Is your business website getting enough traffic to attract quality visitors and converting them into potential customers?
Targeted traffic is core to every business and a key element for the success of your online business. Hence, every company-whether big or small can sustain themselves, if their branding and publicity campaign is powerful enough to find quality leads that can lead to potential sales of their products.
Here we check out some of the best Google Webmaster tools that can be useful in improving traffic for your website.
-Use relevant sitemaps to guide users
A sitemap is mainly created to inform Google about the structure of your website and you do not have to build them manually. There are many WordPress plugins that can be used for this purpose and you can even have a video sitemap too, in case you have a video to be displayed on your website.
This helps Google to index video on your site rather than redirecting visitors away to other...
If your website is penalized by Google, then it is difficult to identify the problem. Google does not notify website owners of penalties. With the new Google core algorithm updates going into effect each month, it is difficult to understand which of the new updates have had an effect your website.
The best way to clearly identify a Google penalty is by watching rank in search and traffic per page. You can also recognize a penalty if you search for the core keywords of your website's niche and your website does not show up in search results.
There Are No Magical Solutions to Prevent these 48 Google Penalties
Many SEO companies use black hat, gray hat, and even old white hat techniques to artificially manipulate website rank on search engines. Over 90% of these systems fail because they are based on finding loopholes within the core Google algorithm and then exploiting them for quick, albeit short-term, results. As soon as your page rank suffers, these SEO companies...
Have you ever thought of how a smooth and seamless integration of mobile content can do wonders for your online business?
If you already have a website, you are well-aware about the importance of having a great and interesting content for engaging your target audience. The same applies to your mobile devices as well and having a user-friendly and rich content can help in achieving most of your marketing goals.
There are lot of small but key things that you need to remember, while designing content suited for your mobile platform.
Here are a few golden rules that you must follow for improving your mobile reading experience:
-Provide smart and functional features
It’s important to remember that every mobile device comes with a different screen size and there are plenty of technical variations among different models. The speed of the Internet, owing to movement and ease of finger scrolling feature may also vary for every device. Make sure to provide...
Are you aware of how the recently released Google Pigeon algorithm update can lead to some major changes in your online traffic volume?
Local businesses, especially online marketing and advertising companies might be able to notice a considerable impact with the Pigeon update giving a bit of reshuffle to local listings. This was mainly done with the aim of prioritizing local reviews from well-known sites such as Yelp, Trip Advisor, Yellow Pages and Relator.com
Google is trying to move local map listings lower on the search engine results page or eliminating them completely by replacing them with the above-mentioned directory specific sites. It is trying to ensure that the results are prominently displayed to the users to give them exactly, what they are looking for in the search results.
Growing preference for local reviews
Today, users prefer using Google to meet most of their search related needs rather than depending on physical directories with yellow...
Do you want your content to be viewed by maximum number of readers and get more online visibility?
Try using some of the interesting publishing features offered through LinkedIn and see the results for yourself. As a core and leading social platform, LinkedIn provides some great opportunity for marketers and local businesses to publicize their company and reach out to more number of fans and followers.
Let’s look at some of the interesting ways in which you can use this incredible tool to get some better success for your business:
-Use channels to the best advantage
LinkedIn channels allow users to find topics of their interest relevant to the categories with huge number of followers. The best way is to publish your article on popular channels as featured articles may appear on the channel’s slider and is within the view of everyone who follows the channel.
This means, if you are featured on a channel, then you can expect to have thousands of followers...
Are you still thinking that the SEO rules that were applicable before are no longer relevant and useful in boosting your website rankings?
Probably it’s time to probe this issue further and find out if the SEO tactics that we used earlier can still give us some amazing results. Most of the bloggers, publishers and local businesses tend to think that backlinks may not matter anymore or even creating content for robots may not work.
Let’s carefully examine some of the SEO elements to find out, if they can really work as before to boost organic search engine rankings for your website:
-Good and catchy titles are important as ever
Google returns all your search results depending on the term that you enter in the search field to display the results along with the title. This means having a descriptive, attractive and unique title is still important to engage the readers. If your title is interesting, it is much likely that the readers will click through it and view...
Have you ever wondered how a powerful written copy can be combined with attractive visuals to get more attention from your visitors?
Perhaps, one of the best secrets used by most marketers is to cleverly integrate them together to achieve some amazing results with their social media success.
Even you can try to impress your target audience using this cool and effective marketing technique to grow your online business and increase your customers.
Top ways to get better social engagement with content and images
-Use a descriptive tagline
Have you ever noticed that most of the brands have text based taglines? But how about getting a bit more creative and using this great opportunity to make them more meaningful to your readers?
Especially, using photos or visuals can help in reinforcing the idea behind your tagline and make it more appealing to the viewers. Try this technique to showcase your brand on social media and see, if your social engagement level...
Do you want to know how you can achieve greater success with your content marketing efforts to effectively engage your target audience?
Most marketers need to spend lot of time in doing good research to find content that is both relevant and valuable to their readers. Often, changing consumer behavior patterns with their new preferences may require you to share new and fresh information every time about your products.
If you want to be rewarded with increasing customer loyalty and more business from the people, the only way is to use some of the free and easy content marketing tools that can help in creating some great posts for your readers.
Let’s take a look at some of these amazing content marketing tools and learn more about their advantages:
-Use smart screenshot tools
If you wish to display your products and showcase some of its excellent features, the best way is to provide screenshots that can help to increase their knowledge and give them a wealth of...
Do you often find it challenging to find new and creative ways to impress your target audience with interesting content?
Often, even the most seasoned marketers don’t find it easy to get new thoughts and ideas to share on their social networks. It’s tough to keep up with the demand of supply of content that can engage and entertain your online visitors. But there are certainly some cool techniques that you can employ for publishing new updates on social media through your posts.
Let’s look at how you can achieve greater success by using some of these methods that we’ve shared below:
-Share interesting quotes with readers
Quotes are always popular among the viewers and especially, if you’ve some attention-grabbing ones, then they can surely do the trick. Try sharing quotes that are relevant to your area of expertise and industry. There are plenty of websites from which you can seek inspirational ideas and quotes, if you dig deeper...
Have you ever thought how you can entice your target audience, using sticky content to leave a lasting impression on them?
As a marketer, you must be able to create informative and eye-catching reading material that is simply irresistible to your online visitors. It’s easy to market your brand in front of viewers, when you can build your trust and loyalty among them and also get some quality references of other potential customers.
Here we discuss some effective ways to market your content and draw your customer’s attention:
Share new information constantly
One of the best ways to engage your audience is to provide them with content that is packed with loads of interesting information. They may be collected from various sources and researched well, beforehand to include useful data and facts, which may be presented in the form of infographics.
Remember, your readers are busy and do not have time to read your content, unless they find something...