In the mad rush to attract audiences, many bloggers fail to realize that not every reader is of equal value. It's true that blogs are a great way to drive traffic to your site, increase your SEO, improve customer relationships, and enable your brand to be seen as a trustworthy source of information. But it's important to understand that even if you receive a large volume of visitors every week, that doesn't necessarily mean you'll receive a larger volume of quality leads. If you want to attract customers, you need to make your blog relevant, functional, and above all tailored to your target audience. This article looks at a variety of ways you can make some simple changes that can help your blog attract the right crowd.
If you're creating high-quality content, odds are you've already spent time including several relevant keywords in your posts. However, there's still a fair chance that your content is lacking in valuable...
Do you want to gain better business exposure and increase your revenue and social engagement levels?
The fact is that companies that use social media can see more tangible results and increase their search engine rankings considerably over a period of time. There are several ways and techniques such as posting original content, using effective social media plans to boost your social media presence today.
This means today it has become mandatory for businesses to have social media presence and not an option anymore, if they wish to stay ahead in the competition and boost their brand presence.
Let’s take a look at some of the powerful social media marketing platforms that can give you some amazing results:
-Manage your social media accounts easily
With the popularity of social media networks such as Facebook, Twitter, Instagram and several other sites, it may be cumbersome to manage your accounts on all of them.
A quick and easy solution for small...
Are you a smart marketer who wants to make the most of your online investment by putting in money, where you have maximum chances of reaping higher financial rewards?
As you might be already aware, search engines have become much smarter today and prefer more original, high-quality content coming from trustworthy sources than ever before.
Gone are the days when fluffy, fake and copied content could still thrive and hardly get noticed. This is the era of optimized and intelligent content, which is backed by authority, expertise and exceptional quality.
Here we look at some of the best tips that you can use while sharing effective and optimized content to get top rankings on search engines:
-Add more depth to your content
It’s one thing to share information with your readers but the presentation is equally important to make it appealing to them and engage them with your content. As marketers, the most important criteria for the success of any content...
Are you interested in growing your blog subscribers list but not been able to achieve much success in your efforts?
Sometimes, despite trying several methods it may not be possible to get the best results to boost your blog readership. If you think your efforts are not getting you where you want, then it’s time to rethink on your blog optimizing strategy and find out how you can add more value addition to attract more viewers to your blog.
Do some self-check to get better success
Ask yourself the following questions:
What’s the main purpose of your website?
Is it able to support and bring more exposure to your online business?
What do you wish to achieve in the end?
Just carefully think about these questions and find out answers to them and then try the strategies that we have suggested below to turn your website visitors into loyal blog subscribers.
#Focus on providing top quality content
If you’ve just started a...
Are you looking to boost your online presence to drive free and targeted traffic for your website?
It’s a fact that search engines can attract almost 300% more traffic as compared to social media channels. One way of letting Google know that your website exists is by focusing on providing high quality and relevant content to your target audience.
But having solid content alone can’t guarantee the best outcome for getting higher search engine rankings. No doubt, quality link building is equally crucial to achieve greater success in your website marketing efforts.
Hence, it’s important for you to lay greater emphasis on this vital aspect of optimizing your blog or website for the search engines.
How link building can help?
Link building has a significant impact on how your website is ranked in the search engine results. It is the process of building and establishing quality inbound links for your website to get the required traffic and higher...
Are you facing problems with duplicate onsite content resulting in lower search engine rankings for your website?
Actually, duplicity of content can occur both onsite and offsite and with onsite duplicity, the search engines may be able to see the same content on multiple pages within your website. On the other hand, offsite duplicity refers to the content seen by the search engines on your website, which may be quite similar to some other website.
With duplicate content issues, the real dilemma arises for the search engines, while making a decision for ranking the pages.
Let’s look at some of the common duplication issues and ways to resolve them through this article:
Issues that may arise with duplicate content
Reduces crawl rate for the search engines as Googlebot is involved in searching and crawling unnecessary pages that may be similar.
Can result in poor user experience due to wrong page rankings.
Can lead to delay in rankings...
Did you know that blogging can be one of the most incredible ways to increase quality traffic to your website?
Blogging can bring tremendous exposure to your brand, while boosting online visibility of your company, if used in the right manner. However, if you’re serious about using blogging in your marketing campaigns, then it may be worthwhile to try some of the awesome tools that we’ve discussed below:
-Search for right keywords using SEMRUSH
SEMRUSH allows you to analyze competitor traffic and also find out the best combination of keywords that can be targeted to get high volume of traffic. There is an option of using the free version, where you can have instant access to the list of top 10 keywords.
Using this blogging tool, you can find out information about keywords that may be bringing traffic to your competitor’s website, along with the average number of Google searches done for the specific keywords.
In a way, if you know what...
Are you aware that the key ingredient to the success of your marketing campaign lies in integrating your user generated content?
Most marketers often overlook the importance of having a powerful user generated content or UGC that can be used as the voice to represent their companies. With a UGC, you can narrate your brand story in front of your potential customers and make a positive impact on their minds, while influencing their purchase decisions too, always taking special care of the SPAM that UGC may bring:
@jamesr990 @cognitiveSEO @aleyda spam is a hard problem for sites that focus on UGC; keeping spammers out & keeping things easy is tough.— John Mueller (@JohnMu) October 13, 2014
Tips that you can use to integrate UGC for your social campaigns
-Generate awareness and increase curiosity
One way to make your products popular and well-known among customers is to create a buzz about them in the beginning itself. Rather than awaiting the...
It's a great feeling when your current online marketing campaign begins to bear fruit and the phone starts to ring. But it's how you act after you answer the phone that could spell the difference between a closed lead and a lost opportunity. The following will take you through a typical call beginning to end, with the end result being a closed lead. If you're waiting for your online marketing campaign to produce results or if it already has and you have a phone-close-rate of little-to-none, the following should help. Here is exactly what do the next time someone calls after finding your business on the Internet.
Pick Up and Smile
It sounds frivolous, but if you're having a bad day and your caller manages to feel your bad mood over the phone, the person is not going to have a very good or memorable experience.
On the other hand, if you can manage to smile - even if you have to fake it - the person will hear that smile over the phone and the conversation...
Do you believe that social media has an invaluable role to play in boosting your website rankings?
Probably, many smart marketers are making use of this vital marketing tool to increase more brand awareness among their customers.
Social media has the inherent power to attract millions of online viewers by sharing fascinating ideas with them. If used in the right manner, it can deliver some great results for bringing more exposure to your company website and attract the right target audience.
It’s extremely crucial for all companies-big or small to have social media presence in this digital age, otherwise they may not be able to survive the tough market competition and challenges posed by the industry.
Create a positive impact on your audience
One of the best ways to attract your vast number of online readers is to have a captivating and engaging content. At the same time, presentation of your content is very important and must look less obvious and not...