Earlier this month, a former Google employee spoke out about his reasons for leaving Google. There wasn't much new information about the inner workings of the company being exposed, but the perspective was helpful. If Google's own employees aren't happy with the direction the search engine company is headed in, that could spell serious trouble for the company.
James Whittaker is a former employee for Google. He wasn't some low-level guy in the company. He delivered four Google Developer Day events, two Google Test Automation Conferences, and was a major contributor to the Google testing blog. He recently spilled the beans about why he left the company on his blog.
In part, he writes:
"The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus."
That's a problem. A big one. Google did start...
Twitter is a very popular micro blogging platform used by many Internet marketers for promoting their online products and services. As a marketing tool, it can be effective in driving traffic to your website and capturing the attention of millions of visitors. In fact, Twitter can be a perfect launch pad for advertising any kind of business on the Internet and generate greater publicity for your online business. Additionally, it is the best way to develop solid business contacts and also get connected across to a niche target audience for selling your products.
With a greater online presence across Twitter, you can get enormous amount of traffic for your website. Moreover, it is the best social networking tool that enables you to share valuable information about your products and services with your potential customers. Twitter is both easy to use and at the same time, it is the most economical way of advertising your online business. You can send short and...
Site traffic is the lifeblood of any website, and the only real way to profit from being on the Internet. At some point, someone has to do something. Some kind of trading activity has to take place. A product or service has to be exchanged for money. Even on Adsense-type websites, there are advertisers. Visitors have to click on ads. If there are no visitors, there's no money being made on that Adsense site.
With Google making changes to its search algorithm again, organic SEO just became a lot harder. Google is going to focus more on providing actual answers to questions, where possible, instead of sending people off of its SERPs. If Google can serve up the answer to "where should I travel this summer?" right on its own pages, visitors won't have to leave Google's results pages. They can enter another search query or close out their browser and be done with it.
The search engine company is also going to try to give more weight to...
Podcasting offers some lucrative marketing opportunities for building brand awareness and creating greater visibility for your online business. It provides some of the best possibilities of marketing your products and services across to a large target audience. You can create interesting videos and provide an effective sales presentation to attract potential customers to your website. As a result, you may be able to increase traffic to your website leading to higher website conversion rates and more sales leads. Additionally, podcasting may be a cost effective method of advertising on the Internet and can help companies to reach out to maximum number of online visitors.
You can try using podcasting techniques to build a solid relationship with your customers and also provide vital updates on your online business. There are different podcast directories available on the Internet that can be used to feature your podcasts to help boost the popularity of your...
The SEO world is obsessed with making websites "optimized." If you optimize your website for Google's search engine, expect a little shake up in the SERPs. Site owners used to use tricks like including the target keyword in the URL, controlling the keyword density on the page, and making sure that the site had a good internal linking structure.
These kinds of things may not work anymore. In a recent interview, Matt Cutts disclosed a few changes happening over at Google. In particular, Google is going to apply a new penalty to websites that are "overly optimized. The purpose of this algorithm update? To "level the playing field" as Matt Cutts put it.
It used to be that Google wanted you to optimize your site for its search engine. Cutts wasn't shy about laying out rules for making sure your website complied with Google's TOS and Webmaster guidelines. Google has a well-established set of "best practices" that you needed to follow...
Blogs can be a great medium for sharing valuable information with the readers and driving targeted website traffic. They can help in boosting your search engine rankings and also assist in effective sales promotion of your online products and services. Additionally, they can be the best means for providing a brand recognition and unique identity to your online business. However, there are many challenges that need to be met, while using blog content to advertise your online business. The main purpose of having blogs is to attract online visitors with some interesting and informative content that evokes curiosity in them to know more about your products and offerings.
It is important to engage your online audience in regular conversations to build a long term rapport with them and build credibility for your business. Besides, it is vital to provide high quality content that can keep their interest alive and provides them with valuable source of...
Facebook is still a marketing "black box" as far as most Internet marketers are concerned. The popular social media website allows you to set up a fan page or a public figure page and then advertise it to all of your adoring fans. There's just one problem: how do you get fans and what do you do with them once you have them?
Getting fans on Facebook is probably best done by going off of the site. Yes, it seems weird, but the easiest way to get more visitors is to buy them. Buying website traffic is pretty "old-school." Most Internet marketers want so-called "free" organic traffic from the search engines. But this kind of traffic won't get you the kind of "likes" on Facebook that you want.
When you advertise your fan page on another ad network, and send people right to your Facebook fan page, you're creating a measurable way to increase your fan base. Most people on the...
Google has placed a lot of money on the table to make Google+ the social media website of the future. However, things aren't going well for the search giant in this area. It's not a mystery that social search isn't a big hit. Research studies by Pew show that sites like Facebook and Twitter don't drive substantial traffic to news websites and that users, in general, don't like personalized search. In fact, the only people who seem to like personalize search are the folks at Google.
While the Internet search giant tries to continue its foray into social media, there's an elephant standing in the room. Some industries are great for social. If you're a local coffee shop owner, you can stir up quite a buzz about a new blend you've got coming out. You can attract new customers, and you can keep loyals informed with your latest offerings. You might even use social media to advertise special events and functions.
While there are some in the SEO community that restrict themselves to finding backlinks from articles, writing guest posts, and using more traditional methods of acquiring links from trusted authority websites, getting backlinks using social media could be the new wave of the future.
Social media connects you with potential customers, but it can also connect you with peers in the industry that may be more than happy to link to you - especially if you're not in direct competition with them.
Target Your Audience
Regardless of which social media website you are on, you have to target your audience. Find the industry players in your niche. Hopefully, they are somewhat SEO savvy. Even if they aren't, it doesn't mean that you can't get a link from them.
Reach out to larger platforms than you are used to. If you try chasing down the big corporate names in your industry, it's going to be an uphill battle. First, you probably...
Being a marketer-especially an Internet marketer-means that you should be in a continuous learning process. Keeping up with the hottest things that your target audience is in to is essential, since these are the things that will pretty much dictate what people will buy.
Of course, aside from keeping yourself updated with the interests of your target market, it's also crucial to stay in the know with regards to what's happening to the marketing industry as well. Being updated with news as well as the latest marketing tools will allow you to do your job better and stay relevant.
Thankfully, there are numerous people out there that are more than happy to provide useful Internet marketing commentaries and insights. If you're on Twitter (and as an Internet marketer you most definitely should be), here are the top accounts about marketing that you should follow:
1. Greg Sterling (@gsterling) – As the founder of Sterling Market...