If you noticed a drop in your Page’s tab engagement level since Timeline was released, you are not alone. According to Mashable, a study by PageLever revealed that “tab engagement has dropped off 53% since brand Pages began adopting Timeline.”
PageLever collected data from about 500 Facebook brand Pages with more than 10,000 fans each. With this information, researchers found that the decline began on February 28, “the day brands were able to opt-in to Timeline.” The drop continued even further after March 30, when all Pages were mandated to switch to Timeline.
To explain these findings, PageLever founder Jeff Widman told Mashable that he believes “it’s a combination of two things: That brands can no longer set a custom tab as their default landing page for non-fans, and Tabs are less visible in the Timeline layout.” Widman furthered that “Without the option to set a custom tab as the default view,...
Once you've reached a certain level of traffic, it's time to hire an SEO company, but there are so many choices out there and so many ways to screw this up. If you hire the wrong company, it's entirely possible that your website will be buried in the SERPs, and you'll be worse off than you would be if you didn't hire an SEO company to begin with. Rand Fishkin, from SEOMoz, gives us some clues as to what we should look for before plunking down our hard-earned money:
Does your SEO expert understand the basics of SEO? Surprisingly, there are a lot of SEO firms out there who don't know how to do the basic stuff every SEO expert should know how to do. For example, does your SEO guy know what a "rel=canonical" is and what it does? No? Then it's time to consider someone else. Your SEO firm should be able to tell you what an "alt" attribute is, and what it means in regards to SEO. Do search engines use it? How much...
The day that online video became more accessible was definitely a happy one for Internet users and marketers alike. Streaming video has given online viewers the luxury of watching video clips, music videos, and even movies anytime they want at little to no costs, while advertisers and marketers have been presented with more opportunities to reach customers and increase brand exposure.
Despite the medium’s popularity though, some businesses are still struggling with getting a high ROI from their marketing or advertising videos. For some, the problem lies in lack of resources; production companies can charge an arm and a leg for a 60-second video, while those that try to do it themselves find that equipment and production costs can really add up.
If it’s not the lack of resources, it’s a lack of education. Some marketers produce unsuccessful video campaigns simply because they don’t know how to do it right. After all, creating an...
It's no mystery that Google loves content. What seems to be a mystery is how much quality has to go into a piece of “quality content” before Google boosts your search ranking. It would appear that many Internet marketers are still trying to take the path of least resistance by using article spinners, cheap content suppliers, and sometimes content scrapers. None of these will bear fruit in the long run.
Why Content Matters
A lot of webmasters give lip service to “quality content.” What does that really mean though? Well, from Google's perspective, it means offering content that is not only fresh but takes a unique perspective on an already existing topic or covers a topic that's never been covered before. That doesn't happen when marketers pay $5 per article, or when they create seed articles and spin them into oblivion hoping to get thousands of backlinks.
There's a lot of wasted effort out there...
Blog marketing can be an excellent method for promoting your online business and providing maximum exposure to your products and services. Now, this approach can be suitable for both small and large enterprises in gaining an online presence and building a unique brand identity for their business. Additionally, business blogs have the potential of attracting large number of targeted visitors to their websites and generating high revenues for the company. Besides, they are the best medium for establishing communication links with your potential customers and selling your goods and services to them.
Moreover, it may be a sensible approach to advertise your online business using blog marketing as it works out to be cheap and affordable for small and medium enterprises. There are plenty of benefits associated with blog marketing for every kind of business and they can give excellent results, when combined with other promotional methods. Now, you can build greater trust and...
If you own a website, you have probably been told countless times that traffic is absolutely vital to your success. Increasing the amount of traffic you get to your website will almost certainly increase your revenue, but there is another factor that is equally important.
Your conversion rate is discussed far less frequently, even though it has a great advantage. To get more traffic will take time or expense, whereas you can make some small tweaks to your website and see the results almost immediately. Here are 7 of the most important ways you can impact your conversion rate and, in most cases, earn more money.
Gain trust and credibility
Whether you are selling your own product, operating as an affiliate or earning revenue through advertisements, one of the most important factors to consider is trust. If a visitor lands on your website and does not trust you, they will probably leave very quickly.
To gain credibility quickly you can begin by...
Writer’s block happens to the best of us. It could either be because of topic fatigue, which occurs when you’ve exhausted practically all your knowledge about a certain topic, or it’s really just a slow news day, and nothing interesting seems to happen. But giving in to these negative factors is a big mistake, as producing content on a regular basis is crucial to getting SEO and social media love.
In terms of SEO, studies show that Google sends 23% more traffic to websites that constantly publish content, so skipping your regularly scheduled article or post is a no-no. Furthermore, as Hubspot puts it, “SEO content is the gift that keeps on giving. When you create a web page, it’s indexed in search engines and will return as a result in the search engine results pages (SERPs) for years to come. So if you write, say, a blog post -- especially if it’s evergreen content (content that remains relevant for a long time) -- your few...
There is an increasing business presence on Facebook in the shape of companies and brands that are actively engaging and interacting with their target audience. But what many business owners don't realize when they start out with Facebook marketing is how difficult it is to get your posts to appear in fans' newsfeeds.
Just like Google, Facebook uses complicated algorithms to calculate the relevancy of a post to the user. So, to increase the visibility of your posts you need to do a little Facebook optimization. There are currently two ways of achieving greater visibility for your posts on Facebook: the paying method and the free method. Let us take a look at the free method first.
Facebook uses four main attributes to determine if a post will end up on a user's newsfeed.
When a fan responds to your posts on a regular basis, then you have affinity with that fan. The more interaction there is between your page and your...
Today, it has become mandatory for every online business to have suitable marketing strategies in place to improve traffic for their websites. Besides, search engine optimized websites have a greater chance of gaining online visibility and better exposure with improved search engine rankings. At the same time, it is important to make website navigation a pleasant experience for the visitors and provide them with valuable information about your existing business. Hence, online methods of market promotion can provide a wide coverage for your products and services in the market and help in bringing targeted visitors to your website. One of the key benefits of using online marketing strategies is to control business expenses and manage costs in an effective manner.
Besides, it provides an opportunity for small companies to gain an easy entry into the market and helps them to reach millions of visitors at the same time. Additionally, it can be the best way for them to explore new...
The first page of your website is your best, and sometimes only, opportunity to make a brilliant first impression. Great homepages keep visitors around for a while, to browse your site and increase your sales. On the other hand, poorly designed homepages make users run for the hills – or another, better website. If you want to know the secrets of how to make your homepage stick the landing of a great impression on your visitors, then you need to review these five essential tips.
No. 1: Define and Know Your Goals
Your homepage needs to be a clear, definitive picture of you and your business. Consider your personal style. What kinds of website do you like best: fun and artistic or organized and technical? Visit some websites you like best and use them for inspiration. Draw some homepage concepts on a sheet of paper. Have fun with it.
From here, define your goals before coding a single script or manipulating a single pixel. Write down how many pages...