Most everyone is familiar with the old saying about “winning the battle but losing the war.” In the world of SEO, however, it is not an either/or proposition. When it comes to search engine optimization for your website, it is imperative that you win the battle and the war.
There is an abundance of information, ideas, and tools available regarding SEO techniques and practices. The SEO technician can pick and choose which ones and what combinations work best for his particular situation. These are the tangible parameters and will take you a long way toward winning SEO battles. However, there are also some intangible factors that all SEO craftsmen should be aware of and incorporate into their arsenal as well. It is these intangibles that are the key to winning the war.
The intangible elements referred to here are consistency, persistence, and attention to detail. Being somewhat generic in nature, these items can be applied to most anything...
SEO is often said to be constantly evolving. The "O" in SEO stands for "optimization" of course. That very word carries with it the connotation of a never-ending strategy. This is good for SEO companies selling you SEO services, but it might not boost traffic to your site. Why? Well, there are some basic SEO strategies that don't change. If you don't get these right, nothing else matters.
You Don't Have A Value Proposition
You've probably heard the old saying "if you build it, they will come." Well, the first part of that sentence is possibly the most important. You have to build it, first. Building a value proposition means that you have something of value to offer your website visitors. If you can't explain what it is that you have to offer in simple terms, forget about it.
Most peoples' attention span these days is pretty poor. On top of that, no one will want to link to, or mention, your...
Google has been on the move to push its version of social media: social search. With social search, Google hopes to take away some of the market share from Facebook. Whether it will work or not remains to be seen. However, Google isn't' the only game in town. If you want to boost traffic to your website, there are several ways for you to use social media to up the ante on your competitors.
Level The Playing Field
Google is relying more and more on its "+1" system for ranking signals. Normally, a small start up company would have no chance of ranking well for competitive search phrases. However, with Google +, all that's needed is a "+1" from someone in that business's circle to start an unstoppable viral storm.
A "+1" could send a relatively unknown company to the first page of the search results for everyone in the referrer's circles.
What may surprise you is that Google + posts are showing up not just...
Google is making a change to how it reports referrer information using Chrome. The result? Some analytics programs might start showing search visitors as "referred traffic" from Google without doing a search. The recent change was posted on Google Webmaster Central blog recently.
Referrers are a kind of "Caller ID" for web browsers. The referrer tells the analytics program where your traffic came from. For example, if you were to click on a link from the search engine results pages for a specific keyword, the referrer information passes along to the destination page's analytics program would show that you were referred to the page via Google's search engine. However, traditionally, Google would show this information along with the keyword used to get to that page.
That's how the website owner knows what search terms are popular for his website and what pages are popular on his site. The change would mean that Google would...
Google AdSense is one of the most well known ways of monetizing your website. However, many people fail to realize just how money they could make off it. Properly optimizing your profit from Google AdSense will require a lot of work and a little cunning, but it can be done. Here are a few ways you can do that.
Optimize Your Site Layout: Not all layouts are the same. Some layouts are more welcoming to Google’s AdSense advertisements. A layout that makes it easy to incorporate a horizontal, vertical, or square advertisement is effective. Keep it simple. Keep it clean, and people will be more likely to click an ad on your site.
Place Them High and to the Left: Most people only scroll down to the point where it is relevant to their interests. For that reason you should keep your AdSense ads high up on the page, where they’ll see it no matter what they want from your site. Putting them on the left increases the chance that they’ll notice...
SEO is difficult to do if you're not a professional. Even the pros make mistakes. This is why it's probably best to hire an SEO consultant at some point. There are, however, some basic SEO tactics you can take on by yourself. Even though these tactics are basic, there's plenty of room for error.
Link building is harder than it sounds. Getting merit-based backlinks is key for longevity in the search engines, but there are far too many people buying backlinks or engaging in sketchy link building tactics. Link wheels, buying PageRank, and even swapping links can be dangerous. Google wants to make sure its search engine returns relevant results. To do this, it flags and penalizes any website that violates its TOS. Buying links, or getting links that are not merit-based is a violation of Google's TOS. Don't do it.
There are plenty of ethical ways to get good backlinks for your website. For starters, find old websites that are not...
Facebook is one of the most popular social networking medium with a presence of millions of online users who use this site for effective personal communication. One of the fascinating things about Facebook is that it allows you to get connected with a large target audience. This means that you can drive high volume of traffic to your website by advertising your online business and promoting it through Facebook. Now, if you have some incredible business ideas, then you can definitely share them using Facebook business pages. It is a very simple, easy and a cost effective way of promoting your company online and getting tons of free traffic to your website.
There are plenty of fascinating things that you can do using Facebook business page, right from sharing valuable business information and providing updates on products to your online audience. In fact, you can create a distinct business profile, that is different from your personal page and start posting links to your website...
Earlier this month, a former Google employee spoke out about his reasons for leaving Google. There wasn't much new information about the inner workings of the company being exposed, but the perspective was helpful. If Google's own employees aren't happy with the direction the search engine company is headed in, that could spell serious trouble for the company.
James Whittaker is a former employee for Google. He wasn't some low-level guy in the company. He delivered four Google Developer Day events, two Google Test Automation Conferences, and was a major contributor to the Google testing blog. He recently spilled the beans about why he left the company on his blog.
In part, he writes:
"The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus."
That's a problem. A big one. Google did start...
Twitter is a very popular micro blogging platform used by many Internet marketers for promoting their online products and services. As a marketing tool, it can be effective in driving traffic to your website and capturing the attention of millions of visitors. In fact, Twitter can be a perfect launch pad for advertising any kind of business on the Internet and generate greater publicity for your online business. Additionally, it is the best way to develop solid business contacts and also get connected across to a niche target audience for selling your products.
With a greater online presence across Twitter, you can get enormous amount of traffic for your website. Moreover, it is the best social networking tool that enables you to share valuable information about your products and services with your potential customers. Twitter is both easy to use and at the same time, it is the most economical way of advertising your online business. You can send short and...
Site traffic is the lifeblood of any website, and the only real way to profit from being on the Internet. At some point, someone has to do something. Some kind of trading activity has to take place. A product or service has to be exchanged for money. Even on Adsense-type websites, there are advertisers. Visitors have to click on ads. If there are no visitors, there's no money being made on that Adsense site.
With Google making changes to its search algorithm again, organic SEO just became a lot harder. Google is going to focus more on providing actual answers to questions, where possible, instead of sending people off of its SERPs. If Google can serve up the answer to "where should I travel this summer?" right on its own pages, visitors won't have to leave Google's results pages. They can enter another search query or close out their browser and be done with it.
The search engine company is also going to try to give more weight to...