Infographics are undoubtedly one of the most useful tools that we have for simplifying data. They allow people to get important information at a glance without having to do a lot of reading and researching.
Moreover, since they come in image formats, people are more inclined to share infographics and they have a lot of potential to go viral.
However, the convenience and popularity of infographics are also their greatest weaknesses. Since infographics are extremely popular and so easy to share, a lot of marketers are now using them solely for promotional and link building purposes. As a result, most infographics nowadays are low on quality when it comes to design and substance.
What’s more, because of their low caliber, Google might actually lower their SEO value. In a recent interview, Matt Cutts, head of the webspam team at Google, told Eric Enge that he “would not be surprised” if the search giant starts to discount...
So many webmasters focus on Google, but some in the SEO industry say that Bing is the underdog that should get more respect. Should it? For quite some time now, Bing has tried to oust Google as the king of search. Unfortunately, Bing has also been criticized for copying Google's search results and basically piggybacking on the success of big "G."
What Bing Really Does
Last year, Google started running something of a "sting" operation to monitor its competitors' search results. What it found shouldn't be that surprising to regular users: Bing was caught cheating. Of course, Bing doesn't deny this. One of the more notable examples of Bing copying Google is the search test "tarsorrhaphy." Searching for this phrase in Google brings up something that looks like this:
Google shows the misspelled word along with the correct spelling option. Now, look at Bing's search results for the same search...
Have you ever spend countless hours combing through Google's Adwords (keyword) tool to search for the holy grail of keywords for your niche? What happened? You ended up typing in a keyword and sifting through mounds of data, most of which you already knew was incomplete or completely misreported by Google. Then, you tried to guess at the intent of people searching for those keywords, played with exact match, phrase match, and broad match while also checking the competition for those keywords.
In the end, you kinda sorta relied on the competition level as a guide for competition in the organic results when it really only refers to competition in the paid side of things. You tried encasing your keyword in quotes like this: "keyword."
In this example, if you were targeting "dog location services," you might think you've stumbled onto a gem. Look, there's not much competition. You've chosen an arbitrary number of...
There are many reasons why Google became one of the most loved companies of our generation. Aside being an excellent search engine and one of the top innovators of our time, Google is a company that has managed to keep its sense of humor. Its numerous jokes and Easter eggs can attest to this, and for years, Internet users have been cracking up discovering these little goofs.
And while we can never be sure if the Internet has uncovered every single Easter egg and joke out there (Google is a big company with a lot of products, after all), below is a list of the best Google treats on the web. Enjoy.
Conway’s Game of Life – The most recently-discovered Easter egg, this one involves typing the query “conway’s game of life” in the search box. Hit the enter button and you’ll find the right side of the search results page to be overrun by cellular automaton. It’s a very geeky trick, and users who don’t know who John Horton...
Most SEOs and amateur webmasters aren't taking the time to build effective backlinks. They're still chasing the easy links. Even after the Panda and Penguin updates, there is still a lot of link-wheeling, lame article marketing, and outright blackhat link buying going on. This stuff won't work over the long-term. In fact, webmasters are learning the hard way that Google means business. As the effectiveness of these tactics continues to decrease, you'll have to figure out new tricks. But, why not learn something with some staying power?
Too few people use this awesome keyword suggestion tool. When people go to Google, they tend to look for answers to problems they're having. That's the basic premise behind that boring white search box. You type in a question, and Google serves up an answer. We'd all like to type something into the search box and have awesome search results, and we know that it doesn't always happen. Here's...
A lot of link builders are chasing the holy grail of link bait, spinning mediocre content into somewhat readable articles, and using various web-based programs to distribute those articles to article directories (you know the ones). The other thing that's still happening is paid links, unbelievable as it might sound. Maybe there are nubile link builders out there who don't know any better, or maybe there are SEO companies that are still looking for that quick buck from an ignorant client, but it's amazing to see this tactic persist. What's worse are companies like LinkVana that masquerade as a legit whitehat operation when it obviously wears dark colors.
You don't need to go blackhat to get good backlinks to your site. All you need is a little ingenuity.
Step 1: The Content
The mantra of "content is king" has been beaten to death, but this is important if you want this strategy to work. First, create compelling content....
If you noticed a drop in your Page’s tab engagement level since Timeline was released, you are not alone. According to Mashable, a study by PageLever revealed that “tab engagement has dropped off 53% since brand Pages began adopting Timeline.”
PageLever collected data from about 500 Facebook brand Pages with more than 10,000 fans each. With this information, researchers found that the decline began on February 28, “the day brands were able to opt-in to Timeline.” The drop continued even further after March 30, when all Pages were mandated to switch to Timeline.
To explain these findings, PageLever founder Jeff Widman told Mashable that he believes “it’s a combination of two things: That brands can no longer set a custom tab as their default landing page for non-fans, and Tabs are less visible in the Timeline layout.” Widman furthered that “Without the option to set a custom tab as the default view,...
Once you've reached a certain level of traffic, it's time to hire an SEO company, but there are so many choices out there and so many ways to screw this up. If you hire the wrong company, it's entirely possible that your website will be buried in the SERPs, and you'll be worse off than you would be if you didn't hire an SEO company to begin with. Rand Fishkin, from SEOMoz, gives us some clues as to what we should look for before plunking down our hard-earned money:
Does your SEO expert understand the basics of SEO? Surprisingly, there are a lot of SEO firms out there who don't know how to do the basic stuff every SEO expert should know how to do. For example, does your SEO guy know what a "rel=canonical" is and what it does? No? Then it's time to consider someone else. Your SEO firm should be able to tell you what an "alt" attribute is, and what it means in regards to SEO. Do search engines use it? How much...
The day that online video became more accessible was definitely a happy one for Internet users and marketers alike. Streaming video has given online viewers the luxury of watching video clips, music videos, and even movies anytime they want at little to no costs, while advertisers and marketers have been presented with more opportunities to reach customers and increase brand exposure.
Despite the medium’s popularity though, some businesses are still struggling with getting a high ROI from their marketing or advertising videos. For some, the problem lies in lack of resources; production companies can charge an arm and a leg for a 60-second video, while those that try to do it themselves find that equipment and production costs can really add up.
If it’s not the lack of resources, it’s a lack of education. Some marketers produce unsuccessful video campaigns simply because they don’t know how to do it right. After all, creating an...
It's no mystery that Google loves content. What seems to be a mystery is how much quality has to go into a piece of “quality content” before Google boosts your search ranking. It would appear that many Internet marketers are still trying to take the path of least resistance by using article spinners, cheap content suppliers, and sometimes content scrapers. None of these will bear fruit in the long run.
Why Content Matters
A lot of webmasters give lip service to “quality content.” What does that really mean though? Well, from Google's perspective, it means offering content that is not only fresh but takes a unique perspective on an already existing topic or covers a topic that's never been covered before. That doesn't happen when marketers pay $5 per article, or when they create seed articles and spin them into oblivion hoping to get thousands of backlinks.
There's a lot of wasted effort out there...