concentrate on “quality link building”, they fail to hear the “quality” part.
What are quality links?
With Google releasing new updates to its Panda algorithm on a regular basis now, the emphasis on quality link building is stronger than ever. Basically, the general rule to follow is this: if the links that you are getting for your website are easy to get, if they are links that you don't really need to earn through effort, they are not quality links.
Many people do know how to simply get...
So you want to work in social media? Before you start sending out resumes, realize first that being a social media manager (sometimes referred to as “community manager”) isn’t as easy as it looks and it certainly isn’t for everyone.
On the outside, managing social networks may look like it’s all about posting interesting articles and hitting “like” every now and then. But the truth is there’s so much more to being a social media manager than likes, tweets, and plusses. The job requires an understanding of people and an eye for emerging trends and technology, among others.
Below are some of the characteristics that would make a great social media / community manager. If you’re thinking about applying or taking a job in the industry, see if you possess the following traits. (If you don’t have these characteristics, you need to be at least open to developing them.)
Digitally Extroverted –...
You've got a social media account - maybe several. What do you do now? If you're like most companies you either sit on it, post a few updates, or hire someone to take care of that stuff because it's laborious and doesn't lead to any kind of real bottom line results, right? Hold on a second. Social media isn't just for kids and Facebook isn't the only game in town. Have you bought into these other myths?
1) Myth: Google+ is dumb.
Fact: Yes Google+ hasn't been as popular as Facebook. However, Google+ posts are showing up in the search results. If you want more visibility, get back on Google+ and get to work. There are 100 million people on Google's social network. If you start posting, someone's going to see it. Your profile will show up next to the search results for posts that shows up in search results. Consider that a good thing. So, even if you're not seeing a lot of engagement on Google+, you might see some...