Do you remember the times when the Internet still wasn't big and all the marketing efforts mainly meant expensive advertisements? It was like companies trying to fight for getting the best TV program's schedules for releasing a short advertisement. And of course, big companies had advantage over the little ones in terms of money. Now all of that have changed. And is still changing.
The Internet had changed the way people make business and how they grow. The essence and strategical thinking remains but there are new tactics and new players. In today's world, if you are starting up a company and want to make it big, you actually can.
According to Internet Live Stats, which is a site that shows all statistical data relating to Internet used by people around the globe, around 40% of the world population has an internet connection today, this is a bit more than 3 billions of people. Only in 1995, these number was less than 1%. So, in 10 years things have changed...
Do you want to maximize your search engine traffic and get better ROI for your business?
The best bet is to rely on using your content to drive targeted traffic by attracting maximum number of quality visitors. Many marketers have got immense success by using data-driven strategies to boost their content visibility across a wide spectrum of target audience.
How Hummingbird can give better search engine results?
Google’s Hummingbird has definitely proved to be far more effective by stressing on the importance of having quality content than the Panda algorithm in many ways.
Much before Panda and Penguin were rolled out to monitor content and quality of links, Google used to run on an infrastructure called as “caffeine”. This led to a drastic improvement with faster speed and greater efficiency in indexing the entire web.
On the other hand, Hummingbird was specifically designed to offer more personalized search results, which could be...
Probably you have seen, a couple of weeks ago, the pretty successful “Exploding Kittens Cards Game” campaign on Kickstarter created by Elan Lee, Shane Small and Matthew Inman, famously known as The Oatmeal. From a US$ 10,000 initial goal, they have successfully pledged over US$ 5,000,000 at the moment and still have 16 days to go! We are almost pretty sure that if a totally unknown person would have created some similar cards game, it wouldn't have collected those millions, maybe not even one. So, that makes anyone think… Why some -apparently- simple cards game have pledged so much money in such a short period of time? What kind of sorcery is this? What is the secret ingredient?! Well, the answer is very simple: The Oatmeal.
It is pretty awesome what a legion of fans and followers can do. Seriously. And that fact makes me recall the Kevin Kelly’s post in 2008 about having 1000 True Fans. Yeah, sure, this doesn’t sound like a big deal, huh?...
In the mad rush to attract audiences, many bloggers fail to realize that not every reader is of equal value. It's true that blogs are a great way to drive traffic to your site, increase your SEO, improve customer relationships, and enable your brand to be seen as a trustworthy source of information. But it's important to understand that even if you receive a large volume of visitors every week, that doesn't necessarily mean you'll receive a larger volume of quality leads. If you want to attract customers, you need to make your blog relevant, functional, and above all tailored to your target audience. This article looks at a variety of ways you can make some simple changes that can help your blog attract the right crowd.
If you're creating high-quality content, odds are you've already spent time including several relevant keywords in your posts. However, there's still a fair chance that your content is lacking in valuable...
Do you want to gain better business exposure and increase your revenue and social engagement levels?
The fact is that companies that use social media can see more tangible results and increase their search engine rankings considerably over a period of time. There are several ways and techniques such as posting original content, using effective social media plans to boost your social media presence today.
This means today it has become mandatory for businesses to have social media presence and not an option anymore, if they wish to stay ahead in the competition and boost their brand presence.
Let’s take a look at some of the powerful social media marketing platforms that can give you some amazing results:
-Manage your social media accounts easily
With the popularity of social media networks such as Facebook, Twitter, Instagram and several other sites, it may be cumbersome to manage your accounts on all of them.
A quick and easy solution for small...
Are you a smart marketer who wants to make the most of your online investment by putting in money, where you have maximum chances of reaping higher financial rewards?
As you might be already aware, search engines have become much smarter today and prefer more original, high-quality content coming from trustworthy sources than ever before.
Gone are the days when fluffy, fake and copied content could still thrive and hardly get noticed. This is the era of optimized and intelligent content, which is backed by authority, expertise and exceptional quality.
Here we look at some of the best tips that you can use while sharing effective and optimized content to get top rankings on search engines:
-Add more depth to your content
It’s one thing to share information with your readers but the presentation is equally important to make it appealing to them and engage them with your content. As marketers, the most important criteria for the success of any content...
Are you interested in growing your blog subscribers list but not been able to achieve much success in your efforts?
Sometimes, despite trying several methods it may not be possible to get the best results to boost your blog readership. If you think your efforts are not getting you where you want, then it’s time to rethink on your blog optimizing strategy and find out how you can add more value addition to attract more viewers to your blog.
Do some self-check to get better success
Ask yourself the following questions:
What’s the main purpose of your website?
Is it able to support and bring more exposure to your online business?
What do you wish to achieve in the end?
Just carefully think about these questions and find out answers to them and then try the strategies that we have suggested below to turn your website visitors into loyal blog subscribers.
#Focus on providing top quality content
If you’ve just started a...
Are you looking to boost your online presence to drive free and targeted traffic for your website?
It’s a fact that search engines can attract almost 300% more traffic as compared to social media channels. One way of letting Google know that your website exists is by focusing on providing high quality and relevant content to your target audience.
But having solid content alone can’t guarantee the best outcome for getting higher search engine rankings. No doubt, quality link building is equally crucial to achieve greater success in your website marketing efforts.
Hence, it’s important for you to lay greater emphasis on this vital aspect of optimizing your blog or website for the search engines.
How link building can help?
Link building has a significant impact on how your website is ranked in the search engine results. It is the process of building and establishing quality inbound links for your website to get the required traffic and higher...
Are you facing problems with duplicate onsite content resulting in lower search engine rankings for your website?
Actually, duplicity of content can occur both onsite and offsite and with onsite duplicity, the search engines may be able to see the same content on multiple pages within your website. On the other hand, offsite duplicity refers to the content seen by the search engines on your website, which may be quite similar to some other website.
With duplicate content issues, the real dilemma arises for the search engines, while making a decision for ranking the pages.
Let’s look at some of the common duplication issues and ways to resolve them through this article:
Issues that may arise with duplicate content
Reduces crawl rate for the search engines as Googlebot is involved in searching and crawling unnecessary pages that may be similar.
Can result in poor user experience due to wrong page rankings.
Can lead to delay in rankings...
Did you know that blogging can be one of the most incredible ways to increase quality traffic to your website?
Blogging can bring tremendous exposure to your brand, while boosting online visibility of your company, if used in the right manner. However, if you’re serious about using blogging in your marketing campaigns, then it may be worthwhile to try some of the awesome tools that we’ve discussed below:
-Search for right keywords using SEMRUSH
SEMRUSH allows you to analyze competitor traffic and also find out the best combination of keywords that can be targeted to get high volume of traffic. There is an option of using the free version, where you can have instant access to the list of top 10 keywords.
Using this blogging tool, you can find out information about keywords that may be bringing traffic to your competitor’s website, along with the average number of Google searches done for the specific keywords.
In a way, if you know what...