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What does Google's Latest Pigeon Update Mean For Your Business?

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What does Google's Latest Pigeon Update Mean For Your Business?

Are you aware of how the recently released Google Pigeon algorithm update can lead to some major changes in your online traffic volume? Local businesses, especially online marketing and advertising companies might be able to notice a considerable impact with the Pigeon update giving a bit of reshuffle to local listings. This was mainly done with the aim of prioritizing local reviews from well-known sites such as Yelp, Trip Advisor, Yellow Pages and Relator.com Google is trying to move local map listings lower on the search engine results page or eliminating them completely by replacing them with the above-mentioned directory specific sites. It is trying to ensure that the results are prominently displayed to the users to give them exactly, what they are looking for in the search results. Growing preference for local reviews Today, users prefer using Google to meet most of their search related needs rather than depending on physical directories with yellow...



How To Use LinkedIn Publishing Platform To Get Maximum Exposure?

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How To Use LinkedIn Publishing Platform To Get Maximum Exposure?

Do you want your content to be viewed by maximum number of readers and get more online visibility? Try using some of the interesting publishing features offered through LinkedIn and see the results for yourself. As a core and leading social platform, LinkedIn provides some great opportunity for marketers and local businesses to publicize their company and reach out to more number of fans and followers. Let’s look at some of the interesting ways in which you can use this incredible tool to get some better success for your business: -Use channels to the best advantage LinkedIn channels allow users to find topics of their interest relevant to the categories with huge number of followers. The best way is to publish your article on popular channels as featured articles may appear on the channel’s slider and is within the view of everyone who follows the channel. This means, if you are featured on a channel, then you can expect to have thousands of followers...



SEO Tactics That Still Rule To Give You Better Search Engine Rankings

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Are you still thinking that the SEO rules that were applicable before are no longer relevant and useful in boosting your website rankings? Probably it’s time to probe this issue further and find out if the SEO tactics that we used earlier can still give us some amazing results. Most of the bloggers, publishers and local businesses tend to think that backlinks may not matter anymore or even creating content for robots may not work. Let’s carefully examine some of the SEO elements to find out, if they can really work as before to boost organic search engine rankings for your website: -Good and catchy titles are important as ever Google returns all your search results depending on the term that you enter in the search field to display the results along with the title. This means having a descriptive, attractive and unique title is still important to engage the readers. If your title is interesting, it is much likely that the readers will click through it and view...



Combine Text and Visual Effectively To Get Higher Social Engagement

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Combine Text and Visual Effectively To Get Higher Social Engagement

Have you ever wondered how a powerful written copy can be combined with attractive visuals to get more attention from your visitors? Perhaps, one of the best secrets used by most marketers is to cleverly integrate them together to achieve some amazing results with their social media success. Even you can try to impress your target audience using this cool and effective marketing technique to grow your online business and increase your customers. Top ways to get better social engagement with content and images -Use a descriptive tagline Have you ever noticed that most of the brands have text based taglines? But how about getting a bit more creative and using this great opportunity to make them more meaningful to your readers? Especially, using photos or visuals can help in reinforcing the idea behind your tagline and make it more appealing to the viewers. Try this technique to showcase your brand on social media and see, if your social engagement level...



Best Content Marketing Tools That You Can Use To Get Effective Results

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Best Content Marketing Tools That You Can Use To Get Effective Results

Do you want to know how you can achieve greater success with your content marketing efforts to effectively engage your target audience? Most marketers need to spend lot of time in doing good research to find content that is both relevant and valuable to their readers. Often, changing consumer behavior patterns with their new preferences may require you to share new and fresh information every time about your products. If you want to be rewarded with increasing customer loyalty and more business from the people, the only way is to use some of the free and easy content marketing tools that can help in creating some great posts for your readers. Let’s take a look at some of these amazing content marketing tools and learn more about their advantages: -Use smart screenshot tools If you wish to display your products and showcase some of its excellent features, the best way is to provide screenshots that can help to increase their knowledge and give them a wealth of...



Try These Unique Ideas To Share Your Social Media Updates

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Try These Unique Ideas To Share Your Social Media Updates

Do you often find it challenging to find new and creative ways to impress your target audience with interesting content? Often, even the most seasoned marketers don’t find it easy to get new thoughts and ideas to share on their social networks. It’s tough to keep up with the demand of supply of content that can engage and entertain your online visitors. But there are certainly some cool techniques that you can employ for publishing new updates on social media through your posts. Let’s look at how you can achieve greater success by using some of these methods that we’ve shared below: -Share interesting quotes with readers Quotes are always popular among the viewers and especially, if you’ve some attention-grabbing ones, then they can surely do the trick. Try sharing quotes that are relevant to your area of expertise and industry. There are plenty of websites from which you can seek inspirational ideas and quotes, if you dig deeper...



Boost Your Reader Response With Engaging And Valuable Content

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Boost Your Reader Response With Engaging And Valuable Content

Have you ever thought how you can entice your target audience, using sticky content to leave a lasting impression on them? As a marketer, you must be able to create informative and eye-catching reading material that is simply irresistible to your online visitors. It’s easy to market your brand in front of viewers, when you can build your trust and loyalty among them and also get some quality references of other potential customers. Here we discuss some effective ways to market your content and draw your customer’s attention: Share new information constantly One of the best ways to engage your audience is to provide them with content that is packed with loads of interesting information. They may be collected from various sources and researched well, beforehand to include useful data and facts, which may be presented in the form of infographics. Remember, your readers are busy and do not have time to read your content, unless they find something...



How To Have An Awesome Page That Google Absolutely Loves

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Do you want to boost your website traffic and get quality engagement from your target audience? Like most successful marketers, it’s very important for you to have an SEO optimized page that can attract search engines such as Google. By creating an optimized content targeted at both the end users and the search engines, you can increase the chances of having increased traffic for your website. Why optimizing content is necessary? Over the years, search engine algorithms have come a long way, where including popular keywords many times in your content could boost your website rankings. However, today the scenario is completely different and Google prefers those websites that have content which is highly informative, useful and engaging to the visitors. Most search engines love content that is free-flowing, interesting and purposeful and offer the best value to the readers as far as possible. Today the there are penalties by Google for websites that has...



Use Remarkable Images In Social Media To Boost Your Business

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Use Remarkable Images In Social Media To Boost Your Business

Do you want to create more enthusiasm and curiosity among your followers about your existing business? Sometimes, what you offer to your target audience may tend to get boring and monotonous and can lead to distraction among them. As a marketer, your job is to keep that interest alive and your viewers engaged constantly by sharing interesting information and purposeful content. Visual images are the key to success Imagine, if you are a reader what is the first thing that attracts you the most? If you think carefully about the tons of updates, tweets, status messages that you go through everyday, you’ll find that it’s the visual representation that leaves a lasting impression on your mind. This means, if you want your readers to click through or read through a post, you need to offer them something quirky or unique that can instantly grab their attention. Entice your viewers with some of these best selling ideas Use creative and...



Top Pinterest Marketing Tips To Boost Your Online Visibility

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Do you want to get better exposure for your products and services on Pinterest and improve your business growth? Probably, you need to follow some of the best trends used by some of the top notch social media professionals to get success with your Pinterest marketing. As you might be well aware that Pininterest is a versatile platform that presents huge marketing opportunities for representing your company’s products. Let’s see how you can make the best use of this powerful tool to reach your target audience: -Always include a price tag Did you know that a Pinterest pin with a price tag has chances of getting 36% more likes than those without them? The ultimate aim of any business is to drive sales and earn profits in the long term, while keeping the customers’ needs in mind. Make sure you are able to generate enough traffic for your website and also motivate your customers to purchase your products too. For this purpose, it may be a good...



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