Everyone knows the importance of great SEO techniques to the success of your website or blog. What many people do not realize, however, is that there are some definite no nos when it comes to SEO... deadly mistakes that can kill your site without your realizing there is a problem. As you build your site's search engine optimization strategies, make sure you are not sabotaging your own success by engaging in these success killers:
Naming Your Home Page 'Home' – The title tag is a very powerful resource in making sure your site appears in the index listings of search engines. In fact, this tag is so powerful that it is considered by many to be the most vital aspect of your website design. Unfortunately, many website owners overlook this resource and forget to change their title tag from its default setting of 'Home'. Unless your target market is likely to be searching for Home in the search engines, change your title tag to fit your...
Old-school salesmanship and social media marketing have a lot in common. Contrary to popular belief, the best salesmen aren't the ones who talk their prospects into buying something. No, the best salesmen are the ones that listen. They listen to every word the prospect has to say before making a judgment about whether they can sell anything.
Social media is a lot like that. For small businesses, this type of internet marketing is very different from traditional SEO because it represents a way for you to interact with potential and existing customers on a very informal level. Because of this, you're allowed entry into a world that you otherwise wouldn't be privy to. The key thing to remember, in a business context, is to listen. Do a lot of listening. Listen (or rather, read) everything that your potential customers have to say before offering them anything. Instead of rushing in with your solution, listen to their problems and challenges. Let them tell you what...
Being on social networks such as Facebook and Twitter isn’t just about marketing and building awareness for you brand. Customer service is increasingly becoming a huge aspect of the social media landscape. A lot of people use online channels to voice out complaints and share bad experiences, so you should always be on your toes when it comes to handling the things being said about your company.
Performing customer service through social media isn’t a job that should be handled informally. If anything, companies should exert more effort to take it more seriously and spend more resources in training customer service reps.
Below are some tips and best practices for performing customer service via social media. Check them out and see which ones are applicable to your business:
1. Continuously monitor conversations – Use social media monitoring tools to track what’s being said about your company. Websites such as socialmention.com...
Much virtual ink has been spilt on the topic of SEO copywriting. However, sometimes website owners seem to forget that SEO copywriting is about copywriting first and foremost. Search engine optimization is important, because if a website can't be found, its content won't be read, but a website with over-optimized content won't appeal to online readers.
Over-optimization became a big problem that was affecting the quality of Google Search results. That is why, earlier this year, the search engine company released two important updates, namely Panda and Penguin, that would ensure quality results for Google users. Many websites were penalized, or “Pandalized”, under the new regulations.
Many of you will have come across web content that was obviously written with certain keywords in mind. One of the main hallmarks of bad SEO copywriting is repetition. This type of content gives SEO copywriting a bad reputation. Most of these texts...
There are times when even the most competent individuals come up short. Whether it’s a case of marketers who can’t come up with new taglines, bloggers not having enough content, or startups failing to gather enough funds, not having sufficient resources to complete a project can be a vary daunting experience.
But thanks to the Internet, not having enough resources is becoming less and less of an issue. Gone are the days when you need to have a lot of money in your pocket if you want to build a product. And in this day and age, you don’t need to be a walking encyclopedia or know a lot of “experts” to come up with a good article or a book.
So what makes all these things possible? One word: crowd. More and more people are using the power of the crowd to gather ideas, gain inspiration, and even raise money for their business.
This blog post will discuss crowdsourcing and crowdfunding, two types of methods that people use to...
Did you know that you can speed up your website load times by 60 percent, practically eliminate DDoS attacks, eliminate bandwidth usage limits, and eliminate spam on your blog? It seems incredible, but CloudFlare does exactly that. One of the issues on most webmasters' minds, at one point or another, is security. Making a site more secure builds trust between you and your visitors, reduces headaches for you, and allows you to focus on what you do best: content creation and running your business. Another issue webmasters face is limitations on bandwidth usage, spam attacks, and DDos attacks (if you're a semi-popular website). While it wasn't originally designed to act as a distribution channel and content delivery network, CloudFlare's serendipitous experiment has thus far given users far more than what they bargained for.
How Website Security Usually Works
Website security is often done "in-house" for most large websites. Corporate...
Publishing original content is an important part of your marketing strategy. If your content goes viral, it takes on a life of its own, being shared, talked about and gathering natural backlinks with very little effort. Getting your content to go viral, however, is no easy task. With enormous competition for the attention of Internet users, your content must stand out from the crowd. While it is difficult to predict how popular your marketing efforts may be, there are things you can do to increase the chances of your content going viral.
Do something outrageous
Many of the most popular online videos include crazy stunts or outrageous behaviour. Videos that shock and surprise viewers are among the most shared of all. This doesn't mean that you have to do something dangerous or illegal; ordinary situations can be made to shock and surprise by the addition of an unexpected element.
Make people think
Posing open questions, asking...
The world of SEO is changing every day. That doesn't mean that you have to change SEO tactics every day. There are a lot of webmasters out there that believe that. They believe that since Google makes hundreds of algorithm changes every year, that they need to make at least as many changes to keep up. Wrong. Just follow the Google Webmaster blog. You'll find a common thread in all of the updates. Every update is aimed at trying to improve search results.
If you try to swim upstream, you'll end up with endless headaches and feel like you're wasting a lot of time. SEO can be a stressful art - even for those who work in the business. Accept the premise that your job is to give your site visitors the best possible experience on your blog and it will make your life a lot easier. Here are a few plugins for Wordpress that can help you:
Google Analytics Dashboard
Everyone knows what Google Analytics is. It's possibly the best analytics...
It’s a problem that all website owners wish they had – too much traffic. However, if you are ill-prepared for this wonderful dilemma, it could be disastrous for your business.
There are many things that cause a surge in traffic. Maybe you create a particularly interesting or engaging piece of content and it goes viral. Or what if Bill O’Reilly mentions your business or product on Fox News? The result could mean an influx of visitors clamoring to get to your site. And did you know that most small business websites are not prepared for even as much as a 200% increase in traffic? Whatever the reason for your increase in traffic, it pays to prepare your site ahead of time to handle the load.
Here are a few tips to ensure that your site is equipped to handle higher-than-usual traffic surges:
Create a mobile or light version. Decorative elements are great for professional branding and design but combine those flashy elements with heavy...
If you ever bought fake “Likes” for your Facebook Page, then prepare yourself, because you might see a dent on your fan count soon. On Friday, the social network announced that it will “take action against suspicious Likes.” Here’s what the Facebook Security team had to say about the matter:
When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content. As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.
This change isn’t expected to be too drastic. According to Facebook, “less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms.” Facebook’s security team didn’t reveal any specifics as to how they will remove...