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Targeting Moms? Social Media is a Good Place to Start

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Targeting Moms? Social Media is a Good Place to Start

Moms are responsible for keeping a lot of industries alive. As Nielsen put it, they “are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well.” If your business or website caters to families, kids, or women, then there’s a good chance that you have customers who happen to be moms. Do initial research and determine if mothers are a big part of your customer base. If they turn out to be a significant component of your user or client-base, then you may want to consider upping your online advertising and marketing efforts towards this particular demographic, because moms are increasingly becoming more web and social media savvy. In fact, according to Statista, mothers use social media a lot, with 80% of them using social media services regularly. That statistic right there should be enough to get you to increase your mom-centered social media...



5 Proven Social Marketing Strategies

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You don't have a good social networking strategy. It's difficult. You post, comment, like, and tweet, and yet nothing happens. What should you do? One thing that might help is to take a look at your marketing strategy. Don't get pulled in too many different directions at once. Instead, focus on these five proven marketing strategies that have always worked and will probably always work. 1) Good Content Good content always wins the day. People love interesting stories, funny pictures, and shocking videos. The more good content you post up to your social media account, the better. Don't worry too much about content creation itself. Even curated content can win the day on sites like Facebook and Twitter. Because content moves so quickly on social networking sites, you can repurpose the content you previously posted and keep user engagement up. How do you repurpose content? Simple. Have someone rewrite it for you or rewrite it yourself. 2)...



How to Go About a Quality Link Building Exercise

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How to Go About a Quality Link Building Exercise

Google has been reminding website builders and marketers of the importance of quality link building for years now. Ever since the Google Penguin update came out a couple of years ago, it's become clearer than ever that while most of these people have been hearing Google, they have not really been listening. They haven't understood what exactly Google's admonitions really mean. Apparently, when they hear Google tell them to concentrate on “quality link building”, they fail to hear the “quality” part. What are quality links? With Google releasing new updates to its Panda algorithm on a regular basis now, the emphasis on quality link building is stronger than ever. Basically, the general rule to follow is this: if the links that you are getting for your website are easy to get, if they are links that you don't really need to earn through effort, they are not quality links. Many people do know how to simply get...



8 Traits of Highly Effective Social Media Managers

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8 Traits of Highly Effective Social Media Managers

So you want to work in social media? Before you start sending out resumes, realize first that being a social media manager (sometimes referred to as “community manager”) isn’t as easy as it looks and it certainly isn’t for everyone. On the outside, managing social networks may look like it’s all about posting interesting articles and hitting “like” every now and then. But the truth is there’s so much more to being a social media manager than likes, tweets, and plusses. The job requires an understanding of people and an eye for emerging trends and technology, among others. Below are some of the characteristics that would make a great social media / community manager. If you’re thinking about applying or taking a job in the industry, see if you possess the following traits. (If you don’t have these characteristics, you need to be at least open to developing them.) Digitally Extroverted –...



5 Social Media Myths Busted

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5 Social Media Myths Busted

You've got a social media account - maybe several. What do you do now? If you're like most companies you either sit on it, post a few updates, or hire someone to take care of that stuff because it's laborious and doesn't lead to any kind of real bottom line results, right? Hold on a second. Social media isn't just for kids and Facebook isn't the only game in town. Have you bought into these other myths? 1) Myth: Google+ is dumb. Fact: Yes Google+ hasn't been as popular as Facebook. However, Google+ posts are showing up in the search results. If you want more visibility, get back on Google+ and get to work. There are 100 million people on Google's social network. If you start posting, someone's going to see it. Your profile will show up next to the search results for posts that shows up in search results. Consider that a good thing. So, even if you're not seeing a lot of engagement on Google+, you might see some...



How to Increase Your Click Through Rate

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How to Increase Your Click Through Rate

Do you have ads on your pages but never get any clicks? This is a problem for many people and if you rely on the money you get through these ads, it can be extremely frustrating when your click through rate (CTR) is 0,5 percent or lower. Read through this article and learn some simple things you can do to increase your CTR and get more money from your hard work. CTR Factors Traffic Before you can get any clicks you need to have traffic. If you do not have traffic to your website, it will be completely impossible to earn any money until you learn some SEO and work on promoting your website so that you can get on the front page of Google, where people are more likely to find you. But maybe your problem is not traffic. Maybe you get a great amount of page views and unique visitors to your site each day, but none of them click your ads. If this is your problem, you should proceed to the following steps and see what you can do to turn this...



Google Insider Hints That SEO is Dead

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Google Insider Hints That SEO is Dead

The latest news that is rocking the Internet marketing world goes something like this: “Try to work on your website as if SEO was not part of your plan.” “…what I tend to tell people is the following; if you want to please Google with your SEO, then forget about SEO.” Those words are from the mouth of Andre Weyher. It's rare that you get to read anything about spam and quality control from anyone but Matt Cutts, but Weyher worked for Google's search quality team for two years and recently spoke with James Norquay, a search/digital marketer in Australia about the future of SEO. Of course, the statement comes from the mouth of just one ex-Google employee. Whether this is just his opinion or whether this is something that Google really wants webmasters to follow is up for debate. Search Engine Land's Matt McGee reported that Google had no official comment (they never got back to him), so it's...



Taking Advantage of Google's Disavow Links Tool

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Taking Advantage of Google's Disavow Links Tool

Some webmasters were hurt after recent Google updates left them scrambling to cover competitors' attempts at negative SEO. It's a dirty tactic. We all know that Google (and other search engines) hate it when you manipulate their search results. After Google's Penguin update, some sites mysteriously got hammered in the search results. Webmasters started appearing on forums complaining that competitors were using paid links, and other spammy tactics, to drag down their search rankings. How could this be possible? Well, when major search engines, like Google, notice questionable backlink profiles, they may interpret the offender as the website the links are pointing to. After all, it's pretty common knowledge that everyone from small bloggers to large corporations plant links all over the web. No one writes a blog post and waits - hoping someone will find them. People promote their site. The fact that Google released a disavow links tool speaks to the idea that...



How to Make it Big On YouTube

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How to Make it Big On YouTube

YouTube may not be the hottest or most talked about social network on the web right now, but it remains to be a powerful website and platform that can help you gain a wider audience, boost your social media presence, and rank higher on Google (the search engine does include videos in SERPs). Not only is YouTube the second largest search engine next to Google, it’s also the third most visited website on the Internet. In fact, it gets over 800 million unique monthly visitors, and over 4 billion hours of YouTube videos are watched each month. Furthermore, according to the site, about 72 hours of video are uploaded by users every minute. Still need convincing? In 2011, the site had over 1 trillion views from users—that’s about 140 views for every person on earth. So by now you’re probably thinking, “Those big numbers are great and all, but what does it mean for my business?” The short answer is: Plenty. No matter what industry...



Top 10 Facebook Fan Pages and How To Use Them In Your Business

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Top 10 Facebook Fan Pages and How To Use Them In Your Business

It's not an automatic win if you sign up to Facebook, slap up a fan page, and get a few fans. The big name-brand companies out there have spent hundreds of thousands, even millions of dollars to try to figure out how to take advantage of the social network. Some of the best companies out there have finally realized that you have to "humanize" yourself on a site like Facebook. Unlike Google's organic (or even paid) search engine, people don't come to Facebook with the intention of solving a problem - not really. They log on to have fun. It's probably the largest site dedicated solely to the purpose of being entertained. Even news stories that get shared, liked, and quoted often take a back seat to neat science photos, comics, and - of course - funny cat pictures and videos. Photos happen to be one of the most sharable things on Facebook (along with videos). The best fan pages take advantage of this, along with the viral nature of contests or...



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