It's not an automatic win if you sign up to Facebook, slap up a fan page, and get a few fans. The big name-brand companies out there have spent hundreds of thousands, even millions of dollars to try to figure out how to take advantage of the social network. Some of the best companies out there have finally realized that you have to "humanize" yourself on a site like Facebook.
Unlike Google's organic (or even paid) search engine, people don't come to Facebook with the intention of solving a problem - not really. They log on to have fun. It's probably the largest site dedicated solely to the purpose of being entertained.
Even news stories that get shared, liked, and quoted often take a back seat to neat science photos, comics, and - of course - funny cat pictures and videos. Photos happen to be one of the most sharable things on Facebook (along with videos). The best fan pages take advantage of this, along with the viral nature of contests or...
LinkedIn is one of the best business to business sites on the Internet. It's filled with professionals from almost every industry. Because of this, it's a marketer's dream. There's a lot Internet gurus on the net that write about how to take advantage of the social networking site, but a few things always seem to go overlooked. Breaking the TOS on LinkedIn is one of the easiest ways to get yourself banned and ruin any marketing potential you have there.
So, if you want to cultivate some of the best leads ever for your company, don't:
1. Use a Fake Name - Fake names are a big no-no on LinekdIn. It seems like an obvious rule, but some people use nicknames to keep their anonymity and some small business owners use the company name while building a personal profile page. If LinkedIn catches you using anything but your real name, you could lose your account forever.
2. Spam Groups Discussions - It's unfortunate, but some marketers take advantage...
On October 4, Facebook announced that it had reached more than one billion monthly active users. In short and sweet blog post, founder and CEO Mark Zuckerberg himself wrote:
This morning, there are more than one billion people using Facebook actively each month.
If you're reading this: thank you for giving me and my little team the honor of serving you.
Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.
I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.
The blog post also included a link to a fact sheet that breaks down other key metrics about how people are using Facebook. Here are some of the most interesting facts in the document:
Since the social network’s launch it saw:
Over 1.13 trillion likes since launch in February 2009
140.3 billion friend...
Most marketers use the Internet to find new keywords. It's almost a given that you have to go online, use Google's Adwords tool, and piece together a keyword list to target for SEO purposes. Is this the right way to go about doing keyword research? Sometimes. Sometimes not. Kelly Ayres from the SEER Interactive blog recently wrote about a unique way to find new keywords: go offline.
Ayres tells us to interview our audience, and mentions several ways to go about doing this. Here are a few more that you might find useful:
Do a Direct Mail Campaign
A survey conducted via direct mail is expensive, but it can yield some of the best results you'll ever get. First of all, an offline survey won't be snagged up and used by your competition. You'll get the jump on them, not the other way 'round. A survey could consist of several very pointed questions about the values, opinions, complaints, concerns, and questions that your target market has...
There used to be a time when buying an exact-match domain was a shoe-in for the number one spot in Google's search engine. Not anymore. Google has apparently tweaked its algorithm yet again to discount the importance of EMDs.
What's an EMD?
An EMD is a website address that focuses on your keyword, rather than your brand name. An example of an EMD would be "perfectwhiteteeth.com." If you're targeting the keyword "perfect white teeth" because you have an awesome CPA offer, or you just want to build a site around that keyword so that you can monetize it with ads, you used to use an EMD. The EMD would theoretically give you a nice boost in the search engines because your keyword was right in the domain name. It doesn't get much better than that.
What's Happened to EMDs?
According to SEOMoz contributor, Dr. Pete, EMDs are being hit by Google. Late last month (Sept 28th), Matt Cutts sent out the...
It’s no question that blogging can do wonders for your site’s ranking and traffic. Having a blog allows you to gain more SEO juice and more importantly, it serves a way to engage and communicate with your visitors.
However, a lot of people get frustrated with blogging mainly because they’re not seeing enough results, traffic-wise. If you’re having the same issue, check out the following tips below and see how you can get more people to visit and spread the word about your blog.
Be consistent – This is probably the most crucial blogging tip that you can get. Blog often, and do it consistently. Don’t be the type of blogger that publishes a great post, then disappears from the blogosphere for several months. If you really want to sustain a steady level of traffic to your website, then you must steadily produce content as well.
Create an editorial calendar and plan your posts in advance. This will not only keep you on...
Google has risen to Internet dominance by capitalizing on both business savvy and game-changing innovation. From the very beginning, Google has built its brand around offering higher quality search results than its competitors. With this trendsetting user experience in mind, the search engine powerhouse released the “Panda” update to its algorithm.
This drastic modification to Google’s internal workings served as a catalyst for the world of Internet marketing and SEO. Those making a living from online marketing found themselves facing a new reality. On April, 24th Google released another algorithm change also named after an adorable creature. The Google penguin update sent another strong message to the SEO community, one that made it crystal clear that quality will always overshadow the skilled exploitation of loopholes.
Shortly after the internet community started to fully register the effects, Google's Matt Cutts announced that Penguin 2.0 would...
In Internet marketing, usability and SEO aren't always synonymous. In fact, there s an entire school of thought that tries to separate "usability" from "SEO." It's thought that SEO is something done to a website to give it greater visibility in the search engines, while usability is how visitors interact with a website.
Usability expert Jakob Nielsen examined how users interact with websites, and how they consume online content, back in 2003. Looking forward, it's amazing that user behavior doesn't seem to have changed much since then. In fact, Nielsen's statements back then were accurate predictions of what happens today and might be excellent predictions for the future.
Your site's users don't stay on your site very long. When they do, they have a clear purpose for being there. When that purpose is fulfilled, they move on. This is the basic premise behind "information foraging," and there's...
Starting an online business seems like a fairly straightforward process, and for the most part it is. You must reserve a catchy domain name, establish hosting services, set up a design for the website and then take it from there. However, once the website is up you might experience a number of challenges as a new online business owner.
Ongoing Site Maintenance
Once you set up a business site online you must maintain it regularly. That includes updating crucial information, such as prices for an online store, fixing design flaws and responding to emails from potential customers. In some cases you may have to make an all-day commitment to monitoring your site's business and fulfilling orders. If you sell a service, you cannot let more than 24-48 hours go by without responding to your clients or you might as well not respond at all.
If you cannot make this commitment you should hire someone who can do it for you. Set up a reliable smartphone account to receive emails...
There are different reasons why a website or web-pages can drop in there ranking, and this article will explain some of them.
First you should make sure that your site was not banned from Google. To check this, you can simply do a Google search and type in site:www.your-site.com. If your site has been banned, there will be no results and nothing will appear. If your pages are still listed in Google but just removed from their previous locations, they will appear in the search.
So if your site is still in Google, but is located at a much lower spot than before, your site may have been penalized. If you go to your Webmasters Tools you will be able to send in a reconsideration request, where you have to write down all of the things you have done that may have been in violation to the Google Guidelines, and what you have done to fix the problem. The Google team will then look through your request, and if your sites were in fact penalized, they will...