Publishing original content is an important part of your marketing strategy. If your content goes viral, it takes on a life of its own, being shared, talked about and gathering natural backlinks with very little effort. Getting your content to go viral, however, is no easy task. With enormous competition for the attention of Internet users, your content must stand out from the crowd. While it is difficult to predict how popular your marketing efforts may be, there are things you can do to increase the chances of your content going viral.
Do something outrageous
Many of the most popular online videos include crazy stunts or outrageous behaviour. Videos that shock and surprise viewers are among the most shared of all. This doesn't mean that you have to do something dangerous or illegal; ordinary situations can be made to shock and surprise by the addition of an unexpected element.
Make people think
Posing open questions, asking...
The world of SEO is changing every day. That doesn't mean that you have to change SEO tactics every day. There are a lot of webmasters out there that believe that. They believe that since Google makes hundreds of algorithm changes every year, that they need to make at least as many changes to keep up. Wrong. Just follow the Google Webmaster blog. You'll find a common thread in all of the updates. Every update is aimed at trying to improve search results.
If you try to swim upstream, you'll end up with endless headaches and feel like you're wasting a lot of time. SEO can be a stressful art - even for those who work in the business. Accept the premise that your job is to give your site visitors the best possible experience on your blog and it will make your life a lot easier. Here are a few plugins for Wordpress that can help you:
Google Analytics Dashboard
Everyone knows what Google Analytics is. It's possibly the best analytics...
It’s a problem that all website owners wish they had – too much traffic. However, if you are ill-prepared for this wonderful dilemma, it could be disastrous for your business.
There are many things that cause a surge in traffic. Maybe you create a particularly interesting or engaging piece of content and it goes viral. Or what if Bill O’Reilly mentions your business or product on Fox News? The result could mean an influx of visitors clamoring to get to your site. And did you know that most small business websites are not prepared for even as much as a 200% increase in traffic? Whatever the reason for your increase in traffic, it pays to prepare your site ahead of time to handle the load.
Here are a few tips to ensure that your site is equipped to handle higher-than-usual traffic surges:
Create a mobile or light version. Decorative elements are great for professional branding and design but combine those flashy elements with heavy...
If you ever bought fake “Likes” for your Facebook Page, then prepare yourself, because you might see a dent on your fan count soon. On Friday, the social network announced that it will “take action against suspicious Likes.” Here’s what the Facebook Security team had to say about the matter:
When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content. As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.
This change isn’t expected to be too drastic. According to Facebook, “less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms.” Facebook’s security team didn’t reveal any specifics as to how they will remove...
A lot of really smart webmasters are making really dumb mistakes with their on-site SEO. Everyone knows what SEO is, right? It's all about optimizing your keywords on the pages and posts of your site, making sure you have good H1 tags, that you bold keywords, that you do good interlinking, and so on. That's all there is to is, right? Right? Not so fast. What about qualitative factors? What about user experience. Believe it or not, user experience is these most important thing you can do to improve your site's ranking.
Let Google Take Care of Ranking
A lot of folks try to use anchor text and other link building tactics to increase their rank. On-site, they try to optimize keywords (whatever that means). The truth is that no one knows what future changes Google will make and no one really understands the algorithm at Google except employees that work there - that work on the algorithm.
The point is this: focus on creating relevant content...
A lot of folks are having problems getting Wikipedia links to stick. Editors are brutal, and the review process can seem like someone is unfairly taking your hard earned work and not crediting you with a job well done. You have to understand something about Wikipedia: links are extremely hard to get. That's what makes them so darned valuable. Getting a link to stick will mean that you've made it through a very serious editing process and have had some of the toughest editors on the planet give you a thumbs up. Before you can claim victory, however, you have to add value to the site. There are basically two ways to do this:
1) Write a Wiki page
2) Become a trusted editor
Writing a Wiki Page
To write your own page, all you need to do is fill in the gaps somewhere on a popular Wikipedia page. Keep in mind that, as far as Wikipedia is concerned, you don't own any of the material you publish. Yes, it's brutal. Anything you contribute will...
With so many people buying fake "Likes" on Fiverr, or some other "gig" site, there ought to be a way for honest people to get honest "Likes" on Facebook. After you've introduced your website to all of your personal contacts, it's time to think about a larger strategy. This one is courtesy of James Altucher and goes something like this:
1) Be in charge of your own promotion. A lot of webmasters think that if they write great content, people will spontaneously link to their website. Maybe that's true, but maybe not. If you're doing nothing to promote yourself, then you should expect nothing in return. Yes, Google might pick up on those long-tail keywords, and help you out with them in the SERPs. However, if you're after social traffic, then you will need to give yourself a boost or have an offer so unique and compelling that people are going to call you on the phone begging you to let them link to your site (i.e....
Don’t believe all the gloom and doom that you hear about email marketing, because email is most certainly not dead. Social media fanatics may act like email is on its way out and social is the new silver bullet when it comes to reaching customers, but the fact is, email still remains one of the most effective online marketing tools out there and it will continue to be a power player for years to come.
Of course, this isn’t to downplay the effectiveness of social media. Sites like Facebook, Twitter, Pinterest, and the like all have very unique features that allow brands to connect with users like never before. With that said, instead of comparing the two marketing tools, it’s best to find ways to make email and social media work together. They don’t have to compete with each other, and marketers aren’t required to pick one over the other.
In fact, Experian recently released a new infographic that illustrates how marketers can...
Earlier this year there was a significant amount of commotion in the online world when business websites were hit where it hurts them the most, namely in their search engine results. Google search engine updates with names like Panda and Penguin had a detrimental effect on the page ranking of what the company deems to be over-optimized or spammy websites. While this should have been good news to website owners who follow Google's best practice guidelines carefully, even they are not safe thanks to the increased chance of being hurt by so-called negative SEO (search engine optimization).
What is Negative SEO?
There are a number of techniques that fall into the category of negative SEO, and some are easier to protect yourself against then others. Let us take a look at the three most damaging negative SEO techniques that can be used against your website.
The hack/malware technique is often used by malicious...
As a small business owner, you're busy managing the day to day affairs of your enterprise and may find that you have little time to manage your website. Such neglect is understandable if most of your customer transactions are completed face to face, and your website serves mostly as an informational portal for your clientele. For everyone else, a website can be an important business generator, a way for you to win new customers. However, to shine online you need to connect with people and one certain way to do that is by following a proven search engine optimization blueprint for your small business.
1. Easy to access. Your SEO blueprint begins with having a website that loads quickly, is easy to access and has clear navigation instructions. Navigation tabs should be placed where everyone can see them -- above the fold. Your site should make use of corporate style sheets or be based on a content management system platform such as WordPress to give every...