Earlier this month, Google unveiled the Knowledge Graph, a new search feature that allows users to immediately get the basic information about certain queries right from the search results page. No more clicking through Wikipedia or encyclopedia websites just to find key facts about something or someone; with the Knowledge Graph, you should be able to get the information you need as soon as you hit the search button.
Available on desktop computers, smartphones, and tablets, the Knowledge Graph appears at the right-hand side of Google’s search results page and it provides a snapshot of what a particular query is all about. For instance, if you search for Steve Jobs (see image above), the knowledge graph will display a quick summary of who he is, together with basic facts including his birthday, the day he died, his wife, children, etc.
Follows the footsteps of Amazon
Google’s Knowledge Graph also borrows a feature from Amazon by...
Google’s Penguin update has created a storm of controversy that threatens to permanently damage its reputation. Thousands of honest webmasters are up in arms after seeing their traffic disappear after the update. Many are calling for the search engine to be regulated as a monopoly.
The Penguin update, launched on April 24 2012, was designed to punish websites that relied on excessive back linking, keyword stuffing and exact match key terms. Google claims that Penguin only affected 3.1% of searches and only hit websites that contravened its existing quality guidelines. The devastating results of the update suggest that its impact was far more widespread.
Since April 24 thousands of quality websites have tumbled down Google’s search engine results pages (SERPs) to be replaced by poor quality rivals with little or no valuable content. Many affected site owners are adamant that they have never used any of the techniques that Google...
Web traffic is the current best way to promote a website and gain users but in the future there are some interesting thoughts that many SEO and website experts have on the subject. People have been theorizing this topic for many years now but the same exact answer always comes back up, web traffic. It is the undisputed best way to make your website gain tons of traffic in a matter of hours or days and then you can take advantage of your investment immediately. This is one the main reasons that web traffic has become so strong over the past few years because it is something that will not be hurt if you do not have constant money and time to take advantage of the efforts of web traffic and the associated promotional efforts. In the end you really always need to learn to take advantage of web traffic because of the different things that it offers over the other competition in this promotional range. Web traffic will almost always come out on top in every possible...
Some small business owners may feel that a Web site isn't worth the money, time or effort. In truth, it would be hard to find a wronger notion. Although a business owner may want to only function locally, a Web site is still essential for the company.
Even if their target audience rarely uses the Web, small businesses still need a Web site. Despite modern society's slow yet steady integration with the World Wide Web, some people — particularly those in the Baby Boomer Generation — want little to do with the Internet. By having a Web site, the business owner at least has a chance to let the visitor become a fan of the company's site. The benefits of having a Web site go beyond just demographic appeal.
A Web Site Outperforms the Yellow Pages
Far more advertising space can be put on a Web site versus a phone book. A Web page can have thousands of client-pulling words, whereas the phone book is limited to at most a few...
It is a huge challenge for marketers to provide original and high quality content on an ongoing basis to promote their online business. In such times, content re-purposing may prove to be an effective strategy in providing maximum exposure to the online business and driving targeted traffic to the website. There are many interesting ways of doing this and achieving fabulous results for your online business. Now, lots of Internet marketers have started using this method to build a strong online presence for their business and also boost popularity of their products. By re-purposing content, you can provide combine lots of new, interesting information and updates to the online readers.
With the growing popularity of social media channels, it is easy to share re-purposed content with the target audience through blogs and articles. Even if you do not have sufficient information on a particular topic, you can do a bit of research to create a new and refreshing...
A question that really need to come up more often when websites are trying to value themselves and trying to figure out where they really stand in the online world is the question of who decides your fate of a website. Well lets look at exactly what goes into the life of a website and what makes it worth, anything. One interesting example to look at is the new Facebook stocks that are going to be released soon. While you might think that a website of that large size won’t have any effect on smaller websites or any other type of website that falls into the less than a million users genre you are wrong. Let’s take a look at how they are valuing the website at this point in time and this should help us figure out how many websites are valued incorrectly for a few different reasons. Basically Facebook is now being heavily over-valued over the amount of money that they are bringing in and this is only working for them because of the fact that they are the largest and...
Almost all of us remember hearing Alec Baldwin yelling at his daughter through a recorded cell phone message, recall Janet Jackson’s Super Bowl clothing malfunction, and recall the shocking images from Abu Ghraib. Some media is literally so compelling that it flies from person to person around the world in a matter of days.
Occasionally someone with a commercial venture manages to come up with content that is almost that compelling. Recently Irish Spring ran an outrageous set of commercials which got them hundreds of millions of impressions they could never have paid for on Youtube and millions of links on social media sites they couldn’t have bought. Lady Gaga’s Bad Romance video on Youtube, which contains more than a dozen product placements, has had more than 465 million viewings and that is on just a single iteration of a video that has been widely pirated worldwide carrying the brands in it along for the ride.
Google Knowledge Graph is a revolutionary search engine feature that enables quick and easy access to information on the Internet. Now, this newly launched feature makes the search process more intelligent and human by providing a chance to gather enormous amount of data on a related search term. Thus, you can expect to get in depth information with the Knowledge Graph as it focuses on identifying the relationships between things rather than relying on plain keyword research. This can provide more accurate, relevant and refined results to the online visitors with valuable information based on the specific search term.
Now, this latest tool will help in reducing ambiguity among the users while searching for terms that may have different meanings for the search engine. Google aims to tap at various sources of information from more than 500 million objects to integrate it with more than 3.5 billion facts that provides meaningful relationship between objects. This...
A blog used to be defined as an online journal where individuals recorded their personal thoughts. In its early stages, some people kept personal blogs and wrote about events in their own lives, while others used blogs to voice out their opinions about current events, products, and other relevant issues in their industry.
The evolution of blogs
Today, blogs have evolved from being mere online journals to actual marketing tools. Companies and businesses from just about every industry are now using blogs for marketing, SEO, and engagement purposes.
Blogging for businesses has some undeniable benefits. For one thing, a blog gives your business a voice and allows you to share your company’s expertise in the industry. Aside from being a source of products and services, a good blog can actually make you a source of information and turn you into a thought leader in your field. Additionally, it can also help in generating links from other blogs,...
Social media marketing can provide brilliant exposure to your online business and create instant publicity for your products and services. It can be the best way to connect with a niche target audience and drive high volume of traffic to your business website. Additionally, it paves a way for building solid relationships with your potential customers and boosts your business prospects. Now, you can use social media channels to promote your articles and blogs that can help in endorsing your online products. With the presence across social networking sites, you can share valuable business information with millions of online readers.
It is one of the best ways to build a huge brand presence on the Internet and provide them quick updates about your products. For small companies, social media networks help in providing a cost effective solution and helps in reducing the advertising expenses. It enables them to target their niche customers and create a greater...