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14 Reasons Why You Should Include Buffer in Your Social Media Strategy

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14 Reasons Why You Should Include Buffer in Your Social Media Strategy

Buffer, an innovative social sharing app, has been making waves in the Twitterverse and beyond since it first launched in 2010. Not only has it been covered by just about every tech blog and news site on the web, the app has managed to garner over 150 million users because of its excellent capabilities and features that allow people to save time and get more results. Buffer supports Twitter, Facebook, and LinkedIn which is perfect for anyone managing multiple social media accounts. Instead of visiting these sites one by one, you can simply schedule and manage your posts all from one interface. If you aren’t using Buffer in your online and social media strategy yet, check out the list below and see why the app could be the perfect addition to your social media utility belt. 1. Tweets are optimized automatically – Sure, there are tons of tools out there that let you schedule your posts, but what makes Buffer stand out is that it...



How To Get High Value Links Without Buying or Begging

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How To Get High Value Links Without Buying or Begging

Wil Reynolds is the mastermind behind SEER SEO, and a brilliant strategist. While most link builders want easy ways to attract links, they don't always want to hear the truth about what it takes to get high value links. High value links are probably the only links worth pursuing, since these are the types of links that will stick around for the long-term and boost traffic to your website. No, you don't get immediate value from many of these high-value links, but the long-term benefits make them nearly impossible to beat. The fact that many high-value links don't have an immediate payoff is your cue to get busy accumulating them because your competition will be too lazy and short-sighted to. Getting .edu Links While this idea is a few years old, it still works and the potential here is still almost untapped (yes, most webmasters are that lazy). If you have a piece of software, or a product or service, that can be altered or modified for college...



4 Tips for Planning Website Navigation

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4 Tips for Planning Website Navigation

The most important aspect of a website is reader navigation. Visitors rarely stick around if they can't find their way around. Readers come in three flavors: your audience, search engine crawlers, and you. When planning website navigation, keep in mind which material is for which reader. You want to keep material that is designed for your personal use in its own section, out of the way of your audience. This may include links to favorite websites and blogs or resources you use frequently. Material, such as blog posts, that is aimed at your audience should be easy to page through and readily accessible from the most relevant page. Search engines crawlers need to be able to start at any page and follow a link trail through your entire website. Once you know who needs to find which pages, you can use these tips to create the perfect layout for all of your readers. 1. Keep It Simple A busy home page can quickly turn readers off from your site...



4 SEO Tools You Should Be Using But Probably Aren't

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4 SEO Tools You Should Be Using But Probably Aren't

SEO tools make your life easier, but there are so many of them that you have to be a little picky about what you get involved with. It's really easy to waste time on SEO and end up chasing the wrong kinds of link targets. Then there's the matter of on-site SEO. That's a bit of a boondoggle in and of itself since Google has come out recently with an over-optimization penalty. Stick to these tools, and you should get the most bang for the buck (or time invested): Link Prospector The folks over at Citation Labs have come up with a winner here. Link Prospector lets you create a campaign and reach out to link targets. You get to choose from a variety of different reports. Each report details different types of link prospects like guest blog posting opportunities, links pages, review opportunities, donations (you make a donation to a charity or some other organization and receive a link back in return), content promoters, and...



Having a Facebook or Twitter Contest? Here's What You Need to Know

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Having a Facebook or Twitter Contest? Here's What You Need to Know

Conducting contests is one of the quickest ways to gain new fans and followers. However, as effective as they may seem, promotions can sometimes backfire due to poor planning and lack of research. If you don’t properly plan and execute your contest, you could end up with a bunch of “fans” that aren’t really interested in your company. Several businesses make the mistake promoting their giveaway to anyone and everyone, which often results in people joining just for the sake of the prize. Additionally, running contests without researching the social network’s terms can result in an account suspension if the site gets wind that you’re not following its rules. If you’re planning to run a contest on Facebook and Twitter, be sure to plan it well, and ensure that it’s in line with the terms and conditions of each social network. Don’t conduct a contest just for the sake of doing so. Map out the goals...



How Much Does it Cost to Have a Website for Your Business?

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How Much Does it Cost to Have a Website for Your Business?

Establishing an online presence for your business does not have to be a huge investment but, at the same time, do not let anyone tell you that building and maintaining a website and Internet marketing are free. Costs vary considerably and while online marketing is generally a very cost-effective way to get more customers, it is not nearly as cheap and straightforward as some people make the mistake of thinking. The costs you can expect depend largely on your requirements. If all you need is a simple online portal for your business – something which provides useful information about your business and its products and services – the costs should be very low indeed. However, if you want to establish an online shop with an ever-expanding catalogue of products, then things become somewhat more complicated. Following is an overview of the costs you can expect to encounter when getting your business into the online world. 1 – Domain...



5 Easy Link Wins That Will Drive Traffic To Your Blog and Help You In the Search Engines

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Everyone is looking for easy link wins. Not everyone is willing to do the follow-through work though. Wait a second. Doesn't "easy link wins" translate into "easy-to-get links"? Sometimes. Sometimes not. Easy link wins means that getting the link doesn't take a lot of effort, but it does take some effort. It's easy in the sense that most people can do this, yet getting the link makes you look credible in the eyes of Google (and other search engines). So, without further ado, here are some easy link wins that should really help you out: Hit up your Chamber of Commerce. People often overlook this one, but it's a simple link to get. If you're a business, you should join the local Chamber of Commerce. Besides hosting fancy mixers and networking events, the Chamber of Commerce often maintains a website. Members get links to their site. Easy as pie. if you haven't done so yet, contact your local Chamber and ask about it. They're...



Should You Pay To Have Your Backlinks Removed?

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Should You Pay To Have Your Backlinks Removed?

For years, Google has warned you not to engage in link buying. Maybe, for years, you've ignored that advice and are just now paying for it with lower rankings. The Panda update really did wipe out a lot of websites and knocked many others down a rung or two. Then came the notifications. You might have read about them. If not, here's the gist. Google started sending out notifications (AKA warnings) to webmasters. The email read something like this: Before this year, Google would merely tell you about suspicious link activity or they might not. The emails were always pretty non-descriptive. Now, Google flat out tells you that they have detected suspicious link activity and that you should probably get your butt in gear and fix it. All those years of buying links aren't paying off. In fact, the link-selling industry has taken an interesting twist. Removing Links For a Price Remember when article marketing and paid...



4 Myths about Online Business

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4 Myths about Online Business

Online business and Internet marketing are the most talked about things in the world of modern business. With so much hype, it is hardly surprising that many newcomers to online marketing regard the whole thing with suspicion. Knowing what to believe and what not to believe is essential when it comes to making a success in the highly competitive world of online business. However, if and when you do succeed, the rewards can be great and, for those who are successful, the freedom afforded by a location independent, Web-based income is the greatest boon of all. Before you jump into the world of online marketing with a little too much enthusiasm, however, consider these common myths. 1 – Online Business Is an Easy Way to Get Rich Quick Easily the most common myth, you will often see and hear outrageous claims, usually from people selling get-rich-quick schemes, about how online business is easy and how it is the way to great riches in minimal...



The Downsides of Infographics and How We Can Do Better

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The Downsides of Infographics and How We Can Do Better

Infographics are undoubtedly one of the most useful tools that we have for simplifying data. They allow people to get important information at a glance without having to do a lot of reading and researching. Moreover, since they come in image formats, people are more inclined to share infographics and they have a lot of potential to go viral. However, the convenience and popularity of infographics are also their greatest weaknesses. Since infographics are extremely popular and so easy to share, a lot of marketers are now using them solely for promotional and link building purposes. As a result, most infographics nowadays are low on quality when it comes to design and substance. What’s more, because of their low caliber, Google might actually lower their SEO value. In a recent interview, Matt Cutts, head of the webspam team at Google, told Eric Enge that he “would not be surprised” if the search giant starts to discount...



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