The big blue bird of social media has been pretty busy lately, and it has made some major changes that have affected (or will affect) how people use the service. Whether you’re a marketer, a developer, or just a typical Twitter member, be sure to keep yourself abreast with these updates as they will most likely change how you consume and post information on Twitter.
This post will give you a rundown of the latest important updates that the microblogging site has implemented. If you’re a Twitter user, be sure to check them out and see how they affect you and your audience.
The Header Image Update – It looks like the idea of cover images is really catching fire on the Internet. First, Facebook redesigned member profiles by requiring people to include a cover photo at the top. Not long after that, Google+ added a similar element into its profile pages. Now, it’s Twitter’s turn to join the cover image trend.
Last week, the...
Everyone's using social media these days to advertise. It's easy to jump on board when big-name companies like Facebook and Google are showing you the number of users they have. These aren't black hat community sites. These are household names. They have real users. They have an awesome ad network. They must be telling you the truth about how many users they have, right? Not so fast. You can spend a lot of time, and money, on various social networking sites like Google, Twitter, Facebook, and LinkedIn only to end up with a big marketing bill and no leads.
When you peel back the veil of secrecy on these companies, the numbers behind the hype aren't so appealing. In fact, when you learn the truth, you almost want to use so-called "blackhat" techniques to take advantage of what these social sites must already know: a big portion of their user base consists of fictitious users.
Facebook is one of the most...
If you have a trouble holding on to your visitors, there are ways you can improve your site, so that your visitors will stay for longer than just two seconds, and view more than just one page. Your bounce rate gives you a percentage of the people that leave your website after only viewing one page. That, combined with the average time spent on your site, will give you a pretty good picture of what people think about your site. You can see your bounce rate and the time they spend on your site in Google Analytics.
If people leave your site after only viewing one page, it should tell you that your site does not give people what they are looking for.
One factor that could cause this high bounce rate is, if your title does not match your page content. So if you call a page “how to get rid of bedbugs” and your site talks a lot about bedbugs but never really how to get rid of them, your visitors will feel cheated and leave your site immediately. An...
Everyone knows the importance of great SEO techniques to the success of your website or blog. What many people do not realize, however, is that there are some definite no nos when it comes to SEO... deadly mistakes that can kill your site without your realizing there is a problem. As you build your site's search engine optimization strategies, make sure you are not sabotaging your own success by engaging in these success killers:
Naming Your Home Page 'Home' – The title tag is a very powerful resource in making sure your site appears in the index listings of search engines. In fact, this tag is so powerful that it is considered by many to be the most vital aspect of your website design. Unfortunately, many website owners overlook this resource and forget to change their title tag from its default setting of 'Home'. Unless your target market is likely to be searching for Home in the search engines, change your title tag to fit your...
Old-school salesmanship and social media marketing have a lot in common. Contrary to popular belief, the best salesmen aren't the ones who talk their prospects into buying something. No, the best salesmen are the ones that listen. They listen to every word the prospect has to say before making a judgment about whether they can sell anything.
Social media is a lot like that. For small businesses, this type of internet marketing is very different from traditional SEO because it represents a way for you to interact with potential and existing customers on a very informal level. Because of this, you're allowed entry into a world that you otherwise wouldn't be privy to. The key thing to remember, in a business context, is to listen. Do a lot of listening. Listen (or rather, read) everything that your potential customers have to say before offering them anything. Instead of rushing in with your solution, listen to their problems and challenges. Let them tell you what...
Being on social networks such as Facebook and Twitter isn’t just about marketing and building awareness for you brand. Customer service is increasingly becoming a huge aspect of the social media landscape. A lot of people use online channels to voice out complaints and share bad experiences, so you should always be on your toes when it comes to handling the things being said about your company.
Performing customer service through social media isn’t a job that should be handled informally. If anything, companies should exert more effort to take it more seriously and spend more resources in training customer service reps.
Below are some tips and best practices for performing customer service via social media. Check them out and see which ones are applicable to your business:
1. Continuously monitor conversations – Use social media monitoring tools to track what’s being said about your company. Websites such as socialmention.com...
Much virtual ink has been spilt on the topic of SEO copywriting. However, sometimes website owners seem to forget that SEO copywriting is about copywriting first and foremost. Search engine optimization is important, because if a website can't be found, its content won't be read, but a website with over-optimized content won't appeal to online readers.
Over-optimization became a big problem that was affecting the quality of Google Search results. That is why, earlier this year, the search engine company released two important updates, namely Panda and Penguin, that would ensure quality results for Google users. Many websites were penalized, or “Pandalized”, under the new regulations.
Many of you will have come across web content that was obviously written with certain keywords in mind. One of the main hallmarks of bad SEO copywriting is repetition. This type of content gives SEO copywriting a bad reputation. Most of these texts...
There are times when even the most competent individuals come up short. Whether it’s a case of marketers who can’t come up with new taglines, bloggers not having enough content, or startups failing to gather enough funds, not having sufficient resources to complete a project can be a vary daunting experience.
But thanks to the Internet, not having enough resources is becoming less and less of an issue. Gone are the days when you need to have a lot of money in your pocket if you want to build a product. And in this day and age, you don’t need to be a walking encyclopedia or know a lot of “experts” to come up with a good article or a book.
So what makes all these things possible? One word: crowd. More and more people are using the power of the crowd to gather ideas, gain inspiration, and even raise money for their business.
This blog post will discuss crowdsourcing and crowdfunding, two types of methods that people use to...
Did you know that you can speed up your website load times by 60 percent, practically eliminate DDoS attacks, eliminate bandwidth usage limits, and eliminate spam on your blog? It seems incredible, but CloudFlare does exactly that. One of the issues on most webmasters' minds, at one point or another, is security. Making a site more secure builds trust between you and your visitors, reduces headaches for you, and allows you to focus on what you do best: content creation and running your business. Another issue webmasters face is limitations on bandwidth usage, spam attacks, and DDos attacks (if you're a semi-popular website). While it wasn't originally designed to act as a distribution channel and content delivery network, CloudFlare's serendipitous experiment has thus far given users far more than what they bargained for.
How Website Security Usually Works
Website security is often done "in-house" for most large websites. Corporate...
Publishing original content is an important part of your marketing strategy. If your content goes viral, it takes on a life of its own, being shared, talked about and gathering natural backlinks with very little effort. Getting your content to go viral, however, is no easy task. With enormous competition for the attention of Internet users, your content must stand out from the crowd. While it is difficult to predict how popular your marketing efforts may be, there are things you can do to increase the chances of your content going viral.
Do something outrageous
Many of the most popular online videos include crazy stunts or outrageous behaviour. Videos that shock and surprise viewers are among the most shared of all. This doesn't mean that you have to do something dangerous or illegal; ordinary situations can be made to shock and surprise by the addition of an unexpected element.
Make people think
Posing open questions, asking...