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Taking Advantage of Google's Disavow Links Tool

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Taking Advantage of Google's Disavow Links Tool

Some webmasters were hurt after recent Google updates left them scrambling to cover competitors' attempts at negative SEO. It's a dirty tactic. We all know that Google (and other search engines) hate it when you manipulate their search results. After Google's Penguin update, some sites mysteriously got hammered in the search results. Webmasters started appearing on forums complaining that competitors were using paid links, and other spammy tactics, to drag down their search rankings. How could this be possible? Well, when major search engines, like Google, notice questionable backlink profiles, they may interpret the offender as the website the links are pointing to. After all, it's pretty common knowledge that everyone from small bloggers to large corporations plant links all over the web. No one writes a blog post and waits - hoping someone will find them. People promote their site. The fact that Google released a disavow links tool speaks to the idea that...



How to Make it Big On YouTube

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How to Make it Big On YouTube

YouTube may not be the hottest or most talked about social network on the web right now, but it remains to be a powerful website and platform that can help you gain a wider audience, boost your social media presence, and rank higher on Google (the search engine does include videos in SERPs). Not only is YouTube the second largest search engine next to Google, it’s also the third most visited website on the Internet. In fact, it gets over 800 million unique monthly visitors, and over 4 billion hours of YouTube videos are watched each month. Furthermore, according to the site, about 72 hours of video are uploaded by users every minute. Still need convincing? In 2011, the site had over 1 trillion views from users—that’s about 140 views for every person on earth. So by now you’re probably thinking, “Those big numbers are great and all, but what does it mean for my business?” The short answer is: Plenty. No matter what industry...



Top 10 Facebook Fan Pages and How To Use Them In Your Business

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Top 10 Facebook Fan Pages and How To Use Them In Your Business

It's not an automatic win if you sign up to Facebook, slap up a fan page, and get a few fans. The big name-brand companies out there have spent hundreds of thousands, even millions of dollars to try to figure out how to take advantage of the social network. Some of the best companies out there have finally realized that you have to "humanize" yourself on a site like Facebook. Unlike Google's organic (or even paid) search engine, people don't come to Facebook with the intention of solving a problem - not really. They log on to have fun. It's probably the largest site dedicated solely to the purpose of being entertained. Even news stories that get shared, liked, and quoted often take a back seat to neat science photos, comics, and - of course - funny cat pictures and videos. Photos happen to be one of the most sharable things on Facebook (along with videos). The best fan pages take advantage of this, along with the viral nature of contests or...



5 Ways To Kill Your LinkedIn Account and Destroy Your Reputation

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LinkedIn is one of the best business to business sites on the Internet. It's filled with professionals from almost every industry. Because of this, it's a marketer's dream. There's a lot Internet gurus on the net that write about how to take advantage of the social networking site, but a few things always seem to go overlooked. Breaking the TOS on LinkedIn is one of the easiest ways to get yourself banned and ruin any marketing potential you have there. So, if you want to cultivate some of the best leads ever for your company, don't: 1. Use a Fake Name - Fake names are a big no-no on LinekdIn. It seems like an obvious rule, but some people use nicknames to keep their anonymity and some small business owners use the company name while building a personal profile page. If LinkedIn catches you using anything but your real name, you could lose your account forever. 2. Spam Groups Discussions - It's unfortunate, but some marketers take advantage...



Facebook Has a Billion Users. Now What?

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Facebook Has a Billion Users. Now What?

On October 4, Facebook announced that it had reached more than one billion monthly active users. In short and sweet blog post, founder and CEO Mark Zuckerberg himself wrote: This morning, there are more than one billion people using Facebook actively each month. If you're reading this: thank you for giving me and my little team the honor of serving you. Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too. The blog post also included a link to a fact sheet that breaks down other key metrics about how people are using Facebook. Here are some of the most interesting facts in the document: Since the social network’s launch it saw: Over 1.13 trillion likes since launch in February 2009 140.3 billion friend...



Finding Killer Keywords Without Using Google (or the Internet)

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Most marketers use the Internet to find new keywords. It's almost a given that you have to go online, use Google's Adwords tool, and piece together a keyword list to target for SEO purposes. Is this the right way to go about doing keyword research? Sometimes. Sometimes not. Kelly Ayres from the SEER Interactive blog recently wrote about a unique way to find new keywords: go offline. Ayres tells us to interview our audience, and mentions several ways to go about doing this. Here are a few more that you might find useful: Do a Direct Mail Campaign A survey conducted via direct mail is expensive, but it can yield some of the best results you'll ever get. First of all, an offline survey won't be snagged up and used by your competition. You'll get the jump on them, not the other way 'round. A survey could consist of several very pointed questions about the values, opinions, complaints, concerns, and questions that your target market has...



Are Exact-Match Domains Dead?

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Are Exact-Match Domains Dead?

There used to be a time when buying an exact-match domain was a shoe-in for the number one spot in Google's search engine. Not anymore. Google has apparently tweaked its algorithm yet again to discount the importance of EMDs. What's an EMD? An EMD is a website address that focuses on your keyword, rather than your brand name. An example of an EMD would be "perfectwhiteteeth.com." If you're targeting the keyword "perfect white teeth" because you have an awesome CPA offer, or you just want to build a site around that keyword so that you can monetize it with ads, you used to use an EMD. The EMD would theoretically give you a nice boost in the search engines because your keyword was right in the domain name. It doesn't get much better than that. What's Happened to EMDs? According to SEOMoz contributor, Dr. Pete, EMDs are being hit by Google. Late last month (Sept 28th), Matt Cutts sent out the...



10 Effective Ways to Get People to Visit Your Blog

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10 Effective Ways to Get People to Visit Your Blog

It’s no question that blogging can do wonders for your site’s ranking and traffic. Having a blog allows you to gain more SEO juice and more importantly, it serves a way to engage and communicate with your visitors. However, a lot of people get frustrated with blogging mainly because they’re not seeing enough results, traffic-wise. If you’re having the same issue, check out the following tips below and see how you can get more people to visit and spread the word about your blog. Be consistent – This is probably the most crucial blogging tip that you can get. Blog often, and do it consistently. Don’t be the type of blogger that publishes a great post, then disappears from the blogosphere for several months. If you really want to sustain a steady level of traffic to your website, then you must steadily produce content as well. Create an editorial calendar and plan your posts in advance. This will not only keep you on...



Preparing for Google's Penguin 2.0: How to Protect Your Traffic

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Preparing for Google's Penguin 2.0: How to Protect Your Traffic

Google has risen to Internet dominance by capitalizing on both business savvy and game-changing innovation. From the very beginning, Google has built its brand around offering higher quality search results than its competitors. With this trendsetting user experience in mind, the search engine powerhouse released the “Panda” update to its algorithm. This drastic modification to Google’s internal workings served as a catalyst for the world of Internet marketing and SEO. Those making a living from online marketing found themselves facing a new reality. On April, 24th Google released another algorithm change also named after an adorable creature. The Google penguin update sent another strong message to the SEO community, one that made it crystal clear that quality will always overshadow the skilled exploitation of loopholes. Shortly after the internet community started to fully register the effects, Google's Matt Cutts announced that Penguin 2.0 would...



SEO vs Usability: Is One More Important Than The Other?

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SEO vs Usability: Is One More Important Than The Other?

In Internet marketing, usability and SEO aren't always synonymous. In fact, there s an entire school of thought that tries to separate "usability" from "SEO." It's thought that SEO is something done to a website to give it greater visibility in the search engines, while usability is how visitors interact with a website. Usability expert Jakob Nielsen examined how users interact with websites, and how they consume online content, back in 2003. Looking forward, it's amazing that user behavior doesn't seem to have changed much since then. In fact, Nielsen's statements back then were accurate predictions of what happens today and might be excellent predictions for the future. Your site's users don't stay on your site very long. When they do, they have a clear purpose for being there. When that purpose is fulfilled, they move on. This is the basic premise behind "information foraging," and there's...



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