The most important aspect of a website is reader navigation. Visitors rarely stick around if they can't find their way around. Readers come in three flavors: your audience, search engine crawlers, and you.
When planning website navigation, keep in mind which material is for which reader. You want to keep material that is designed for your personal use in its own section, out of the way of your audience. This may include links to favorite websites and blogs or resources you use frequently. Material, such as blog posts, that is aimed at your audience should be easy to page through and readily accessible from the most relevant page. Search engines crawlers need to be able to start at any page and follow a link trail through your entire website.
Once you know who needs to find which pages, you can use these tips to create the perfect layout for all of your readers.
1. Keep It Simple
A busy home page can quickly turn readers off from your site...
SEO tools make your life easier, but there are so many of them that you have to be a little picky about what you get involved with. It's really easy to waste time on SEO and end up chasing the wrong kinds of link targets. Then there's the matter of on-site SEO. That's a bit of a boondoggle in and of itself since Google has come out recently with an over-optimization penalty. Stick to these tools, and you should get the most bang for the buck (or time invested):
The folks over at Citation Labs have come up with a winner here. Link Prospector lets you create a campaign and reach out to link targets. You get to choose from a variety of different reports. Each report details different types of link prospects like guest blog posting opportunities, links pages, review opportunities, donations (you make a donation to a charity or some other organization and receive a link back in return), content promoters, and...
Conducting contests is one of the quickest ways to gain new fans and followers. However, as effective as they may seem, promotions can sometimes backfire due to poor planning and lack of research.
If you don’t properly plan and execute your contest, you could end up with a bunch of “fans” that aren’t really interested in your company. Several businesses make the mistake promoting their giveaway to anyone and everyone, which often results in people joining just for the sake of the prize.
Additionally, running contests without researching the social network’s terms can result in an account suspension if the site gets wind that you’re not following its rules.
If you’re planning to run a contest on Facebook and Twitter, be sure to plan it well, and ensure that it’s in line with the terms and conditions of each social network. Don’t conduct a contest just for the sake of doing so. Map out the goals...
Establishing an online presence for your business does not have to be a huge investment but, at the same time, do not let anyone tell you that building and maintaining a website and Internet marketing are free. Costs vary considerably and while online marketing is generally a very cost-effective way to get more customers, it is not nearly as cheap and straightforward as some people make the mistake of thinking. The costs you can expect depend largely on your requirements. If all you need is a simple online portal for your business – something which provides useful information about your business and its products and services – the costs should be very low indeed. However, if you want to establish an online shop with an ever-expanding catalogue of products, then things become somewhat more complicated. Following is an overview of the costs you can expect to encounter when getting your business into the online world.
1 – Domain...
Everyone is looking for easy link wins. Not everyone is willing to do the follow-through work though. Wait a second. Doesn't "easy link wins" translate into "easy-to-get links"? Sometimes. Sometimes not. Easy link wins means that getting the link doesn't take a lot of effort, but it does take some effort. It's easy in the sense that most people can do this, yet getting the link makes you look credible in the eyes of Google (and other search engines). So, without further ado, here are some easy link wins that should really help you out:
Hit up your Chamber of Commerce. People often overlook this one, but it's a simple link to get. If you're a business, you should join the local Chamber of Commerce. Besides hosting fancy mixers and networking events, the Chamber of Commerce often maintains a website. Members get links to their site. Easy as pie. if you haven't done so yet, contact your local Chamber and ask about it. They're...
For years, Google has warned you not to engage in link buying. Maybe, for years, you've ignored that advice and are just now paying for it with lower rankings. The Panda update really did wipe out a lot of websites and knocked many others down a rung or two.
Then came the notifications. You might have read about them. If not, here's the gist. Google started sending out notifications (AKA warnings) to webmasters. The email read something like this:
Before this year, Google would merely tell you about suspicious link activity or they might not. The emails were always pretty non-descriptive. Now, Google flat out tells you that they have detected suspicious link activity and that you should probably get your butt in gear and fix it.
All those years of buying links aren't paying off. In fact, the link-selling industry has taken an interesting twist.
Removing Links For a Price
Remember when article marketing and paid...
Online business and Internet marketing are the most talked about things in the world of modern business. With so much hype, it is hardly surprising that many newcomers to online marketing regard the whole thing with suspicion. Knowing what to believe and what not to believe is essential when it comes to making a success in the highly competitive world of online business. However, if and when you do succeed, the rewards can be great and, for those who are successful, the freedom afforded by a location independent, Web-based income is the greatest boon of all. Before you jump into the world of online marketing with a little too much enthusiasm, however, consider these common myths.
1 – Online Business Is an Easy Way to Get Rich Quick
Easily the most common myth, you will often see and hear outrageous claims, usually from people selling get-rich-quick schemes, about how online business is easy and how it is the way to great riches in minimal...
Infographics are undoubtedly one of the most useful tools that we have for simplifying data. They allow people to get important information at a glance without having to do a lot of reading and researching.
Moreover, since they come in image formats, people are more inclined to share infographics and they have a lot of potential to go viral.
However, the convenience and popularity of infographics are also their greatest weaknesses. Since infographics are extremely popular and so easy to share, a lot of marketers are now using them solely for promotional and link building purposes. As a result, most infographics nowadays are low on quality when it comes to design and substance.
What’s more, because of their low caliber, Google might actually lower their SEO value. In a recent interview, Matt Cutts, head of the webspam team at Google, told Eric Enge that he “would not be surprised” if the search giant starts to discount...
So many webmasters focus on Google, but some in the SEO industry say that Bing is the underdog that should get more respect. Should it? For quite some time now, Bing has tried to oust Google as the king of search. Unfortunately, Bing has also been criticized for copying Google's search results and basically piggybacking on the success of big "G."
What Bing Really Does
Last year, Google started running something of a "sting" operation to monitor its competitors' search results. What it found shouldn't be that surprising to regular users: Bing was caught cheating. Of course, Bing doesn't deny this. One of the more notable examples of Bing copying Google is the search test "tarsorrhaphy." Searching for this phrase in Google brings up something that looks like this:
Google shows the misspelled word along with the correct spelling option. Now, look at Bing's search results for the same search...
Have you ever spend countless hours combing through Google's Adwords (keyword) tool to search for the holy grail of keywords for your niche? What happened? You ended up typing in a keyword and sifting through mounds of data, most of which you already knew was incomplete or completely misreported by Google. Then, you tried to guess at the intent of people searching for those keywords, played with exact match, phrase match, and broad match while also checking the competition for those keywords.
In the end, you kinda sorta relied on the competition level as a guide for competition in the organic results when it really only refers to competition in the paid side of things. You tried encasing your keyword in quotes like this: "keyword."
In this example, if you were targeting "dog location services," you might think you've stumbled onto a gem. Look, there's not much competition. You've chosen an arbitrary number of...