Any online business lives and dies with its customers. It doesn't matter how cheap the business is to run because it is online. If it does not have customers, it will starve financially and it will die. The focus of any business, online or offline, is to attract customers and convert them into sales. The problem is the first part - people have trouble attracting customers online.
Knowing how to attract customers is the first step in creating and running a successful online business. Attracting customers and converting them to sales boils down to two things – getting them to go to the website, and getting them to stay.
Pricing for Your Audience
Generally, businesses want to sell products at a high price. It's a common practice to prefer average sales at a high price per unit rather than a lot of units at a lower price. However, determining what is a “high price” is important. If you're targeting an audience that...
Blogging can be a long term business strategy that can help in providing greater exposure to your online products in the market. There are plenty of interesting ways to make your blog posts highly informative and engaging to your readers to help improve your search engine rankings. However, these strategies must be directed at the right target audience that can lead to higher sales leads and improve your business. The key to writing successful blog posts comes from the ability to grab the attention of our readers by sharing valuable and inspiring ideas with them. It may be a good idea to use a bit of humor so that your readers enjoy the experience of going through your blog posts and get plenty of interesting information.
Now, the crux of most of the marketing campaigns lies in forming long lasting relationships with the customers. Hence, it becomes vital that you know more about their interests, so that you can provide them with substantial information on popular topics. It...
Traffic online has a super large effect on websites and can decide how well a website will do during the duration of its life span, this also goes to show that websites over time can fall out of popularity and might even lose its visitors without some innovation and new age thinking as the internet changes. We have seen this happen with many well-known websites but one of the most prominent examples of this would be Myspace. The once upon a time social networking giant fell out of popularity and basically is no longer a large website online. It used to be one of the largest websites out there but it just would not change and manipulate itself to stay current with the times and this is exactly how Facebook was able to jump in and become number one. We have seen things like this occur before but it is such a negative point in this example because when you are sitting at the top of the rankings there is just no reason that you should ever fall down and lose any of your viewers. This...
Slow-loading websites are still one of the top annoyances for internet users today. But when can a website be called slow, and does having a slow website really turn off users?
The loading speed of a website is integral to a user's experience of that site. However, the consequences of a slow loading site are not limited to user experience alone. It can also have a negative impact on your site's SEO (search engine optimization). Let's take a closer look at slow websites.
When Is a Website Slow?
To start off, it is important to understand when a website is slow or fast. These seem like subjective terms, and sure enough internet users' expectations have changed over time. Users nowadays expect websites to load much faster than they did a decade ago. In addition, users' experience of what is “slow” depends on the type of website that they are using and the results they expect to get. That is why, for example, an...
WordPress is a Content Management System that allows you to create attractive and interesting websites in a cost effective manner. It can be the best medium for advertising your online business and lending maximum exposure to your products in the market. Additionally, it is suitable for small enterprises that do not have huge advertising budget and may want to curb their spending on promotional efforts. Wordpress can be a powerful marketing method for providing good publicity to your online business and can help you to reach across a targeted audience.
Today, it is extremely crucial to build your own professional website for attracting more customers and boost your growth potential. Hence, WordPress can be a valuable tool for approaching a large number of online visitors and improving traffic to your website. Moreover, WordPress is open source software and available for free that can be customized based on individual business needs. Besides, it is very easy to...
Effective landing pages are crucial for determining the success of every online promotional campaign and they can be used to bring targeted traffic to any website. Hence, it is important to pay attention to this vital aspect of marketing to boost the future prospects of your business growth. The main focus of every landing page must be on providing a smooth and easy navigation experience to the online viewers. A good and well designed landing page has the ability to attract high volume of website visitors and provide them with instant access to all the vital information about your online business.
Now, landing page can increase the popularity of your online business and create a positive impression on the minds of your potential customers. Additionally, they can provide excellent brand recognition to your online products and boost their visibility by encouraging more number of customers to buy your products. It is easy to build long lasting relationships with your online...
A recent study by Pew Internet & American Life project shows that most Americans use social media to keep in touch, not to find celebrities or dates. This has a pretty significant impact on your business and marketing efforts if you happen to be in those niches.
Roughly 91 percent of users in the study said that they used social media sites, like Facebook, to stay in touch with family, friends, and old schoolmates. The lowest motivators were to "find a date or romantic partner." Ouch. If you run a dating website, or if you sell anything related to that niche, now you know why your fan page isn't doing so well. It's probably not going to work out for you on Facebook. At least now you know why.
Only 5 percent of the survey respondents said that following celebrities was a major reason for being on a social networking site. If you're in this niche, you're also out of luck. Even still, it's possible to fail on sites like Facebook and...
Social media can be a powerful medium for online advertising and can be wonderful for small enterprises as they are more cost effective for branding purposes. They can provide an excellent platform for these online companies to get maximum online exposure for their products in the market. Additionally, social media can bring targeted traffic to your website and vastly improve the chances of getting a high ranking on the search engine results. There is a tremendous scope for business growth using the power of social networking for promoting your online products.
Additionally, there is an increased possibility of reaching out to targeted customers for SME (Small and medium enterprises) using social media networks. Besides, it can provide a wide opportunity to connect to millions of potential customers and build solid relationship with them to improve your business prospects. Social media is the best way to share valuable business information with your potential customers and...
Facebook is going public soon. Right now, it's in a quiet period, but there are some hints that the social media giant will radically overhaul its onsite search engine. If it is successful, Facebook could just become the new Google. Think that's a bit far-fetched?
Consider this: Facebook may just be valued at about $100 billion. The angel investors backing Facebook want to see a return on their money. Mark Zuckerberg has to deliver. That means he has to come up with a way for the company to make more money than it does right now. Right now, Facebook is driven by ad revenue. Those little ads on the right-hand side of the page are what keeps private investors interested in the company.
When Facebook goes public, it needs to up its ad revenue to meet Wall Street valuations. The easiest way to do that seems to be increasing the visibility of ads on the site. Facebook has hired some very bright minds to take care of the details. According to...
The mobile phone revolution has transformed the lives of millions of users by providing them with easy and instant access to valuable information. With plenty of useful features and interesting applications, mobile phones have a popular appeal among the masses. Hence, it makes sense to make the best use of this powerful medium for promoting your online business. As a result, today there is a greater demand for mobile websites that enables online enterprises to sell and market their products on the Internet. It is easy to get access to a large target audience by providing them with valuable information about your online business using these mobile websites.
There is increasing competition in the market today that makes it necessary for companies to keep pace with the growing demand and quickly adapt to new changes. Hence, many business owners have started relying on mobile websites for sharing their business news and providing updates to the consumers. The...