If you’re a blogger, an Internet advertiser, or someone running an online business, then consider yourself lucky because you are operating in a world of near-endless opportunities. The World Wide Web offers tons of chances for people to make connections, find customers, and earn money. Markets are evolving, and more and more consumers are going on the Internet to find information, make purchases, and connect with others.
If you’re thinking of doing business online but are still on the fence about it, check out the detailed explanations below on why there is no better time than now to become an online entrepreneur:
1. We are in the information age – The industrial age, which is characterized by assembly lines and factories, is long gone. Jobs are being replaced by computers, and activities that used to take a lot of time and manpower can now be done in minutes or even seconds thanks to computers and the Internet.
We are now in the...
“Never judge a book by its cover” is a familiar English expression. Don't prejudge the value of something based solely on its appearance. Unfortunately, on the internet nothing could be further from the truth. First impressions decide whether visitors will stick around on your website or if they will quickly click on to something else. Because your home page is the first port of call for many visitors, it is important that the page draws them in. Here is how to check if your home page does just that.
1. The Attention Puller
A good home page is a page where the designer has thought about the main tasks that visitors might want to do after first landing on that page. Which element on your home page attracts your gaze almost instantly? It should be the area where visitors can perform those main tasks. With this simple check you can quickly find out if the focus or attention puller on your home page is the right one. If not, then the attention...
Less than a decade ago, the Internet was far less interactive than it is now and much fewer people had access to it as well. Roll on the past few years and things like social media and cloud services have taken the virtual world by storm. When it comes to promoting a website, there is a great deal more to do than a little search engine optimization to build up a decent amount of traffic to your site. As the virtual world evolves, Internet marketing is becoming more and more versatile and there are many elements which are simply too important to ignore. Social media is one of the main reasons that most people use the Internet. Of the various types of social media marketing, there is social bookmarking.
What is Social Bookmarking?
Today, the Internet is all about sharing information. Social bookmarking is one of the most important elements of this. An example of social bookmarking is when someone posts a link to a webpage on Facebook or on another social...
Most webmasters are worried about getting more traffic. What about increasing conversions? If you had a choice between receiving 10,000 more visitors vs increasing your current conversion rate by 50 percent, which option would you choose? If you're smart, you would choose the higher conversion. More traffic is only good when you have no traffic and once you get to a certain point, you really just need more sales (i.e. more conversions). Here's how to immediately increase conversions quickly.
Irritate and Frustrate
Are you frustrating and irritating your users? This is an art, but if you can pull it off you can boost conversions dramatically. No, you don't want to frustrate users to the point where they leave your website. That's the wrong kind of frustration. What you want to do is frustrate the visitor by introducing some kind of pain, some kind of problem. If your site is filled with great information, but you never agitate your audience, they...
Internet forums can be a useful marketing resource for Internet entrepreneurs and online businesses. They provide a public platform for conversation, debate and all manner of information exchange. However, forums rarely exist primarily for the purpose of Internet marketing and there are some important rules and guidelines to consider before you start getting involved. More than a place for actual advertising itself, forums are a great medium through which to build up your reputation and get involved with the community surrounding your niche. The best thing about forum marketing is that it is completely free, so the return on investment can be exceptionally good when it comes to Internet marketing. Before you begin, consider the following tips and strategies to get the best results and avoid common mistakes.
Do Your Research to Find Suitable Forums
Finding the right forums for your needs means finding those which are part of the community surrounding...
Website statistics is often one of the most overlooked areas of on-site SEO. Your site statistics tell you where you are strong and weak, so to speak. A good analytics program should be able to tell you total visitor count as well as break down key metrics so that you can see where your traffic flows to and where it came from.
Wordpress has some decent options like "Wass Up" and "Wordpress.com Stats." However, the king of analytics is still Google. In fact, Google almost provides too much information which is fine if you know what to pay attention to and what to avoid.
Wass Up provides some basic traffic stats information. There's nothing overly fancy about this plugin or its abilities. It does its job well, however. Checking the stats is pretty simple. You can see visitors divided up by source (i.e. referral traffic vs. direct traffic vs. search engine traffic). You can also see how many visitors came to your site over the...
Attention publishers with copyright infringing content on their websites: Google just released an algorithm update that factors in the number of copyright takedown notices that any website receives. This means that if your website receives removal notices from copyright holders, you could get penalized and your site may appear lower in search results.
Inside Search, Google’s official search blog states the following:
We aim to provide a great experience for our users and have developed over 200 signals to ensure our search algorithms deliver the best possible results. Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily—whether it’s a song previewed on NPR’s...
Search engine optimization used to be this very mysterious activity that only "experts" knew how to do. That's not true anymore. In fact, Google doesn't want you to do SEO, really. Matt Cutts has said many, many, times that the best SEO is just good quality content and an awesome user experience. Despite this fact, many webmasters still make ridiculous SEO mistakes, accuse Cutts of being a liar, and then scratch their heads when their site tanks in the SERPs. You want to know the best way to "do" SEO? Stop making these top SEO mistakes:
1) You Rely Too Much on Plugins For SEO
There are maybe a handful of SEO plugins for Wordpress that are worth using. One of them is made by Yoast (if that gives you any idea of the quality). Outside of a couple of basic tools to help optimize blog posts and links on your site (i.e. make them easy for users to find/navigate through), you don't really need to spend a lot of time on this. Why?
Almost everyone who regularly uses the Internet has some idea of what social media is, but many businesses and individuals hoping to make some money online are still unaware of its great importance in the world of Internet marketing. Social media barely existed a decade ago but now it is something that the majority of the world's Internet users use on a daily basis. Take Facebook, for example. Launched in 2004, it has now become the world's most popular social networking site with member numbers approaching an enormous one-billion – almost a seventh of the world's population!
Many of those who are new to the scene of Internet marketing make the mistake of thinking of social networking solely as a way for people to keep in contact over the Internet. However, it is also one of the biggest, if not the biggest players in the online business scene. From Facebook business pages to live Twitter feeds offering news on a company's latest products...
LinkedIn is a hotbed of professionals. You won't find the kind of data and connections you get on LinkedIn via Facebook, Google +, or Twitter. While the site is better used for B2B sales, it can also be used to make valuable connections in a B2C niche. Since LinkedIn does an excellent job of not only attracting people to its site, but also getting people to self-sort by interest, there are a couple of ways for you to benefit from this social networking giant.
LinkedIn allows users to ask questions on public forums. This is an excellent place for you to demonstrate your expertise. Answering questions builds a sort of "street cred" with the LinkedIn community. You can even obtain valuable referrals from this kind of marketing. Sometimes, the person asking the question will email you directly and start a conversation. What's more, other people with the same question will likely see your contribution since LinkedIn archives...