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Preparing for Google's Penguin 2.0: How to Protect Your Traffic

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Preparing for Google's Penguin 2.0: How to Protect Your Traffic

Google has risen to Internet dominance by capitalizing on both business savvy and game-changing innovation. From the very beginning, Google has built its brand around offering higher quality search results than its competitors. With this trendsetting user experience in mind, the search engine powerhouse released the “Panda” update to its algorithm. This drastic modification to Google’s internal workings served as a catalyst for the world of Internet marketing and SEO. Those making a living from online marketing found themselves facing a new reality. On April, 24th Google released another algorithm change also named after an adorable creature. The Google penguin update sent another strong message to the SEO community, one that made it crystal clear that quality will always overshadow the skilled exploitation of loopholes. Shortly after the internet community started to fully register the effects, Google's Matt Cutts announced that Penguin 2.0 would...



SEO vs Usability: Is One More Important Than The Other?

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SEO vs Usability: Is One More Important Than The Other?

In Internet marketing, usability and SEO aren't always synonymous. In fact, there s an entire school of thought that tries to separate "usability" from "SEO." It's thought that SEO is something done to a website to give it greater visibility in the search engines, while usability is how visitors interact with a website. Usability expert Jakob Nielsen examined how users interact with websites, and how they consume online content, back in 2003. Looking forward, it's amazing that user behavior doesn't seem to have changed much since then. In fact, Nielsen's statements back then were accurate predictions of what happens today and might be excellent predictions for the future. Your site's users don't stay on your site very long. When they do, they have a clear purpose for being there. When that purpose is fulfilled, they move on. This is the basic premise behind "information foraging," and there's...



Starting an Online Business: Common Challenges

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Starting an online business seems like a fairly straightforward process, and for the most part it is. You must reserve a catchy domain name, establish hosting services, set up a design for the website and then take it from there. However, once the website is up you might experience a number of challenges as a new online business owner. Ongoing Site Maintenance Once you set up a business site online you must maintain it regularly. That includes updating crucial information, such as prices for an online store, fixing design flaws and responding to emails from potential customers. In some cases you may have to make an all-day commitment to monitoring your site's business and fulfilling orders. If you sell a service, you cannot let more than 24-48 hours go by without responding to your clients or you might as well not respond at all. If you cannot make this commitment you should hire someone who can do it for you. Set up a reliable smartphone account to receive emails...



Why Did Your Google Ranking Drop?

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Why Did Your Google Ranking Drop?

There are different reasons why a website or web-pages can drop in there ranking, and this article will explain some of them. First you should make sure that your site was not banned from Google. To check this, you can simply do a Google search and type in site:www.your-site.com. If your site has been banned, there will be no results and nothing will appear. If your pages are still listed in Google but just removed from their previous locations, they will appear in the search. So if your site is still in Google, but is located at a much lower spot than before, your site may have been penalized. If you go to your Webmasters Tools you will be able to send in a reconsideration request, where you have to write down all of the things you have done that may have been in violation to the Google Guidelines, and what you have done to fix the problem. The Google team will then look through your request, and if your sites were in fact penalized, they will...



Why You Should Care About Apple Maps

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Why You Should Care About Apple Maps

There's been a lot of talk over Apple Maps lately. With Apple releasing iPhone 5, and iOS6, the map program developed by the geniuses in Cupertino is getting some heat. Apparently, people are getting iLost. The Apple maps program does need some work. The signs on the top of the program can be a little confusing, especially if you are moving the map around to see where you'll be going. That's ironic, since Apple pitches itself as a user-friendly company with a stunning UI. Critics are calling Maps a "complete failure." If that's the case, why worry about Maps? In a word: Apple users. The type of people using an iPhone are a very different kind of consumer. Most Apple consumers love Apple. They love their devices. They might go out of their way to use 3rd party apps, but if Maps is "good enough," most won't bother. What you need to be cognizant of is the fact that Yelp and Apple are like peanut butter and jelly....



7 Important Twitter Updates You Might Have Missed

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7 Important Twitter Updates You Might Have Missed

The big blue bird of social media has been pretty busy lately, and it has made some major changes that have affected (or will affect) how people use the service. Whether you’re a marketer, a developer, or just a typical Twitter member, be sure to keep yourself abreast with these updates as they will most likely change how you consume and post information on Twitter. This post will give you a rundown of the latest important updates that the microblogging site has implemented. If you’re a Twitter user, be sure to check them out and see how they affect you and your audience. The Header Image Update – It looks like the idea of cover images is really catching fire on the Internet. First, Facebook redesigned member profiles by requiring people to include a cover photo at the top. Not long after that, Google+ added a similar element into its profile pages. Now, it’s Twitter’s turn to join the cover image trend. Last week, the...



The Nasty Truth About Social Media Marketing

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The Nasty Truth About Social Media Marketing

Everyone's using social media these days to advertise. It's easy to jump on board when big-name companies like Facebook and Google are showing you the number of users they have. These aren't black hat community sites. These are household names. They have real users. They have an awesome ad network. They must be telling you the truth about how many users they have, right? Not so fast. You can spend a lot of time, and money, on various social networking sites like Google, Twitter, Facebook, and LinkedIn only to end up with a big marketing bill and no leads. When you peel back the veil of secrecy on these companies, the numbers behind the hype aren't so appealing. In fact, when you learn the truth, you almost want to use so-called "blackhat" techniques to take advantage of what these social sites must already know: a big portion of their user base consists of fictitious users. Facebook Facebook is one of the most...



How to Lower Your Bounce Rate

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How to Lower Your Bounce Rate

If you have a trouble holding on to your visitors, there are ways you can improve your site, so that your visitors will stay for longer than just two seconds, and view more than just one page. Your bounce rate gives you a percentage of the people that leave your website after only viewing one page. That, combined with the average time spent on your site, will give you a pretty good picture of what people think about your site. You can see your bounce rate and the time they spend on your site in Google Analytics. If people leave your site after only viewing one page, it should tell you that your site does not give people what they are looking for. One factor that could cause this high bounce rate is, if your title does not match your page content. So if you call a page “how to get rid of bedbugs” and your site talks a lot about bedbugs but never really how to get rid of them, your visitors will feel cheated and leave your site immediately. An...



SEO No Nos: Guaranteed Ways to Kill Your Site

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SEO No Nos: Guaranteed Ways to Kill Your Site

Everyone knows the importance of great SEO techniques to the success of your website or blog. What many people do not realize, however, is that there are some definite no nos when it comes to SEO... deadly mistakes that can kill your site without your realizing there is a problem. As you build your site's search engine optimization strategies, make sure you are not sabotaging your own success by engaging in these success killers: Naming Your Home Page 'Home' – The title tag is a very powerful resource in making sure your site appears in the index listings of search engines. In fact, this tag is so powerful that it is considered by many to be the most vital aspect of your website design. Unfortunately, many website owners overlook this resource and forget to change their title tag from its default setting of 'Home'. Unless your target market is likely to be searching for Home in the search engines, change your title tag to fit your...



Making Social Media Work For Your Small Business

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Old-school salesmanship and social media marketing have a lot in common. Contrary to popular belief, the best salesmen aren't the ones who talk their prospects into buying something. No, the best salesmen are the ones that listen. They listen to every word the prospect has to say before making a judgment about whether they can sell anything. Social media is a lot like that. For small businesses, this type of internet marketing is very different from traditional SEO because it represents a way for you to interact with potential and existing customers on a very informal level. Because of this, you're allowed entry into a world that you otherwise wouldn't be privy to. The key thing to remember, in a business context, is to listen. Do a lot of listening. Listen (or rather, read) everything that your potential customers have to say before offering them anything. Instead of rushing in with your solution, listen to their problems and challenges. Let them tell you what...



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