In the constantly changing world of social media and evolving rules of SEO, many of the best practices in the content marketing game seem to change from year to year. Fortunately, there are plenty of things that do stay the same, and there's no better place to look for what can stand the test of time than print media. Below you'll learn how the tried-and-true methods of print media can be applied to bolster your own content marketing efforts.
Make an Excellent First Impression
We're all taught to not judge a book by its cover, but the truth is, that's exactly how most people behave. When you walk by the newsstand, might notice that some books or magazines pop out more readily than others. If you're particularly astute, you might notice that some headlines are better at catching your attention, and some brands get better placement on covers. These same sorts of attributes can be applied to your own work in social media as you try to capture the...
There are dozens of ways to spread your content online, but none are as effective as getting popular and influential people to share that content for you. This is partially due to the high SEO value of links from popular sources, and partially due to the large audiences controlled by those individuals. In fact, a recent study from BuzzSumo found that content shared by an influential person typically has a compounding effect on the total number of shares that content will receive, resulting approximately one third more shares overall.
While the thought of getting your content on the radar of the biggest players in your niche might seem intimidating at first, there are several simple steps you can take to make that goal quite achievable. Below you'll learn about how you can take advantage of this phenomenon and get your own content shared by some of the most influential people in your niche.
Give Them Free Publicity
It should come as no surprise to hear that...
Do you own a small business and want to bring more exposure to your online brand with limited budget?
Most marketers are of the view that creating videos may be quite expensive for their business and shy away from using such marketing tactics to boost their advertising efforts. However, the fact is that if you aren’t using this powerful tactic for marketing, then you might be missing on some incredible opportunity to connect with your niche target audience.
Here we explore some interesting ways to know how short videos can be used effectively to attract your online visitors:
Why using short videos is vital to your business?
-Short videos can be attention grabbing and require brief attention spans from your potential customers.
-They can be far more effective in communicating your marketing message across a wide range of audience.
-They can be shared across multiple social media sites to provide wide coverage to your products and services.
Do you remember the times when the Internet still wasn't big and all the marketing efforts mainly meant expensive advertisements? It was like companies trying to fight for getting the best TV program's schedules for releasing a short advertisement. And of course, big companies had advantage over the little ones in terms of money. Now all of that have changed. And is still changing.
The Internet had changed the way people make business and how they grow. The essence and strategical thinking remains but there are new tactics and new players. In today's world, if you are starting up a company and want to make it big, you actually can.
According to Internet Live Stats, which is a site that shows all statistical data relating to Internet used by people around the globe, around 40% of the world population has an internet connection today, this is a bit more than 3 billions of people. Only in 1995, these number was less than 1%. So, in 10 years things have changed...
Do you want to maximize your search engine traffic and get better ROI for your business?
The best bet is to rely on using your content to drive targeted traffic by attracting maximum number of quality visitors. Many marketers have got immense success by using data-driven strategies to boost their content visibility across a wide spectrum of target audience.
How Hummingbird can give better search engine results?
Google’s Hummingbird has definitely proved to be far more effective by stressing on the importance of having quality content than the Panda algorithm in many ways.
Much before Panda and Penguin were rolled out to monitor content and quality of links, Google used to run on an infrastructure called as “caffeine”. This led to a drastic improvement with faster speed and greater efficiency in indexing the entire web.
On the other hand, Hummingbird was specifically designed to offer more personalized search results, which could be...
Probably you have seen, a couple of weeks ago, the pretty successful “Exploding Kittens Cards Game” campaign on Kickstarter created by Elan Lee, Shane Small and Matthew Inman, famously known as The Oatmeal. From a US$ 10,000 initial goal, they have successfully pledged over US$ 5,000,000 at the moment and still have 16 days to go! We are almost pretty sure that if a totally unknown person would have created some similar cards game, it wouldn't have collected those millions, maybe not even one. So, that makes anyone think… Why some -apparently- simple cards game have pledged so much money in such a short period of time? What kind of sorcery is this? What is the secret ingredient?! Well, the answer is very simple: The Oatmeal.
It is pretty awesome what a legion of fans and followers can do. Seriously. And that fact makes me recall the Kevin Kelly’s post in 2008 about having 1000 True Fans. Yeah, sure, this doesn’t sound like a big deal, huh?...
In the mad rush to attract audiences, many bloggers fail to realize that not every reader is of equal value. It's true that blogs are a great way to drive traffic to your site, increase your SEO, improve customer relationships, and enable your brand to be seen as a trustworthy source of information. But it's important to understand that even if you receive a large volume of visitors every week, that doesn't necessarily mean you'll receive a larger volume of quality leads. If you want to attract customers, you need to make your blog relevant, functional, and above all tailored to your target audience. This article looks at a variety of ways you can make some simple changes that can help your blog attract the right crowd.
If you're creating high-quality content, odds are you've already spent time including several relevant keywords in your posts. However, there's still a fair chance that your content is lacking in valuable...
Do you want to gain better business exposure and increase your revenue and social engagement levels?
The fact is that companies that use social media can see more tangible results and increase their search engine rankings considerably over a period of time. There are several ways and techniques such as posting original content, using effective social media plans to boost your social media presence today.
This means today it has become mandatory for businesses to have social media presence and not an option anymore, if they wish to stay ahead in the competition and boost their brand presence.
Let’s take a look at some of the powerful social media marketing platforms that can give you some amazing results:
-Manage your social media accounts easily
With the popularity of social media networks such as Facebook, Twitter, Instagram and several other sites, it may be cumbersome to manage your accounts on all of them.
A quick and easy solution for small...
Are you a smart marketer who wants to make the most of your online investment by putting in money, where you have maximum chances of reaping higher financial rewards?
As you might be already aware, search engines have become much smarter today and prefer more original, high-quality content coming from trustworthy sources than ever before.
Gone are the days when fluffy, fake and copied content could still thrive and hardly get noticed. This is the era of optimized and intelligent content, which is backed by authority, expertise and exceptional quality.
Here we look at some of the best tips that you can use while sharing effective and optimized content to get top rankings on search engines:
-Add more depth to your content
It’s one thing to share information with your readers but the presentation is equally important to make it appealing to them and engage them with your content. As marketers, the most important criteria for the success of any content...
Are you interested in growing your blog subscribers list but not been able to achieve much success in your efforts?
Sometimes, despite trying several methods it may not be possible to get the best results to boost your blog readership. If you think your efforts are not getting you where you want, then it’s time to rethink on your blog optimizing strategy and find out how you can add more value addition to attract more viewers to your blog.
Do some self-check to get better success
Ask yourself the following questions:
What’s the main purpose of your website?
Is it able to support and bring more exposure to your online business?
What do you wish to achieve in the end?
Just carefully think about these questions and find out answers to them and then try the strategies that we have suggested below to turn your website visitors into loyal blog subscribers.
#Focus on providing top quality content
If you’ve just started a...