Website statistics is often one of the most overlooked areas of on-site SEO. Your site statistics tell you where you are strong and weak, so to speak. A good analytics program should be able to tell you total visitor count as well as break down key metrics so that you can see where your traffic flows to and where it came from.
Wordpress has some decent options like "Wass Up" and "Wordpress.com Stats." However, the king of analytics is still Google. In fact, Google almost provides too much information which is fine if you know what to pay attention to and what to avoid.
Wass Up provides some basic traffic stats information. There's nothing overly fancy about this plugin or its abilities. It does its job well, however. Checking the stats is pretty simple. You can see visitors divided up by source (i.e. referral traffic vs. direct traffic vs. search engine traffic). You can also see how many visitors came to your site over the...
Attention publishers with copyright infringing content on their websites: Google just released an algorithm update that factors in the number of copyright takedown notices that any website receives. This means that if your website receives removal notices from copyright holders, you could get penalized and your site may appear lower in search results.
Inside Search, Google’s official search blog states the following:
We aim to provide a great experience for our users and have developed over 200 signals to ensure our search algorithms deliver the best possible results. Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily—whether it’s a song previewed on NPR’s...
Search engine optimization used to be this very mysterious activity that only "experts" knew how to do. That's not true anymore. In fact, Google doesn't want you to do SEO, really. Matt Cutts has said many, many, times that the best SEO is just good quality content and an awesome user experience. Despite this fact, many webmasters still make ridiculous SEO mistakes, accuse Cutts of being a liar, and then scratch their heads when their site tanks in the SERPs. You want to know the best way to "do" SEO? Stop making these top SEO mistakes:
1) You Rely Too Much on Plugins For SEO
There are maybe a handful of SEO plugins for Wordpress that are worth using. One of them is made by Yoast (if that gives you any idea of the quality). Outside of a couple of basic tools to help optimize blog posts and links on your site (i.e. make them easy for users to find/navigate through), you don't really need to spend a lot of time on this. Why?
Almost everyone who regularly uses the Internet has some idea of what social media is, but many businesses and individuals hoping to make some money online are still unaware of its great importance in the world of Internet marketing. Social media barely existed a decade ago but now it is something that the majority of the world's Internet users use on a daily basis. Take Facebook, for example. Launched in 2004, it has now become the world's most popular social networking site with member numbers approaching an enormous one-billion – almost a seventh of the world's population!
Many of those who are new to the scene of Internet marketing make the mistake of thinking of social networking solely as a way for people to keep in contact over the Internet. However, it is also one of the biggest, if not the biggest players in the online business scene. From Facebook business pages to live Twitter feeds offering news on a company's latest products...
LinkedIn is a hotbed of professionals. You won't find the kind of data and connections you get on LinkedIn via Facebook, Google +, or Twitter. While the site is better used for B2B sales, it can also be used to make valuable connections in a B2C niche. Since LinkedIn does an excellent job of not only attracting people to its site, but also getting people to self-sort by interest, there are a couple of ways for you to benefit from this social networking giant.
LinkedIn allows users to ask questions on public forums. This is an excellent place for you to demonstrate your expertise. Answering questions builds a sort of "street cred" with the LinkedIn community. You can even obtain valuable referrals from this kind of marketing. Sometimes, the person asking the question will email you directly and start a conversation. What's more, other people with the same question will likely see your contribution since LinkedIn archives...
Buffer, an innovative social sharing app, has been making waves in the Twitterverse and beyond since it first launched in 2010. Not only has it been covered by just about every tech blog and news site on the web, the app has managed to garner over 150 million users because of its excellent capabilities and features that allow people to save time and get more results.
Buffer supports Twitter, Facebook, and LinkedIn which is perfect for anyone managing multiple social media accounts. Instead of visiting these sites one by one, you can simply schedule and manage your posts all from one interface.
If you aren’t using Buffer in your online and social media strategy yet, check out the list below and see why the app could be the perfect addition to your social media utility belt.
1. Tweets are optimized automatically – Sure, there are tons of tools out there that let you schedule your posts, but what makes Buffer stand out is that it...
Wil Reynolds is the mastermind behind SEER SEO, and a brilliant strategist. While most link builders want easy ways to attract links, they don't always want to hear the truth about what it takes to get high value links. High value links are probably the only links worth pursuing, since these are the types of links that will stick around for the long-term and boost traffic to your website.
No, you don't get immediate value from many of these high-value links, but the long-term benefits make them nearly impossible to beat. The fact that many high-value links don't have an immediate payoff is your cue to get busy accumulating them because your competition will be too lazy and short-sighted to.
Getting .edu Links
While this idea is a few years old, it still works and the potential here is still almost untapped (yes, most webmasters are that lazy). If you have a piece of software, or a product or service, that can be altered or modified for college...
The most important aspect of a website is reader navigation. Visitors rarely stick around if they can't find their way around. Readers come in three flavors: your audience, search engine crawlers, and you.
When planning website navigation, keep in mind which material is for which reader. You want to keep material that is designed for your personal use in its own section, out of the way of your audience. This may include links to favorite websites and blogs or resources you use frequently. Material, such as blog posts, that is aimed at your audience should be easy to page through and readily accessible from the most relevant page. Search engines crawlers need to be able to start at any page and follow a link trail through your entire website.
Once you know who needs to find which pages, you can use these tips to create the perfect layout for all of your readers.
1. Keep It Simple
A busy home page can quickly turn readers off from your site...
SEO tools make your life easier, but there are so many of them that you have to be a little picky about what you get involved with. It's really easy to waste time on SEO and end up chasing the wrong kinds of link targets. Then there's the matter of on-site SEO. That's a bit of a boondoggle in and of itself since Google has come out recently with an over-optimization penalty. Stick to these tools, and you should get the most bang for the buck (or time invested):
The folks over at Citation Labs have come up with a winner here. Link Prospector lets you create a campaign and reach out to link targets. You get to choose from a variety of different reports. Each report details different types of link prospects like guest blog posting opportunities, links pages, review opportunities, donations (you make a donation to a charity or some other organization and receive a link back in return), content promoters, and...
Conducting contests is one of the quickest ways to gain new fans and followers. However, as effective as they may seem, promotions can sometimes backfire due to poor planning and lack of research.
If you don’t properly plan and execute your contest, you could end up with a bunch of “fans” that aren’t really interested in your company. Several businesses make the mistake promoting their giveaway to anyone and everyone, which often results in people joining just for the sake of the prize.
Additionally, running contests without researching the social network’s terms can result in an account suspension if the site gets wind that you’re not following its rules.
If you’re planning to run a contest on Facebook and Twitter, be sure to plan it well, and ensure that it’s in line with the terms and conditions of each social network. Don’t conduct a contest just for the sake of doing so. Map out the goals...