Are you aware that the key ingredient to the success of your marketing campaign lies in integrating your user generated content?
Most marketers often overlook the importance of having a powerful user generated content or UGC that can be used as the voice to represent their companies. With a UGC, you can narrate your brand story in front of your potential customers and make a positive impact on their minds, while influencing their purchase decisions too, always taking special care of the SPAM that UGC may bring:
@jamesr990 @cognitiveSEO @aleyda spam is a hard problem for sites that focus on UGC; keeping spammers out & keeping things easy is tough.— John Mueller (@JohnMu) October 13, 2014
Tips that you can use to integrate UGC for your social campaigns
-Generate awareness and increase curiosity
One way to make your products popular and well-known among customers is to create a buzz about them in the beginning itself. Rather than awaiting the...
It's a great feeling when your current online marketing campaign begins to bear fruit and the phone starts to ring. But it's how you act after you answer the phone that could spell the difference between a closed lead and a lost opportunity. The following will take you through a typical call beginning to end, with the end result being a closed lead. If you're waiting for your online marketing campaign to produce results or if it already has and you have a phone-close-rate of little-to-none, the following should help. Here is exactly what do the next time someone calls after finding your business on the Internet.
Pick Up and Smile
It sounds frivolous, but if you're having a bad day and your caller manages to feel your bad mood over the phone, the person is not going to have a very good or memorable experience.
On the other hand, if you can manage to smile - even if you have to fake it - the person will hear that smile over the phone and the conversation...
Do you believe that social media has an invaluable role to play in boosting your website rankings?
Probably, many smart marketers are making use of this vital marketing tool to increase more brand awareness among their customers.
Social media has the inherent power to attract millions of online viewers by sharing fascinating ideas with them. If used in the right manner, it can deliver some great results for bringing more exposure to your company website and attract the right target audience.
It’s extremely crucial for all companies-big or small to have social media presence in this digital age, otherwise they may not be able to survive the tough market competition and challenges posed by the industry.
Create a positive impact on your audience
One of the best ways to attract your vast number of online readers is to have a captivating and engaging content. At the same time, presentation of your content is very important and must look less obvious and not...
Do you want to improve your website SEO rankings and boost your brand visibility to reach out to new customers?
It’s quite obvious that every company wants to remain competitive today and get high rankings for their website. Remember, today it is no longer enough to have a number of good links or exclusive keywords for your website to be featured high among the search engine results.
According to the recent survey conducted by SearchMetrics, it’s the quality of your content that ultimately determines SEO rankings for your website. They have come up with some interesting findings, which suggest that websites must be able to produce rich and high quality content- that is more relevant and holistic in nature.
Let’s look in more detail at some of the core factors that can help to improve your SEO rankings based on this report:
-Focus on semantically comprehensive content
It’s important to lay more emphasis on optimization of content as...
Are you still using some of the old search engine strategies to get traffic for your website and attract your visitors?
As we all are well aware that SEO or Search Engine Optimization is the key for driving quality traffic from organic search. Hence it’s important to evaluate your SEO tactics from time to time to achieve some amazing results to boost incoming website traffic.
Definitely, it takes plenty of time and patience to develop a suitable strategy that works best for your business. But it’s worth putting that effort, if you want to stay on ahead of the competition among other big players in the industry.
Why keep on changing your SEO strategy?
The world of digital marketing and technology is growing at a fast pace than ever before and what worked well yesterday for your business, may not be able to reap the same rewards today.
With so many Google algorithm changes and updates taking place, websites that experienced high volume of traffic,...
Do you want your website to get greater recognition and catch the attention of your readers with increased traffic?
As you might be already aware, creating powerful and engaging blog posts can be the best way to attract quality traffic from your niche target audience. But sometimes, despite writing blog posts and sharing them across social media, you might not be able to get much success from your advertising efforts.
Hence, it may be important to look at some new ideas or use a fresh approach to engage your readers to your blog posts. Let’s discuss how to use some of the best tactics to captivate your readers instantly:
-Share content on small and less familiar networks
It’s quite obvious for marketers to use the most popular social media networks such as Facebook, Twitter or LinkedIn to promote their online content. However, it’s always a good idea to tap the lesser known social media channels to gain a competitive advantage at times.
Have you ever experienced drop in your website traffic levels and need some effective solution to recover from the Panda algorithm updates?
It’s definitely quite frustrating for most online websites to deal with constant algorithm updates that keep taking place and find ways to recover their website quickly to boost their traffic potential.
This holds particularly true about websites that have been continuously trying to push spam content and find little success to get back to their original levels. Hence, its time to examine the “real issue” and make sure that you aren’t repeating the same mistakes again to get hit by the Panda update in the future.
Top things that you can do to have steady traffic levels during Panda updates
-Have powerful landing pages
The first thing to ensure that your website is not affected by Panda algorithm update is analyze your landing pages, and see if they have high user engagement levels. The content...
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Do you want to get all the vital information about social media referral traffic for your website?
It may be a good idea to use Google Analytics Social Networks Referral for the purpose of finding out from where all your social media traffic is actually coming from. Definitely, you might not be successful in securing all the possible information but it can give you a brief idea about your social media referral traffic.
Use custom URL’s to find social media traffic
The term dark social media traffic refers to your site, especially when you might post a direct link to content, across any social media network and it gets clicked outside the network. For ex: If you happen to post a link on Facebook and some user clicks on it using some mobile dashboard app. It may be also possible if the user copies your link and shares it using email or text message with others.
In this case, it is difficult for Google Analytics to track traffic from these different sources...
Do you want to boost brand awareness for your company by engaging quality visitors to your website?
Business blogging can be a great option for both small and upcoming businesses, who want to establish their online presence and attract high quality traffic for their website.
By establishing trust and credibility among your target customers, you can develop a good rapport with them in the long term and grow your business.
Different options to bring traffic to your website
Just think of the different ways in which people may try to find your website-they may simply type your business or company name but that doesn’t help you get more traffic anyway. The second option is to pay for traffic and buy an email list but they are unethical ways of marketing and also quite expensive. Again paid search ads can be equally expensive option, especially if you have a small advertising budget and a newly established company.
Finally, you now know the best and...