Blog

5 Top Benefits Of Using WordPress To Empower Your Online Business

By , posted on
5 Top Benefits Of Using WordPress To Empower Your Online Business

WordPress is a Content Management System that allows you to create attractive and interesting websites in a cost effective manner. It can be the best medium for advertising your online business and lending maximum exposure to your products in the market. Additionally, it is suitable for small enterprises that do not have huge advertising budget and may want to curb their spending on promotional efforts. Wordpress can be a powerful marketing method for providing good publicity to your online business and can help you to reach across a targeted audience. Today, it is extremely crucial to build your own professional website for attracting more customers and boost your growth potential. Hence, WordPress can be a valuable tool for approaching a large number of online visitors and improving traffic to your website. Moreover, WordPress is open source software and available for free that can be customized based on individual business needs. Besides, it is very easy to...



Quick And Easy Tips For Creating Effective Landing Pages To Get More Traffic

By , posted on
Quick And Easy Tips For Creating Effective Landing Pages To Get More Traffic

Effective landing pages are crucial for determining the success of every online promotional campaign and they can be used to bring targeted traffic to any website. Hence, it is important to pay attention to this vital aspect of marketing to boost the future prospects of your business growth. The main focus of every landing page must be on providing a smooth and easy navigation experience to the online viewers. A good and well designed landing page has the ability to attract high volume of website visitors and provide them with instant access to all the vital information about your online business. Now, landing page can increase the popularity of your online business and create a positive impression on the minds of your potential customers. Additionally, they can provide excellent brand recognition to your online products and boost their visibility by encouraging more number of customers to buy your products. It is easy to build long lasting relationships with your online...



How To Fail With Facebook & Other Social Media Sites

By , posted on

A recent study by Pew Internet & American Life project shows that most Americans use social media to keep in touch, not to find celebrities or dates. This has a pretty significant impact on your business and marketing efforts if you happen to be in those niches. Roughly 91 percent of users in the study said that they used social media sites, like Facebook, to stay in touch with family, friends, and old schoolmates. The lowest motivators were to "find a date or romantic partner." Ouch. If you run a dating website, or if you sell anything related to that niche, now you know why your fan page isn't doing so well. It's probably not going to work out for you on Facebook. At least now you know why. Only 5 percent of the survey respondents said that following celebrities was a major reason for being on a social networking site. If you're in this niche, you're also out of luck. Even still, it's possible to fail on sites like Facebook and...



3 Top Advantages Of Using Social Media For Small Enterprises

By , posted on

Social media can be a powerful medium for online advertising and can be wonderful for small enterprises as they are more cost effective for branding purposes. They can provide an excellent platform for these online companies to get maximum online exposure for their products in the market. Additionally, social media can bring targeted traffic to your website and vastly improve the chances of getting a high ranking on the search engine results. There is a tremendous scope for business growth using the power of social networking for promoting your online products. Additionally, there is an increased possibility of reaching out to targeted customers for SME (Small and medium enterprises) using social media networks. Besides, it can provide a wide opportunity to connect to millions of potential customers and build solid relationship with them to improve your business prospects. Social media is the best way to share valuable business information with your potential customers and...



Is Facebook The New Google?

By , posted on
Is Facebook The New Google?

Facebook is going public soon. Right now, it's in a quiet period, but there are some hints that the social media giant will radically overhaul its onsite search engine. If it is successful, Facebook could just become the new Google. Think that's a bit far-fetched? Consider this: Facebook may just be valued at about $100 billion. The angel investors backing Facebook want to see a return on their money. Mark Zuckerberg has to deliver. That means he has to come up with a way for the company to make more money than it does right now. Right now, Facebook is driven by ad revenue. Those little ads on the right-hand side of the page are what keeps private investors interested in the company. When Facebook goes public, it needs to up its ad revenue to meet Wall Street valuations. The easiest way to do that seems to be increasing the visibility of ads on the site. Facebook has hired some very bright minds to take care of the details. According to...



Useful Tips For Creating Effective Content For A Mobile Website

By , posted on
Useful Tips For Creating Effective Content For A Mobile Website

The mobile phone revolution has transformed the lives of millions of users by providing them with easy and instant access to valuable information. With plenty of useful features and interesting applications, mobile phones have a popular appeal among the masses. Hence, it makes sense to make the best use of this powerful medium for promoting your online business. As a result, today there is a greater demand for mobile websites that enables online enterprises to sell and market their products on the Internet. It is easy to get access to a large target audience by providing them with valuable information about your online business using these mobile websites. There is increasing competition in the market today that makes it necessary for companies to keep pace with the growing demand and quickly adapt to new changes. Hence, many business owners have started relying on mobile websites for sharing their business news and providing updates to the consumers. The...



How The Battle Between Amazon And Wikipedia In The SERPS Benefits You

By , posted on
How The Battle Between Amazon And Wikipedia In The SERPS Benefits You

For years, Wikipedia has dominated Google's search results. In fact, Wikipedia was so good at ranking in Google, that many Internet marketers sought out ways to get backlinks from Wikipedia. The backlink mania that resulted forced Wikipedia to change all of its links to "rel=nofollow" to deter spammers. Additionally, Wikipedia became increasingly militant about what links would be allowed to "stick" on their site. If any website had even some resemblance to a commercial website, the link to that site would be removed. While Wikipedia still gets a lot of traffic, a new study confirms that Amazon may be taking over Wikipedia's place as the most visible site in the search engines. New research from SpyFu shows that Amazon.com's page 1 visibility in Google has been steadily increasing over the past five years. In 2010, Amazon rocketed past Wikipedia. For the most part, Amazon has maintained its dominance over the popular...



SEO and Linkbuilding: We're All Blackhat Now

By , posted on

Google is knocking all the good guys down a rung with its latest algorithm update. Recently, Google announced that it will be making changes to its search algorithm to give websites that aren't using the latest SEO tactics a chance to be seen in the search engines. The promised changes could bump "over-optimized" websites down and reward websites that are "under-optimized." That makes everyone basically a blackhat marketer now. Why? Well for years, Google told us to optimize our website. Optimize, optimize, optimize. make it easy for users to navigate. Make it easy for Google to crawl. Fill your website with keywords (without stuffing). Use anchor text when linking back to your homepage. If you've done all of this optimization, you may end up being kicked down to page 2 or even 3 of Google and you may find your lazy competitors pushed up to the first page of Google. Remember all of those articles you published with your anchor text?...



How To Use Google+ For Boosting Your Online Business Promotion?

By , posted on
How To Use Google+ For Boosting Your Online Business Promotion?

Google+ can be a great promotional tool for advertising your online business and creating a strong online presence for your products. Now, with social media networks gaining a lot of popularity among lot of marketers, there is a greater chance of attracting new customers to your website. On the other hand, Google+ has the ability to provide greater exposure to your business and build your professional contacts. It is an excellent platform that brings together people with similar business interests and provides a more serious and focused approach to boost your business prospects. There are plenty of users who prefer using Google+ to build long term relationships with their prospective customers. There is a greater possibility of attracting a niche target audience using Google+ who may be actually interested in buying your products. You can now have complete control over your content and market your online business with the help of Google+ business page. It is...



How Apple's Siri Helps Drive Traffic To Your Website

By , posted on
How Apple's Siri Helps Drive Traffic To Your Website

A recent study done by Parks Associates showed that 87 percent of iPhone users used Siri at least monthly, with roughly 1/3 of users using Siri almost daily. That's a lot of users using a voice-activated assistant. Apple has made it fashionable to use a voice-activated assistant, but most people still only use Siri for things like text messaging, making phone calls and sending email. Even so, this is good news for you as an Internet marketer. With Siri, people will eventually be doing an increasing number of voice-activated searches. Think about it. Google is the leader in search technology, and Apple's primary rival. Big G is also developing its own voice-activated search assistant. In fact, last year Google filed a patent with the USPTO for a new type of remote or application that would use its cloud assisted voice recognition technology. That points to Google developing its voice activated search technology for Android phones. Speaking your...



Older PostsNewer Posts
Inbound Marketing in 2018: A 13-Point Checklist for a Powerful Content Strategy Inbound Marketing in... By Federico Einhorn
Posted on September 16, 2017
Five Benefits of SEO Marketing Five Benefits of SEO... By Federico Einhorn
Posted on September 2, 2017
7 Reasons Every Online Entrepreneur Needs to Join a Mastermind 7 Reasons Every Online... By Federico Einhorn
Posted on January 23, 2017

FOLLOW US

ARCHIVES