A recent study by Pew Internet & American Life project shows that most Americans use social media to keep in touch, not to find celebrities or dates. This has a pretty significant impact on your business and marketing efforts if you happen to be in those niches.
Roughly 91 percent of users in the study said that they used social media sites, like Facebook, to stay in touch with family, friends, and old schoolmates. The lowest motivators were to "find a date or romantic partner." Ouch. If you run a dating website, or if you sell anything related to that niche, now you know why your fan page isn't doing so well. It's probably not going to work out for you on Facebook. At least now you know why.
Only 5 percent of the survey respondents said that following celebrities was a major reason for being on a social networking site. If you're in this niche, you're also out of luck. Even still, it's possible to fail on sites like Facebook and...
Social media can be a powerful medium for online advertising and can be wonderful for small enterprises as they are more cost effective for branding purposes. They can provide an excellent platform for these online companies to get maximum online exposure for their products in the market. Additionally, social media can bring targeted traffic to your website and vastly improve the chances of getting a high ranking on the search engine results. There is a tremendous scope for business growth using the power of social networking for promoting your online products.
Additionally, there is an increased possibility of reaching out to targeted customers for SME (Small and medium enterprises) using social media networks. Besides, it can provide a wide opportunity to connect to millions of potential customers and build solid relationship with them to improve your business prospects. Social media is the best way to share valuable business information with your potential customers and...
Facebook is going public soon. Right now, it's in a quiet period, but there are some hints that the social media giant will radically overhaul its onsite search engine. If it is successful, Facebook could just become the new Google. Think that's a bit far-fetched?
Consider this: Facebook may just be valued at about $100 billion. The angel investors backing Facebook want to see a return on their money. Mark Zuckerberg has to deliver. That means he has to come up with a way for the company to make more money than it does right now. Right now, Facebook is driven by ad revenue. Those little ads on the right-hand side of the page are what keeps private investors interested in the company.
When Facebook goes public, it needs to up its ad revenue to meet Wall Street valuations. The easiest way to do that seems to be increasing the visibility of ads on the site. Facebook has hired some very bright minds to take care of the details. According to...
The mobile phone revolution has transformed the lives of millions of users by providing them with easy and instant access to valuable information. With plenty of useful features and interesting applications, mobile phones have a popular appeal among the masses. Hence, it makes sense to make the best use of this powerful medium for promoting your online business. As a result, today there is a greater demand for mobile websites that enables online enterprises to sell and market their products on the Internet. It is easy to get access to a large target audience by providing them with valuable information about your online business using these mobile websites.
There is increasing competition in the market today that makes it necessary for companies to keep pace with the growing demand and quickly adapt to new changes. Hence, many business owners have started relying on mobile websites for sharing their business news and providing updates to the consumers. The...
For years, Wikipedia has dominated Google's search results. In fact, Wikipedia was so good at ranking in Google, that many Internet marketers sought out ways to get backlinks from Wikipedia. The backlink mania that resulted forced Wikipedia to change all of its links to "rel=nofollow" to deter spammers.
Additionally, Wikipedia became increasingly militant about what links would be allowed to "stick" on their site. If any website had even some resemblance to a commercial website, the link to that site would be removed. While Wikipedia still gets a lot of traffic, a new study confirms that Amazon may be taking over Wikipedia's place as the most visible site in the search engines.
New research from SpyFu shows that Amazon.com's page 1 visibility in Google has been steadily increasing over the past five years. In 2010, Amazon rocketed past Wikipedia. For the most part, Amazon has maintained its dominance over the popular...
Google is knocking all the good guys down a rung with its latest algorithm update. Recently, Google announced that it will be making changes to its search algorithm to give websites that aren't using the latest SEO tactics a chance to be seen in the search engines. The promised changes could bump "over-optimized" websites down and reward websites that are "under-optimized."
That makes everyone basically a blackhat marketer now. Why? Well for years, Google told us to optimize our website. Optimize, optimize, optimize. make it easy for users to navigate. Make it easy for Google to crawl. Fill your website with keywords (without stuffing). Use anchor text when linking back to your homepage.
If you've done all of this optimization, you may end up being kicked down to page 2 or even 3 of Google and you may find your lazy competitors pushed up to the first page of Google. Remember all of those articles you published with your anchor text?...
Google+ can be a great promotional tool for advertising your online business and creating a strong online presence for your products. Now, with social media networks gaining a lot of popularity among lot of marketers, there is a greater chance of attracting new customers to your website. On the other hand, Google+ has the ability to provide greater exposure to your business and build your professional contacts. It is an excellent platform that brings together people with similar business interests and provides a more serious and focused approach to boost your business prospects. There are plenty of users who prefer using Google+ to build long term relationships with their prospective customers.
There is a greater possibility of attracting a niche target audience using Google+ who may be actually interested in buying your products. You can now have complete control over your content and market your online business with the help of Google+ business page. It is...
A recent study done by Parks Associates showed that 87 percent of iPhone users used Siri at least monthly, with roughly 1/3 of users using Siri almost daily. That's a lot of users using a voice-activated assistant. Apple has made it fashionable to use a voice-activated assistant, but most people still only use Siri for things like text messaging, making phone calls and sending email.
Even so, this is good news for you as an Internet marketer. With Siri, people will eventually be doing an increasing number of voice-activated searches. Think about it. Google is the leader in search technology, and Apple's primary rival. Big G is also developing its own voice-activated search assistant. In fact, last year Google filed a patent with the USPTO for a new type of remote or application that would use its cloud assisted voice recognition technology.
That points to Google developing its voice activated search technology for Android phones. Speaking your...
Your business is already customer-friendly. You offer a lowest price guarantee. You have a generous return and exchange policy. And for longtime customers, you're flexible on your payment terms.
Isn't that more than enough?
Actually, it's not.
If you want customers to rave about your business, you need to really spoil them. It's easier and less costly than you think. Here's how to make your business a service standout - one that customers can’t wait to recommend to family and friends.
REPLY AS IF IT'S THE PRESIDENT CALLING
Promptly reply to your customers' calls, emails and texts - on the same day and even better, within an hour. If it's a question, answer it. If it's a problem, solve it. If it's a compliment, offer gracious thanks. Make sure you reply to Facebook posts and tweets, as well. An attentive company makes for very satisfied customers.
TRUMP EVEN THE BEST GIRL FRIDAY
Part of boosting traffic to your wesite is boosting the amount of quality content on your site. A blog is a great way to do this, but blogs are tough to maintain. For one thing, you have to constantly come up with quality content. If your posts get too old, then your visitors think the content is old beore they ever read it - click. They're gone, and your page gets a huge bounce rate. Not good.
The problem is it's hard to come up with topics to write about. After a while, you start to get writer's block. You can't come up with ideas. Here comes Ubersuggest and tagcrowd to the rescue.
First, go to Google. Type your topic or niche into the search engine. you're going to get some results. From there, look to see if there's anything interesting in there. If it's a short keyword, there's probably not much that hasn't already been covered. Here's where Ubersuggest comes into play. Go to ubersuggest.org. Type in your keyword phrase. watch...