Being a marketer-especially an Internet marketer-means that you should be in a continuous learning process. Keeping up with the hottest things that your target audience is in to is essential, since these are the things that will pretty much dictate what people will buy.
Of course, aside from keeping yourself updated with the interests of your target market, it's also crucial to stay in the know with regards to what's happening to the marketing industry as well. Being updated with news as well as the latest marketing tools will allow you to do your job better and stay relevant.
Thankfully, there are numerous people out there that are more than happy to provide useful Internet marketing commentaries and insights. If you're on Twitter (and as an Internet marketer you most definitely should be), here are the top accounts about marketing that you should follow:
1. Greg Sterling (@gsterling) – As the founder of Sterling Market...
Blogs have the ability to dramatically transform your business and boost the online sales of your products and services in the market. Additionally, they can be great means of improving traffic to your website by increasing more number of online visitors to boost higher sales. If you have a popular blog, then there are high chances of getting access to a large base of customers and increasing your profit margins. Besides, blogging can be a great advertising tool for sharing valuable information about your business with your potential customers. Lot of Internet marketers rely on this method of promotion as it is both economical and cost effective for their company and provides them the best results.
Now, when it comes to blogging, the ability to improve traffic to your website is the key to the success of your Internet marketing efforts. Driving targeted traffic to your website is of great importance, if you want to sell your products to a niche audience. By...
It's time for Google to start thinking. In the next few months, Google will start giving you more intuitive results based on a refresh the company is currently implementing. These changes represent some of the biggest changes the company has ever made to its search engine.
Google isn't scrapping its beloved keyword-based search system. Website rankings are still based on the words the site contains, how often other sites link to it, and many other factors. No, what Google is doing is more of an enhancement. A major one.
The company wants to provide more relevant search results by incorporating something called "semantic search." Semantic search refers to the process of understanding the actual meaning of words. For the last two years, Google has been data mining for hundreds of millions of entities like people, places, and things. It is now able to string all of these entities together and provide context for searches.
For example, if you were to...
Sitemaps can act as wonderful SEO tools, when it comes to driving targeted traffic to any website and improve search engine indexing for getting the best results. Now, sitemaps are actually maps that can list the overall structure of the website by pointing out to the associated sections and links. This can make website navigation smooth and quicker for the online visitors to find all the necessary information at one place. Most of the new sites using sitemaps enable the search engine spiders to crawl through different pages using the links and index their website to get higher rankings on the results page.
Now, there are many good reasons for using sitemaps for your website and the most important is that it helps in connecting with your online audience. There is an improved ability to find useful resources and information on the web with the help of sitemaps and indexing your website is much faster, leading to greater traffic to your website. In turn, this...
Do you have a traffic problem or a conversion problem? The Internet marketing world seems to think that the best way to boost traffic to your website is to just get more visitors. That's so 1990s. Hits don't count for anything these days. It's all about engagement. If you can't engage your audience, you're done. Pack up your stuff and go home.
Hits, Visits, and CTR
SEO experts have trained many a marketing department to pay attention to hits, site visits, and click-through ratios. The latter is dying a hard death because CTR has this air of respectability. After all, it's a click, and a click is an action that can be measured. Marketing people love measurable results. But, there's more to marketing than just measuring. You have to know what you're measuring. Would a 10 percent CTR be a good thing when your sales are down by 50 percent?
Back in the old days of Internet marketing, buying banner ads and setting up...
Many of us would love to have our own website or blog for various purposes. Some of us may want a personal blog where we can just talk about our lives while others may prefer a monetized site to earn additional or even full-time income. But whatever reason, we fail to bring about this blog due to our lack of knowledge on how to make websites. We fear that making our own site will be nothing more than a time-wasted effort. Part of this fear is because we believe a lot of technical know-how especially on HTML is a must to create a website. This may have been true before but the internet has changed drastically. Today, anybody can create a blog even without using HTML.
1. The Quest for a Topic
Before you go into the actual process of creating a website or blog, it is imperative for you to figure out what your site will be about. This may sound simple at first (I want to make a site about cars!!!) but you will have to research your topics carefully. If you're...
On Monday, Yahoo made a move that raised a lot of eyebrows and tempers in Silicon Valley: It filed a lawsuit against Facebook for patent infringement. Yes, you read that right. In the words of Kara Swisher of All Things D, Yahoo's new motto is "If you can't beat 'em — and it can't — sue 'em."
There have been talks about Yahoo starting patent wars with Facebook for weeks now, so the social media giant probably saw it coming.
Apparently, the former Internet heavyweight has over 1000 patents under its sleeve, and it's using 10 of them to sue the social network. In a 19-page lawsuit filed on Monday in San Jose California, Yahoo details 10 counts in which Facebook has violated its patents.
According to Wired, in its lawsuit, Yahoo is seeking "triple damages, pre-judgment and post-judgment interest on those damages, all court costs, and — ka-boom — that Facebook be 'immediately,...
SEO companies often engage in one tactic that almost guarantees your website will be penalized at one point or another - link buying. Buying links has long been a popular method of increasing the number of backlinks pointing to a person's website.
When your SEO company buys backlinks to your website, however, you signal to Google that your site is in violation of its terms of service. It's especially obvious if you embed code into your website that makes it obvious what you're doing. Companies like TextLinkAds are pretty easy to figure out since they use plugins and some code that you embed into your website. If Google stops by to check out your site, you're toast.
However, manually placing links on your site can raise a red flag too. If you place links to websites that have nothing to do with your website, or if other websites that have nothing to do with your website start linking to you, it looks suspicious. Of course, Google is less likely to penalize...
With the increasing usage of smart phone users, mobile SEO is slowly gaining popularity among lot of customers using these devices to gather specific data and information. Although the amount of people using mobile SEO is quite less comparable to the PC and laptop users but still it makes sense to make the best use of this tool to reach out to a niche target audience. According to some of the statistics available, mobile SEO accounts for almost 20% of the searches that can be quite valuable for your business growth. In fact, it may be a great way to stay in touch with your potential customers and improve traffic to your website.
If you are determined to get the best results for your business, then using mobile SEO in your campaign may be worth giving a try. The changing technology and the large number of mobile phone users in the market provides a huge potential for online businesses to explore this segment to get increasing returns for their business. Now, the best way to...
Targeted traffic is the best means for providing greater visibility to your online business and can guarantee long term success in your marketing efforts. There are some amazing ways on the Internet, where you can get quick publicity for your online products without even spending a penny on advertising. Lot of Internet marketers are making the best use of the vast online resources to get high quality traffic to their websites. It is just a matter of using your creative skills and research abilities by putting in the best efforts to find out the right kind of Internet marketing method that can work well for your business.
By having high amount of traffic for your website, you can see a vast increase in your sales volume with greater profit margins. At the same time, there is a massive opportunity for building new business contacts in the industry and attracting more number of online visitors to your website. With the increasing number of customers to...