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Should You Pay To Have Your Backlinks Removed?

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Should You Pay To Have Your Backlinks Removed?

For years, Google has warned you not to engage in link buying. Maybe, for years, you've ignored that advice and are just now paying for it with lower rankings. The Panda update really did wipe out a lot of websites and knocked many others down a rung or two. Then came the notifications. You might have read about them. If not, here's the gist. Google started sending out notifications (AKA warnings) to webmasters. The email read something like this: Before this year, Google would merely tell you about suspicious link activity or they might not. The emails were always pretty non-descriptive. Now, Google flat out tells you that they have detected suspicious link activity and that you should probably get your butt in gear and fix it. All those years of buying links aren't paying off. In fact, the link-selling industry has taken an interesting twist. Removing Links For a Price Remember when article marketing and paid...



4 Myths about Online Business

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4 Myths about Online Business

Online business and Internet marketing are the most talked about things in the world of modern business. With so much hype, it is hardly surprising that many newcomers to online marketing regard the whole thing with suspicion. Knowing what to believe and what not to believe is essential when it comes to making a success in the highly competitive world of online business. However, if and when you do succeed, the rewards can be great and, for those who are successful, the freedom afforded by a location independent, Web-based income is the greatest boon of all. Before you jump into the world of online marketing with a little too much enthusiasm, however, consider these common myths. 1 – Online Business Is an Easy Way to Get Rich Quick Easily the most common myth, you will often see and hear outrageous claims, usually from people selling get-rich-quick schemes, about how online business is easy and how it is the way to great riches in minimal...



The Downsides of Infographics and How We Can Do Better

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The Downsides of Infographics and How We Can Do Better

Infographics are undoubtedly one of the most useful tools that we have for simplifying data. They allow people to get important information at a glance without having to do a lot of reading and researching. Moreover, since they come in image formats, people are more inclined to share infographics and they have a lot of potential to go viral. However, the convenience and popularity of infographics are also their greatest weaknesses. Since infographics are extremely popular and so easy to share, a lot of marketers are now using them solely for promotional and link building purposes. As a result, most infographics nowadays are low on quality when it comes to design and substance. What’s more, because of their low caliber, Google might actually lower their SEO value. In a recent interview, Matt Cutts, head of the webspam team at Google, told Eric Enge that he “would not be surprised” if the search giant starts to discount...



Should You Even Worry About Bing?

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Should You Even Worry About Bing?

So many webmasters focus on Google, but some in the SEO industry say that Bing is the underdog that should get more respect. Should it? For quite some time now, Bing has tried to oust Google as the king of search. Unfortunately, Bing has also been criticized for copying Google's search results and basically piggybacking on the success of big "G." What Bing Really Does Last year, Google started running something of a "sting" operation to monitor its competitors' search results. What it found shouldn't be that surprising to regular users: Bing was caught cheating. Of course, Bing doesn't deny this. One of the more notable examples of Bing copying Google is the search test "tarsorrhaphy." Searching for this phrase in Google brings up something that looks like this: Google shows the misspelled word along with the correct spelling option. Now, look at Bing's search results for the same search...



How To Spy On Your Ideal Customers With Tweet Grid

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How To Spy On Your Ideal Customers With Tweet Grid

Have you ever spend countless hours combing through Google's Adwords (keyword) tool to search for the holy grail of keywords for your niche? What happened? You ended up typing in a keyword and sifting through mounds of data, most of which you already knew was incomplete or completely misreported by Google. Then, you tried to guess at the intent of people searching for those keywords, played with exact match, phrase match, and broad match while also checking the competition for those keywords. In the end, you kinda sorta relied on the competition level as a guide for competition in the organic results when it really only refers to competition in the paid side of things. You tried encasing your keyword in quotes like this: "keyword." In this example, if you were targeting "dog location services," you might think you've stumbled onto a gem. Look, there's not much competition. You've chosen an arbitrary number of...



10 Google Jokes and Easter Eggs that You Might Have Missed

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10 Google Jokes and Easter Eggs that You Might Have Missed

There are many reasons why Google became one of the most loved companies of our generation. Aside being an excellent search engine and one of the top innovators of our time, Google is a company that has managed to keep its sense of humor. Its numerous jokes and Easter eggs can attest to this, and for years, Internet users have been cracking up discovering these little goofs. And while we can never be sure if the Internet has uncovered every single Easter egg and joke out there (Google is a big company with a lot of products, after all), below is a list of the best Google treats on the web. Enjoy. Conway’s Game of Life – The most recently-discovered Easter egg, this one involves typing the query “conway’s game of life” in the search box. Hit the enter button and you’ll find the right side of the search results page to be overrun by cellular automaton. It’s a very geeky trick, and users who don’t know who John Horton...



3 Awesome Linkbuilding Tactics That You're Not Using

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3 Awesome Linkbuilding Tactics That You're Not Using

Most SEOs and amateur webmasters aren't taking the time to build effective backlinks. They're still chasing the easy links. Even after the Panda and Penguin updates, there is still a lot of link-wheeling, lame article marketing, and outright blackhat link buying going on. This stuff won't work over the long-term. In fact, webmasters are learning the hard way that Google means business. As the effectiveness of these tactics continues to decrease, you'll have to figure out new tricks. But, why not learn something with some staying power? Ubersuggest Too few people use this awesome keyword suggestion tool. When people go to Google, they tend to look for answers to problems they're having. That's the basic premise behind that boring white search box. You type in a question, and Google serves up an answer. We'd all like to type something into the search box and have awesome search results, and we know that it doesn't always happen. Here's...



A Backlink Strategy So Easy, and So Powerful, It Should Be Illegal

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A Backlink Strategy So Easy, and So Powerful, It Should Be Illegal

A lot of link builders are chasing the holy grail of link bait, spinning mediocre content into somewhat readable articles, and using various web-based programs to distribute those articles to article directories (you know the ones). The other thing that's still happening is paid links, unbelievable as it might sound. Maybe there are nubile link builders out there who don't know any better, or maybe there are SEO companies that are still looking for that quick buck from an ignorant client, but it's amazing to see this tactic persist. What's worse are companies like LinkVana that masquerade as a legit whitehat operation when it obviously wears dark colors. You don't need to go blackhat to get good backlinks to your site. All you need is a little ingenuity. Step 1: The Content The mantra of "content is king" has been beaten to death, but this is important if you want this strategy to work. First, create compelling content....



Losing Views & Engagement with the Facebook Timeline? Here's How to Get Them Back

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Losing Views & Engagement with the Facebook Timeline? Here's How to Get Them Back

If you noticed a drop in your Page’s tab engagement level since Timeline was released, you are not alone. According to Mashable, a study by PageLever revealed that “tab engagement has dropped off 53% since brand Pages began adopting Timeline.” PageLever collected data from about 500 Facebook brand Pages with more than 10,000 fans each. With this information, researchers found that the decline began on February 28, “the day brands were able to opt-in to Timeline.” The drop continued even further after March 30, when all Pages were mandated to switch to Timeline. To explain these findings, PageLever founder Jeff Widman told Mashable that he believes “it’s a combination of two things: That brands can no longer set a custom tab as their default landing page for non-fans, and Tabs are less visible in the Timeline layout.” Widman furthered that “Without the option to set a custom tab as the default view,...



How To Pick An SEO Expert That Will Boost Your Site's Ranking

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Once you've reached a certain level of traffic, it's time to hire an SEO company, but there are so many choices out there and so many ways to screw this up. If you hire the wrong company, it's entirely possible that your website will be buried in the SERPs, and you'll be worse off than you would be if you didn't hire an SEO company to begin with. Rand Fishkin, from SEOMoz, gives us some clues as to what we should look for before plunking down our hard-earned money: General Knowledge Does your SEO expert understand the basics of SEO? Surprisingly, there are a lot of SEO firms out there who don't know how to do the basic stuff every SEO expert should know how to do. For example, does your SEO guy know what a "rel=canonical" is and what it does? No? Then it's time to consider someone else. Your SEO firm should be able to tell you what an "alt" attribute is, and what it means in regards to SEO. Do search engines use it? How much...



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