During the SMX Advanced show last week, SEO guru Danny Sullivan went on to rant about how webmasters nowadays have lost track of the value of quality links. (It’s quite an entertaining rant so be sure to give it a listen here.)
In his spiel, Sullivan noted that some people focus too much on getting as many links to their website as possible that they’ve failed to understand the difference between coveted, high-quality links and easy, low-quality ones. “Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not ‘easy links’”, Sullivan said on Search Engine Land.
He advised webmasters to “break the easy link mindset” and stop chasing link building tips and tactics and instead focus on being “linked from places where there’s an actual audience that might see your link and click on it directly to visit.” So quit posting on sites that...
Creating and maintaining a blog is a lot of work. Rather than letting that work go down the drain, put to work certain practices that will increase the number of visitors going to your blog. Remember, the more visitors your blog receives the more you spread your ideas around the Internet and the world.
Follow and comment on other blogs. You need to seek out other blogs that are interesting to you. It is best if these blogs are at least somewhat related to the subject matter of your blog. Instead of just reading the posts on these blogs, regularly leave comments and engage the blog owner and other visitors in genuine conversations. Your comments cannot revolve around telling everyone about your blog, or you will be ignored or even blocked by the blog owners. List on your user profile the address of your blog, or add it to your signature so it shows up each time you leave a comment.
Use optimized language, while still making it natural to read. SEO or...
Were you struck from behind by Google's recent “Penguin” update? If you're one of the thousands of web masters, marketers, and SEOs who were penalized heavily by this recent algorithm change then you will want to find a way to recover. In this article you are going to discover the most powerful “insider secret” that will help you to beat Google's Penguin update. Not only will you be able to recover lost rankings and traffic, but you will also build your online business into something stronger than it ever was before.
The most shocking fact about the Penguin update of April 2012 is that it came as no surprise for those in the know. Anyone who had been following trends in Google's search algorithm (or anyone who had kept their finger on the pulse of the SEO community for that matter) had been preparing for such a change for quite some time. This isn't because there is some privileged syndicate who get advance access to...
Blog marketing can be a powerful medium for online promotion and advertising of your goods and services on the Internet. They can be handy tools for creating content on popular subjects and may be written on any topic of general interest for your target audience. However, the success of your marketing efforts through blogging depends on your ability to engage your readers by using compelling content. One of the main focus of marketing blogs is to share valuable knowledge about your business and educate your customers. Additionally, it works out to be a cheap and inexpensive method for small business owners to promote their business using blogs.
Now, using blogs can help in providing your business with a competitive edge over the others and create an exceptional demand for your online products in the market. Additionally, you can share interesting updates about your products, current industry news and other vital tips with your target audience by writing blogs. Marketers can...
Over the last couple of weeks, Facebook has been rolling out new tools for Page administrators. Some of these features have been on Page owners’ wish lists for quite some time now, and it looks like Zuckerberg’s empire finally took notice. If you’re a Page administrator looking to generate more buzz and leads on the social network, be sure to pay attention to these new features as they could potentially do wonders for your business page’s engagement level and analytics.
Check out the rundown of these new features below.
1. Easy to access analytics for each post – You can now see how each post is doing straight from your Facebook page. Prior to this update, admins had to go to the Facebook Insights page to see the reach and viral metrics of their posts and updates. Now, Facebook has added some analytics at the bottom of each post, allowing you to get a quick snapshot of its performance. Simply hover on the data below the post and a box...
Google Analytics can be a valuable tool for monitoring and tracking the efficiency of your online campaigns and get the best results in your marketing efforts. Whether you are a small or big enterprise, Google Analytics can be handy in providing statistics on the number of visitors to your site including information related to page views. Additionally, it can also give you an overview of the total number of new visitors who may have viewed your website. In short, it allows you to measure the online traffic to your website and helps in making further improvements in your advertising campaign. Google Analytics can be the best choice for marketers, as it is completely free and works well for small companies with small advertising budgets.
One of the major benefits of using Google Analytics is to gain complete freedom in managing your website content. If you are not satisfied with the performance of your website, then you can make changes to your content as and when...
If you operate a website or internet business, or plan to in the future, one of the issues probably foremost on your mind is that of how to attract traffic to your site. If it is not uppermost in your mind, it should be. Traffic is the life-blood of your site.
For many site owners, particularly new ventures, the primary means of traffic is through organic search. The term “organic search” is used to describe the search results you get when you enter a search term or phrase into a search engine. It is also referred to as natural search.
One of the key elements of organic search is that it is free. It is traffic which you do not have to pay for, as opposed to that which is created through advertising. Another important aspect of organic search traffic is that, in most cases, it is relevant to the subject matter of your site. In other words, it is “targeted traffic.”
Targeted traffic is visitors that are looking specifically for what...
Every online business needs to have a well structured website with unique content by using the best SEO techniques to boost their promotional efforts. This can help companies to attract high quality visitors to their website and also create a greater demand for their products among potential customers. Now, the process of onsite optimization involves making suitable changes to your website so that it has the ability to draw the attention of the online viewers. With higher website conversion rates, you can expect to boost your sales prospects and create a greater demand for your online products in the market.
If you need to specifically target visitors to your website, then you must do a good keyword research and use them in a meaningful manner in your content. Sometimes, it may be a real challenge to come up with suitable methods of using SEO for your website and create a greater appeal for the target audience. However, with the smart usage of DIY Search engine optimization...
SEO marketing is one of the popular techniques for website promotion and advertising online products and services directly to the consumers. It provides greater visibility to the online enterprises and helps in attracting high volume of traffic to their websites. However, ethical SEO practices is the best way for maintaining high rankings on the search engine and boosting the popularity of your products in the market. Hence, it is important for companies to rely more on using white hat SEO methods that can help in building trust and credibility among their target audience. Additionally, it is important to have some good and interesting content that can attract more number of online readers to your website.
Now, the main focus of online advertising is to provide maximum exposure to your online business and create a strong brand presence in the industry. Hence, it is important to provide high quality content that is informative and engaging to the online readers. Besides,...
After Google Penguin was released in waves, each wave brought a new level of heightened panic to internet webmasters. The ones whose sites had been punished by the update were frantic to regain rankings, while those who had been boosted were ecstatic and wondered how to keep these rankings.
One thing is certain from Google's press about Penguin and unofficial statements: they are moving towards promoting high-engagement, highly-targeted websites that offer specific answers to user queries. After all, a search engine wants to quickly deliver results so people don't have to click through many results.
Here are three of the best types of pages to have on your websites, post-Penguin updates.
1. Pages with lots of content.
Thin informational sites often suffer from Google updates, as Google has expressed a desire to eliminate “spammy” pages that are ad-centered and offer limited information. If you want to stay on Google's...