Desktop traffic isn't dead, but there's a brave new world being developed called mobile search. This "new" platform plays by different rules and has a very different user-base than desktop search users. While we might not be talking about physically different users (desktop users are often also mobile users at some point), the search intent is very different between desktop and mobile users. Understanding this will get more web site traffic to your mobile site.
Make It Simple
One of the biggest mistakes that businesses make is they make their mobile site way too complicated. Instead of having a mobile version of the site, they just use the desktop version and serve that to mobile users. Huge mistake. Huge. Why? Think about it. When you're on your mobile device, searching the web, you might be casually surfing but you're probably looking for something specific. Smartphone screens are, well, small. At least, compared to laptop or...
Thanksgiving in the US may be over and done with, but that doesn’t mean we still can’t count down the many things that people (online entrepreneurs in particular) should be thankful for.
Below are several reasons why people doing business online should be grateful this year. From websites that enable them to easily reach customers, to tools that boost productivity, to services that take companies to the next level, the following things have definitely made life a whole lot easier for Internet entrepreneurs.
1. The rise of several cloud-based services – Dropbox, iCloud, Evernote, Google Drive… clearly there isn’t a shortage of cloud-based services on the web—and this is a huge thing that online entrepreneurs should be thankful for. The above tools and services allow users to work wherever they are and be able to seamlessly link and connect multiple devices.
For example, thanks to tools like Google Drive and...
You've worked really hard building links, submitting articles, and participating in some pretty sophisticated optimization techniques. Where does it get you? Maybe nowhere. One of the best, and most well-known, Adsense advertisers recently got a sudden wake up call when his website traffic took a nosedive. His primary source of traffic? Organic search from Google.
The Fall of Tim Carter
Tim Carter's Askthebuilder.com used to be Google's golden child. He was the model of everything Google could be to webmasters. He had a firehose of traffic turned on his site, he was making an incredible amount of money from Google's Adsense program, and he was providing really cool how-to articles and videos for free. Even if you weren't interested in home improvement, Carter's videos were pretty entertaining.
After Panda and Penguin, however, Carter's reported income fell from $1,400 per day to about $70, and his traffic numbers went...
Is your website tablet-optimized?
If you answered “no”, then take action as soon as possible to avoid being left in the dust.
The biggest players in tech, namely, Apple, Google, Amazon, and most recently Microsoft have all doubled down on tablet development. Apple has its iPad and iPad mini, Google unveiled its the Nexus 7 and Nexus 10, Amazon has the Kindle series, and Microsoft’s Surface just recently hit stores. And those are just the big guys. There are numerous Android tablets in the industry right now, and users will have no trouble getting their hands on the devices that they need.
It’s pretty obvious that the tablet industry is booming right now, and whether you’re a marketer, a blogger, or an entrepreneur (or all of the above), the rise of the tablets is something that you should really take advantage of.
Having a Tablet-Friendly Website is a Must
The numbers pretty much say it all. According to...
You spend a lot of time setting up your website, making tweaks to the code, and refining your offer. Now what? You need traffic. What do you do? You have two choices: optimize your site to rank well in Google (or other search engines) or buy web site traffic from a broker. You hesitate to buy traffic because you've heard everyone talk about how awesome free traffic is, so you go that route. You quickly realize that free traffic isn't really all that free. You end up dumping a lot of money into "SEO," only to find out you probably could have gotten traffic for a lot less had you just purchased it.
How's SEO Working Out For You?
One of the major problems with SEO is that it's totally unreliable. You could spend years and years on chasing backlinks only to be wiped out in one fell swoop by the major search engines. Aside from that, you can't control what descriptions get shown to users in the search results. Yes, Google allows...
Instagram has definitely established itself as a solid social network slash photo sharing app. It currently has over 100 million users sharing billions of photos daily and it managed to attract the attention of countless celebrities and companies, including Facebook which acquired it for a whopping $715 million in cash and stock, thus proving all the more that Instagram isn’t just some novelty photo application.
Yes, Instagram is undoubtedly one of the hottest and top apps right now, and it clearly has an active and engaged user base. The app has also helped various businesses, websites, and individuals to get more exposure and engage potential and current customers. The question is, is it right for YOUR company?
To answer that question, you need to take a look at two things: the type of business that you’re in and who your customers are. If you deal with a lot of vibrant colors and things in your industry (i.e. if you’re in fashion or...
You want higher conversion rates on your website, but things just aren't happening. You know the problem, or at least you think you do. People land on your page, and then bounce within 30 seconds. What's happening? You're not getting the user's attention, he becomes confused as soon as he sees your page, or your headline (or ad copy) is atrocious. So, you get to work testing and tweaking. You constantly make changes to your headline. Nothing works. What gives? Here's what gives. You might be making one of the following mistakes:
You're Screwing Up The Headline
If you don't grab your reader's attention within 10 seconds, you've lost him. Headlines are one of the most important aspects of a good landing page. It has to be believable, but also a little audacious. That might sounds like a contradiction, but it's not.
If your headline isn't audacious, it's boring and users on the Internet will not be bored....
Are you looking to get on the radar of potential clients, partners, or mentors? If so, then Twitter is a great place to start. The microblogging site doesn’t just let us find and follow relevant people, it also makes it really easy for users to make significant connections with others with just a few clicks.
People have landed jobs, found clients, and gained new customers thanks to the site, and all that was due to a little networking savviness. If you’re trying to improve your networking skills on Twitter, then the following tips should get you started on those connections in no time.
Note that all of these tactics are quite easy to implement. The challenging part is doing them consistently. Perform these tips whenever you can (the more often, the better) and you’ll start to build more meaningful relationships with others.
#1 Mention the Author, Not Just the Blog
This is a great tip to try when you’re sharing a guest post...
What has happened to the old way of doing SEO? When you first started your online business, you were probably taught that backlinks were the most important factor when you had to rank high in Google and other search engines. But then Google went and change the rules and now you have no control over you ranking, at least not in the same way as you had before.
In the old days it was much easier to control your own search engine ranking, as you knew exactly what you had to do to influence the search engines. You knew that if you made sure to increase your number of backlinks you were very likely to reach the first page of Google. You were told that you had to make sure that the anchor text you used in your backlinks was your keyword or keyword phrase to make them count and improve your ranking. This rule no longer exist, as you will be more likely to hurt your own business if you use too many of the same anchor text. This also means that the...
LinkedIn isn't dead. Far from it. A lot of SEO companies have been pooling their best talent and trying to figure out how to take advantage of LinkedIn's new company pages. Everyone is familiar with LinkedIn's standard profile pages, but the social networking giant for professionals has upped the ante by allowing you to set up an awesome company profile page. What you might not know is that LinkedIn has made it somewhat simple to optimize your page for maximum visibility. All you have to do is follow a few simple tips.
Use the Home Tab For Career and Products
You don't have to battle LinkedIn's profile page template for good visibility of your company's products and services. LinkedIn gives you a nice sidebar on the "home" tab that features this information for you. Your company can also list career opportunities in the sidebar making it a very useful space. Your visitors can now quickly find what they want, and you can...