There is an increasing business presence on Facebook in the shape of companies and brands that are actively engaging and interacting with their target audience. But what many business owners don't realize when they start out with Facebook marketing is how difficult it is to get your posts to appear in fans' newsfeeds.
Just like Google, Facebook uses complicated algorithms to calculate the relevancy of a post to the user. So, to increase the visibility of your posts you need to do a little Facebook optimization. There are currently two ways of achieving greater visibility for your posts on Facebook: the paying method and the free method. Let us take a look at the free method first.
Facebook uses four main attributes to determine if a post will end up on a user's newsfeed.
When a fan responds to your posts on a regular basis, then you have affinity with that fan. The more interaction there is between your page and your...
Today, it has become mandatory for every online business to have suitable marketing strategies in place to improve traffic for their websites. Besides, search engine optimized websites have a greater chance of gaining online visibility and better exposure with improved search engine rankings. At the same time, it is important to make website navigation a pleasant experience for the visitors and provide them with valuable information about your existing business. Hence, online methods of market promotion can provide a wide coverage for your products and services in the market and help in bringing targeted visitors to your website. One of the key benefits of using online marketing strategies is to control business expenses and manage costs in an effective manner.
Besides, it provides an opportunity for small companies to gain an easy entry into the market and helps them to reach millions of visitors at the same time. Additionally, it can be the best way for them to explore new...
The first page of your website is your best, and sometimes only, opportunity to make a brilliant first impression. Great homepages keep visitors around for a while, to browse your site and increase your sales. On the other hand, poorly designed homepages make users run for the hills – or another, better website. If you want to know the secrets of how to make your homepage stick the landing of a great impression on your visitors, then you need to review these five essential tips.
No. 1: Define and Know Your Goals
Your homepage needs to be a clear, definitive picture of you and your business. Consider your personal style. What kinds of website do you like best: fun and artistic or organized and technical? Visit some websites you like best and use them for inspiration. Draw some homepage concepts on a sheet of paper. Have fun with it.
From here, define your goals before coding a single script or manipulating a single pixel. Write down how many pages...
The biggest challenge faced by Internet marketers is to generate high quality traffic to their website and earn maximum revenue for their business. Hence, if you have an online business, then you may have to consider lot of factors for improving your promotional efforts and achieve successful results. One of the key requirements of every website is to have high quality and informative content that can attract their readers. Additionally, it may be essential to provide clear and concise information about your products and services to the potential customers. Besides, it makes sense to have a user friendly website that makes navigation easier for the online audience and provides better exposure to your online business.
It may be important to provide interesting offers to the target audience that may help in boosting your sales and profit margins. Now, it always helps to share relevant and valuable content with your target customers by providing them product updates and fresh...
Social media marketing can be a great way for growing your business and developing a high level of interaction with your potential customers. In fact, it is one of the most powerful business promotional tools available today that can help marketers in reaching their target audience. Additionally, it works out to be cheaper and cost effective method of advertising your products and services in the market. Social media marketing allows you to share valuable and useful information with your customers using interesting links and web pages. Besides, companies looking for successful branding can find social media sites to be an excellent medium for creating popularity for their products in the market.
Now, you can use social networking to build your professional contacts in the industry and also reach out to millions of online visitors. It also provides marketers a great opportunity to reach out to people who have similar interests in a niche related area of...
Say what you want about Pinterest, but it looks like the image-based social networking site is here to stay. According to AllThingsD, a recent report by Monetate forecasts that Pinterest will become “the most significant driver of social traffic to e-commerce sites by the end of the year — besting more mature networks like Facebook or Twitter.”
Of course, the above-mentioned report is based on just one company’s studies, and forecasting how a site will perform in the future isn’t an exact science. Still though, Pinterest’s wide reach and popularity undoubtedly makes it a force to be reckoned with.
With that said, don’t let yourself get left behind. Be sure to optimize your Pinterest account and include it in your online marketing strategy. Need a little help? The following tools below should effectively help you in widening your reach, analyzing your performance on the site, and making your content much more...
The Google Penguin update penalizes websites that misuse SEO. Examples of these so-called black hat SEO techniques are using unnatural links and stuffing web pages with keywords. These are both techniques that were designed to mislead Google and to boast website ranking in an unnatural way.
While at first glance Google Penguin seems like the perfect update for promoting white hat SEO by encouraging website owners to stick to the rules, these updates have an unexpected downside. SEO experts are calling this downside negative SEO. Negative SEO is the application of black hat SEO to affect the website ranking of a competitor's website!
Unnatural Links and Black Hat SEO
Unnatural links are an extremely useful commodity for the application of negative SEO. Whereas with black hat SEO website owners had to buy links for their own website, now they can buy links for competitors' sites. Doing this will increase the chance that a...
Today, every online enterprise requires a solid marketing strategy to remain competitive in the industry and establish their presence in the market. Hence, it is imperative to utilize social media channels in the right manner to get excellent business exposure and bring greater visibility to your products and services. Yet another increasing trend observed these days is to monitor social signals that may have a huge impact on the performance of your online business. One of the vital benefits of tracking social signals is to gather relevant information on the current market scenario and gain an insight about the needs of the customers.
In fact, social signals can helpful in evaluating the performance of your website against the others and making suitable improvements to your business. Additionally, they can be vital marketing tools for driving targeted traffic to your website and help in building a greater brand value for your products in the market. Moreover, these social...
Web traffic will always be the number one way to increase the amount of people that are going to your website while not spending tons of money on expensive promotional campaigns. The fact is that web traffic is just too efficient when it comes to your money to the amount of strong targeted traffic that you gain from the campaigns and there are a few different ways that you can even increase this amount to further create a strong standing between you and your users all the while increasing the amount of people that come to your website. Before we enter into the reasoning behind the fact of web traffic for the promotional main effort for a website we need to understand that web traffic is the strongest and most money-wise efficient program for entering into if you are running a website and you want to rank it higher and higher as time goes on so that you can control the online world by building a brand out of your website and therefore making one website into something much larger...
While still relatively new compared to the traditional forms of Internet marketing, social media marketing has taken the business world by storm. It is simply something that businesses can no longer afford to miss out on. Social media marketing refers to marketing via websites such as Twitter, Facebook and many others. These sites are immensely popular with hundreds of millions of users around the world. Twitter, in particular, is well-equipped for social media marketing and almost any company can benefit from it. If your business is serious about succeeding in the highly competitive world of Internet marketing, one of the first things you should do is claim your brand on Twitter, among other websites. The following guide will walk you through the basics of getting started with Twitter marketing.
Claiming Your Brand and Setting up Your Twitter Account
Claiming and protecting your brand or business name on Twitter is something you should do as soon as...